市場調査レポート
商品コード
1422942
フェミニンワイプ市場:タイプ別、年齢層別、流通チャネル別、地域別、2024年~2032年Feminine Wipes Market by Type, Age Group, Distribution Channel, and Region 2024-2032 |
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フェミニンワイプ市場:タイプ別、年齢層別、流通チャネル別、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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フェミニンワイプの世界市場規模は2023年に19億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに32億米ドルに達し、2024年から2032年の間に6%の成長率(CAGR)を示すと予測しています。女性の健康と衛生に関する意識の高まり、いくつかの政府によるイニシアチブの増加、天然製品のイントロダクションは、市場を牽引する主な要因のいくつかです。
フェミニンワイプとは、女性の性器を清潔にし、不快感を軽減することを目的とした、湿ったまたは濡れた洗浄製品のことです。界面活性剤、保湿剤、防腐剤、香料など、さまざまな優しい洗浄成分でできた溶液に浸した不織布を使用して製造されます。フェミニンワイプは、生理中、運動中、性交後などに広く利用されています。敏感な肌をいたわり、潤いを与え、肌荒れを防ぐ、安全で肌にやさしい製品です。フェミニンワイプは、性器の自然なpHバランスをサポートし、不要なバクテリアの繁殖を防ぎ、健康的なバクテリア・レベルを促進し、腸や尿失禁などの様々な感染症から守ります。便利で使いやすく、臭いを防ぎ、女性が一日中快適で爽やかな気分で自信を持って過ごせるようサポートします。
女性人口、特に月経中の個人の健康と衛生に関する意識の高まりは、市場成長を促進する主な要因の一つです。フェミニンワイプは、生殖器感染症や尿路感染症(UTI)のリスクを軽減するために、生理周期中に広く使用されています。これに加えて、女性の識字率向上を促進し、健康への悪影響を最小限に抑えるために学校での月経衛生対策を強化する取り組みが増加していることも、成長を促す要因として作用しています。例えば、世界保健機関(WHO)などの組織は、月経衛生に関する様々な啓発キャンペーンに積極的に取り組んでいます。これに加えて、利便性、高効率、使いやすさ、使い捨て可能性、費用対効果など、製品のさまざまな利点に対する消費者の意識の高まりが、市場成長に弾みをつけています。さらに、刺激の強い化学物質を使用せず、アロエベラ、グレープフルーツ、ツバキ抽出物などの生物分解性と植物由来の成分を使用して製造された天然フェミニンワイプのイントロダクションは、市場成長にプラスの影響を与えています。これに加え、最近では、精製水を染み込ませて敏感肌をケアし、刺激を防ぎ、炎症を抑え、乾燥を治療するオーガニックコットンワイプが市場開拓されており、市場成長を促進しています。さらに、ソーシャルメディアや広告を通じたメーカーによる積極的な販促キャンペーンや、耐久性が高く旅行にも適した様々な製品の発売が、市場の成長を後押ししています。消費者の支出能力の上昇、様々なeコマースプラットフォームで簡単に製品を入手できること、シングルユース、オンザゴーワイプ、リシーラブルパウチなどの革新的なパッケージングソリューションの導入など、その他の要因も市場成長を促進すると予測されます。
The global feminine wipes market size reached US$ 1.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3.2 Billion by 2032, exhibiting a growth rate (CAGR) of 6% during 2024-2032. The rising awareness regarding personal health and hygiene among females, increasing initiatives by several governments, and the introduction of natural products represent some of the key factors driving the market.
Feminine wipes refer to moist or wet cleansing products intended to clean the female genital region and reduce discomfort. They are manufactured using non-woven fabrics that are soddened into a solution made of various gentle cleansing ingredients, such as surfactants, moisturizers, preservatives, and fragrances. Feminine wipes are widely utilized during menstruation, workouts, and post-intercourse. They are safe and skin-friendly products that soothe and moisturize sensitive skin and prevent irritation. Feminine wipes support the natural pH balance of the genital region, prevent unwanted bacteria growth, promote healthy bacteria levels, and protect against various infections, such as bowel and urinary incontinence. They are convenient, easy to use, prevent odors, and aid women in feeling comfortable, fresh, and confident throughout the day.
The rising awareness regarding personal health and hygiene among the female population, especially during menstruation, is one of the primary factors driving the market growth. Feminine wipes are widely used during the menstrual cycle to reduce the risk of reproductive and urinary tract infections (UTIs). In addition to this, increasing initiatives to promote female literacy and strengthen menstrual hygiene measures in schools to minimize adverse health outcomes are acting as another growth-inducing factor. For instance, organizations, such as World Health Organization (WHO) is actively engaged in various awareness campaigns regarding menstrual hygiene. This, along with the increasing consciousness among consumers regarding various product benefits, such as convenience, high efficiency, ease of use, disposability, and cost-effectiveness, is providing an impetus to the market growth. Additionally, the introduction of natural feminine wipes that are free from harsh chemicals and manufactured using bio-degradable and plant-based ingredients, such as aloe vera, grapefruit, and camellia Sinensis extracts, is positively influencing the market growth. Along with this, the recent development of organic cotton wipes that are soaked with purified water to provide extra care to sensitive skin, prevent irritation, reduce inflammation, and treat dryness is propelling the market growth. Moreover, aggressive promotional campaigns by manufacturers through social media, advertisements, and the launch of various products that are more durable and travel-friendly are favoring the market growth. Other factors, including rising expenditure capacities of consumers, the easy product availability across various e-commerce platforms, and the introduction of innovative packaging solutions, such as single-use, on-the-go wipes, and resealable pouches, are anticipated to drive the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global feminine wipes market, along with forecasts at the global, regional, and country level from 2024-2032. Our report has categorized the market based on type, age group, and distribution channel.
Ordinary Wipes
Sanitary Wipes
The report has also provided a detailed breakup and analysis of the feminine wipes market based on the type. This includes ordinary and sanitary wipes. According to the report, ordinary wipes represented the largest segment.
20-40
A detailed breakup and analysis of the feminine wipes market based on the age group has been provided in the report. This includes 19 and below, 20-40, and 41 and above. According to the report, 20-40 accounted for the largest market share.
Supermarkets and Hypermarkets
Convenience Stores
Pharmacies and Drugstores
Online Stores
Others
A detailed breakup and analysis of the feminine wipes market based on the distribution channel has been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, Asia Pacific was the largest market for feminine wipes. Some of the factors driving the Asia Pacific feminine wipes market include the presence of prominent brands, increasing female literacy, rising demand for natural products, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global feminine wipes market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Albaad Massuot Yitzhak Ltd., Bodywise (UK) Ltd., Combe Incorporated, Corman Spa, Edgewell Personal Care Company, Guy & O'Neill Inc., Healthy Hoohoo, Johnson & Johnson, La Fresh Group Inc., Laclede Inc., Medline Industries LP, SweetSpot Labs Inc., The Procter & Gamble Company, etc.