フラボノイド野菜の世界市場：2024～2031年

世界のフラボノイド野菜の市場規模は、2023年に4億10万米ドルに達し、2024～2031年の予測期間中にCAGR 6.7%で成長し、2031年には6億7,210万米ドルに達すると予測されています。

植物ベースの食生活の人気の高まりが、フラボノイドを豊富に含む野菜の消費拡大に寄与しています。消費者が健康、環境、倫理的な理由から植物中心の食事パターンを受け入れるにつれて、フラボノイドを多く含む野菜の需要が急増し、市場の成長を後押ししています。市場関係者は、フラボノイドを多く含む野菜の加工と包装を強化するための技術革新にも投資しています。

北米市場では、健康とウェルネスへの関心が高まっており、フラボノイドを多く含む野菜のような機能性食品の需要を押し上げています。消費者は、基本的な栄養を超えた健康上のメリットを提供する食品を求めるようになっており、バランスの取れた食生活の一環としてフラボノイドが豊富な野菜の消費拡大につながっています。北米の市場プレーヤーは、フラボノイド含有野菜市場における製品の革新と多様化によって、需要の拡大に対応しています。

例えば、2023年6月26日、Gills Onionsによると、アメリカの飲食店の93%でタマネギが広く使用されていることが、北米のフラボノイド野菜市場を後押しする重要なリンクとなっています。タマネギは前菜のトップメニューのひとつで、オニオンリング、オニオンブルーム、フレンチオニオンスープなどの人気料理で目立ちます。米国の外食シーンにおける赤タマネギの人気の高まりは、北米におけるフラボノイドを豊富に含む野菜の種類と入手可能性を拡大し、この地域の市場をさらに強化しています。

ダイナミクス

健康志向の消費者層の拡大

健康志向の消費者層の拡大により、市場の嗜好はより健康的な食品オプションへとシフトしています。この動向はフラボノイド野菜の需要拡大につながり、生産者が消費者の嗜好に対応することで市場の成長を促進します。健康とウェルネスを優先する消費者が増えるにつれて、フラボノイド野菜のような自然で栄養豊富な食品への需要が高まっています。このような需要の増加は、フラボノイドを豊富に含む製品の顧客層を拡大することにより、市場の成長に直接影響を与えます。

健康志向の消費者は、より健康的で栄養価が高いと認識される製品に対しては、しばしば割増価格を支払うことを厭わないです。この動向は、フラボノイドを強化した包装済みサラダ、スムージー・ミックス、すぐに食べられる野菜スナックなどの付加価値製品の開発を生産者に促し、製品イノベーションと収益源の拡大を通じて市場成長を促進します。

例えば、2023年12月16日、Gintux Organizationによると、米国における健康志向の消費者基盤の拡大は、消費者が健康食品の購入に予算を9%多く割り当てたことが背景にあり、食生活の選択において健康を優先するという強いコミットメントが反映されています。さらに、健康志向の消費者のかなりの部分（43％）は、より健康的な製品に対して割高な価格を支払うことを厭わず、これは彼らの全体的な幸福に貢献するアイテムに投資する用意があることを示しています。

さらに、健康意識の高い消費者の91%が積極的に健康とウェルネスを追求しており、健康的なライフスタイルを維持することの重要性に対する意識の高まりを浮き彫りにしています。この層では有機食品への嗜好も顕著で、47%がそのような選択肢を好むと回答しており、これが世界のフラボノイド野菜市場の成長を促進する要因となっています。

機能性食品に対する需要の高まり

健康とウェルネス重視の高まりが、バランスの取れた食生活の一環としてフラボノイド野菜を含む機能性食品の採用を促進しています。市場のプレーヤーは、抗酸化特性や慢性疾患のリスク低減の可能性など、フラボノイドの健康上の利点を宣伝することでこの動向を活用しており、これが世界のフラボノイド野菜市場の成長を促進しています。

機能性食品に対する需要の高まりは、フラボノイドを豊富に含む野菜を含む製品処方の革新を促進しています。市場開拓企業は、フラボノイド野菜の栄養プロファイルを強化するために新しい製剤や強化技術を開発しており、健康志向の消費者にとってより魅力的なものとなり、世界のフラボノイド野菜市場の成長を促進しています。

例えば、2022年4月1日、食品技術者機構（Institute of Food Technologists Organization）によると、強化／機能性食品の世界売上高は大幅に増加し、2020年の2,740億米ドルに対し、2021年には2,920億米ドルに達しました。Kerryが16カ国で実施した調査によると、消費者の42%が2021年には前年よりも多くの機能性食品を購入しており、これは健康上のメリットを提供する製品への関心が高まっていることを示しています。

限られた消費者の認識

フラボノイドを豊富に含む野菜の健康上の利点に関する消費者の認識が限定的であるため、市場におけるこうした製品の需要が減少しています。消費者が積極的にフラボノイド含有野菜を求めないため、売上が減少し、市場の成長が鈍化する可能性があります。十分な認知度がなければ、消費者はフラボノイドを多く含む野菜を他の選択肢と区別できない可能性があり、生産者が製品を効果的に位置づけ、市場で競争するのに苦労するため、市場成長の妨げとなります。

消費者の認知度が低いため、フラボノイド含有野菜をターゲットとしたマーケティングや販売促進活動には課題があります。市場プレーヤーは、フラボノイドが豊富な野菜の健康上の利点についての認識を高めるために、教育キャンペーンや販促活動に多くの野菜を投資する必要があり、これはマーケティングコストを増加させ、収益性に影響を与え、フラボノイド野菜市場の成長を抑制する可能性があります。

目次

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 機能性食品に対する需要の高まり
    • 健康志向の消費者層の拡大
  • 抑制要因
    • 限られた消費者意識
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析
• ロシア・ウクライナ戦争の影響分析
• DMIの見解

第6章 COVID-19分析

第7章 野菜別

• タマネギ
• ホットペッパー
• ケール
• ブロッコリー
• ルタバガ
• ほうれん草
• その他

第8章 化合物別

• ケルセチン
• ケンフェロール
• ミリセチン
• その他

第9章 用途別

• 抗がん剤
• 抗酸化
• 抗炎症
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他の欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他のアジア太平洋
• 中東・アフリカ

第11章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第12章 企業プロファイル

• Bordas S.A.
• Otto Chemie Pvt. Ltd.
• Conagen, Inc.
• Aadhunik Ayurveda Vitals
• Cocoatrait
• NP Nutra
• Clearsynth
• Fruitomed
• Merck KGaA
• Biosyntia

第13章 付録

Overview

Global Flavonoid Vegetables Market reached US$ 400.1 million in 2023 and is expected to reach US$ 672.1 million by 2031, growing with a CAGR of 6.7% during the forecast period 2024-2031.

The growing popularity of plant-based diets is contributing to increased consumption of flavonoid-rich vegetables. As consumers embraced plant-centric eating patterns for health, environmental, and ethical reasons, demand for vegetables high in flavonoids surged, boosting market growth. Market players are also investing in innovation to enhance the processing and packaging of flavonoid-rich vegetables.

The North American market is witnessing a growing focus on health and wellness, boosting demand for functional foods like flavonoid-rich vegetables. Consumers are increasingly seeking out foods that offer health benefits beyond basic nutrition, leading to increased consumption of flavonoid-rich vegetables as part of a balanced diet. Market players in North America are responding to growing demand by innovating and diversifying their product offerings in the flavonoid vegetables market.

For instance, on June 26, 2023, according to Gills Onions, the widespread use of onions in 93 percent of American dining establishments serves as a significant link in boosting the North American flavonoid vegetable market. Onions are among the top menu items for appetizers, featuring prominently in popular dishes such as onion rings, onion blooms, and French onion soup. The rising popularity of red onions in the U.S. food service scene further strengthens the region market, as it expands the variety and availability of flavonoid-rich vegetables in North America.

Dynamics

Expansion of Health-Conscious Consumer Base

The expanding health-conscious consumer base is causing a shift in market preferences toward healthier food options. This trend translates into greater demand for flavonoid vegetables, driving market growth as producers respond to consumer preferences. As more consumers prioritize health and wellness, there is a growing demand for natural, nutrient-rich foods like flavonoid vegetables. This increased demand directly influences market growth by creating a larger customer base for flavonoid-rich products.

Health-conscious consumers are often willing to pay a premium for products perceived as healthier or more nutritious. This trend encourages producers to develop value-added products such as pre-packaged salads, smoothie mixes, or ready-to-eat vegetable snacks fortified with flavonoids, thus driving market growth through increased product innovation and revenue streams.

For instance, on December 16, 2023, according to Gintux Organization, the expansion of the health-conscious consumer base in the United States was driven by that consumers allocated 9% more of their budget to purchasing healthy foods, reflecting a strong commitment to prioritizing health in their dietary choices. Furthermore, a significant portion of health-conscious consumers, accounting for 43%, are willing to pay a premium price for healthier products, indicating their readiness to invest in items that contribute to their overall well-being.

Additionally, an overwhelming 91% of health-conscious consumers actively pursue health and wellness, highlighting a growing awareness of the importance of maintaining a healthy lifestyle. A preference for organic food products is also evident among this demographic, with 47% expressing a preference for such options, which are factors driving the global flavonoid vegetables market growth.

Rising Demand for Functional Foods

The growing emphasis on health and wellness is driving the adoption of functional foods, including flavonoid vegetables, as part of a balanced diet. Market players are leveraging this trend by promoting the health benefits of flavonoids, such as their antioxidant properties and potential to reduce the risk of chronic diseases, thus driving the global flavonoid vegetable market growth.

The rising demand for functional foods is driving innovation in product formulations, including flavonoid-rich vegetables. Market players are developing new formulations and fortification techniques to enhance the nutritional profile of flavonoid vegetables, making them more appealing to health-conscious consumers and driving the global flavonoid vegetable market growth.

For instance, on April 1, 2022, according to the Institute of Food Technologists Organization, there was a significant increase in global sales of fortified/functional foods, reaching $292 billion in 2021 compared to $274 billion in 2020. A survey conducted by Kerry across 16 countries revealed that 42% of consumers bought more functional foods in 2021 than in the previous year, indicating a growing interest in products offering health benefits.

Limited Consumer Awareness

Limited consumer awareness about the health benefits of flavonoid-rich vegetables results in reduced demand for these products in the market. Consumers may not actively seek out flavonoid vegetables, leading to lower sales and slower market growth. Without adequate awareness, consumers may not distinguish flavonoid-rich vegetables from other produce options, which hampers market growth as producers struggle to position their products effectively and compete in the market.

Limited consumer awareness poses challenges for marketing and promotion efforts targeting flavonoid vegetables. Market players need to invest more vegetables in educational campaigns and promotional activities to raise awareness about the health benefits of flavonoid-rich vegetables, which can increase marketing costs and impact profitability, restraining the flavonoid vegetable market growth.

Segment Analysis

The global flavonoid vegetables market is segmented based on vegetables, compounds, applications, and region.

Wide Availability and Consumption and Long Shelf Life of Onions

Onions holds the largest share of the global market. Onions are the most widely consumed vegetables globally, with a presence in various cuisines and culinary traditions worldwide. This widespread consumption contributes to the significant market share held by the onions segment. The high concentration of flavonoids in onions makes them highly sought after by health-conscious consumers, further boosting segment growth.

For instance, according to the U.S. National Onion Association, global onion production is estimated to reach around 105 billion pounds annually. On average, each person worldwide consumes approximately 13.67 pounds of onions per year. Notably, Libya stands out with the highest onion consumption, boasting an impressive average per capita intake of 66.8 pounds.

Onions have a relatively long shelf life and can be stored for extended periods under proper conditions. This characteristic makes them a preferred choice for consumers and food manufacturers alike, ensuring consistent demand for the onions segment. Market players are capitalizing on the popularity of onions by developing value-added products such as onion powder, flakes, and extracts, further contributing to the market dominance of the onions segment within the flavonoid vegetables market.

Geographical Penetration

Strong Agricultural Sector and Innovations in North America

North America dominates the global flavonoid vegetables market. North America has a large and diverse population with a significant portion actively seeking out healthy and nutritious food options. This consumer base drives substantial demand for flavonoid-rich vegetables, contributing to North America's dominance in the global flavonoid vegetables market.

For instance, on April 1, 2022, according to the Institute of Food Technologists Organization, the sales of functional food and drinks in the United States reached $83 billion in 2021, marking a 6.8% increase compared to 2020. These findings underscore the rising demand for functional foods globally and in the U.S., reflecting consumers' increasing focus on nutrition and wellness.

The region's favorable climate conditions, advanced farming techniques, and infrastructure support efficient production and supply of these vegetables to meet both domestic and international demand. North American market players continually introduce new varieties, value-added products, and packaging innovations to meet evolving consumer preferences and differentiate their offerings in the competitive market landscape.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the production, transportation, and distribution of flavonoid vegetables. Lockdowns, travel restrictions, and labor shortages led to delays in harvesting, processing, and shipping, causing disruptions in the supply of flavonoid-rich vegetables to the market. Fluctuations in prices of agricultural commodities, including flavonoid-rich vegetables, were observed during the pandemic due to supply chain disruptions, labor shortages, and changes in demand dynamics.

Consumer behavior shifted during the pandemic, with an increased focus on health and nutrition. This led to a growing interest in functional foods, including flavonoid-rich vegetables, as consumers sought to bolster their immune systems and maintain overall health. As a result, there was a surge in demand for these products, driving market growth despite supply chain challenges.

Russia-Ukraine War Impact Analysis

The conflict disrupted agricultural activities in both Russia and Ukraine, major producers of vegetables including flavonoid-rich varieties. These disruptions led to shortages and difficulties in sourcing flavonoid vegetables, affecting the global market. Market players faced challenges in maintaining consistent supply chains and meeting consumer demand, which slowed down the market growth.

The war prompted importing countries to diversify their Vegetabless of flavonoid vegetables to mitigate risks associated with the conflict. This resulted in shifts in global trade patterns, with some countries seeking alternative suppliers or reducing their reliance on Russia and Ukraine. Market players had to adapt to changing trade dynamics and explore new markets to maintain their competitiveness.

By Vegetables

• Onions
• Hot peppers
• Kale
• Broccoli
• Rutabagas
• Spinach
• Others

By Compounds

• Quercetin
• Kaempferol
• Myricetin
• Others

By Application

• Anticancer
• Antioxidant
• Anti-inflammatory
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On January 7, 2022, Conagen introduced a sustainable antioxidant kaempferol through its proprietary fermentation process. This breakthrough enables beauty and personal care brands to embrace a more natural positioning, meeting the increasing consumer demand for clean and sustainable products. Kaempferol, a flavonoid renowned for its health-promoting properties, is naturally found in tea, fruits, and vegetables, particularly abundant in green leafy vegetables like spinach and kale.
• On December 12, 2023, Florida A&M University (FAMU) announced a groundbreaking discovery: flavonoids, natural compounds commonly found in fruits and vegetables, may present a promising new treatment avenue. It is the remarkable aspect of these compounds is their non-toxic nature and their potential to combat chemotherapy resistance in breast cancer patients.

Competitive Landscape

The major global players in the flavonoid vegetables market include Bordas S.A., Otto Chemie Pvt. Ltd., Conagen, Inc., Aadhunik Ayurveda Vitals, Cocoatrait, NP Nutra, Clearsynth, Fruitomed, Merck KGaA, Biosyntia.

Why Purchase the Report?

• To visualize the global flavonoid vegetables market segmentation based on vegetables, compounds, applications, and regions, as well as understand critical commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous flavonoid vegetables market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of critical products of all the major players.

The global flavonoid vegetables market report would provide approximately 62 tables, 58 figures, and 213 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

Table of Contents

1.Methodology and Scope

• 1.1.Research Methodology
• 1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

• 3.1.Snippet by Vegetables
• 3.2.Snippet by Compounds
• 3.3.Snippet by Application
• 3.4.Snippet by Region

4.Dynamics

• 4.1.Impacting Factors
  • 4.1.1.Drivers
    • 4.1.1.1.Rising Demand for Functional Foods
    • 4.1.1.2.Expansion of Health-Conscious Consumer Base
  • 4.1.2.Restraints
    • 4.1.2.1.Limited Consumer Awareness
  • 4.1.3.Opportunity
  • 4.1.4.Impact Analysis

5.Industry Analysis

• 5.1.Porter's Five Force Analysis
• 5.2.Supply Chain Analysis
• 5.3.Pricing Analysis
• 5.4.Regulatory Analysis
• 5.5.Russia-Ukraine War Impact Analysis
• 5.6.DMI Opinion

6.COVID-19 Analysis

• 6.1.Analysis of COVID-19
  • 6.1.1.Scenario Before COVID
  • 6.1.2.Scenario During COVID
  • 6.1.3.Scenario Post COVID
• 6.2.Pricing Dynamics Amid COVID-19
• 6.3.Demand-Supply Spectrum
• 6.4.Government Initiatives Related to the Market During Pandemic
• 6.5.Manufacturers Strategic Initiatives
• 6.6.Conclusion

7.By Vegetables

• 7.1.Introduction
  • 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vegetables
  • 7.1.2.Market Attractiveness Index, By Vegetables
• 7.2.Onions*
  • 7.2.1.Introduction
  • 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3.Hot peppers
• 7.4.Kale
• 7.5.Broccoli
• 7.6.Rutabagas
• 7.7.Spinach
• 7.8.Others

8.By Compounds

• 8.1.Introduction
  • 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Compounds
  • 8.1.2.Market Attractiveness Index, By Compounds
• 8.2.Quercetin*
  • 8.2.1.Introduction
  • 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3.Kaempferol
• 8.4.Myricetin
• 8.5.Others

9.By Application

• 9.1.Introduction
  • 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 9.1.2.Market Attractiveness Index, By Application
• 9.2.Anticancer*
  • 9.2.1.Introduction
  • 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3.Antioxidant
• 9.4.Anti-inflammatory
• 9.5.Others

10.By Region

• 10.1.Introduction
  • 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2.Market Attractiveness Index, By Region
• 10.2.North America
  • 10.2.1.Introduction
  • 10.2.2.Key Region-Specific Dynamics
  • 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vegetables
  • 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Compounds
  • 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1.U.S.
    • 10.2.6.2.Canada
    • 10.2.6.3.Mexico
• 10.3.Europe
  • 10.3.1.Introduction
  • 10.3.2.Key Region-Specific Dynamics
  • 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vegetables
  • 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Compounds
  • 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1.Germany
    • 10.3.6.2.UK
    • 10.3.6.3.France
    • 10.3.6.4.Italy
    • 10.3.6.5.Russia
    • 10.3.6.6.Rest of Europe
• 10.4.South America
  • 10.4.1.Introduction
  • 10.4.2.Key Region-Specific Dynamics
  • 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vegetables
  • 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Compounds
  • 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1.Brazil
    • 10.4.6.2.Argentina
    • 10.4.6.3.Rest of South America
• 10.5.Asia-Pacific
  • 10.5.1.Introduction
  • 10.5.2.Key Region-Specific Dynamics
  • 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vegetables
  • 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Compounds
  • 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1.China
    • 10.5.6.2.India
    • 10.5.6.3.Japan
    • 10.5.6.4.Australia
    • 10.5.6.5.Rest of Asia-Pacific
• 10.6.Middle East and Africa
  • 10.6.1.Introduction
  • 10.6.2.Key Region-Specific Dynamics
  • 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Vegetables
  • 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Compounds
  • 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.Competitive Landscape

• 11.1.Competitive Scenario
• 11.2.Market Positioning/Share Analysis
• 11.3.Mergers and Acquisitions Analysis

12.Company Profiles

• 12.1.Bordas S.A.*
  • 12.1.1.Company Overview
  • 12.1.2.Product Portfolio and Description
  • 12.1.3.Financial Overview
  • 12.1.4.Key Developments
• 12.2.Otto Chemie Pvt. Ltd.
• 12.3.Conagen, Inc.
• 12.4.Aadhunik Ayurveda Vitals
• 12.5.Cocoatrait
• 12.6.NP Nutra
• 12.7.Clearsynth
• 12.8.Fruitomed
• 12.9.Merck KGaA
• 12.10.Biosyntia

LIST NOT EXHAUSTIVE

13.Appendix

• 13.1.About Us and Services
• 13.2.Contact Us