This report analyzes the worldwide markets for Tampons in US$ million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 37 companies including many key and niche players such as First Quality Hygienic, Inc., Johnson & Johnson, Kimberly Clark Corporation, Lil-lets Group Limited, Natracare LLC, Playtex Products, Inc., Procter & Gamble, and Rostam Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
Table of Contents
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1. OUTLOOK
Global Market Review
Table 1: Potential Target Market by Country (includes corresponding Graph/Chart)
2. FEMININE HYGIENE PRODUCTS - A BROADER PERSPECTIVE
Necessity for Women
Women: No Longer A Captive Market
The Convenience Factor
Packaging: Thinking Out-of-the-Box
Teenagers-Spotlighted!
Consumer Education - A Core Issue
Stake of Nonwovens
3. TAMPONS - MARKET DYNAMICS
Growing Preference for Organic Products
Status of Private Label Tampons
Factors Influencing the Tampon Market
Factors Influencing Tampon Adoption (Impact on Selection--Rated on 1to10 Scale)
Packaging and Marketing of Tampons
Innovation in Tampons
Misperceptions About Tampons' Use
Concerns Related to Anatomy and Tampon Functions
Concerns About Virginity
Coping with TSS
4. PRODUCT OVERVIEW
Topography of Tampon
Product Segments
Applicator Tampons
Digital or Applicator-free Tampons
A Backdrop
Tampons in Ancient Times
Tampon in Modern Form
Acceptance for Tampon Usage
How to Handle a Tampon?
Alternatives to Tampons
Disposable Menstrual Pads
Reusable Menstrual Pads
Silk Sea Sponge Tampons
Menstrual Cups
Use of Tampons in STD Diagnosis
5. ENVIRONMENTAL & HEALTH CONCERNS
Disposal of Tampons - Affect on Environment
TSS: Safety of Feminine Sanitary Products Questioned
Indicators of TSS
Instances of TSS
Flipside to Tampon Use
6. COMPETITIVE SCENARIO
Intense Competition in the US Tampons Market
Table 2: Leading Players in the US Tampons Market (2009): Percentage Market Share Breakdown of Value Sales for Procter & Gamble, Energizer (Playtex), Kimberly- Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart)
Tussle in European Market
Table 3: Leading Players in the European Tampons Market by Region/Country (2004 -A Historic Perspective): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart)
Standard Terms to Refer Different Absorbency Levels of Tampons
8. PRODUCT INTRODUCTIONS/INNOVATIONS
Kimberly-Clark Launches U by Kotex
Lil-lets to Re-Launch Tampon Range
Svenska Cellulosa Aktiebolaget Unveils New Tampons
9. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER
Millie & More to Unveil Moxie Brand Product Range
Lil-lets Introduces New Compact Applicator Tampon Range
Procter & Gamble Re-Launches Tampax Range
Playtex Launches Gentle Glide® Tampon
Kimberly to Launch Internal Female Tampons in Brazil
Lil-lets to Launch New Tampon
Playtex Introduces Tampon for Sport Active Female
New Tampon from Rostam's Kit
Playtex Releases Beyond
KC Introduces Kotex in Colombia
J&J Unveils Comfort in Poland
Introduction of Today Tampons
J&J's Carefree Tampons in Australia
Accantia's Lil-Lets
Rostam Releases Scented Tampon
J& J's Tampon in Brazil
10. RECENT INDUSTRY ACTIVITY
Albaad Massuot Yitzhak Takes Over Rostam
Ellen Bags Order for Probiotic Tampons
Accantia to Close Tampon Unit
Energizer Holdings Acquires Playtex Products
Accantia Divests Lil-lets to Electra
Wal-Mart Elects Rostam as Tampons Supplier
Playtex Restructures
Lil-lets Gets New Packaging
KC Enlarges Production in Argentina
Hartmann Expands Production in Czech Republic
11. FOCUS ON SELECT GLOBAL PLAYERS
First Quality Hygienic, Inc. (US)
Johnson & Johnson (US)
Kimberly Clark Corporation (US)
Lil-lets Group Limited (UK)
Natracare LLC (USA)
Playtex Products, Inc. (US)
Procter & Gamble (US)
Rostam Ltd. (Israel)
12. GLOBAL MARKET PERSPECTIVE
Table 4: World Recent Past, Current and Future Analysis for Tampons by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 5: World Historic Review for Tampons by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
Table 6: World 15-Year Perspective for Tampons by Geographic Region - Percentage Breakdown of Market Share for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World for the Years 2003, 2011 & 2017(includes corresponding Graph/Chart)
III. MARKET
1. THE UNITED STATES
A. Market Analysis
Overview
Increasing Consumer Preference for Large Package Counts
Recession Drives Growth of Cheaper Store Brands
Promotion and Advertising Crucial for Private Label Manufacturers
Natural and Organic Products Gain Popularity
Distribution Scenario
Table 7: Tampons Market by Distribution Channel (2011): Breakdown of Sales by Drug Stores, Super Markets, Discount Stores, and Others (includes corresponding Graph/Chart)
Drug Stores Improve Share
Private Labels Expand Share
Competitive Scenario
Table 8: Leading Players in the US Tampons Market (2010): Percentage Market Share Breakdown of Value Sales for Procter & Gamble, Energizer (Playtex), Kimberly-Clark, Johnson & Johnson, and Others (includes corresponding Graph/Chart)
Table 9: Leading Brands in the US Tampons Market (2010): Percentage Breakdown of Value Sales and Volume Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Private Labels & Others (includes corresponding Graph/Chart)
Table 10: Leading Brands in the US Applicator Tampons Market (2010): Market Share Breakdown for Tampax, Playtex, Kotex, O.B, and Private Labels (includes corresponding Graph/Chart)
Table 11: Leading Tampon Brands in US Drugstores (2009): Percentage Breakdown of Value Sales for Tampax Pearl, Tampax, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Sport, Playtex Beyond, Playtex, Tampax Fresh, Private label and Others (includes corresponding Graph/Chart)
Table 12: Leading Tampon Brands at US Drugstores (2009): Percentage Breakdown of Unit Sales for Tampax, Tampax Pearl, Playtex Gentle Glide, Kotex Security, O.B., Tampax Compak, Playtex Beyond, Playtex Sport, Playtex, Tampax Fresh and Others (includes corresponding Graph/Chart)
Table 13: Leading Tampon Brands in the US (2002-2010): Percentage Breakdown by Value Sales for Tampax, Tampax Compak, Tampax Pearl Plastic, Playtex Portables, Playtex Beyond, Playtex Slimfits, Playtex Gentle Glide, Kotex, o.b., Private Label, and Others (includes corresponding Graph/Chart)
Demographic Influence
Tampons and Toxic Shock Syndrome
FDA-Regulations Related to Tampons
Standard Terms Proposed by FDA for Absorbency Levels of Tampons
B. Market Analytics
Table 14: US Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
Table 15: US Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
2. CANADA
A. Market Analysis
Tampons - Regulations
B. Market Analytics
Table 16: Canadian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 17: Canadian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
3. JAPAN
A. Market Analysis
Tampons Dispersion in Japan
B. Market Analytics
Table 18: Japanese Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
Table 19: Japanese Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
4. EUROPE
A. Market Analysis
Overview
Demographical Influences on Tampon Market
Standard Code for Tampons' Absorbency
B. Market Analytics
Table 20: European Recent Past, Current & Future Analysis for Tampons by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 21: European Historic Review for Tampons by Geographic Region -France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
Table 22: European 15-Year Perspective for Tampons by Geographic Region - Percentage Breakdown of Market Share for France, Germany, Italy, UK, Spain, Russia and Rest of Europe for the Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)
4a. FRANCE
A. Market Analysis
Market Share of Major Players
Table 23: Leading Players in French Tampons Market (2010): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels, and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 24: French Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
Table 25: French Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
4b. GERMANY
A. Market Analysis
Market Share of Major Players
Table 26: Leading Players in German Tampons Market (2010): Market Share by Value Sales for Johnson & Johnson, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 27: German Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
Table 28: German Historic Review Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
4c. ITALY
A. Market Analysis
Low Penetration of Tampons
Market Share of Major Players
Table 29: Leading Players in the Italian Tampons Market (2010): Market Share by Value Sales for Procter & Gamble and Johnson & Johnson
B. Market Analytics
Table 30: Italian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
Table 31: Italian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
4d. THE UNITED KINGDOM
A. Market Analysis
Overview
Market Share of Select Players
Table 32: Leading Players in Tampons Market of the UK (2010): Market Share by Value Sales for Procter & Gamble, Kimberly-Clark, Private Labels, and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 33: UK Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2015 (includes corresponding Graph/Chart)
Table 34: UK Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
4e. SPAIN
A. Market Analysis
Market Share of Select Players
Table 35: Leading Players in the Spanish Tampons Market (2010): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 36: Spanish Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 includes corresponding Graph/Chart)
Table 37: Spanish Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
4f. RUSSIA
A. Market Analysis
Historic Review
B. Market Analytics
Table 38: Russian Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009through 2017 (includes corresponding Graph/Chart)
Table 39: Russian Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
4g. REST OF EUROPE
A. Market Analysis
Tampons in Ireland
Market Share of Select Players
Table 40: Leading Players in Rest of European Tampons Market (2009): Market Share by Value Sales for Procter & Gamble, Johnson & Johnson, Private Labels, and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 41: Rest of European Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 42: Rest of European Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
5. ASIA-PACIFIC
A. Market Analysis
Overview
Low Level of Tampons Acceptance in China
Hong Kong
B. Market Analytics
Table 43: Asia-Pacific Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 44: Asia-Pacific Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
6. LATIN AMERICA
A. Market Analysis
Overview
Brazilian Market for Tampons
Table 45: Leading Players in the Brazilian Internal Female Tampons Market (2009): Percentage Breakdown of Value Sales for Johnson & Johnson, Procter & Gamble and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 46: Latin American Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 47: Latin American Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
7. REST OF WORLD
A. Market Analysis
South Africa
Glitches for Tampon Adoption in Zimbabwe
Tampons Market in Israel
B. Market Analytics
Table 48: Rest of World Recent Past, Current & Future Analysis for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)
Table 49: Rest of World Historic Review for Tampons Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)
