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1422930
フィールドフォースオートメーション(FFA)市場:コンポーネント別、展開形態別、組織規模別、業界別、地域別、2024年~2032年Field Force Automation Market by Component, Deployment Mode, Organization Size, Industry Verticals, and Region 2024-2032 |
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フィールドフォースオートメーション(FFA)市場:コンポーネント別、展開形態別、組織規模別、業界別、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界のフィールドフォースオートメーション(FFA)市場規模は、2023年に26億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて15.89%の成長率(CAGR)を示し、2032年までに100億米ドルに達すると予測しています。情報技術(IT)分野の着実な拡大、組織の業務効率化、クラウドベースのソリューションの浸透が、市場を牽引する主な要因のひとつです。
フィールドフォースオートメーション(FFA)は、通信技術を採用することで、販売とサービスに関する双方向の情報の流れをリアルタイムで確立するように設計された高度なソフトウェアです。技術者や本社スタッフがハンドヘルド・ワイヤレス・デバイスを利用してデータを取り込み、即座にバックエンドの会計システムに転送することで、手作業によるデータ入力に費やす時間をなくし、入力に伴うエラーを根絶します。FFAはデータ駆動型の効率性を提供し、業務を合理化し、より良い可視性を得ることで現場幹部の業績を追跡し、より良い顧客体験を提供し、多様な業務を自動化します。その結果、組織は十分な情報に基づいた意思決定を行い、業務遂行とコンプライアンスを改善し、入社を容易にし、各現場の生産性を向上させることができます。その結果、FFAは企業資源計画(ERP)、コミュニケーション課題の解決、効率的な労働力とロジスティクスの管理など、エンドユーザーによって幅広く利用されています。
多様な業務を合理化し、現場部隊の効率を最大化するための堅牢で自動化されたソリューションに対するニーズの高まりにより、さまざまな産業分野でFFAが広く採用されていることが、市場成長を促進する主な要因の1つとなっています。さらに、自動スケジュールの実行、勤怠管理の徹底、労働力の監視、地理的に分散した顧客への対応など、FFAが幅広く利用されていることも成長を促す要因となっています。これに伴い、情報技術(IT)分野の大幅な改善と、クラウド・ソリューションを備えたインターネット対応接続機器の普及が進んでいることも、市場の成長を後押ししています。また、企業内でのBYOD(Bring Your Own Device)の動向も市場を牽引しています。さらに、高度な分析とモバイルベースの営業支援自動化ソフトウェアの登場、人工知能(AI)ソリューションの大規模な統合が市場成長を後押ししています。これらの技術は、正確なレポートに基づく洞察の生成、データ分析による過去の売上予測、顧客関係管理(CRM)の確保、全体的なワークフローの向上に役立ちます。さらに、在庫追跡の強化、容易な流通、より良い販売戦略、効果的な販売注文管理など、さまざまな利点があるため、動きの速い消費財(FMCG)分野での製品採用がエスカレートしており、市場成長を後押ししています。これとは別に、急速なデジタル化、電子ガジェットの利用促進、改良された属性を持つ製品を設計するための主要企業間の戦略的協力が、市場成長にプラスの影響を与えています。
The global field force automation market size reached US$ 2.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.0 Billion by 2032, exhibiting a growth rate (CAGR) of 15.89% during 2024-2032. The steadily expanding information technology (IT) sector, the enhanced operational efficiency of organizations, and the increasing penetration of cloud-based solutions represent some of the key factors driving the market.
Field force automation (FFA) is an advanced software designed to establish bi-directional information flow regarding sales and service in real-time through employing communication technologies. It enables technicians and head office staff to utilize handheld wireless devices for capturing and transferring data immediately in the back-end accounting systems to eliminate the time spent on manual data and eradicate errors associated with the entry. FFA offers data-driven efficiency, streamlines operations, tracks field executive performance via gaining better visibility, provides better customer experience, and automates diverse business operations. This, in turn, helps organizations make informed decisions, improve operational execution and compliance, ensure easier onboarding, and drive productivity in the respective field. As a result, FFA is extensively used by end users for enterprise resource planning (ERP), resolving communication challenges, and efficient workforce and logistics management.
The widespread adoption of FFA across various industrial verticals due to the increasing need for robust and automated solutions to streamline diverse operations and maximize the field force efficiency represents one of the prime factors driving the market growth. Additionally, the extensive FFA usage to perform automatic schedules, ensure attendance management, monitor the workforce, and cater to geographically dispersed customers is acting as another growth-inducing factor. In line with this, significant improvements in the information technology (IT) sector and the growing penetration of several internet-enabled connected devices with cloud solutions are supporting the market growth. The market is also driven by the trend of bring your own device (BYOD) within enterprises. Moreover, the emergence of advanced analytics and mobile-based sales force automation software and the large-scale integration of artificial intelligence (AI) solutions are favoring the market growth. These technologies help generate accurate reports-based insights, forecast past sales through data analysis, ensure customer relationship management (CRM), and increase overall workflow. Furthermore, the escalating product employment in the fast-moving consumer goods (FMCG) sector, owing to its various advantages, including enhanced stock tracking, easy distribution, better sales strategy, and effective sales order management, is propelling the market growth. Apart from this, rapid digitalization, fueling utilization of electronic gadgets, and strategic collaborations amongst key players to engineer products with improved attributes are positively impacting the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global field force automation market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on component, deployment mode, organization size, and industry verticals.
Solution
Service
The report has also provided a detailed breakup and analysis of the field force automation market based on the component. This includes solutions and services. According to the report, solutions represented the largest segment.
Cloud-based
On-premises
A detailed breakup and analysis of the field force automation market based on the deployment mode has also been provided in the report. This includes cloud-based and on-premises. According to the report, cloud-based accounted for the largest market share.
Large Enterprises
Small and Medium-sized Enterprises
The report has also provided a detailed breakup and analysis of the field force automation market based on the organization size. This includes large, and small and medium-sized enterprises. According to the report, large enterprises represented the largest segment.
IT and Telecom
Healthcare and Life Sciences
Manufacturing
Transportation and Logistics
Construction and Real Estate
Energy and Utilities
Others
A detailed breakup and analysis of the field force automation market based on the industry verticals has also been provided in the report. This includes IT and telecom, healthcare and life sciences, manufacturing, transportation and logistics, construction and real estate, energy and utilities, and others. According to the report, manufacturing accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for field force automation. Some of the factors driving the North America field force automation market included the widespread adoption of FFA across various industrial verticals, the increasing need to streamline diverse operations, and significant improvements in the information technology (IT) sector.
The report has also provided a comprehensive analysis of the competitive landscape in the global field force automation market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Accruent LLC (Fortive Corporation), BT Group plc, Channelplay Limited, Fieldez Technologies Pvt. Ltd., Folio3 Software Inc., Infosys Limited, Kloudq Technologies Limited, Leadsquared, ServiceMax, VisitBasis Tech LLC, etc.