市場調査レポート
商品コード
1468297
ホエイプロテイン市場レポート:タイプ・用途・地域別、2024~2032年Whey Protein Market Report by Type, Application, and Region 2024-2032 |
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ホエイプロテイン市場レポート:タイプ・用途・地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界のホエイプロテイン市場規模は、2023年に53億米ドルに達しました。今後、IMARC Groupは、2024~2032年にかけて3.7%の成長率(CAGR)を示し、市場は2032年までに74億米ドルに達すると予測しています。大衆の間での健康とフィットネス意識の高まり、スポーツ栄養とボディービル製品への需要の高まり、製造技術における新たな技術進歩は、ホエイプロテイン市場を推進する主要要因の一部です。
ホエイプロテインは牛乳由来の高品質なタンパク質です。チーズ製造工程の製品別であり、具体的には牛乳を凝固させて絞った後に残る液体です。液体から分離され、様々な加工工程を経て粉末状になり、栄養補助食品として広く利用されています。ホエイプロテインは、体に必要でありながら自力では生成できない必須アミノ酸をすべて含んでいるため、完全タンパク質と考えられています。これらのアミノ酸はタンパク質のコンポーネントであり、筋肉の成長、修復、維持を含む様々な身体機能に不可欠です。
購買力の向上と、健康的で栄養価の高い食事を好む個人の増加が、市場の成長を促す主要要因となっています。さらに、シェイク、カップケーキ、マフィン、スムージー、パンケーキ、コーヒー、スプレッドなどの調理に広く使用され、商業的な食品店舗で提供されています。これは、拡大する飲食品(F&B)産業と相まって、市場成長に寄与しています。さらに、乳清タンパク質は、幼児の栄養バランスに対する両親の関心の高まりから、ベビーフードや乳児用粉ミルクの製造に広く利用されています。さらに、eコマース・プラットフォームで簡単に製品を入手できることも、世界中で良好な市場展望を生み出しています。その結果、消費者は現在、幅広い品揃え、競合価格、玄関先までの配達を提供するオンラインプラットフォームからホエイプロテインサプリメントを購入しています。
健康とフィットネスに対する意識の高まり
健康的なライフスタイル、フィットネス、栄養の重要性に対する意識の高まりにより、ホエイプロテイン製品に対する需要が増加しています。ホエイプロテインは、その高品質なアミノ酸プロファイルで知られ、筋肉増強、回復、全体的な健康を助ける。人々の健康志向が高まるにつれ、健康全般をサポートする栄養密度の高い製品に対する需要が高まっています。さらに、食欲抑制と体重減少を助けるために、タンパク質が豊富な食事に注目が集まっています。ホエイプロテインはタンパク質含有量が高く、タンパク質の摂取量を増やし、満腹感を促進する便利で効果的な手段を記載しています。このため、体重管理プログラムの一環としてホエイプロテインが人気を集めています。
スポーツ栄養とボディービル製品への需要の高まり
スポーツ栄養とボディービルのセグメントは、世界中で大きな成長を遂げています。アスリート、ボディビルダー、フィットネス愛好家は、ホエイプロテインサプリメントを利用して、パフォーマンスをサポートし、筋肉の成長を促進し、回復を早めています。高い生物学的価値と豊富なアミノ酸プロファイルを持つホエイプロテインは、これらの目的にとって理想的なタンパク質源と考えられています。さらに、ホエイプロテインを含むスポーツ栄養製品は、運動能力を高め、持久力を向上させるように設計されています。筋力、パワー、疲労回復をサポートするホエイプロテインの役割は、パフォーマンスを最適化したいアスリートにとって人気のあるサプリメントとなっており、世界中で良好な市場展望を生み出しています。
製造技術の様々な進歩
ホエイプロテインの製造と加工における技術の進歩は、ホエイプロテイン製品の品質、味、多様性を向上させました。これらの進歩により、製造業者はプロテイン・バー、すぐに飲めるシェイク、様々な風味、テクスチャー、配合のプロテイン・パウダーなど、特殊な製品の製造が容易になりました。さらに、高度な濾過・分離技術により、メーカーはホエイプロテイン濃縮物や分離物から乳糖、脂肪、その他の非タンパク質成分などの不純物を除去することができます。さらに、自動化されたプロセス、高度な機械、最適化された生産ラインにより、処理能力の向上、安定した製品品質、生産コストの削減が可能になります。これにより、メーカーはホエイタンパクに対する需要の高まりに対応し、より広い市場に向けて事業を拡大することができます。
The global whey protein (powder and concentrate) market size reached US$ 5.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 7.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.7% during 2024-2032. The increasing health and fitness consciousness among the masses, the escalating demand for sports nutrition and bodybuilding products, and the emerging technological advancements in manufacturing technologies are some of the major factors propelling the whey protein market.
Whey protein is a high-quality protein derived from milk. It is a byproduct of the cheese-making process, specifically the liquid that remains after milk is curdled and strained. It is separated from the liquid and undergoes various processing steps to produce a powdered form that is widely utilized as a dietary supplement. Whey protein is considered a complete protein as it consists of all essential amino acids that the body needs but cannot produce on its own. These amino acids are the building blocks of protein and are essential for various bodily functions, including muscle growth, repair, and maintenance.
The increasing purchasing power and the rising adoption of a healthy and nutritious diet by individuals are major factors driving the market growth. In addition, it is widely used to prepare shakes, cupcakes, muffins, smoothies, pancakes, coffee, and spreads, served across commercial food outlets. This, coupled with the expanding food and beverage (F&B) industry, is contributing to market growth. Moreover, whey protein is widely utilized in the manufacturing of baby food and infant formula due to the growing concerns of parents about the balanced nutrition of their children. Furthermore, the easy product availability on e-commerce platforms is also creating a favorable market outlook across the globe. As a result, consumers are now purchasing whey protein supplements from online platforms, which offer a wide selection, competitive pricing, and doorstep delivery.
Increasing health and fitness consciousness
Growing awareness about the importance of a healthy lifestyle, fitness, and nutrition has increased demand for whey protein products. Whey protein is known for its high-quality amino acid profile, which aids in muscle building, recovery, and overall wellness. As people become more health-conscious, there is a growing demand for nutrient-dense products that support overall well-being. Moreover, individuals are turning to protein-rich diets to aid in appetite control and weight loss. Whey protein, with its high protein content, offers a convenient and effective means to increase protein intake and promote feelings of fullness. This has contributed to the growing popularity of whey protein as part of weight management programs.
Escalating demand for sports nutrition and bodybuilding products
The sports nutrition and bodybuilding sectors have witnessed substantial growth worldwide. Athletes, bodybuilders, and fitness enthusiasts utilize whey protein supplements to support their performance, enhance muscle growth, and speed up recovery. Whey protein, with its high biological value and rich amino acid profile, is considered an ideal protein source for these purposes. Additionally, sports nutrition products, including those containing whey protein, are designed to enhance athletic performance and improve endurance. Whey protein's role in supporting muscle strength, power, and recovery has made it a sought-after supplement for athletes looking to optimize their performance which is creating a favorable market outlook across the globe.
Various advancements in manufacturing technologies
Technological advancements in producing and processing whey protein have improved quality, taste, and variety of whey protein products. These advancements have made it easier for manufacturers to create specialized products such as protein bars, ready-to-drink shakes, and protein powders with different flavors, textures, and formulations. Moreover, advanced filtration and separation techniques enable manufacturers to remove impurities, such as lactose, fat, and other non-protein components, from whey protein concentrates and isolates. Furthermore, automated processes, advanced machinery, and optimized production lines allow for higher throughput, consistent product quality, and reduced production costs. This enables manufacturers to meet the growing demand for whey protein and expand their operations to reach wider markets.
IMARC Group provides an analysis of the key trends in each segment of the global whey protein market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type and application.
Whey Protein Concentrate
Whey Protein Isolate
Whey Protein Hydrolysates
Whey protein concentrate dominates the whey protein market
A detailed breakup and analysis of the whey protein market based on the type has also been provided in the report. This includes whey protein concentrate, isolate and hydrolysates. According to the report, whey protein concentrate accounted for the largest market share.
Whey protein concentrate refers to a fast-absorbing pure source of protein to support lean muscle. It is regarded as one of the most common forms of whey protein comprising of low levels of fat and cholesterol. Owing to these properties, whey protein concentrate finds vast applications in the food industry for preparing salads, soups, confectionary, infant formula, health food supplements, dairy and meat products, and protein beverages and bars. Moreover, whey protein concentrate generally has a milder and more natural flavor compared to other forms of whey protein. Some consumers find the taste of WPC more appealing, as it is closer to the taste of milk or dairy products. This makes WPC a popular choice for individuals who prefer a more neutral taste or want to avoid strong flavors commonly associated with protein supplements.
On the other hand, whey protein hydrolysates find various applications in the manufacturing of infants and adults nutrition formula. Additionally, they are ideal as a sports nutrition, particularly for the active consumers as they help in providing the muscles with an adequate fuel for exercising or competing.
Food and Beverages
Nutrition Products and Pharmaceuticals
Feed Applications
Others
Nutrition products and pharmaceuticals hold the largest share in whey protein market
A detailed breakup and analysis of the whey protein market based on the application has also been provided in the report. This includes food and beverages, nutrition products and pharmaceuticals, feed applications and others. According to the report, nutrition products and pharmaceuticals accounted for the largest market share.
The popularity of whey protein in the segment is primarily driven by its effectiveness in muscle growth. Whey protein helps increase muscle mass and muscle strength due to which athletes, including body builders, favor whey protein powder. Apart from muscle growth, studies have also suggested uses of whey protein across a number of medical areas such as immunomodulation, cardioprotective and hypotensive, oncology, Gut function and prebiotic, obesity management, and anti-diabetic. Besides this, the increasing focus on health and wellness has led to a higher demand for nutritional products and supplements. Whey protein, with its numerous health benefits and high-quality protein content, catering to individuals seeking to improve their overall well-being, support fitness goals, or address specific dietary needs.
Apart from this, in the food and beverage industry, whey protein is used as a texture modifier, thickening agent, gelling agent, surface-active component, and foaming agent in making dairy products, dry wet blends, bakery products, and infant formulae.
European Union
North America
Oceania
Eastern Europe
Latin America
Others
European Union exhibits a clear dominance in the market, accounting for the largest whey protein market share
An increasing awareness about the health benefits of whey protein amongst the population coupled with the wide availability of fitness clubs, represents one of the significant factors fostering the growth in the region. The EU has a well-established health and fitness culture, with a significant portion of the population actively engaged in sports, fitness activities, and maintaining a healthy lifestyle. This has created a robust demand for health and fitness products, including whey protein, which is widely recognized for its benefits in supporting muscle growth, recovery, and overall nutrition. Moreover, the region has stringent regulations and standards for food safety and product quality that whey protein manufacturers must comply, ensuring the production of safe and high-quality products. This adherence to strict standards enhances consumer trust and confidence in whey protein products, contributing to the dominance of the EU in the market.
The global whey protein industry is fragmented due to the presence of a large number of global and regional players. Presently, the leading manufacturers are introducing novel variants in innovative flavors like coconut, caramel, chocolate, cranberry, and coffee to expand their product portfolio. They are also focusing on providing whey protein-based beverages and bakery products through online e-commerce channels. Besides this, several key players are working on clean-label and natural ingredient offerings to meet consumer demands. In addition, they are engaging in partnerships and merger and acquisition activities and investing in research and development to create new formulations and customized solutions using whey protein to strengthen their foothold in the market.
Arla Foods
Agropur Inc.
Hilmar Cheese Company, Inc.
Glanbia Plc
Kerry Group Plc
Milk Specialties Global
Leprino Foods Company
Carbery
Grande Cheese Company
Lactalis Group
Arla Foods amba has partnered with key opinion leaders and scientists working at the front end of science and technology applied to dairy health and nutrition, product formulation, and sustainable dairy production methods.
In November 2022, Glanbia Nutritionals, part of Glanbia PLC launched a new whey protein concentrate FerriUp for women to expand their product offering in the women's protein product line.
On September 30, 2022, Hilmar Cheese Company, Inc. commenced the construction of its cheese and whey protein processing plant in Dodge City, Kansas. The company has invested more than US$ 600 Million in the facility.