Head-up display (HUD) superimposes images onto the inner side of the
windshield to enable drivers view the information while keeping their eyes on
the road. HUD was introduced in military aircrafts industry in early 1940, but
its usage was commercialized in 1960s; then it was widely accepted in civil
aircrafts as well. It is being used in almost all the aircrafts worldwide.
Initially used in military aircraft to display avionics and instrument
readings as well as gunsights in front of the pilot, head-up displays migrated
to commercial aircraft and later to automobiles. Passenger car systems display
vehicle speed and objects detected in a collision avoidance system, such as a
deer crossing the road up ahead. Head-up displays (HUDs) are also used in
goggles and helmets (see head mounted display).
The HUD has transformed from CRT-based one to ultra-modern MEMS scanning
laser-based HUD with multicolor, night vision mode features. A few recently
launched HUD have advanced features like 3D, gesture control and voice
recognition, etc. All these features are making it more popular and have
increased its market penetration. Almost all the HUDs have augmented reality
facility. The prices of HUDs are reducing in the automotive market; but they
happen to be critical products in civil aircrafts and unavoidable products in
combat aircrafts and helicopters.
Earlier, HUD was a standalone system; but many suppliers are combining it with
the infotainment systems and instruments clusters. Growth in luxury and sports
cars and increase in the avionics segment (where each aircraft requires HUD)
are the major drivers for HUD market. Aviation sector is saturated, and hence
the market will grow at a slower rate. The growth in the high-end and midsized
cars will speed up the market growth of HUD in auto. However, substitute
technology such as head mounted display (HMD) hampers the growth of HUD.
Inconsistent performance of civil aviation segment is an issue for HUD in
aviation sector.
Aviation industry is a saturated market for HUD and hence estimated to have a
very slow growth; whereas HUDs are new to the automotive industry and expected
to witness good growth over the next five years.
The report contains a detailed outline of the market related to HUD system and
its components, technologies, and applications. It also highlights the latest
trends in HUD. Geographical segmentation of the HUD market into North America,
Europe, Asia-Pacific, and Rest of the World has also been covered.
The market size of HUD in 2012 is estimated to be $991.86 million and expected
to reach $2.91 billion at a CAGR of 24% from 2012 to 2017. The market of North
America and Europe holds 38% and 29% of market share respectively as of 2012.
With the growth of market in APAC and ROW, the share of North America and
Europe will reduce upto 33% and 28% in the global HUD market in 2017.
The major players in automotive HUD market are Pioneer (U.S.), Continental AG
(Germany), Delphi (U.S.), Denso (Japan), Pioneer (U.S.), etc. Thales Group
(France), Rockwell Collins (U.S.), Selex Galileo (U.K.), Microvision (U.S.),
Bae System (U.K.), Elbit System (Israel), Toshiba (Japan), Honeywell Aerospace
(U.S.), etc.
Scope of the report
The Head-up display market research report categorizes the global HUD market
on the basis of them being used in various components, technology,
applications, geographical analysis; forecasting revenue, and analyzing trends
in the market.
The global head-up display (HUD) market is segmented into:
Components: Video generating units (computers), projector, relays,
combiner, display panel, and control panel etc
Applications: Aviation contains military/defense and civil
aviation. Military/defense aviation consists of helicopter and aircraft
sector. Similarly, civil aviation also consists of helicopter and aircraft
sector. Civil aviation has considered airlines, general aviation and cargo.
Geographies: North America, Europe, Asia-Pacific (APAC), and Rest
of the World (ROW)
Global Head-Up Display (HUD) Market revenue, 2012 - 2017 ($million)
Source: MarketsandMarkets Analysis
Table of Contents
1. INTRODUCTION
1.1. KEY TAKE-AWAY
1.2. REPORT DESCRIPTION
1.3. MARKETS COVERED
1.4. STAKEHOLDERS
1.5. RESEARCH METHODOLOGY
1.5.1. MARKET SIZE
1.5.2. KEY DATA POINTS FROM SECONDARY SOURCES
1.5.3. KEY DATA POINTS FROM PRIMARY SOURCES
1.5.4. ASSUMPTIONS MADE
1.5.5. LIST OF COMPANIES COVERED DURING THE REPORT
2. EXECUTIVE SUMMARY
3. MARKET OVERVIEW
3.1. MARKET DEFINITION
3.2. EVOLUTION OF HUD SYSTEM
3.3. SEGMENTATION OF HUD MARKET
3.4. CHARACTERISTICS OF HUD PRODUCTS
3.4.1. FIELD OF VIEW
3.4.2. RESOLUTION
3.4.3. BRIGHTNESS
3.4.4. ACCURACY
3.4.5. COMBINER TRANSMITTANCE
3.5. APPLICATIONS LIFECYCLE OF HUDS
3.6. VALUE CHAIN
3.7. PRICING ANALYSIS & TRENDS
3.8. PORTER'S FIVE FORCES ANALYSIS FOR HUD INDUSTRY
3.8.1. ENTRY BARRIERS
3.8.2. THREAT FROM SUBSTITUTES
3.8.3. RIVALS
3.8.4. BUYERS' POWER
3.8.5. SUPPLIERS' POWER
3.9. MARKET DYNAMICS
3.9.1. DRIVER
3.9.1.1. Growth in high-end and luxury car segment
3.9.2. RESTRAINT
3.9.2.1. Substitute technology
3.9.3. OPPORTUNITY
3.9.3.1. Sports and information segment
3.10. BURNING ISSUE
3.10.1. INCONSISTENT PERFORMANCE OF CIVIL AVIATION
