レクリエーショナルビークルの世界市場：2023-2030年

世界のレクリエーショナルビークル市場は予測期間（2023-2030年）にCAGR 9.2%で成長すると予測されます。レクリエーショナルビークル（RV）は、レクリエーション用に設計された自動車またはトレーラーです。RVには通常、キッチン、バスルーム、寝室などの居住スペースがあります。キャンプ、釣り、ドライブ、その他の活動に使用されます。例えば、2023年3月、電動RVの新興企業であるGrounded社は、本日、世界初の完全カスタマイズ可能なスマート電動RVの発売を発表しました。Grounded G1は、クラス最高レベルのレイアウトカスタマイズ、太陽光発電、ゼロ・エミッションを備え、持続可能な旅行の新たなスタンダードとなる最先端のRV車です。

セグメント別の展望

モーターホームのサブセグメントが世界のレクリエーショナルビークル市場で大きなシェアを占めると予想されます。

レクリエーショナルビークルの世界市場では、タイプ別ではモーターホームサブセグメントが大きなシェアを占めると予想されます。モーターホームは自走式RVで、さまざまなサイズがあります。一般的に、フルキッチン、バスルーム、リビングエリアなどの設備が最も充実しています。このセグメントの成長は、仕事と旅行を兼ねるワーケーションの人気の高まりがモーターホームの需要を牽引しているなど、いくつかの要因によるものです。モーターホームは、アウトドアを楽しみながらリモートワークができる快適で便利な方法であり、家族や個人にとって魅力的な選択肢となります。それゆえ、企業は市場競争力を維持するために、より優れた技術の開拓に取り組み、提携、製品発売、買収などさまざまな戦略的イニシアチブを採用しています。例えば、2022年10月、Cerence Inc.はWFCOエレクトロニクスとの新たな提携を発表し、Cerence Inc.が自動車にとどまらず、あらゆるタイプのモビリティにAIソリューションを提供するため、レクリエーショナルビークル（RV）向けに世界初のデジタル・キャビン体験を提供します。40年の経験を持つWFCOは、RV車向けに革新的で高品質の電源製品を提供する業界リーダーです。

地域別展望

欧州は、RVレンタルサービスの拡大や高級RV車に対する需要の高まりにより、世界全体で大きなシェアを占めると予想されています。そのため、市場企業はこの地域でさまざまな戦略的取り組みに注力しています。

北米地域は世界のレクリエーショナルビークル市場において大きなCAGRで成長する見込み

すべての地域の中で、北米地域は予測期間中にかなりのCAGRで成長すると予想されています。この地域の成長は、RVキャンプ場の利用可能性、野外活動や観光の人気上昇、可処分所得の増加など、いくつかの要因によるものです。市場競争力を維持するために、市場プレイヤーは製品の発売やパートナーシップなどの新規開拓に継続的に取り組んでいます。例えば、2023年10月、W Motorhome, Inc.は、米国最大の株式クラウドファンディング・プラットフォームであるStartEngineでReg CF株式クラウドファンディングを発表しました。この流通企業は収益前だが、すでに1万件以上の問い合わせを受け、200台以上のモーターホームを先行販売しており、引き渡し時には3,000万米ドル以上の収益が見込まれます。

2023年5月、ウィネベーゴは、ウィネベーゴブランドのレクリエーショナルビークルでEcoFlowのソリューションを活用し、顧客の冒険の行く先々で電源へのシームレスなアクセスを提供する提携を発表しました。EcoFlowの革新的な持続可能で信頼性の高いパワーソリューションは、世界のエネルギーアクセス方法を刷新しています。どこからでも仕事と遊びができ、エネルギーに依存しないという要求が高まり続ける中、EcoFlowのパワーソリューションと業界をリードするウィネベーゴのRV（レクリエーショナルビークル）は、ビーチから山まで、そしてその間にあるあらゆる場所で、新しい生活スタイルを切り開きます。

目次

第1章 レポート概要

• 業界の現状分析と成長ポテンシャルの展望
• 調査方法とツール
• 市場内訳
  • セグメント別
  • 地域別

第2章 市場概要と洞察

• 調査範囲
• アナリストの洞察と現在の市場動向
  • 主な調査結果
  • 推奨事項
  • 結論

第3章 競合情勢

• 主要企業分析
• Thor Industries, Inc
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Tiffin Motorhomes
  • 会社概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• Winnebago Industries Inc.
  • 概要
  • 財務分析
  • SWOT分析
  • 最近の動向
• 主要戦略分析

第4章 市場セグメンテーション

• レクリエーショナルビークルの世界市場：タイプ別
  • モーターホーム（クラスA、B、C）
  • 牽引式RV（フィフスホイール、トラベルトレーラー、キャンピングトレーラー）
• レクリエーショナルビークルの世界市場：用途別
  • 個人用
  • 商業用

第5章 地域別分析

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • イタリア
  • スペイン
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• 世界のその他の地域

第6章 企業プロファイル

• ALINER（Columbia Northwest, Inc.）
• Coachmen RV
• Dethleffs GmbH & Co. KG
• Entegra Coach
• Forest River Inc.
• Gulf Stream Coach, Inc.
• Hymer GmbH & Co. KG
• Jayco
• Kia Corp
• Newmar Corp
• Northwood Manufacturing
• Oliver Travel Trailers
• REV Recreation Group
• Swift Group Limited
• Trigona SA

LIST OF TABLES

• 1. GLOBAL RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 2. GLOBAL MOTORHOMES RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
• 3. GLOBAL TOWABLE RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
• 4. GLOBAL RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 5. GLOBAL RECREATIONAL VEHICLES FOR PERSONAL USE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 6. GLOBAL RECREATIONAL VEHICLES FOR COMMERCIAL USE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 7. GLOBAL RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 8. NORTH AMERICAN RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 9. NORTH AMERICAN RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 10. NORTH AMERICAN RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 11. NORTH AMERICAN RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)
• 12. EUROPEAN RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 13. EUROPEAN RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 14. EUROPEAN RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 15. EUROPEAN RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)
• 16. ASIA-PACIFIC RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 17. ASIA-PACIFIC RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 18. ASIA-PACIFIC RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 19. ASIA-PACIFIC RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)
• 20. REST OF THE WORLD RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 21. REST OF THE WORLD RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)
• 22. REST OF THE WORLD RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 23. REST OF THE WORLD RECREATIONAL VEHICLES MARKET RESEARCH AND ANALYSIS BY VEHICLE TYPE, 2022-2030 ($ MILLION)

LIST OF FIGURES

• 1. GLOBAL RECREATIONAL VEHICLES MARKET SHARE BY TYPE, 2022 VS 2030 (%)
• 2. GLOBAL MOTORHOMES RECREATIONAL VEHICLES MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 3. GLOBAL TOWABLE RECREATIONAL VEHICLES AIR PURIFIER MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 4. GLOBAL RECREATIONAL VEHICLES MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
• 5. GLOBAL RECREATIONAL VEHICLES FOR PERSONAL USE MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 6. GLOBAL RECREATIONAL VEHICLES FOR COMMERCIAL MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 7. GLOBAL RECREATIONAL VEHICLES MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 8. US RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 9. CANADA RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 10. UK RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 11. FRANCE RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 12. GERMANY RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 13. ITALY RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 14. SPAIN RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 15. REST OF EUROPE RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 16. INDIA RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 17. CHINA RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 18. JAPAN RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 19. SOUTH KOREA RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 20. REST OF ASIA-PACIFIC RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)
• 21. REST OF THE WORLD RECREATIONAL VEHICLES MARKET SIZE, 2022-2030 ($ MILLION)

Global Recreational vehicles Market Size, Share & Trends Analysis Report by Type (Motorhomes (class a, b and c) and Towable RVs (Fifth Wheel, Travel Trailer and Camping Trailer)), and by Application (Personal and Commercial), Forecast Period (2023-2030)

The global recreational vehicles market is anticipated to grow at a CAGR of 9.2% during the forecast period (2023-2030). A recreational vehicle (RV) is a motor vehicle or trailer that is designed for recreational use. RVs typically have living quarters, such as a kitchen, bathroom, and sleeping area. They can be used for camping, fishing, road trips, and other outdoor activities. For instance, in March 2023, Grounded, an electric RV startup, today announced its launch of the world's first fully customizable smart electric RV. The Grounded G1 is a state-of-the-art RV that sets a new standard for sustainable travel with class-leading layout customization, solar power, and zero-emissions.

Segmental Outlook

The global recreational vehicles market is segmented on the type, and application. Based on the type, the market is sub-segmented into motorhomes (class a, b and c) and towable (fifth wheel, travel trailer and camping trailer). Based on the application, the market is sub-segmented into Personal and Commercial. Among the application, the commercial sub-segment is anticipated to hold a considerable share of the market, owing to the expansion of RV rental services is making it easier for people to try out motorhoming without having to purchase a motorhome. This is helping to introduce motorhoming to a new generation of consumers and is driving demand for motorhome sales.

The Motorhomes Sub-Segment is Anticipated to Hold a Considerable Share of the Global Recreational vehicles Market

Among the type, the motorhomes sub-segment is expected to hold a considerable share of the global recreational vehicles market. It is self-propelled RVs that come in a variety of sizes. They typically have the most amenities, such as a full kitchen, bathroom, and living area. This segmental growth is attributed to several factor such as, the growing popularity of workcations, where people combine work and travel, is driving the demand for motorhomes. Motorhomes provide a comfortable and convenient way to work remotely while also enjoying the outdoors and it provide a comfortable and convenient way to enjoy the outdoors, making it an attractive option for families and individuals. Hence, companies are working on development of better technology and adopting various strategic initiatives such as partnership, product launch and acquisition to stay competitive in the market. For instance, In October 2022, Cerence Inc. announced a new partnership with WFCO Electronics to create a first-of-its kind digital cabin experience for recreational vehicles (RVs) as Cerence expands beyond the car to deliver AI solutions for all types of mobility. With 40 years of experience, WFCO is the industry leader in providing innovative, high-quality power products for RVs.

Regional Outlook

The global recreational vehicles market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Europe is anticipated to hold a prominent share of the market across the globe, owing to increasing expansion of RV rental services and growing demand for luxury RVs. Hence the market players are focusing various strategic initiatives in the region. For instance, in April 2023, Vancouver, Columbia releases its vision for a zero emission Recreational Vehicle (RV) as it explores the applications for alternative fuels across different vehicle classes. Designed to have spacious living quarters, a large front windshield and good ground clearance, the campervan concept prioritizes driver comfort and experience. The RV concept illustrates how First Hydrogen is exploring how fuel cell electric technology could be applied to larger vehicles.

The North America Region is Expected to Grow at a Significant CAGR in the Global Recreational vehicles Market

Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to several factors such as, RV campground availability, rising popularity of outdoor activities and tourism, and increasing disposable income. The market players are continuously working on new development such as, products launch and partnership to stay competitive in the market. For instance, In October 2023, W Motorhome, Inc., announces its Reg CF equity crowdfunding on StartEngine, which is the largest equity crowdfunding platform in the US. The distribution company is pre-revenue, but has already received over 10,000 inquiries and pre-sold over 200 motorhomes which will generate over $30 million in revenue when delivered.

In May 2023, Winnebago, announced a partnership to leverage EcoFlow's solutions in Winnebago-branded recreational vehicles to deliver seamless access to power wherever their customers' adventures take them. EcoFlow's innovative suite of sustainable and dependable power solutions are reinventing the way the world accesses energy. As demand for work-and-play-from-anywhere and energy independence continues to rise, EcoFlow's power solutions and Winnebago's industry-leading recreational vehicles (RVs) will unlock new ways of living from the beach to the mountains and everywhere in between.

Market Players Outlook

The major companies serving the recreational vehicles market include Northwood Manufacturing, Oliver Travel Trailers, REV Recreation Group, Swift Group Limited, Thor Industries Inc., Tiffin Motorhomes, Trigona SA, Winnebago Industries Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2023, RVshare and Grounded Partner to Launch Nations First Electric RV Rental Program in Detroit. a new partnership with electric RV startup, to bring a pioneering Electric Recreational Vehicle rental program to the Detroit market. These rentals are available exclusively on RVshare, making Grounded RVs the first electric vehicle fleet on the platform. This program, which is also supported by the Michigan Office for Future Mobility and Electrification (OFME), will provide sustainable travel options for travelers in a historically underserved city via a fleet of E-RVs available for daily hire.

The Report Covers:

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global recreational vehicles market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1. Research Methods and Tools
• 1.2. Market Breakdown
  • 1.2.1. By Segments
  • 1.2.2. By Region

2. Market Overview and Insights

• 2.1. Scope of the Report
• 2.2. Analyst Insight & Current Market Trends
  • 2.2.1. Key Findings
  • 2.2.2. Recommendations
  • 2.2.3. Conclusion

3. Competitive Landscape

• 3.1. Key Company Analysis
• 3.2. Thor Industries, Inc
  • 3.2.1. Overview
  • 3.2.2. Financial Analysis
  • 3.2.3. SWOT Analysis
  • 3.2.4. Recent Developments
• 3.3. Tiffin Motorhomes
  • 3.3.1. Overview
  • 3.3.2. Financial Analysis
  • 3.3.3. SWOT Analysis
  • 3.3.4. Recent Developments
• 3.4. Winnebago Industries Inc.
  • 3.4.1. Overview
  • 3.4.2. Financial Analysis
  • 3.4.3. SWOT Analysis
  • 3.4.4. Recent Developments
• 3.5. Key Strategy Analysis

4. Market Segmentation

• 4.1. Global Recreational vehicles Market by Type
  • 4.1.1. Motorhomes (class a, b and c)
  • 4.1.2. Towable RVs (Fifth Wheel, Travel Trailer and Camping Trailer)
• 4.2. Global Recreational vehicles Market by Application
  • 4.2.1. Personal
  • 4.2.2. Commercial

5. Regional Analysis

• 5.1. North America
  • 5.1.1. United States
  • 5.1.2. Canada
• 5.2. Europe
  • 5.2.1. UK
  • 5.2.2. Germany
  • 5.2.3. Italy
  • 5.2.4. Spain
  • 5.2.5. France
  • 5.2.6. Rest of Europe
• 5.3. Asia-Pacific
  • 5.3.1. China
  • 5.3.2. India
  • 5.3.3. Japan
  • 5.3.4. South Korea
  • 5.3.5. Rest of Asia-Pacific
• 5.4. Rest of the World

6. Company Profiles

• 6.1. ALINER (Columbia Northwest, Inc.)
• 6.2. Coachmen RV
• 6.3. Dethleffs GmbH & Co. KG
• 6.4. Entegra Coach
• 6.5. Forest River Inc.
• 6.6. Gulf Stream Coach, Inc.
• 6.7. Hymer GmbH & Co. KG
• 6.8. Jayco
• 6.9. Kia Corp
• 6.10. Newmar Corp
• 6.11. Northwood Manufacturing
• 6.12. Oliver Travel Trailers
• 6.13. REV Recreation Group
• 6.14. Swift Group Limited
• 6.15. Trigona SA