クラウドTVの世界市場規模、シェア、産業動向分析レポート：展開タイプ別、組織規模別、デバイスタイプ（携帯電話＆コネクテッドTV、STB）別、業種別、地域別展望と予測、2022年～2028年

クラウドTVの世界市場規模は、2028年までに49億米ドルに達し、予測期間中に20.3%のCAGRで上昇すると予想されています。

Multichannel Newsによると、ActiveVideoの戦略は、「事業者がデバイス、OS、レンダリングエンジンごとに異なる版のUIを作成する必要がなく」、HTML5で一度記述するだけで、クラウドから処理することにより、その運用上の悪夢を防ぐことを目指しているとのことです。スクリーンプレイズは、このプラットフォームにより、顧客の現在のガジェットを変更することなく、「チャンネル提供の不可欠なコンポーネントとして保護されたOTT放送」の配信が可能になると続けて述べています。

COVID-19の影響分析

COVID-19の健康問題により、すべての消費者の習慣やルーチンが大きく変化しています。在宅勤務や社会的孤立の義務化により、家庭内ビデオの利用が以前では考えられなかったレベルまで増加しています。また、豊富なオンライン情報を通じて、消費者は新しいスキルを身につけ、楽しみを享受しています。COVID-19の流行は、OTTプラットフォーム、YouTubeなどの動画配信サイト、ウェビナーや社内会議を行うためのビデオ会議機器やソフトウェアなどを通じて、人々の働き方を変えました。COVID-19の大流行と現代は、家庭内での映像利用をこれまでにない高みへと押し上げました。視聴者は週平均7時間55分近く様々なものを消費しており、これがクラウドテレビ市場の成長を後押ししています。

市場成長要因

オンデマンドまたはインタラクティブ視聴のユーザーエクスペリエンス向上への要求

技術的な進歩や消費者行動の結果として、消費者に提供される映像素材は進化しています。これらの発展により、既存のメディアモデルやプラットフォームは、インターネットを介した様々なリンクデバイスへのデジタル配信に取って代わられようとしています。この根本的な変革によって、放送局や通信事業者は3つの大きな混乱に見舞われ、そのいずれもがクラウドTVプラットフォームの拡張性、コストの柔軟性、俊敏性を必要としているのです。

5Gの採用がクラウドTVの需要を高める

5G技術の利用の高まりと無線通信開発の拡大は、市場の拡大を加速させると予想されます。クラウドTVの体験を向上させるため、多くの通信プロバイダが5G技術の開発に投資しています。例えば、ノキアとAT&Tは共同で、AT&TのインターネットTVストリーミングサービス「DIRECTV NOW」を使った固定無線5Gテストを完了し、39GHz帯の5G技術を前進させた。

市場抑制要因

農村部における高速インターネットインフラとインターネットアクセスの不足

高速ネットワークインフラの欠如は、クラウドテレビの普及を阻む重要な要因の一つです。インターネットとモバイル機器への接続性は、クラウドTVの重要な要素です。農村部では、モバイルネットワークとの接続性に問題がある状態が続いています。これらの地域には設備がなく、接続性も限られているため、遠隔地や古風な地域となっています。クラウドテレビプロバイダーにとって、この問題は遠隔地へのリーチを非常に困難なものにしています。

デプロイメントタイプの展望

クラウドテレビ市場は、デプロイメントタイプにより、パブリッククラウドとプライベートクラウドに区分されます。プライベートクラウドセグメントは、2021年のクラウドTV市場で大きな収益シェアを示しました。プライベートクラウドは、1つのクライアントが独占的に使用するクラウドサービスインフラです。この方式は、クラウドコンピューティングの多くの利点と、オンプレミスのIT機器のセキュリティや管理を兼ね備えています。

組織規模別の展望

クラウドテレビ市場は、組織規模別に中小企業と大企業に分類されます。大企業セグメントは、2021年のクラウドTV市場で最大の収益シェアを調達しました。クラウドTVは、迅速かつ簡単なインストールで企業を支援し、現在の市場を成長させるのに役立つ。クラウドテレビは、構築とメンテナンスの費用を削減し、多くの時間を節約することができます。

デバイスタイプの展望

デバイスタイプによって、クラウドTV市場は、携帯電話＆コネクテッドTVとSTBに細分化されます。STBsセグメントは、2021年のクラウドTV市場でかなりの収益シェアを示しました。セットトップボックスは、デジタル信号を受信し、デコードし、テレビに表示するハードウェアデバイスです。信号にはテレビ信号とインターネットデータがあり、電話やケーブル接続を介して受信されます。

業界別展望

業界別では、通信事業者、メディア、放送事業者に分類されます。2021年のクラウドテレビ市場では、テレコム企業分野が最も高い収益シェアを獲得しました。これは、世界の様々な国での通信セクターの拡大によるものです。また、通信分野で事業を展開する主要企業は、クラウドTVのような先進的なソリューションの導入に大きく投資しています。

地域別展望

地域別では、クラウドTV市場は北米、欧州、アジア太平洋、LAMEAで分析されています。北米地域は、2021年のクラウドTV市場で最も高い収益シェアを獲得しました。元祖クラウドテレビユーザーの1つです。この地域でのクラウドテレビの拡大は、様々な大手企業やスタートアップの存在に影響されています。また、ライブビデオストリーミングやビデオオンデマンドなどのビデオストリーミングプラットフォームを提供する多数のサービスプロバイダーや事業者の存在も、同地域におけるクラウドTVの拡大の重要な要素です。

目次

第1章 市場の範囲と調査手法

• 市場の定義
• 目的
• 市場規模
• セグメンテーション
  • クラウドテレビの世界市場、デプロイメントタイプ別
  • クラウドテレビの世界市場、組織規模別
  • クラウドテレビの世界市場、デバイスタイプ別
  • クラウドテレビの世界市場、業界別
  • クラウドテレビの世界市場、地域別
• 調査手法

第2章 市場概要

• イントロダクション
  • 概要の説明
    • 市場の構成とシナリオ
• 市場に影響を与える主要因
  • 市場促進要因
  • 市場抑制要因

第3章 クラウドTV市場で展開されている戦略

第4章 クラウドTVの世界市場：デプロイメントタイプ別

• パブリッククラウドの世界市場：地域別
• プライベートクラウドの世界市場：地域別

第5章 クラウドTVの世界市場：組織規模別

• 大企業の世界市場：地域別
• 世界の中小企業市場：地域別

第6章 クラウドTVの世界市場：デバイスタイプ別

• 携帯電話・コネクテッドTVの世界市場：地域別
• STBの世界市場：地域別

第7章 クラウドTVの世界市場業界別

• 通信事業者の世界市場：地域別
• 世界のメディア機関・放送局市場：地域別

第8章 クラウドTVの世界市場：地域別

• 北米
  • 北米のクラウドTV市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州のクラウドTV市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州
• アジア太平洋地域
  • アジア太平洋地域のクラウドTV市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• LAMEA
  • LAMEAのクラウドTV市場：国別
    • ブラジル
    • アルゼンチン
    • UAE
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • LAMEAの他の地域

第9章 企業プロファイル

• SeaChange International, Inc.
• Brightcove, Inc.
• CSG Systems International, Inc.
• Comcast Technology Solutions
• Aferian Plc
• Kaltura, Inc.
• MediaKind
• IntelliMedia Networks
• MatrixStream Technologies, Inc.
• Minerva Networks, Inc.

LIST OF TABLES

• TABLE 1 Global Cloud TV Market, 2018 - 2021, USD Million
• TABLE 2 Global Cloud TV Market, 2022 - 2028, USD Million
• TABLE 3 Global Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 4 Global Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 5 Global Public Cloud Market by Region, 2018 - 2021, USD Million
• TABLE 6 Global Public Cloud Market by Region, 2022 - 2028, USD Million
• TABLE 7 Global Private Cloud Market by Region, 2018 - 2021, USD Million
• TABLE 8 Global Private Cloud Market by Region, 2022 - 2028, USD Million
• TABLE 9 Global Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 10 Global Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 11 Global Large Enterprises Market by Region, 2018 - 2021, USD Million
• TABLE 12 Global Large Enterprises Market by Region, 2022 - 2028, USD Million
• TABLE 13 Global Small & Medium-sized Enterprises Market by Region, 2018 - 2021, USD Million
• TABLE 14 Global Small & Medium-sized Enterprises Market by Region, 2022 - 2028, USD Million
• TABLE 15 Global Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 16 Global Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 17 Global Mobile Phones & Connected TVs Market by Region, 2018 - 2021, USD Million
• TABLE 18 Global Mobile Phones & Connected TVs Market by Region, 2022 - 2028, USD Million
• TABLE 19 Global STBs Market by Region, 2018 - 2021, USD Million
• TABLE 20 Global STBs Market by Region, 2022 - 2028, USD Million
• TABLE 21 Global Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 22 Global Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 23 Global Telecom Companies Market by Region, 2018 - 2021, USD Million
• TABLE 24 Global Telecom Companies Market by Region, 2022 - 2028, USD Million
• TABLE 25 Global Media Organizations & Broadcasters Market by Region, 2018 - 2021, USD Million
• TABLE 26 Global Media Organizations & Broadcasters Market by Region, 2022 - 2028, USD Million
• TABLE 27 Global Cloud TV Market by Region, 2018 - 2021, USD Million
• TABLE 28 Global Cloud TV Market by Region, 2022 - 2028, USD Million
• TABLE 29 North America Cloud TV Market, 2018 - 2021, USD Million
• TABLE 30 North America Cloud TV Market, 2022 - 2028, USD Million
• TABLE 31 North America Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 32 North America Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 33 North America Public Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 34 North America Public Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 35 North America Private Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 36 North America Private Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 37 North America Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 38 North America Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 39 North America Large Enterprises Market by Country, 2018 - 2021, USD Million
• TABLE 40 North America Large Enterprises Market by Country, 2022 - 2028, USD Million
• TABLE 41 North America Small & Medium-sized Enterprises Market by Country, 2018 - 2021, USD Million
• TABLE 42 North America Small & Medium-sized Enterprises Market by Country, 2022 - 2028, USD Million
• TABLE 43 North America Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 44 North America Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 45 North America Mobile Phones & Connected TVs Market by Country, 2018 - 2021, USD Million
• TABLE 46 North America Mobile Phones & Connected TVs Market by Country, 2022 - 2028, USD Million
• TABLE 47 North America STBs Market by Country, 2018 - 2021, USD Million
• TABLE 48 North America STBs Market by Country, 2022 - 2028, USD Million
• TABLE 49 North America Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 50 North America Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 51 North America Telecom Companies Market by Country, 2018 - 2021, USD Million
• TABLE 52 North America Telecom Companies Market by Country, 2022 - 2028, USD Million
• TABLE 53 North America Media Organizations & Broadcasters Market by Country, 2018 - 2021, USD Million
• TABLE 54 North America Media Organizations & Broadcasters Market by Country, 2022 - 2028, USD Million
• TABLE 55 North America Cloud TV Market by Country, 2018 - 2021, USD Million
• TABLE 56 North America Cloud TV Market by Country, 2022 - 2028, USD Million
• TABLE 57 US Cloud TV Market, 2018 - 2021, USD Million
• TABLE 58 US Cloud TV Market, 2022 - 2028, USD Million
• TABLE 59 US Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 60 US Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 61 US Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 62 US Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 63 US Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 64 US Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 65 US Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 66 US Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 67 Canada Cloud TV Market, 2018 - 2021, USD Million
• TABLE 68 Canada Cloud TV Market, 2022 - 2028, USD Million
• TABLE 69 Canada Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 70 Canada Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 71 Canada Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 72 Canada Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 73 Canada Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 74 Canada Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 75 Canada Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 76 Canada Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 77 Mexico Cloud TV Market, 2018 - 2021, USD Million
• TABLE 78 Mexico Cloud TV Market, 2022 - 2028, USD Million
• TABLE 79 Mexico Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 80 Mexico Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 81 Mexico Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 82 Mexico Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 83 Mexico Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 84 Mexico Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 85 Mexico Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 86 Mexico Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 87 Rest of North America Cloud TV Market, 2018 - 2021, USD Million
• TABLE 88 Rest of North America Cloud TV Market, 2022 - 2028, USD Million
• TABLE 89 Rest of North America Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 90 Rest of North America Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 91 Rest of North America Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 92 Rest of North America Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 93 Rest of North America Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 94 Rest of North America Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 95 Rest of North America Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 96 Rest of North America Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 97 Europe Cloud TV Market, 2018 - 2021, USD Million
• TABLE 98 Europe Cloud TV Market, 2022 - 2028, USD Million
• TABLE 99 Europe Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 100 Europe Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 101 Europe Public Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 102 Europe Public Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 103 Europe Private Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 104 Europe Private Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 105 Europe Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 106 Europe Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 107 Europe Large Enterprises Market by Country, 2018 - 2021, USD Million
• TABLE 108 Europe Large Enterprises Market by Country, 2022 - 2028, USD Million
• TABLE 109 Europe Small & Medium-sized Enterprises Market by Country, 2018 - 2021, USD Million
• TABLE 110 Europe Small & Medium-sized Enterprises Market by Country, 2022 - 2028, USD Million
• TABLE 111 Europe Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 112 Europe Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 113 Europe Mobile Phones & Connected TVs Market by Country, 2018 - 2021, USD Million
• TABLE 114 Europe Mobile Phones & Connected TVs Market by Country, 2022 - 2028, USD Million
• TABLE 115 Europe STBs Market by Country, 2018 - 2021, USD Million
• TABLE 116 Europe STBs Market by Country, 2022 - 2028, USD Million
• TABLE 117 Europe Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 118 Europe Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 119 Europe Telecom Companies Market by Country, 2018 - 2021, USD Million
• TABLE 120 Europe Telecom Companies Market by Country, 2022 - 2028, USD Million
• TABLE 121 Europe Media Organizations & Broadcasters Market by Country, 2018 - 2021, USD Million
• TABLE 122 Europe Media Organizations & Broadcasters Market by Country, 2022 - 2028, USD Million
• TABLE 123 Europe Cloud TV Market by Country, 2018 - 2021, USD Million
• TABLE 124 Europe Cloud TV Market by Country, 2022 - 2028, USD Million
• TABLE 125 Germany Cloud TV Market, 2018 - 2021, USD Million
• TABLE 126 Germany Cloud TV Market, 2022 - 2028, USD Million
• TABLE 127 Germany Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 128 Germany Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 129 Germany Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 130 Germany Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 131 Germany Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 132 Germany Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 133 Germany Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 134 Germany Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 135 UK Cloud TV Market, 2018 - 2021, USD Million
• TABLE 136 UK Cloud TV Market, 2022 - 2028, USD Million
• TABLE 137 UK Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 138 UK Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 139 UK Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 140 UK Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 141 UK Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 142 UK Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 143 UK Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 144 UK Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 145 France Cloud TV Market, 2018 - 2021, USD Million
• TABLE 146 France Cloud TV Market, 2022 - 2028, USD Million
• TABLE 147 France Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 148 France Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 149 France Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 150 France Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 151 France Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 152 France Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 153 France Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 154 France Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 155 Russia Cloud TV Market, 2018 - 2021, USD Million
• TABLE 156 Russia Cloud TV Market, 2022 - 2028, USD Million
• TABLE 157 Russia Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 158 Russia Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 159 Russia Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 160 Russia Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 161 Russia Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 162 Russia Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 163 Russia Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 164 Russia Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 165 Spain Cloud TV Market, 2018 - 2021, USD Million
• TABLE 166 Spain Cloud TV Market, 2022 - 2028, USD Million
• TABLE 167 Spain Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 168 Spain Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 169 Spain Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 170 Spain Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 171 Spain Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 172 Spain Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 173 Spain Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 174 Spain Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 175 Italy Cloud TV Market, 2018 - 2021, USD Million
• TABLE 176 Italy Cloud TV Market, 2022 - 2028, USD Million
• TABLE 177 Italy Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 178 Italy Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 179 Italy Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 180 Italy Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 181 Italy Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 182 Italy Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 183 Italy Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 184 Italy Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 185 Rest of Europe Cloud TV Market, 2018 - 2021, USD Million
• TABLE 186 Rest of Europe Cloud TV Market, 2022 - 2028, USD Million
• TABLE 187 Rest of Europe Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 188 Rest of Europe Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 189 Rest of Europe Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 190 Rest of Europe Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 191 Rest of Europe Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 192 Rest of Europe Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 193 Rest of Europe Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 194 Rest of Europe Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 195 Asia Pacific Cloud TV Market, 2018 - 2021, USD Million
• TABLE 196 Asia Pacific Cloud TV Market, 2022 - 2028, USD Million
• TABLE 197 Asia Pacific Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 198 Asia Pacific Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 199 Asia Pacific Public Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 200 Asia Pacific Public Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 201 Asia Pacific Private Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 202 Asia Pacific Private Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 203 Asia Pacific Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 204 Asia Pacific Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 205 Asia Pacific Large Enterprises Market by Country, 2018 - 2021, USD Million
• TABLE 206 Asia Pacific Large Enterprises Market by Country, 2022 - 2028, USD Million
• TABLE 207 Asia Pacific Small & Medium-sized Enterprises Market by Country, 2018 - 2021, USD Million
• TABLE 208 Asia Pacific Small & Medium-sized Enterprises Market by Country, 2022 - 2028, USD Million
• TABLE 209 Asia Pacific Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 210 Asia Pacific Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 211 Asia Pacific Mobile Phones & Connected TVs Market by Country, 2018 - 2021, USD Million
• TABLE 212 Asia Pacific Mobile Phones & Connected TVs Market by Country, 2022 - 2028, USD Million
• TABLE 213 Asia Pacific STBs Market by Country, 2018 - 2021, USD Million
• TABLE 214 Asia Pacific STBs Market by Country, 2022 - 2028, USD Million
• TABLE 215 Asia Pacific Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 216 Asia Pacific Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 217 Asia Pacific Telecom Companies Market by Country, 2018 - 2021, USD Million
• TABLE 218 Asia Pacific Telecom Companies Market by Country, 2022 - 2028, USD Million
• TABLE 219 Asia Pacific Media Organizations & Broadcasters Market by Country, 2018 - 2021, USD Million
• TABLE 220 Asia Pacific Media Organizations & Broadcasters Market by Country, 2022 - 2028, USD Million
• TABLE 221 Asia Pacific Cloud TV Market by Country, 2018 - 2021, USD Million
• TABLE 222 Asia Pacific Cloud TV Market by Country, 2022 - 2028, USD Million
• TABLE 223 China Cloud TV Market, 2018 - 2021, USD Million
• TABLE 224 China Cloud TV Market, 2022 - 2028, USD Million
• TABLE 225 China Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 226 China Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 227 China Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 228 China Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 229 China Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 230 China Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 231 China Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 232 China Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 233 Japan Cloud TV Market, 2018 - 2021, USD Million
• TABLE 234 Japan Cloud TV Market, 2022 - 2028, USD Million
• TABLE 235 Japan Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 236 Japan Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 237 Japan Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 238 Japan Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 239 Japan Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 240 Japan Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 241 Japan Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 242 Japan Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 243 India Cloud TV Market, 2018 - 2021, USD Million
• TABLE 244 India Cloud TV Market, 2022 - 2028, USD Million
• TABLE 245 India Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 246 India Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 247 India Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 248 India Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 249 India Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 250 India Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 251 India Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 252 India Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 253 South Korea Cloud TV Market, 2018 - 2021, USD Million
• TABLE 254 South Korea Cloud TV Market, 2022 - 2028, USD Million
• TABLE 255 South Korea Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 256 South Korea Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 257 South Korea Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 258 South Korea Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 259 South Korea Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 260 South Korea Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 261 South Korea Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 262 South Korea Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 263 Singapore Cloud TV Market, 2018 - 2021, USD Million
• TABLE 264 Singapore Cloud TV Market, 2022 - 2028, USD Million
• TABLE 265 Singapore Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 266 Singapore Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 267 Singapore Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 268 Singapore Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 269 Singapore Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 270 Singapore Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 271 Singapore Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 272 Singapore Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 273 Malaysia Cloud TV Market, 2018 - 2021, USD Million
• TABLE 274 Malaysia Cloud TV Market, 2022 - 2028, USD Million
• TABLE 275 Malaysia Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 276 Malaysia Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 277 Malaysia Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 278 Malaysia Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 279 Malaysia Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 280 Malaysia Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 281 Malaysia Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 282 Malaysia Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 283 Rest of Asia Pacific Cloud TV Market, 2018 - 2021, USD Million
• TABLE 284 Rest of Asia Pacific Cloud TV Market, 2022 - 2028, USD Million
• TABLE 285 Rest of Asia Pacific Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 286 Rest of Asia Pacific Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 287 Rest of Asia Pacific Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 288 Rest of Asia Pacific Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 289 Rest of Asia Pacific Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 290 Rest of Asia Pacific Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 291 Rest of Asia Pacific Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 292 Rest of Asia Pacific Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 293 LAMEA Cloud TV Market, 2018 - 2021, USD Million
• TABLE 294 LAMEA Cloud TV Market, 2022 - 2028, USD Million
• TABLE 295 LAMEA Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 296 LAMEA Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 297 LAMEA Public Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 298 LAMEA Public Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 299 LAMEA Private Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 300 LAMEA Private Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 301 LAMEA Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 302 LAMEA Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 303 LAMEA Large Enterprises Market by Country, 2018 - 2021, USD Million
• TABLE 304 LAMEA Large Enterprises Market by Country, 2022 - 2028, USD Million
• TABLE 305 LAMEA Small & Medium-sized Enterprises Market by Country, 2018 - 2021, USD Million
• TABLE 306 LAMEA Small & Medium-sized Enterprises Market by Country, 2022 - 2028, USD Million
• TABLE 307 LAMEA Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 308 LAMEA Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 309 LAMEA Mobile Phones & Connected TVs Market by Country, 2018 - 2021, USD Million
• TABLE 310 LAMEA Mobile Phones & Connected TVs Market by Country, 2022 - 2028, USD Million
• TABLE 311 LAMEA STBs Market by Country, 2018 - 2021, USD Million
• TABLE 312 LAMEA STBs Market by Country, 2022 - 2028, USD Million
• TABLE 313 LAMEA Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 314 LAMEA Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 315 LAMEA Telecom Companies Market by Country, 2018 - 2021, USD Million
• TABLE 316 LAMEA Telecom Companies Market by Country, 2022 - 2028, USD Million
• TABLE 317 LAMEA Media Organizations & Broadcasters Market by Country, 2018 - 2021, USD Million
• TABLE 318 LAMEA Media Organizations & Broadcasters Market by Country, 2022 - 2028, USD Million
• TABLE 319 LAMEA Cloud TV Market by Country, 2018 - 2021, USD Million
• TABLE 320 LAMEA Cloud TV Market by Country, 2022 - 2028, USD Million

• TABLE 321 Brazil Cloud TV Market, 2018 - 2021, USD Million
• TABLE 322 Brazil Cloud TV Market, 2022 - 2028, USD Million
• TABLE 323 Brazil Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 324 Brazil Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 325 Brazil Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 326 Brazil Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 327 Brazil Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 328 Brazil Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 329 Brazil Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 330 Brazil Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 331 Argentina Cloud TV Market, 2018 - 2021, USD Million
• TABLE 332 Argentina Cloud TV Market, 2022 - 2028, USD Million
• TABLE 333 Argentina Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 334 Argentina Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 335 Argentina Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 336 Argentina Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 337 Argentina Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 338 Argentina Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 339 Argentina Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 340 Argentina Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 341 UAE Cloud TV Market, 2018 - 2021, USD Million
• TABLE 342 UAE Cloud TV Market, 2022 - 2028, USD Million
• TABLE 343 UAE Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 344 UAE Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 345 UAE Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 346 UAE Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 347 UAE Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 348 UAE Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 349 UAE Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 350 UAE Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 351 Saudi Arabia Cloud TV Market, 2018 - 2021, USD Million
• TABLE 352 Saudi Arabia Cloud TV Market, 2022 - 2028, USD Million
• TABLE 353 Saudi Arabia Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 354 Saudi Arabia Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 355 Saudi Arabia Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 356 Saudi Arabia Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 357 Saudi Arabia Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 358 Saudi Arabia Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 359 Saudi Arabia Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 360 Saudi Arabia Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 361 South Africa Cloud TV Market, 2018 - 2021, USD Million
• TABLE 362 South Africa Cloud TV Market, 2022 - 2028, USD Million
• TABLE 363 South Africa Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 364 South Africa Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 365 South Africa Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 366 South Africa Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 367 South Africa Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 368 South Africa Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 369 South Africa Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 370 South Africa Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 371 Nigeria Cloud TV Market, 2018 - 2021, USD Million
• TABLE 372 Nigeria Cloud TV Market, 2022 - 2028, USD Million
• TABLE 373 Nigeria Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 374 Nigeria Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 375 Nigeria Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 376 Nigeria Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 377 Nigeria Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 378 Nigeria Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 379 Nigeria Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 380 Nigeria Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 381 Rest of LAMEA Cloud TV Market, 2018 - 2021, USD Million
• TABLE 382 Rest of LAMEA Cloud TV Market, 2022 - 2028, USD Million
• TABLE 383 Rest of LAMEA Cloud TV Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 384 Rest of LAMEA Cloud TV Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 385 Rest of LAMEA Cloud TV Market by Organization Size, 2018 - 2021, USD Million
• TABLE 386 Rest of LAMEA Cloud TV Market by Organization Size, 2022 - 2028, USD Million
• TABLE 387 Rest of LAMEA Cloud TV Market by Device Type, 2018 - 2021, USD Million
• TABLE 388 Rest of LAMEA Cloud TV Market by Device Type, 2022 - 2028, USD Million
• TABLE 389 Rest of LAMEA Cloud TV Market by Vertical, 2018 - 2021, USD Million
• TABLE 390 Rest of LAMEA Cloud TV Market by Vertical, 2022 - 2028, USD Million
• TABLE 391 Key Information - SeaChange International, Inc.
• TABLE 392 key information - Brightcove, Inc.
• TABLE 393 Key Information - CSG Systems International, Inc.
• TABLE 394 Key Information - Comcast Technology Solutions
• TABLE 395 Key Information - Aferian Plc
• TABLE 396 Key Information - Kaltura, Inc.
• TABLE 397 Key Information - MediaKind
• TABLE 398 Key Information - IntelliMedia Networks
• TABLE 399 Key Information - MatrixStream Technologies, Inc.
• TABLE 400 Key Information - Minerva Networks, Inc.

List of Figures

• FIG 1 Methodology for the research
• FIG 2 Global Cloud TV Market Share by Deployment Type, 2021
• FIG 3 Global Cloud TV Market Share by Deployment Type, 2028
• FIG 4 Global Cloud TV Market by Deployment Type, 2018 - 2028, USD Million
• FIG 5 Global Cloud TV Market Share by Organization Size, 2021
• FIG 6 Global Cloud TV Market Share by Organization Size, 2028
• FIG 7 Global Cloud TV Market by Organization Size, 2018 - 2028, USD Million
• FIG 8 Global Cloud TV Market Share by Device Type, 2021
• FIG 9 Global Cloud TV Market Share by Device Type, 2028
• FIG 10 Global Cloud TV Market by Device Type, 2018 - 2028, USD Million
• FIG 11 Global Cloud TV Market Share by Vertical, 2021
• FIG 12 Global Cloud TV Market Share by Vertical, 2028
• FIG 13 Global Cloud TV Market by Vertical, 2018 - 2028, USD Million
• FIG 14 Global Cloud TV Market Share by Region, 2021
• FIG 15 Global Cloud TV Market Share by Region, 2028
• FIG 16 Global Cloud TV Market by Region, 2018 - 2028, USD Million
• FIG 17 Recent strategies and developments: SeaChange International, Inc.
• FIG 18 Recent strategies and developments: MediaKind

The Global Cloud TV Market size is expected to reach $4.9 billion by 2028, rising at a market growth of 20.3% CAGR during the forecast period.

A software platform called Cloud TV virtualizes CPE or STB features, enabling pay-tv operators and other video streaming service providers to equip current and future-generation cable television and IPTV set-top boxes, as well as connected consumer electronics devices, with cutting-edge user interfaces and online video services like YouTube and Hulu.

In 2006, ICTV and Switched Media, a company that creates solutions for the customization of video streams, merged to become ActiveVideo. In 2008, the business adopted the moniker ActiveVideo. By virtualizing STB functionality, Cloud TV makes it possible for current and the next devices, including QAM STBs and "newer IP-capable devices, such as Charter's new Worldbox," Internet-connected TVs, and specialized streaming boxes, to offer Web-like guides and full online video experiences.

Multichannel News reports that ActiveVideo's strategy aims to prevent that operational nightmare by requiring that it only be written once, in HTML5, and handled from the cloud, "rather than needing operators to create a different edition of the UI for each device, operating system, and rendering engine". Screenplays continue by saying that the platform allows for the distribution of "secured OTT broadcasts as an integral component of channel offerings" without having to change the customers' current gadgets.

COVID-19 Impact Analysis

All consumers' habits and routines have been significantly changed by the COVID-19 health issue. Mandates for working from home and social isolation have increased in-home video usage to previously unheard-of levels. Through a wealth of online information, consumers are also developing new skills and staying entertained. The COVID-19 pandemic has changed how people work, whether it is through OTT platforms, video hosting websites like YouTube, or video conferencing equipment and software for conducting webinars and internal meetings. The COVID-19 pandemic and the contemporary period have increased in-home video usage to heights never before seen. Viewers consume a variety of stuff for almost 7 hours and 55 minutes per week on average which propels the growth of the Cloud TV market.

Market Growth Factor

Demand for Improved On-Demand or Interactive Viewing User Experiences

The method that video material presented to consumers is evolving as a result of technological advancements and consumer behavior. With these developments, established media models and platforms are being replaced by digital distribution via the internet to a variety of linked devices. Three significant disruptions for broadcasters and telecommunications companies are being brought on by this fundamental transformation, and each one calls for cloud TV platforms' scalability, cost flexibility, and agility.

5G Adoption Will Boost Demand for Cloud Tv

Rising 5G technology usage and expanding wireless communication developments are anticipated to accelerate market expansion. To improve the cloud TV experience, many telecom providers are making investments in the development of 5G technologies. For instance, Nokia and AT&T worked together to complete fixed wireless 5G tests using AT&T's internet TV streaming service, DIRECTV NOW, to advance 5G technology in the 39 GHz band.

Market Restraining Factor

Rural Areas Lack High-Speed Internet Infrastructure and Internet Access

The lack of fast network infrastructure is one of the key obstacles to the widespread adoption of cloud TV. Connectivity to the internet and mobile devices is a key component of cloud TV. Rural areas continue to have connectivity issues with mobile networks. These regions lack facilities and have limited connectivity, making them remote and archaic. For cloud TV providers, this problem has made it very difficult for them to reach out to remote areas.

Deployment Type Outlook

Based on the Deployment Type, the Cloud TV Market is segmented into Public cloud and Private cloud. The private cloud segment witnessed a significant revenue share in the cloud tv market in 2021. A private cloud is a cloud services infrastructure that is exclusively used by one client. This method combines many advantages of cloud computing with the security and management of on-premises IT equipment.

Organization Size Outlook

On the basis of Organization Size, the Cloud TV Market is divided into Small and Medium-sized Enterprises and Large Enterprises. The large enterprise segment procured the largest revenue share in the cloud tv market in 2021. Cloud TVs assist businesses with rapid and simple installations, assisting them in growing their current markets. They decrease building and maintenance expenses and save a lot of time.

Device Type Outlook

Based on the Device Type, the Cloud TV market is fragmented into Mobile phones & Connected TVs, and STBs. The STBs segment witnessed a substantial revenue share in the cloud tv market in 2021. A set-top box is a hardware device that receives, decodes, and displays a digital signal on a television. The signal can be either a television signal or Internet data and is received through a telephone or cable connection.

Vertical Outlook

By Verticals, the Cloud TV Market is classified into Telecom companies, Media organizations & broadcasters. The Telecom companies segment garnered the highest revenue share in the cloud TV market in 2021. It is due to the expansion of the telecom sector across various nations of the world. In addition, key companies operating in the telecom sector are significantly investing in the adoption of advanced solutions like cloud TV.

Regional Outlook

Region-wise, the Cloud TV Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region procured the highest revenue share in the cloud tv market in 2021. It is one of the original cloud TV users. The expansion of cloud TV in the area is influenced by the existence of various major businesses and startups. Another important element for the expansion of cloud TV in the area is the existence of numerous service providers and businesses offering video streaming platforms including live video streaming and video-on-demand.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SeaChange International, Inc., Brightcove, Inc., CSG Systems International, Inc., Comcast Technology Solutions, Aferian plc, Kaltura, Inc., MediaKind, IntelliMedia Networks, MatrixStream Technologies, Inc. and Minerva Networks, Inc.

Strategies Deployed in Cloud TV Market

Sep-2022: SeaChange formed a partnership with source Digital, the innovator of Source Activated Moments. This partnership aimed to deliver a choice to monetize video and metaverse content that is above and beyond traditional advertising models while starting the full potential of advertising inventory on connected TVs by building interactive moments that confront the user for improved clickthrough rates. Moreover, the first commercial application of the partnership would be to deploy Source, a connected TV-enabled network developed for customers in the OTT and metaverse space.

Sep-2022: MediaKind partnered with Arqiva, the British telecommunications business. Together, the companies aimed to introduce Arqplex, a new hybrid content management service set to convert headend services for broadcast and OTT networks. Moreover, the Arqplex service delivers secured and trustworthy content multiplexing, aggregation, packaging, and encoding for content distribution.

Aug-2022: MediaKind expanded its live video cloud processing with the development of its edge offering. MediaKind today announces new technology advancements to its offering of edge products, providing enhanced technology combination opportunities with the primary industry standards to content broadcasters, owners, and TV operators alike. Moreover, MediaKind today discloses new technology advances to its offering of edge products, providing raised technology integration opportunities with the major industry standards to broadcasters, content owners, and TV operators alike.

Sep-2021: Kaltura came into a partnership with Oracle Cloud Infrastructure, American multinational computer technology. Together, the companies aimed to make the complete coverage of Kaltura video abilities and experiences such as live streaming, video content management, interactive video paths, real-time conferencing, and visual marketing general within Oracle Cloud.

Jul-2021: SeaChange International launched StreamVid, an end-to-end, completely handled software-as-a-service (SaaS) platform. StreamVid platform enhances every element of an organization's streaming company and permits operators and content owners to connect instantly with their subscribers. Moreover, the platform can be implemented instantly to provide all content such as OTT, TVOD, Connected TV, SVOD, and AVOD to all devices in 4K quality.

Jun-2021: CSG signed an agreement with Maxis, a supreme communications service provider in Malaysia. Through this agreement Maxis' cloud-based digital monetization provider, CSG allowed the recent introduction of Maxis TV 2.0 which would help propel the future growth of Maxis' offering. Moreover, CSG is allowing companies to innovate and evolve successful ecosystem participants with elegant solutions that provide exceptional experiences for their consumers.

Nov-2020: Kaltura formed a partnership with CommScope, an American network infrastructure supplier. Under this partnership, combined solutions would utilize the power of Amazon Web Services (AWS) to deliver a reinforced cloud platform from deployment and implementation, planning to delivery, and continued growth for consumers establishing large-scale cloud TV services. Additionally, partnership would integrate Kaltura's TV content management platform and other cloud solutions. Moreover, AWS permits video providers improved operational flexibility and resilience, and allows them to take benefit of optimized resources and price systems.

Jul-2020: CSG formed a partnership with Bell, Canada's largest communications business. Through this partnership, CSG would continue to sustain residential consumer assistance and billing for Bell's Fibe and Alt TV services. Moreover, Bell would resume utilizing CSG ACP, part of CSG's offering of billing solutions that sustain hundreds of millions of video, voice, and data subscribers across the world.

Jun-2019: Kaltura partnered with Dish TV, the Indian satellite television provider. This partnership aimed to boost the Kaltura OTT platform Watcho. Moreover, the partnership would contribute to fulfilling the evolving entertainment demands of Indian consumers by constantly learning about their content consumption patterns.

Apr-2019: Brightcove took over Ooyala, a provider of cloud video technology. This acquisition would reinforce Brightcove's function as the market leader in the online video industry. Moreover, Ooyala OVP consumers join an already amazing list of organizations operating with Brightcove.

Apr-2018: Kaltura came into a partnership with Massive, a specialist UX seller for the OTT industry. Together, the companies aimed to assist video service providers to offer customized video experiences based on the interests, attributes, and routines of each viewer. Additionally, The Kaltura Massive tie-up would assist TV operators to find cost-effective methods to enhance consumer commitment, improve transformation, decrease churn rates and differentiate their assistance in a crowded OTT marketplace.

Scope of the Study

Market Segments covered in the Report:

By Deployment Type

• Public Cloud
• Private Cloud

By Organization Size

• Large Enterprises
• Small & Medium-sized Enterprises

By Device Type

• Mobile Phones & Connected TVs
• STBs

By Vertical

• Telecom Companies
• Media Organizations & Broadcasters

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• SeaChange International, Inc.
• Brightcove, Inc.
• CSG Systems International, Inc.
• Comcast Technology Solutions
• Aferian plc
• Kaltura, Inc.
• MediaKind
• IntelliMedia Networks
• MatrixStream Technologies, Inc.
• Minerva Networks, Inc.

Unique Offerings from KBV Research

• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Cloud TV Market, by Deployment Type
  • 1.4.2 Global Cloud TV Market, by Organization Size
  • 1.4.3 Global Cloud TV Market, by Device Type
  • 1.4.4 Global Cloud TV Market, by Vertical
  • 1.4.5 Global Cloud TV Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market Overview

• 2.1 Introduction
  • 2.1.1 Overview
    • 2.1.1.1 Market Composition & Scenarios
• 2.2 Key Factors Impacting the Market
  • 2.2.1 Market Drivers
  • 2.2.2 Market Restraints

Chapter 3. Strategies Deployed in Cloud TV Market

Chapter 4. Global Cloud TV Market by Deployment Type

• 4.1 Global Public Cloud Market by Region
• 4.2 Global Private Cloud Market by Region

Chapter 5. Global Cloud TV Market by Organization Size

• 5.1 Global Large Enterprises Market by Region
• 5.2 Global Small & Medium-sized Enterprises Market by Region

Chapter 6. Global Cloud TV Market by Device Type

• 6.1 Global Mobile Phones & Connected TVs Market by Region
• 6.2 Global STBs Market by Region

Chapter 7. Global Cloud TV Market by Vertical

• 7.1 Global Telecom Companies Market by Region
• 7.2 Global Media Organizations & Broadcasters Market by Region

Chapter 8. Global Cloud TV Market by Region

• 8.1 North America Cloud TV Market
  • 8.1.1 North America Cloud TV Market by Deployment Type
    • 8.1.1.1 North America Public Cloud Market by Country
    • 8.1.1.2 North America Private Cloud Market by Country
  • 8.1.2 North America Cloud TV Market by Organization Size
    • 8.1.2.1 North America Large Enterprises Market by Country
    • 8.1.2.2 North America Small & Medium-sized Enterprises Market by Country
  • 8.1.3 North America Cloud TV Market by Device Type
    • 8.1.3.1 North America Mobile Phones & Connected TVs Market by Country
    • 8.1.3.2 North America STBs Market by Country
  • 8.1.4 North America Cloud TV Market by Vertical
    • 8.1.4.1 North America Telecom Companies Market by Country
    • 8.1.4.2 North America Media Organizations & Broadcasters Market by Country
  • 8.1.5 North America Cloud TV Market by Country
    • 8.1.5.1 US Cloud TV Market
      • 8.1.5.1.1 US Cloud TV Market by Deployment Type
      • 8.1.5.1.2 US Cloud TV Market by Organization Size
      • 8.1.5.1.3 US Cloud TV Market by Device Type
      • 8.1.5.1.4 US Cloud TV Market by Vertical
    • 8.1.5.2 Canada Cloud TV Market
      • 8.1.5.2.1 Canada Cloud TV Market by Deployment Type
      • 8.1.5.2.2 Canada Cloud TV Market by Organization Size
      • 8.1.5.2.3 Canada Cloud TV Market by Device Type
      • 8.1.5.2.4 Canada Cloud TV Market by Vertical
    • 8.1.5.3 Mexico Cloud TV Market
      • 8.1.5.3.1 Mexico Cloud TV Market by Deployment Type
      • 8.1.5.3.2 Mexico Cloud TV Market by Organization Size
      • 8.1.5.3.3 Mexico Cloud TV Market by Device Type
      • 8.1.5.3.4 Mexico Cloud TV Market by Vertical
    • 8.1.5.4 Rest of North America Cloud TV Market
      • 8.1.5.4.1 Rest of North America Cloud TV Market by Deployment Type
      • 8.1.5.4.2 Rest of North America Cloud TV Market by Organization Size
      • 8.1.5.4.3 Rest of North America Cloud TV Market by Device Type
      • 8.1.5.4.4 Rest of North America Cloud TV Market by Vertical
• 8.2 Europe Cloud TV Market
  • 8.2.1 Europe Cloud TV Market by Deployment Type
    • 8.2.1.1 Europe Public Cloud Market by Country
    • 8.2.1.2 Europe Private Cloud Market by Country
  • 8.2.2 Europe Cloud TV Market by Organization Size
    • 8.2.2.1 Europe Large Enterprises Market by Country
    • 8.2.2.2 Europe Small & Medium-sized Enterprises Market by Country
  • 8.2.3 Europe Cloud TV Market by Device Type
    • 8.2.3.1 Europe Mobile Phones & Connected TVs Market by Country
    • 8.2.3.2 Europe STBs Market by Country
  • 8.2.4 Europe Cloud TV Market by Vertical
    • 8.2.4.1 Europe Telecom Companies Market by Country
    • 8.2.4.2 Europe Media Organizations & Broadcasters Market by Country
  • 8.2.5 Europe Cloud TV Market by Country
    • 8.2.5.1 Germany Cloud TV Market
      • 8.2.5.1.1 Germany Cloud TV Market by Deployment Type
      • 8.2.5.1.2 Germany Cloud TV Market by Organization Size
      • 8.2.5.1.3 Germany Cloud TV Market by Device Type
      • 8.2.5.1.4 Germany Cloud TV Market by Vertical
    • 8.2.5.2 UK Cloud TV Market
      • 8.2.5.2.1 UK Cloud TV Market by Deployment Type
      • 8.2.5.2.2 UK Cloud TV Market by Organization Size
      • 8.2.5.2.3 UK Cloud TV Market by Device Type
      • 8.2.5.2.4 UK Cloud TV Market by Vertical
    • 8.2.5.3 France Cloud TV Market
      • 8.2.5.3.1 France Cloud TV Market by Deployment Type
      • 8.2.5.3.2 France Cloud TV Market by Organization Size
      • 8.2.5.3.3 France Cloud TV Market by Device Type
      • 8.2.5.3.4 France Cloud TV Market by Vertical
    • 8.2.5.4 Russia Cloud TV Market
      • 8.2.5.4.1 Russia Cloud TV Market by Deployment Type
      • 8.2.5.4.2 Russia Cloud TV Market by Organization Size
      • 8.2.5.4.3 Russia Cloud TV Market by Device Type
      • 8.2.5.4.4 Russia Cloud TV Market by Vertical
    • 8.2.5.5 Spain Cloud TV Market
      • 8.2.5.5.1 Spain Cloud TV Market by Deployment Type
      • 8.2.5.5.2 Spain Cloud TV Market by Organization Size
      • 8.2.5.5.3 Spain Cloud TV Market by Device Type
      • 8.2.5.5.4 Spain Cloud TV Market by Vertical
    • 8.2.5.6 Italy Cloud TV Market
      • 8.2.5.6.1 Italy Cloud TV Market by Deployment Type
      • 8.2.5.6.2 Italy Cloud TV Market by Organization Size
      • 8.2.5.6.3 Italy Cloud TV Market by Device Type
      • 8.2.5.6.4 Italy Cloud TV Market by Vertical
    • 8.2.5.7 Rest of Europe Cloud TV Market
      • 8.2.5.7.1 Rest of Europe Cloud TV Market by Deployment Type
      • 8.2.5.7.2 Rest of Europe Cloud TV Market by Organization Size
      • 8.2.5.7.3 Rest of Europe Cloud TV Market by Device Type
      • 8.2.5.7.4 Rest of Europe Cloud TV Market by Vertical
• 8.3 Asia Pacific Cloud TV Market
  • 8.3.1 Asia Pacific Cloud TV Market by Deployment Type
    • 8.3.1.1 Asia Pacific Public Cloud Market by Country
    • 8.3.1.2 Asia Pacific Private Cloud Market by Country
  • 8.3.2 Asia Pacific Cloud TV Market by Organization Size
    • 8.3.2.1 Asia Pacific Large Enterprises Market by Country
    • 8.3.2.2 Asia Pacific Small & Medium-sized Enterprises Market by Country
  • 8.3.3 Asia Pacific Cloud TV Market by Device Type
    • 8.3.3.1 Asia Pacific Mobile Phones & Connected TVs Market by Country
    • 8.3.3.2 Asia Pacific STBs Market by Country
  • 8.3.4 Asia Pacific Cloud TV Market by Vertical
    • 8.3.4.1 Asia Pacific Telecom Companies Market by Country
    • 8.3.4.2 Asia Pacific Media Organizations & Broadcasters Market by Country
  • 8.3.5 Asia Pacific Cloud TV Market by Country
    • 8.3.5.1 China Cloud TV Market
      • 8.3.5.1.1 China Cloud TV Market by Deployment Type
      • 8.3.5.1.2 China Cloud TV Market by Organization Size
      • 8.3.5.1.3 China Cloud TV Market by Device Type
      • 8.3.5.1.4 China Cloud TV Market by Vertical
    • 8.3.5.2 Japan Cloud TV Market
      • 8.3.5.2.1 Japan Cloud TV Market by Deployment Type
      • 8.3.5.2.2 Japan Cloud TV Market by Organization Size
      • 8.3.5.2.3 Japan Cloud TV Market by Device Type
      • 8.3.5.2.4 Japan Cloud TV Market by Vertical
    • 8.3.5.3 India Cloud TV Market
      • 8.3.5.3.1 India Cloud TV Market by Deployment Type
      • 8.3.5.3.2 India Cloud TV Market by Organization Size
      • 8.3.5.3.3 India Cloud TV Market by Device Type
      • 8.3.5.3.4 India Cloud TV Market by Vertical
    • 8.3.5.4 South Korea Cloud TV Market
      • 8.3.5.4.1 South Korea Cloud TV Market by Deployment Type
      • 8.3.5.4.2 South Korea Cloud TV Market by Organization Size
      • 8.3.5.4.3 South Korea Cloud TV Market by Device Type
      • 8.3.5.4.4 South Korea Cloud TV Market by Vertical
    • 8.3.5.5 Singapore Cloud TV Market
      • 8.3.5.5.1 Singapore Cloud TV Market by Deployment Type
      • 8.3.5.5.2 Singapore Cloud TV Market by Organization Size
      • 8.3.5.5.3 Singapore Cloud TV Market by Device Type
      • 8.3.5.5.4 Singapore Cloud TV Market by Vertical
    • 8.3.5.6 Malaysia Cloud TV Market
      • 8.3.5.6.1 Malaysia Cloud TV Market by Deployment Type
      • 8.3.5.6.2 Malaysia Cloud TV Market by Organization Size
      • 8.3.5.6.3 Malaysia Cloud TV Market by Device Type
      • 8.3.5.6.4 Malaysia Cloud TV Market by Vertical
    • 8.3.5.7 Rest of Asia Pacific Cloud TV Market
      • 8.3.5.7.1 Rest of Asia Pacific Cloud TV Market by Deployment Type
      • 8.3.5.7.2 Rest of Asia Pacific Cloud TV Market by Organization Size
      • 8.3.5.7.3 Rest of Asia Pacific Cloud TV Market by Device Type
      • 8.3.5.7.4 Rest of Asia Pacific Cloud TV Market by Vertical
• 8.4 LAMEA Cloud TV Market
  • 8.4.1 LAMEA Cloud TV Market by Deployment Type
    • 8.4.1.1 LAMEA Public Cloud Market by Country
    • 8.4.1.2 LAMEA Private Cloud Market by Country
  • 8.4.2 LAMEA Cloud TV Market by Organization Size
    • 8.4.2.1 LAMEA Large Enterprises Market by Country
    • 8.4.2.2 LAMEA Small & Medium-sized Enterprises Market by Country
  • 8.4.3 LAMEA Cloud TV Market by Device Type
    • 8.4.3.1 LAMEA Mobile Phones & Connected TVs Market by Country
    • 8.4.3.2 LAMEA STBs Market by Country
  • 8.4.4 LAMEA Cloud TV Market by Vertical
    • 8.4.4.1 LAMEA Telecom Companies Market by Country
    • 8.4.4.2 LAMEA Media Organizations & Broadcasters Market by Country
  • 8.4.5 LAMEA Cloud TV Market by Country
    • 8.4.5.1 Brazil Cloud TV Market
      • 8.4.5.1.1 Brazil Cloud TV Market by Deployment Type
      • 8.4.5.1.2 Brazil Cloud TV Market by Organization Size
      • 8.4.5.1.3 Brazil Cloud TV Market by Device Type
      • 8.4.5.1.4 Brazil Cloud TV Market by Vertical
    • 8.4.5.2 Argentina Cloud TV Market
      • 8.4.5.2.1 Argentina Cloud TV Market by Deployment Type
      • 8.4.5.2.2 Argentina Cloud TV Market by Organization Size
      • 8.4.5.2.3 Argentina Cloud TV Market by Device Type
      • 8.4.5.2.4 Argentina Cloud TV Market by Vertical
    • 8.4.5.3 UAE Cloud TV Market
      • 8.4.5.3.1 UAE Cloud TV Market by Deployment Type
      • 8.4.5.3.2 UAE Cloud TV Market by Organization Size
      • 8.4.5.3.3 UAE Cloud TV Market by Device Type
      • 8.4.5.3.4 UAE Cloud TV Market by Vertical
    • 8.4.5.4 Saudi Arabia Cloud TV Market
      • 8.4.5.4.1 Saudi Arabia Cloud TV Market by Deployment Type
      • 8.4.5.4.2 Saudi Arabia Cloud TV Market by Organization Size
      • 8.4.5.4.3 Saudi Arabia Cloud TV Market by Device Type
      • 8.4.5.4.4 Saudi Arabia Cloud TV Market by Vertical
    • 8.4.5.5 South Africa Cloud TV Market
      • 8.4.5.5.1 South Africa Cloud TV Market by Deployment Type
      • 8.4.5.5.2 South Africa Cloud TV Market by Organization Size
      • 8.4.5.5.3 South Africa Cloud TV Market by Device Type
      • 8.4.5.5.4 South Africa Cloud TV Market by Vertical
    • 8.4.5.6 Nigeria Cloud TV Market
      • 8.4.5.6.1 Nigeria Cloud TV Market by Deployment Type
      • 8.4.5.6.2 Nigeria Cloud TV Market by Organization Size
      • 8.4.5.6.3 Nigeria Cloud TV Market by Device Type
      • 8.4.5.6.4 Nigeria Cloud TV Market by Vertical
    • 8.4.5.7 Rest of LAMEA Cloud TV Market
      • 8.4.5.7.1 Rest of LAMEA Cloud TV Market by Deployment Type
      • 8.4.5.7.2 Rest of LAMEA Cloud TV Market by Organization Size
      • 8.4.5.7.3 Rest of LAMEA Cloud TV Market by Device Type
      • 8.4.5.7.4 Rest of LAMEA Cloud TV Market by Vertical

Chapter 9. Company Profiles

• 9.1 SeaChange International, Inc.
  • 9.1.1 Company Overview
  • 9.1.2 Financial Analysis
  • 9.1.3 Regional Analysis
  • 9.1.4 Research & Development Expense
  • 9.1.5 Recent strategies and developments:
    • 9.1.5.1 Partnerships, Collaborations, and Agreements:
    • 9.1.5.2 Product Launches and Product Expansions:
• 9.2 Brightcove, Inc.
  • 9.2.1 Company Overview
  • 9.2.2 Financial Analysis
  • 9.2.3 Regional Analysis
  • 9.2.4 Research & Development Expense
  • 9.2.5 Recent strategies and developments:
    • 9.2.5.1 Acquisition and Mergers:
• 9.3 CSG Systems International, Inc.
  • 9.3.1 Company Overview
  • 9.3.2 Financial Analysis
  • 9.3.3 Regional Analysis
  • 9.3.4 Research & Development Expense
  • 9.3.5 Recent strategies and developments:
    • 9.3.5.1 Partnerships, Collaborations, and Agreements:
• 9.4 Comcast Technology Solutions
  • 9.4.1 Company Overview
  • 9.4.2 Financial Analysis
  • 9.4.3 Segmental and Regional Analysis
• 9.5 Aferian Plc
  • 9.5.1 Company Overview
  • 9.5.2 Financial Analysis
  • 9.5.3 Segmental and Regional Analysis
  • 9.5.4 Research & Development Expenses
• 9.6 Kaltura, Inc.
  • 9.6.1 Company Overview
  • 9.6.2 Recent strategies and developments:
    • 9.6.2.1 Partnerships, Collaborations, and Agreements:
• 9.7 MediaKind
  • 9.7.1 Company Overview
  • 9.7.2 Recent strategies and developments:
    • 9.7.2.1 Partnerships, Collaborations, and Agreements:
    • 9.7.2.2 Product Launches and Product Expansions:
• 9.8 IntelliMedia Networks
  • 9.8.1 Company Overview
• 9.9 MatrixStream Technologies, Inc.
  • 9.9.1 Company Overview
• 9.10. Minerva Networks, Inc.
  • 9.10.1 Company Overview