市場調査レポート
商品コード
1451915
インスタントコーヒー市場レポート:パッケージ、製品タイプ、流通チャネル、地域別、2024-2032Instant Coffee Market Report by Packaging, Product Type, Distribution Channel, and Region 2024-2032 |
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インスタントコーヒー市場レポート:パッケージ、製品タイプ、流通チャネル、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界のインスタントコーヒー市場規模は2023年に141億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに215億米ドルに達し、2024年から2032年の間に4.7%の成長率(CAGR)を示すと予測しています。労働人口の増加と個人のペースの速いライフスタイル、個人の所得水準の上昇、高度な生産プロセスや高級コーヒー豆の調達への投資の増加は、市場を推進している主な要因の一部です。
インスタントコーヒーはソリュブル・コーヒーとしても知られ、焙煎したコーヒー豆を細かく粉砕し、熱湯で抽出することでコーヒーの風味を抽出します。使いやすく、保存期間が長く、伝統的なコーヒーの味と香りを保つことができます。コーヒー愛好家は、お湯を加えるだけで、素早く簡単に一杯のコーヒーを用意することができます。汎用性があり、普通のブラックコーヒーとしても、ラテ、カプチーノ、モカとしても楽しめる。その上、必要な器具も最小限で済むため、さまざまな場面でコーヒーへの欲求を満たす簡単なソリューションとなります。
個人の所得水準が上昇していることが、高級飲料製品に対する需要を後押ししています。さらに、ミレニアル世代の間でコーヒー文化が高まっており、これが市場にプラスの影響を与えています。さらに、様々な大手メーカーは、より幅広い消費者層を惹きつけるために、先進的な生産プロセスに投資し、高級コーヒー豆を調達しています。これとは別に、凍結乾燥や噴霧乾燥などの製造工程の革新により、生産者は製品の本来の香りと味をより多く保持できるようになっています。さらに、パッケージング技術の先進化が製品の保存期間と利便性を向上させており、これが市場の成長を強化しています。
利便性に対する消費者需要の増加
世界の労働人口の増加と個人のペースの速いライフスタイルは、準備に時間と労力を必要としない製品に対する需要を促進する主な要因の一つです。インスタントコーヒーは、お湯にコーヒー粉を入れるだけで、素早く簡単で手間のかからないコーヒー・カップを準備できます。さらに、メーカー各社は、準備プロセスをさらに簡素化するシングルサーブ包装やレディ・トゥ・ミックス小袋の開発など、革新的な製品提供を導入しています。これとは別に、インスタントコーヒーの調製には、コーヒー・マシンやグラインダーといった特別な機器や器具を必要としないです。
健康とウェルネスに対する意識の高まり
大衆の健康意識の高まりは、市場にプラスの影響を与える重要な要因のひとつです。消費者は、ビタミン、ミネラル、その他の機能性成分を配合したものなど、健康上の利点を付加したコーヒー製品を求めています。このため、緑茶抽出物、高麗人参、ガラナなどの成分を含むコーヒー製品に対する需要が、その健康効果を理由に高まっています。これとは別に、肥満と糖尿病の有病率の上昇が、代謝を高め体重管理をサポートするグリーン・コーヒーの需要を促進しています。さらに、大手メーカーはより幅広い消費者層を惹きつけるため、天然成分を配合した製品のイントロダクション注力しています。
流通チャネルの拡大
調理済みの食品や飲食品が簡単に入手できるようになったことは、市場にプラスの影響を与えています。スーパーマーケット、ハイパーマーケット、コンビニエンスストア、一般商店といったオフラインの流通チャネルの拡大は、メーカーに有利な機会を提供しています。これとは別に、急成長するeコマース業界と、オンライン・ショッピング・プラットフォームへの消費者の依存の高まりが、有利な市場見通しをもたらしています。さらに、オンライン小売チャネルは、多様な製品、エキサイティングなお買い得品や割引、無料宅配サービス、オンライン決済方法を提供しており、幅広い消費者層を引き付けています。さらに、さまざまな企業がオンライン・チャネルと提携することで、市場へのリーチを拡大し、製品全体の売上を伸ばしています。
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The global instant coffee market size reached US$ 14.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 21.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.7% during 2024-2032. The increasing working population and fast-paced lifestyles of individuals, rising income levels of individuals, and the growing investments in advanced production processes and sourcing premium coffee beans are some of the major factors propelling the market.
Instant coffee, also known as soluble coffee, is made from roasted coffee beans, which are ground into a fine powder and then brewed using hot water to extract the coffee flavor. It offers ease of use, long shelf life, and the ability to retain the taste and aroma of traditional brewed coffee. It allows coffee lovers to prepare a cup of coffee quickly and easily by simply adding hot water. It provides versatility and can be enjoyed as a regular black coffee or as lattes, cappuccinos, and mochas. Besides this, it requires minimal equipment, which makes it an easy solution to satisfy coffee cravings in various settings.
The increasing income level of individuals is driving the demand for premium beverage products. Additionally, there is a rise in coffee culture among the millennial population, which is positively influencing the market. Furthermore, various leading manufacturers are investing in advanced production processes and sourcing premium coffee beans to attract a wider consumer base. Apart from this, innovation in manufacturing processes, such as freeze-drying and spray-drying, are allowing producers to retain more of the original aroma and taste of products. Moreover, advancements in packaging technology are improving product shelf life and convenience, which is strengthening the growth of the market.
Increasing consumer demand for convenience
The increasing working population and the fast-paced lifestyles of individuals worldwide represent one of the key factors driving the demand for products that require less time and effort for preparation. Instant coffee offers a quick, simple, and hassle-free way of preparing a cup of coffee by adding coffee powder in hot water. Moreover, manufacturers are introducing innovative product offerings, such as the development of single-serve packaging and ready-to-mix sachets that further simplify the preparation process. Apart from this, the preparation of instant coffee does not involve any special equipment or appliances, such as a coffee machine and grinder.
Rising consciousness about health and wellness
The increasing health consciousness among the masses represents one of the key factors positively influencing the market. Consumers are seeking coffee products with added health benefits, such as those infused with vitamins, minerals, and other functional ingredients. This is driving the demand for coffee products that contain ingredients like green tea extract, ginseng, and guarana, on account of their health benefits. Apart from this, the rising prevalence of obesity and diabetes is driving the demand for green coffee as it boosts metabolism and supports weight management. Furthermore, leading manufacturers are focusing on the introduction of products formulated with natural ingredients to attract a wider consumer base.
The expansion of distribution channels
The easy availability of ready-to-prepare foods and beverages is positively influencing the market. The expansion of offline distribution channels, such as supermarkets, hypermarkets, convenience stores, and general stores is offering lucrative opportunities to manufacturers. Apart from this, the burgeoning e-commerce industry and the growing consumer reliance on online shopping platforms is offering a favorable market outlook. Additionally, online retail channels are offering a diverse range of products, exciting deals and discounts, free home delivery services, and online payment methods, which is attracting a wider consumer base. Furthermore, various companies are collaborating with online channels to expand their market reach and increase overall product sales.
IMARC Group provides an analysis of the key trends in each segment of the global instant coffee market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product type, packaging and distribution channel.
Jar
Pouch
Sachet
Others
Pouch holds the largest market share
The report has provided a detailed breakup and analysis of the market based on the packaging. This includes jar, pouch, sachet, and others. According to the report, pouch accounts for the majority of the market share. Pouches are lightweight and compact as they are made from flexible materials like plastic or foil, which makes them a preferred packaging solution. Additionally, the compactness of pouches also reduces space during transportation, which indirectly contributes to reduced carbon emissions. Apart from this, they are generally cheaper to produce and transport than other packaging types like jars or cans. Furthermore, many pouches come with a resealable feature, ensuring the freshness and aroma of the coffee are preserved over multiple uses. This feature enhances the shelf-life of products. Moreover, advancements in packaging technology are resulting in the development of more durable and sustainable pouch materials.
Spray Dried
Freeze Dried
Spray dried dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes spray dried and freeze dried. According to the report, spray dried represented the largest segment. There is an increase in the demand for spray dried instant coffee among health-conscious consumers due to its natural processing. Spray drying is a physical process that does not involve the use of any chemicals, which makes it a clean method that aligns with the growing consumer demand for natural and minimally processed foods. Apart from this, through the spray drying process, coffee retains much of its original aroma and taste, making it an appealing choice for coffee aficionados. Furthermore, companies are investing in advanced spray-drying technologies that enable them to control the size and shape of coffee particles more accurately.
Business-To-Business
Supermarkets and Hypermarkets
Convenience Stores
Online
Others
Supermarkets and hypermarkets hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes business-to-business, supermarkets and hypermarkets, convenience stores, online, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share. The main factors that are driving the growth of this segment are the easy availability of an extensive range of instant coffee brands, types, and flavors available in these stores. Additionally, they offer individuals the opportunity to physically see, feel, and sometimes sample products before making a purchase. Apart from this, supermarkets and hypermarkets are usually located in easily accessible, high-traffic areas. Furthermore, they offer exciting deals and discounts, which attract consumers to make purchases. They also invest in marketing strategies, to attract a wider consumer base and increase their overall profitability. Moreover, the provision of ancillary services, such as customer assistance, home delivery, and easy return policies enhance the shopping experience, foster customer loyalty, and drive repeat visits.
Europe
Asia Pacific
North America
Latin America
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest instant coffee market share
The report has also provided a comprehensive analysis of all the major regional markets, which include Europe, Asia Pacific, North America, Latin America, and Middle East and Africa. According to the report, Europe accounted for the largest market share.
The fast-paced lifestyle of Europeans is one of the key factors increasing the demand for instant coffee. Consumers are constantly seeking time-saving and convenient solutions, and instant coffee offers a quick, hassle-free option. Additionally, the leading instant coffee manufacturers are continually introducing new flavors, blends, and varieties to cater to the diverse taste preferences of European consumers. Some of them are sourcing premium coffee beans and using freeze-drying techniques to ensure the product retains its taste and freshness. Apart from this, Europe has a significant number of eco-conscious consumers who prefer sustainable and ethically sourced products. Several instant coffee brands are responding to this demand by ensuring sustainable farming practices, fair trade, and using eco-friendly packaging.
Companies in the instant coffee market are diversifying their product offerings, as consumers show increasing interest in new flavors and functional benefits. These firms are incorporating popular ingredients such as matcha, turmeric, and different kinds of adaptogens, with a focus on catering to the health-conscious segment of consumers. Additionally, companies are consistently innovating in packaging designs and formats to enhance convenience and consumer appeal while reducing environmental footprint. Furthermore, they are continuously improving their supply chains, ensuring fair trade, and adopting carbon-neutral production processes. Apart from this, many of the leading market players are experimenting with direct-to-consumer models due to the rising consumer reliance on online shopping channels.
Nestle
Starbucks Corporation
Matthew Algie & Company Ltd.
Kraft Foods Inc.
Tata Consumer Products Limited
Strauss Group Ltd.
Jacobs Douwe Egberts
Tchibo Coffee International Ltd.
In February 2020, Nestle announced the introduction of Starbucks premium instant coffee (soluble). Dark and Medium Roast coffee, and a variety of coffee beverages, are part of the new line.
In July 2021, Starbucks and Nestle Corporation announced the launch of RTD coffee beverages in Latin America, Oceania, and Southeast Asia.
In January 2023, Tata Consumer Products Limited launched a premium instant coffee, Tata Coffee Grand Premium, with flavor-locked decoction crystals, which differentiates it from its competitors.
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