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年間契約型情報サービス
商品コード
1043312
マーケティングアトリビューションプラットフォームMarketing Attribution Platforms |
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価格
| マーケティングアトリビューションプラットフォーム |
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出版日: 年間契約型情報サービス
発行: Real Story Group
ページ情報: 英文
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全表示
- 概要
- 目次
概要
当サービスでは、マーケティングアトリビューションプラットフォームに焦点を当てて、9つのMAT製品の弱点と強みについて評価しています。
評価対象ベンダー
スペシャリスト
- Analytic Partners：GPS Enterprise
- C3 Metrics：Attribution Data Cloud
- Marketing Evolution：Marketing Evolution Platform
ミッドティア向け
- Adobe：Bizible
- Google：Google Attribution
- Merkle：Archie
複雑なプラットフォーム
- Ipsos MMA：Activate
- Neustar：Unified Analytics
- Nielsen：Nielsen Attribution
目次
Research, Decision Tools, & Custom Advice
The Marketing Attribution Platforms research critically evaluates the weaknesses and strengths of 9 MAT products.
Become a Hero
- Get the inside scoop that will make you look smart
- Obtain external validation of your strategy and decisions
- Receive one-on-one help to solve your thorniest problems
Save Time
- Get to a short list in minutes
- Get supporting artifacts to explain to your peers
- Transition to pilot projects faster
Save Money
- Learn how much these tools really cost
- Learn how to negotiate a better deal
- Learn about hidden costs and gotchas
Align Your Team
- Obtain relevant education for business and IT stakeholders
- Get team-based workshops to put everyone on the same page
- Obtain a common vocabulary for how the tools really work
Avoid the Wrong Decision
- Learn the real story about vendor weaknesses to combat marketing hype
- Don't pick the wrong tool
- Discover a vendor you didn't know
Vendors Evaluated:
Focused Specialists
- Analytic Partners: GPS Enterprise
- C3 Metrics: Attribution Data Cloud
- Marketing Evolution: Marketing Evolution Platform
Mid-Tier Suites
- Adobe: Bizible
- Google: Google Attribution
- Merkle: Archie
Complex Platforms
- Ipsos MMA: Activate
- Neustar: Unified Analytics
- Nielsen: Nielsen Attribution
