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市場調査レポート
商品コード
1340125
マーカーペン市場- 成長、将来展望、競合分析、2023年~2031年Marker Pen Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
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マーカーペン市場- 成長、将来展望、競合分析、2023年~2031年 |
出版日: 2023年07月12日
発行: Acute Market Reports
ページ情報: 英文 117 Pages
納期: 即日から翌営業日
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マーカーペン市場は、教育、アート、オフィスワークなど、様々な業界における幅広い用途により、近年大きな成長を遂げています。マーカーペンは、利便性、汎用性、鮮やかなカラーオプションを提供し、消費者の間で人気の選択肢となっています。同市場は継続的な成長が見込まれており、2023年から2031年までの予測CAGRは4%です。創造的で芸術的な表現に対する需要の高まり、プレゼンテーションやブレーンストーミングのための企業部門での採用の増加、環境に優しく詰め替え可能なマーカーペンの利用可能性など、いくつかの主要促進要因が市場の拡大に寄与しています。しかし、市場はデジタル代替製品との競争激化という抑制要因に直面しています。
マーカーペン市場は、個人、学生、趣味人の間で高まる創造的・芸術的表現への需要によって活性化しています。マーカーペンは、鮮やかな色合いや様々なチップサイズなど、幅広いカラーバリエーションを提供しており、ユーザーは詳細で視覚的に魅力的なアートワークを作成することができます。使いやすさ、インクの速乾性、紙、キャンバス、プラスチックなどさまざまな表面への対応力により、アーティストやイラストレーターに愛用されています。さらに、大人の塗り絵の人気の高まりやDIYクラフトの動向が、アート・クラフト分野におけるマーカーペンの需要をさらに押し上げています。
企業分野では、マーカーペンはプレゼンテーションやブレーンストーミング、プロジェクトプランニングに欠かせないツールとなっています。ホワイトボードやフリップチャートに太く見やすい印をつけることができるため、共同作業環境に最適です。マーカーは非永久的なインクを使用しているため、アイデアを簡単に消したり修正したりすることができ、ダイナミックなディスカッションや創造的な問題解決を促進します。マーカーペンの利便性により、会議室、教室、企業のオフィスなどで広く採用されています。
環境意識の高まりにより、消費者はマーカーペンを含め、環境に優しく持続可能な製品を求めるようになってきています。メーカー各社は、リサイクル可能な素材から作られた詰め替え可能なマーカーペンを提供することで、この需要に応えています。詰め替え可能なマーカーは、プラスチック廃棄物の削減に貢献し、環境意識の高い消費者にとってエココンシャスな選択肢となります。インクの詰め替えが可能であることは、ユーザーにとってもコスト削減につながるため、詰め替えマーカーペンは市場において魅力的な選択肢となっています。
マーカーペン市場は、特に教育・専門分野において、デジタル代替製品との厳しい競争に直面しています。デジタルホワイトボード、スタイラスペン、タッチスクリーンデバイスの登場により、一部のユーザーはメモやスケッチ、プレゼンテーションをデジタルプラットフォームで行うようになりました。デジタルツールには、リアルタイムのコラボレーション、クラウドストレージ、デジタルでのコンテンツ共有機能などの付加機能があり、従来のマーカーペン市場にある程度の影響を与えています。
マーカーペン市場は、タイプ別にパーマネントマーカーペンと非パーマネントマーカーペンに区分されます。2022年には、非永続的なマーカーペンからの収益が市場を独占しました。非永久的なマーカーペンはドライイレーズマーカーとしても知られ、教育機関、オフィス、会議室などで広く使用されています。これらのマーカーは、ホワイトボードやガラス、ラミネートシートなどの滑らかな表面から簡単に拭き取ることができるインクが特徴です。一時的なマーキングやメモ書き、プレゼンなど、非永久的マーカーの利便性が、市場での高い需要と収益を生み出しています。2023年から2031年までの予測期間では、パーマネントマーカーペンが最も高いCAGRを示しました。パーマネント・マーカーペンは、紙、プラスチック、金属、木材など、さまざまな表面に長持ちする消えないマーキングができるように設計されています。そのインクは色あせや汚れに強く、ラベリングや包装材への書き込み、屋外での使用に適しています。非永久的なマーカーペンが収益面で市場を独占しているが、予測期間中は永久的なマーカーペンが最も高いCAGRを記録すると予想されます。工業用および商業用でのパーマネントマーカーの用途が、今後数年間の成長を促進すると予測されます。
市場はさらにカテゴリー別に、詰め替え式マーカーペンと使い捨てマーカーペンに区分されます。2022年には、詰め替え式マーカーペンが最も高い収益を占めました。詰め替え式のマーカーペンは、インクカートリッジが消耗したら交換することができ、マーカーの寿命を延ばすことができます。これらのペンは、プラスチックの廃棄物を減らし、頻繁に買い直す必要性を減らすため、使い捨てのオプションよりも費用対効果が高く、持続可能であると考えられています。リフィルタブルマーカーペンのコスト削減とエコフレンドリーな魅力は、環境意識の高い消費者やコスト意識の高い企業の間で人気があります。使い捨てマーカーペンは、2023年から2031年の予測期間中に最も高いCAGRを示しました。使い捨てマーカーペンは、1回限りの使用を前提に設計されており、インクがなくなれば廃棄されます。これらのペンは、イベントや一時的なラベリング、迅速なメモ書きなど、1回限りまたは短期間の使用に便利です。使い捨てのマーカーペン分野は、予測期間中、最も高いCAGRを示すと予想されます。これは、広く入手可能で価格も手ごろなため、迅速かつ一時的な筆記ニーズに好まれるからです。
北米は、教育、企業、芸術用途でマーカーペンが広く採用されているため、2022年のマーカーペン市場の売上高を独占しました。さらに、北米では、COVID-19の大流行時の遠隔学習やバーチャルミーティングの動向が、マーカーペンの需要増加にさらに貢献しています。アジア太平洋地域は、2023年から2031年の予測期間中に最も高いCAGRを記録すると予想されています。教育分野の成長、インタラクティブな教育方法への注目の高まり、急速な都市化などの要因が、アジア太平洋地域におけるマーカーペン市場の成長を後押ししています。
マーカーペン市場は競争が激しく、複数の主要プレーヤーが市場シェアを争っています。同市場の主要企業には、Newell Brands(シャープペン)、Faber-Castell AG、Staedtler Mars GmbH &Co.KG、Pilot Corporation、Zebra Pen Corporationなどです。競争力を維持するため、これらの企業は製品のイノベーション、市場競争力のある製品ラインの拡大、戦略的マーケティングに注力しています。さらに、マーカーペンの性能と耐久性を向上させるための研究開発にも投資しています。2022年現在、マーカーペン市場は大幅な成長を遂げており、これらの主要企業は市場機会を活用しています。2023年から2031年までの予測期間を見据えても、これらのプレーヤーが引き続き市場を独占し、継続的な技術革新と戦略的イニシアティブによって市場の成長を牽引していくことが予想されます。
TABLE 8 Global Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 10 Global Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 11 North America Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 18 North America Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 20 North America Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 21 U.S. Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 28 U.S. Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 30 U.S. Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 31 Canada Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 38 Canada Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 40 Canada Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 41 Rest of North America Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 48 Rest of North America Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 50 Rest of North America Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 51 UK and European Union Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 58 UK and European Union Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 60 UK and European Union Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 61 UK Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 68 UK Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 70 UK Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 71 Germany Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 78 Germany Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 80 Germany Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 81 Spain Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 88 Spain Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 90 Spain Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 91 Italy Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 98 Italy Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 100 Italy Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 101 France Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 108 France Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 110 France Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 111 Rest of Europe Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 118 Rest of Europe Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 120 Rest of Europe Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 121 Asia Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 128 Asia Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 130 Asia Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 131 China Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 138 China Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 140 China Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 141 Japan Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 148 Japan Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 150 Japan Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 151 India Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 158 India Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 160 India Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 161 Australia Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 168 Australia Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 170 Australia Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 171 South Korea Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 178 South Korea Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 180 South Korea Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 181 Latin America Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 188 Latin America Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 190 Latin America Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 191 Brazil Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 198 Brazil Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 200 Brazil Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 201 Mexico Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 208 Mexico Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 210 Mexico Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 211 Rest of Latin America Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 218 Rest of Latin America Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 220 Rest of Latin America Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 221 Middle East and Africa Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 228 Middle East and Africa Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 230 Middle East and Africa Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 231 GCC Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 238 GCC Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 240 GCC Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 241 Africa Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 248 Africa Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 250 Africa Marker Pen Market By Offline, 2021-2031, USD (Million)
TABLE 251 Rest of Middle East and Africa Marker Pen Market By Type, 2021-2031, USD (Million)
TABLE 258 Rest of Middle East and Africa Marker Pen Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 260 Rest of Middle East and Africa Marker Pen Market By Offline, 2021-2031, USD (Million)
FIG. 14Market Positioning of Key Marker Pen Market Players, 2022
FIG. 15Global Marker Pen Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031
The marker pen market has experienced significant growth in recent years, driven by its wide-ranging applications across various industries, including education, art, and office work. Marker pens offer convenience, versatility, and vibrant color options, making them a popular choice among consumers. The market is projected to witness continued growth, with a forecasted CAGR of 4% during the period from 2023 to 2031. Several key drivers have contributed to the market's expansion, including the growing demand for creative and artistic expression, increasing adoption in the corporate sector for presentations and brainstorming, and the availability of eco-friendly and refillable marker pens. However, the market faces a restraint in the form of increasing competition from digital alternatives.
The marker pen market has been fueled by the rising demand for creative and artistic expression among individuals, students, and hobbyists. Marker pens offer a wide spectrum of colors, including vibrant shades and various tip sizes, enabling users to create detailed and visually appealing artwork. The markers' ease of use, quick-drying ink, and ability to work on different surfaces, such as paper, canvas, and plastic, have made them a preferred choice for artists and illustrators. Moreover, the increasing popularity of adult coloring books and the trend of DIY crafts have further boosted the demand for marker pens in the art and craft segment.
In the corporate sector, marker pens have become indispensable tools for presentations, brainstorming sessions, and project planning. Their versatility in creating bold and visible marks on whiteboards and flip charts makes them ideal for collaborative work environments. The markers' non-permanent ink allows for easy erasing and modification of ideas, fostering dynamic discussions and creative problem-solving. The convenience of marker pens has led to their widespread adoption in conference rooms, classrooms, and corporate offices.
With growing environmental consciousness, consumers are increasingly seeking eco-friendly and sustainable products, including marker pens. Manufacturers have responded to this demand by offering refillable marker pens made from recyclable materials. Refillable markers help reduce plastic waste, making them an eco-conscious choice for environmentally aware consumers. The availability of ink refills also translates to cost savings for users, making refillable marker pens an attractive option in the market.
The marker pen market faces stiff competition from digital alternatives, particularly in the educational and professional sectors. With the advent of digital whiteboards, stylus pens, and touchscreen devices, some users have shifted towards digital platforms for note-taking, sketching, and presentations. Digital tools offer added functionalities, such as real-time collaboration, cloud storage, and the ability to share content digitally, which has impacted the traditional marker pen market to some extent.
The marker pen market is segmented by type into permanent and non-permanent marker pens. In 2022, the revenue generated from non-permanent marker pens dominated the market. Non-permanent marker pens, also known as dry-erase markers, are widely used in educational institutions, offices, and conference rooms. These markers feature ink that can be easily wiped off from smooth surfaces, such as whiteboards, glass, and laminated sheets. The convenience of non-permanent markers for temporary markings, note-taking, and presentations has driven their high demand and revenue generation in the market. Permanent marker pens exhibited the highest CAGR during the forecast period of 2023 to 2031. Permanent marker pens are designed to create long-lasting and indelible markings on various surfaces, including paper, plastic, metal, and wood. Their ink is resistant to fading and smudging, making them suitable for labeling, writing on packaging materials, and outdoor use. While non-permanent marker pens dominate the market in terms of revenue, permanent marker pens are expected to witness the highest CAGR during the forecast period. The applications of permanent markers in industrial and commercial settings are anticipated to drive their growth in the coming years.
The market is further segmented by category into refillable and disposable marker pens. In 2022, refillable marker pens accounted for the highest revenue. Refillable marker pens allow users to replace the ink cartridge once it is depleted, extending the marker's lifespan. These pens are considered more cost-effective and sustainable than disposable options, as they reduce plastic waste and the need for frequent repurchasing. The cost-saving aspect and eco-friendly appeal of refillable marker pens have made them popular among environmentally-conscious consumers and cost-conscious businesses. Disposable marker pens exhibited the highest CAGR during the forecast period of 2023 to 2031. Disposable marker pens are designed for single use, and once their ink is depleted, they are discarded. These pens are convenient for one-time or short-term use, such as in events, temporary labeling, and quick note-taking. The disposable marker pens segment is expected to exhibit the highest CAGR during the forecast period, driven by their wide availability and affordable pricing, making them a preferred choice for quick and temporary writing needs.
North America dominated the marker pen market in terms of revenue in 2022, owing to the region's extensive adoption of marker pens in education, corporate, and artistic applications. Moreover, the trend of remote learning and virtual meetings during the COVID-19 pandemic further contributed to the increased demand for marker pens in North America. The Asia-Pacific region is expected to experience the highest CAGR during the forecast period of 2023 to 2031. Factors such as the growing education sector, increasing focus on interactive teaching methods, and rapid urbanization drive the marker pen market's growth in the Asia-Pacific region.
The marker pen market is highly competitive, with several key players competing for market share. Some of the top players in the market include Newell Brands (Sharpie), Faber-Castell AG, Staedtler Mars GmbH & Co. KG, Pilot Corporation, and Zebra Pen Corporation. To maintain their competitive edge, these players focus on product innovation, expanding their marker pen product lines, and strategic marketing initiatives. Additionally, they invest in research and development to improve marker pen performance and durability. As of 2022, the marker pen market has witnessed substantial growth, and these top players have capitalized on market opportunities. Looking ahead to the forecast period from 2023 to 2031, it is expected that these players will continue to dominate the market and drive its growth through continued innovation and strategic initiatives.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofMarker Pen market are as follows:
Micro and macro environment factors that are currently influencing the Marker Pen market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.