表紙:痔核治療器具の世界市場:成長、将来展望、競合分析 (2022年~2030年)
市場調査レポート
商品コード
1162501

痔核治療器具の世界市場:成長、将来展望、競合分析 (2022年~2030年)

Hemorrhoid Treatment Devices Market - Growth, Future Prospects and Competitive Analysis, 2022 - 2030

出版日: | 発行: Acute Market Reports | ページ情報: 英文 118 Pages | 納期: 即日から翌営業日

価格
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本日の銀行送金レート: 1USD=157.14円
痔核治療器具の世界市場:成長、将来展望、競合分析 (2022年~2030年)
出版日: 2022年08月08日
発行: Acute Market Reports
ページ情報: 英文 118 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

痔は、肛門管の静脈の腫れと炎症が特徴で、患者に刺激、痛み、かゆみをもたらします。現在、多くの患者が、家庭薬やさまざまな強さや組成の外用軟膏など、さまざまな製品による救済を求めています。直接塗布するタイプの製品は、一時的な緩和をもたらすため、限られた期間しか使用することができません。また、クッションのような製品は、座っている間の快適さを提供するものであり、治療法とはみなされません。高学歴・高所得者層は、永久的な外科的治療に魅力を感じています。しかし、バンド結紮治療の低価格化により、さらなる患者層の獲得が期待されます。

内痔核や重症の痔核では、従来の非外科的治療が有効でない場合、結紮術、赤外線凝固療法、硬化療法などの侵襲的治療が好まれます。しかし、最適な治療法に関する臨床的なコンセンサスは得られていません。検討されている治療法の中では、ゴムバンド結紮術が外来で最もよく行われている処置です。この治療法は、非手術療法に反応しない、より重症の患者にのみ行われます。治療後の痔の再発がバンド結紮術の最大の制約要因であり、市場の成長を抑制しています。

現在、病院は痔の治療が最も多く行われている場所です。医療支援のための自己申告の欠如と、緊急または重症の場合にのみ侵襲的な治療を好むことは、重度の痔の治療が外科的治療を求めることになるため、病院の優位性を生み出すのに役立っています。外来手術センターやクリニックでは、予測期間中に患者数の急増が予想されます。一般的な人口と内視鏡治療のコスト抑制における意識の向上は、これらのセグメントの迅速な成長を促進しています。

地域別では、北米と欧州が痔核治療の最大の市場となっています。一方、アジア太平洋は痔の治療法の普及が急速に進んでおり、市場全体の成長を支えるものと考えられます。

当レポートでは、世界の痔核治療器具市場について分析し、市場の基本構造やマクロ的・ミクロ的環境要因、全体的な市場規模の動向見通し (2020年~2030年)、種類別・使用領域別・地域別の詳細動向、主な市場促進・抑制要因、主要企業のプロファイルと成長戦略、といった情報を取りまとめてお届けいたします。

目次

第1章 序文

第2章 エグゼクティブサマリー

第3章 痔核治療器具市場:ビジネスの展望と市場力学

  • イントロダクション
  • 世界の痔核治療器具の市場規模 (単位:100万米ドル、2020年~2030年)
  • 市場力学
    • 市場促進要因
    • 市場抑制要因
    • 主な課題
    • 主な機会
  • 促進・抑制要因の影響分析
  • シーソー分析
  • ポーターのファイブフォース分析
  • PESTEL分析

第4章 痔核治療器具市場:種類別 (単位:100万米ドル、2020年~2030年)

  • 市場概要
  • 成長・収益分析 (2021年/2030年)
  • 市場区分
    • バンド結紮
    • 硬化療法注射
    • 凍結療法装置
    • 赤外線凝固装置
    • レーザープローブ
    • バイポーラプローブ
    • その他

第5章 痔核治療器具市場:使用領域別 (単位:100万米ドル、2020年~2030年)

  • 市場概要
  • 成長・収益分析 (2021年/2030年)
  • 市場区分
    • 病院
    • 診療所
    • 外来手術センター

第6章 北米の痔核治療器具市場 (単位:100万米ドル、2020年~2030年)

  • 市場概要
  • 痔核治療器具市場:種類別 (単位:100万米ドル、2020年~2030年)
  • 痔核治療器具市場:使用領域別 (単位:100万米ドル、2020年~2030年)
  • 痔核治療器具市場:地域別 (単位:100万米ドル、2020年~2030年)
    • 北米

第7章 英国・EU諸国の痔核治療器具市場 (単位:100万米ドル、2020年~2030年)

第8章 アジア太平洋の痔核治療器具市場 (単位:100万米ドル、2020年~2030年)

第9章 ラテンアメリカの痔核治療器具市場 (単位:100万米ドル、2020年~2030年)

第10章 中東・アフリカの痔核治療器具市場 (単位:100万米ドル、2020年~2030年)

第11章 企業プロファイル

  • Cook Medical
  • Medtronic Plc
  • Privi Medical
  • Sklar Corporation(Sklar Surgical Instruments)
  • Integra LifeSciences Corporation
  • OBP Medical Corporation
  • A.M.I. GmbH
  • CONMED Corporation
  • Boston Scientific Corporation
  • Ethicon(Johnson & Johnson)
図表

List of Tables

  • TABLE 1 Global Hemorrhoid Treatment Devices Market By Type, 2020-2030, USD (Million)
  • TABLE 2 Global Hemorrhoid Treatment Devices Market By Usage Area, 2020-2030, USD (Million)
  • TABLE 3 North America Hemorrhoid Treatment Devices Market By Type, 2020-2030, USD (Million)
  • TABLE 4 North America Hemorrhoid Treatment Devices Market By Usage Area, 2020-2030, USD (Million)
  • TABLE 5 UK and European Union Hemorrhoid Treatment Devices Market By Type, 2020-2030, USD (Million)
  • TABLE 6 UK and European Union Hemorrhoid Treatment Devices Market By Usage Area, 2020-2030, USD (Million)
  • TABLE 7 Asia Pacific Hemorrhoid Treatment Devices Market By Type, 2020-2030, USD (Million)
  • TABLE 8 Asia Pacific Hemorrhoid Treatment Devices Market By Usage Area, 2020-2030, USD (Million)
  • TABLE 9 Latin America Hemorrhoid Treatment Devices Market By Type, 2020-2030, USD (Million)
  • TABLE 10 Latin America Hemorrhoid Treatment Devices Market By Usage Area, 2020-2030, USD (Million)
  • TABLE 11 Middle East and Africa Hemorrhoid Treatment Devices Market By Type, 2020-2030, USD (Million)
  • TABLE 12 Middle East and Africa Hemorrhoid Treatment Devices Market By Usage Area, 2020-2030, USD (Million)

List of Figures

  • FIG. 1 Global Hemorrhoid Treatment Devices Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global Hemorrhoid Treatment Devices Market: Quality Assurance
  • FIG. 5 Global Hemorrhoid Treatment Devices Market, By Type, 2021
  • FIG. 6 Global Hemorrhoid Treatment Devices Market, By Usage Area, 2021
  • FIG. 7 Global Hemorrhoid Treatment Devices Market, By Geography, 2021
  • FIG. 8 Global Hemorrhoid Treatment Devices Market, By Type, 2021 Vs 2030, %
  • FIG. 9 Global Hemorrhoid Treatment Devices Market, By Usage Area, 2021 Vs 2030, %
  • FIG. 10 U.S. Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 11 Canada Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 12 Rest of North America Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 13 UK Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 14 Germany Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 15 Spain Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 16 Italy Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 17 France Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 18 Rest of Europe Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 19 China Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 20 Japan Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 21 India Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 22 Australia Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 23 South Korea Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 24 Rest of Asia Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 25 Brazil Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 26 Mexico Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 27 Rest of Latin America Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 28 GCC Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 29 Africa Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
  • FIG. 30 Rest of Middle East and Africa Hemorrhoid Treatment Devices Market (US$ Million), 2020 - 2030
目次
Product Code: 138635-08-22

Industry Outlook

Hemorrhoids are characterized by swelling and inflammation of veins in the anal canal and cause irritation, pain and itching to the patients. At present, several sufferers seek relief with an assortment of products such as home remedies, topical ointments of varying strengths and compositions. Direct application products offer temporary relief and have to be used for a limited period. Products such as cushions also offer comfort while sitting and cannot be considered as a treatment. Demographic studies have also revealed that those who purchase hemorrhoid care products have some primary factors in common such as age, low-income average, low education and so on. High education and high income bracket of patients is more appealing to permanent surgical treatments. However, lowering prices of band ligation treatments is anticipated to attract further patient groups.

Hemorrhoids is a common condition. It is estimated that as the U.S. population approached 50, half of this group will have experienced hemorrhoids; common causes being constipation, obesity, heavy lifting, compromised diet, sitting for longer periods and also diarrhea. The National institute of Diabetes and Digestive Kidney Diseases reported that 10.4 million Americans suffer from hemorrhoids, with 1 million new cases being reported every year. Among these, only one in three individuals seek medical help and treatment, thus leaving a huge set of population untreated. In several cases where medical treatment and lifestyle changes are not effective, patients are treated surgically and endoscopically.

Band ligation to remain the most sought treatment method

For internal and severe form of hemorrhoids, where conventional non-surgical are not effective invasive treatments such as band ligation, infrared coagulation and sclerotherapy are preferred. However, there is no clinical consensus on optimal treatment. The treatment goal of each of these treatments is limiting vascularity. Among the considered treatment methods, rubber band ligation is the most commonly performed procedure in outpatient settings. This treatment modality is reserved for patients with more severe patients that are not responding to non-operative therapies. There is substantial clinical data suggesting the efficacy of band ligation and significant reporting is available comparing band ligation with other methods. Recurrence of hemorrhoids after treatment is a chief limitation of band ligation, therefore restricting the market growth.

Ambulatory surgery centers and clinics to pick pace during the forecast period

Currently hospitals are the most prominent segment where hemorrhoid treatments are largely performed. Lack of self-reporting for medical assistance and preference for invasive treatments only in urgent or severe cases assist in creating the dominance of hospitals, as treatment for severe hemorrhoids end up in seeking surgical treatments. Ambulatory surgical centers and clinics is anticipated to witness surge in patient footfall during the forecast period. improving awareness in the general population and cost containment of endoscopic treatments are facilitating the swift growth of these segments.

Despite the market domination, further expansion of North America and Europe are anticipated

Geographically, the global hemorrhoid treatment devices market is cumulative to North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Among these regions, North America and Europe are the largest regional markets for hemorrhoids treatments. However, consistently increasing prevalence of lifestyle associated conditions, obesity and constipation due to improper dietary habits will lead to further growth in incidence of hemorrhoids in the general population. Asia Pacific will witness rapid growth in the adoption of hemorrhoids treatment and therefore support the progress of the overall market. Improving awareness and increasing disposable incomes of the population are the key factors driving Asia Pacific market for hemorrhoid treatment devices.

This report also includes company profiles section that gives insights on the company overview, product portfolio, financial information and key developments of major market players. The major players profiled in this report include Cook Medical, Medtronic Plc, Privi Medical, Sklar Corporation (Sklar Surgical Instruments), Integra LifeSciences Corporation, OBP Medical Corporation, A.M.I. GmbH, CONMED Corporation, Boston Scientific Corporation and Ethicon (Johnson & Johnson).

Historical & Forecast Period

This study report represents analysis of each segment from 2020 to 2030 considering 2021 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2030.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Hemorrhoid Treatment Devices market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report:

Micro and macro environment factors that are currently influencing the Hemorrhoid Treatment Devices market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Type

  • Band Ligators
  • Sclerotherapy Injections
  • Cryotherapy Devices
  • Infrared Coagulators
  • Laser Probes
  • Bipolar Probes
  • Others

Usage Area

  • Hospitals
  • Clinics
  • Ambulatory Surgery Centers

Region Segment (2020-2030; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa

Global Impact of COVID-19 Segment (2020-2021; US$ Million )

  • Pre COVID-19 situation
  • Post COVID-19 situation

Key questions answered in this report:

  • What are the key micro and macro environmental factors that are impacting the growth of Hemorrhoid Treatment Devices market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2030.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Hemorrhoid Treatment Devices market?
  • Which is the largest regional market for Hemorrhoid Treatment Devices market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Hemorrhoid Treatment Devices market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Hemorrhoid Treatment Devices market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global Hemorrhoid Treatment Devices Market
  • 2.2. Global Hemorrhoid Treatment Devices Market, By Type, 2021 (US$ Million)
  • 2.3. Global Hemorrhoid Treatment Devices Market, By Usage Area, 2021 (US$ Million)
  • 2.4. Global Hemorrhoid Treatment Devices Market, By Geography, 2021 (US$ Million)
  • 2.5. Impact of Covid 19
  • 2.6. Attractive Investment Proposition by Geography, 2021
  • 2.7. Competitive Analysis
    • 2.7.1. Market Positioning of Key Hemorrhoid Treatment Devices Market Vendors
    • 2.7.2. Strategies Adopted by Hemorrhoid Treatment Devices Market Vendors
    • 2.7.3. Key Industry Strategies

3. Hemorrhoid Treatment Devices Market: Business Outlook & Market Dynamics

  • 3.1. Introduction
  • 3.2. Global Hemorrhoid Treatment Devices Market Value, 2020 - 2030, (US$ Million)
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers
    • 3.3.2. Market Restraints
    • 3.3.3. Key Challenges
    • 3.3.4. Key Opportunities
  • 3.4. Impact Analysis of Drivers and Restraints
  • 3.5. See-Saw Analysis
  • 3.6. Porter's Five Force Model
    • 3.6.1. Supplier Power
    • 3.6.2. Buyer Power
    • 3.6.3. Threat Of Substitutes
    • 3.6.4. Threat Of New Entrants
    • 3.6.5. Competitive Rivalry
  • 3.7. PESTEL Analysis
    • 3.7.1. Political Landscape
    • 3.7.2. Economic Landscape
    • 3.7.3. Technology Landscape
    • 3.7.4. Legal Landscape
    • 3.7.5. Social Landscape

4. Hemorrhoid Treatment Devices Market: By Type, 2020-2030, USD (Million)

  • 4.1. Market Overview
  • 4.2. Growth & Revenue Analysis: 2021 Versus 2030
  • 4.3. Market Segmentation
    • 4.3.1. Band Ligators
    • 4.3.2. Sclerotherapy Injections
    • 4.3.3. Cryotherapy Devices
    • 4.3.4. Infrared Coagulators
    • 4.3.5. Laser Probes
    • 4.3.6. Bipolar Probes
    • 4.3.7. Others

5. Hemorrhoid Treatment Devices Market: By Usage Area, 2020-2030, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2021 Versus 2030
  • 5.3. Market Segmentation
    • 5.3.1. Hospitals
    • 5.3.2. Clinics
    • 5.3.3. Ambulatory Surgery Centers

6. North America Hemorrhoid Treatment Devices Market, 2020-2030, USD (Million)

  • 6.1. Market Overview
  • 6.2. Hemorrhoid Treatment Devices Market: By Type, 2020-2030, USD (Million)
  • 6.3. Hemorrhoid Treatment Devices Market: By Usage Area, 2020-2030, USD (Million)
  • 6.4.Hemorrhoid Treatment Devices Market: By Region, 2020-2030, USD (Million)
    • 6.4.1.North America
      • 6.4.1.1. U.S.
      • 6.4.1.2. Canada
      • 6.4.1.3. Rest of North America

7. UK and European Union Hemorrhoid Treatment Devices Market, 2020-2030, USD (Million)

  • 7.1. Market Overview
  • 7.2. Hemorrhoid Treatment Devices Market: By Type, 2020-2030, USD (Million)
  • 7.3. Hemorrhoid Treatment Devices Market: By Usage Area, 2020-2030, USD (Million)
  • 7.4.Hemorrhoid Treatment Devices Market: By Region, 2020-2030, USD (Million)
    • 7.4.1.UK and European Union
      • 7.4.1.1. UK
      • 7.4.1.2. Germany
      • 7.4.1.3. Spain
      • 7.4.1.4. Italy
      • 7.4.1.5. France
      • 7.4.1.6. Rest of Europe

8. Asia Pacific Hemorrhoid Treatment Devices Market, 2020-2030, USD (Million)

  • 8.1. Market Overview
  • 8.2. Hemorrhoid Treatment Devices Market: By Type, 2020-2030, USD (Million)
  • 8.3. Hemorrhoid Treatment Devices Market: By Usage Area, 2020-2030, USD (Million)
  • 8.4.Hemorrhoid Treatment Devices Market: By Region, 2020-2030, USD (Million)
    • 8.4.1.Asia Pacific
      • 8.4.1.1. China
      • 8.4.1.2. Japan
      • 8.4.1.3. India
      • 8.4.1.4. Australia
      • 8.4.1.5. South Korea
      • 8.4.1.6. Rest of Asia Pacific

9. Latin America Hemorrhoid Treatment Devices Market, 2020-2030, USD (Million)

  • 9.1. Market Overview
  • 9.2. Hemorrhoid Treatment Devices Market: By Type, 2020-2030, USD (Million)
  • 9.3. Hemorrhoid Treatment Devices Market: By Usage Area, 2020-2030, USD (Million)
  • 9.4.Hemorrhoid Treatment Devices Market: By Region, 2020-2030, USD (Million)
    • 9.4.1.Latin America
      • 9.4.1.1. Brazil
      • 9.4.1.2. Mexico
      • 9.4.1.3. Rest of Latin America

10. Middle East and Africa Hemorrhoid Treatment Devices Market, 2020-2030, USD (Million)

  • 10.1. Market Overview
  • 10.2. Hemorrhoid Treatment Devices Market: By Type, 2020-2030, USD (Million)
  • 10.3. Hemorrhoid Treatment Devices Market: By Usage Area, 2020-2030, USD (Million)
  • 10.4.Hemorrhoid Treatment Devices Market: By Region, 2020-2030, USD (Million)
    • 10.4.1.Middle East and Africa
      • 10.4.1.1. GCC
      • 10.4.1.2. Africa
      • 10.4.1.3. Rest of Middle East and Africa

11. Company Profile

  • 11.1. Cook Medical
    • 11.1.1. Company Overview
    • 11.1.2. Financial Performance
    • 11.1.3. Product Portfolio
    • 11.1.4. Strategic Initiatives
  • 11.2. Medtronic Plc
    • 11.2.1. Company Overview
    • 11.2.2. Financial Performance
    • 11.2.3. Product Portfolio
    • 11.2.4. Strategic Initiatives
  • 11.3. Privi Medical
    • 11.3.1. Company Overview
    • 11.3.2. Financial Performance
    • 11.3.3. Product Portfolio
    • 11.3.4. Strategic Initiatives
  • 11.4. Sklar Corporation (Sklar Surgical Instruments)
    • 11.4.1. Company Overview
    • 11.4.2. Financial Performance
    • 11.4.3. Product Portfolio
    • 11.4.4. Strategic Initiatives
  • 11.5. Integra LifeSciences Corporation
    • 11.5.1. Company Overview
    • 11.5.2. Financial Performance
    • 11.5.3. Product Portfolio
    • 11.5.4. Strategic Initiatives
  • 11.6. OBP Medical Corporation
    • 11.6.1. Company Overview
    • 11.6.2. Financial Performance
    • 11.6.3. Product Portfolio
    • 11.6.4. Strategic Initiatives
  • 11.7. A.M.I. GmbH
    • 11.7.1. Company Overview
    • 11.7.2. Financial Performance
    • 11.7.3. Product Portfolio
    • 11.7.4. Strategic Initiatives
  • 11.8. CONMED Corporation
    • 11.8.1. Company Overview
    • 11.8.2. Financial Performance
    • 11.8.3. Product Portfolio
    • 11.8.4. Strategic Initiatives
  • 11.9. Boston Scientific Corporation
    • 11.9.1. Company Overview
    • 11.9.2. Financial Performance
    • 11.9.3. Product Portfolio
    • 11.9.4. Strategic Initiatives
  • 11.10. Ethicon (Johnson & Johnson)
    • 11.10.1. Company Overview
    • 11.10.2. Financial Performance
    • 11.10.3. Product Portfolio
    • 11.10.4. Strategic Initiatives