市場調査レポート
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1468361
広報ロボット市場:製品・エンドユーザー・地域別、2024~2032年Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2024-2032 |
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広報ロボット市場:製品・エンドユーザー・地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界の広報ロボット市場規模は2023年に64億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに132億米ドルに達し、2024~2032年の間に8.12%の成長率(CAGR)を示すと予測しています。技術の進歩、消費者の嗜好の変化、より効率的で効果的なコミュニケーション戦略の必要性などが、市場を牽引する主要要因となっています。
広報ロボットとは、公共の場で人々と交流し、組織に代わってメッセージを伝えるように設計された機械を指します。これらのロボットは、スピーチ、ジェスチャー、表情を組み合わせて情報を伝えたり、人間関係を構築したりしながら、自然な会話方法で人々と関わるようにプログラムされています。従来のコミュニケーション形態よりも、より魅力的でインタラクティブな体験を提供することで、組織が一般市民とのコミュニケーションを改善するのに役立ちます。これらのロボットは、製品、サービス、または大義を宣伝するために使用することができ、見本市、博物館、空港、ショッピングモールなどの幅広い環境で展開することができます。広報ロボットは、人間のコミュニケーションにつきものばらつきがなく、一貫した信頼性の高いメッセージを提供することができます。また、休憩や休息を必要とせず、24時間365日稼働することができます。近年、広報ロボットは、組織が一般市民とコミュニケーションする方法を変革し、新たなエンゲージメントと関係構築の機会を生み出すことができるとして、支持を集めています。
市場を牽引する主要要因の一つは、消費者の嗜好の変化です。現在、消費者は技術に精通し、接するブランドにより高いレベルのエンゲージメントとパーソナライゼーションを求めています。広報ロボットは、組織が消費者とつながり、パーソナライズされた体験を提供するための革新的な方法を記載しています。さらに、より効率的で効果的なコミュニケーション戦略へのニーズの高まりも市場を牽引しています。電子メール、電話、ダイレクトメールといった従来のコミュニケーション・チャネルは効果が低下しており、企業は視聴者とエンゲージする新しい方法を模索しています。その結果、魅力的で記憶に残る方法でメッセージを伝えるまたとない機会を提供する広報ロボットの需要が高まっています。このほか、コロナウイルス感染症(COVID-19)の大流行も、一般市民と接触することなく安全に関わる方法として、広報ロボットの採用を加速させています。これらのロボットは、顧客にインタラクティブな体験を提供しながら、組織が社会的距離を置く規範を維持するのに役立っています。このほか、医療、小売、ホスピタリティ、エンターテインメントなどの業界全体で自動化の傾向が強まっていることから、今後数年間は市場の展望が明るくなると予想されます。
The global public relation robots market size reached US$ 6.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 8.12% during 2024-2032. The technological advancements, changing consumer preferences, and the need for more efficient and effective communication strategies, represent some of the key factors driving the market.
Public relation robots refer to machines designed to interact with people in a public setting and to communicate messages on behalf of an organization. These robots are programmed to engage with people in a natural, conversational way, using a combination of speech, gestures, and facial expressions to convey information and build relationships. They help organizations improve their communication with the public, by providing a more engaging and interactive experience than traditional forms of communication. These robots can be used to promote products, services, or causes and can be deployed in a wide range of settings, such as trade shows, museums, airports, and shopping malls. Public relation robots can provide a consistent and reliable message without the variability that comes with human communication. They can also operate 24/7, without the need for breaks or rest. In recent years, public relation robots have gained traction as they can transform how organizations communicate with the public and create new engagement and relationship-building opportunities.
One of the primary factors driving the market is the changing consumer preferences. Currently, consumers are more tech-savvy and expect a higher level of engagement and personalization from the brands they interact with. Public relation robots provide an innovative way for organizations to connect with their audience and provide a personalized experience. Additionally, the augmenting need for more efficient and effective communication strategies is also driving the market. Traditional communication channels, such as email, phone, and direct mail, are becoming less effective and organizations are looking for new ways to engage with their audience. As a result, there has been escalating demand for public relation robots as they provide a unique opportunity to deliver a message in an engaging and memorable way. Other than this, the outbreak of coronavirus disease (COVID-19) pandemic has also accelerated the adoption of public relation robots as a contactless and safe way of engaging with the public. These robots help organizations maintain social distancing norms while providing an interactive experience to customers. Besides this, the growing trend of automation across industries, including healthcare, retail, hospitality, and entertainment, is expected to create a positive market outlook in the upcoming years.
IMARC Group provides an analysis of the key trends in each segment of the global public relation robots market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on the product and end user.
Telepresence public relation robots
Humanoid public relation robots
Others
The report has provided a detailed breakup and analysis of the public relation robots market based on the product. This includes telepresence public relation robots, humanoid public relation robots, and others. According to the report, telepresence public relation robots represented the largest segment.
Hotels and restaurants
Mobile guidance and information
Media relation robots
Others
A detailed breakup and analysis of the public relation robots market based on the end user has also been provided in the report. This includes hotels and restaurants, mobile guidance and information, media relation robots, and others. According to the report, hotels and restaurants accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for public relation robots. Some of the factors driving the North America public relation robots market included growing demand for automation, increased adoption of AI and machine learning, and rising penetration of social media.
The report has also provided a comprehensive analysis of the competitive landscape in the global public relation robots market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Boston Dynamics (Hyundai Motor Company), Hajime Research Institute Ltd., Hanson Robotics Limited, Honda Motor Co. Ltd., HYULIM Robot Co. Ltd., Kawada Robotics Corporation, SoftBank Robotics Corp. (SoftBank Group Corp.), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.