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市場調査レポート

プロテイン含有製品の革新 (2014年)

Protein Innovation Report 2014

発行 Zenith International 商品コード 326171
出版日 ページ情報 英文 81 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=105.42円で換算しております。
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プロテイン含有製品の革新 (2014年) Protein Innovation Report 2014
出版日: 2014年11月30日 ページ情報: 英文 81 Pages
概要

21世紀は消費者の健康への意識の向上の時代と特徴付けられ、ますます多くの人々がエクササイズや食生活など、自身の健康への関心を高めています。プロテイン高含有の製品は、もはやボディビルダーやアスリートのため、筋肉増量のためだけのものではなく、消費者の健康的なライフスタイルの実現を助ける食品として販売されています。

当レポートでは、プロテイン製品の革新の動向について調査し、プロテイン含有製品の概要、製品開発・イノベーションを推進する主要因子の分析、革新的ブランドのプロファイルなどをまとめています。

第1章 イントロダクション・調査範囲

第2章 カテゴリーの概要

  • 世界のプロテイン供給
  • 世界的動向
  • プロテイン高含有の加工製品カテゴリーの概要
  • 課題と障壁
  • 分析・市場機会

第3章 ブランドプロファイル

  • ブランドプロファイル:RTE (Ready-to-eat) プロテイン製品
  • ブランドプロファイル:RTD (Ready-to-drink) プロテイン製品
  • 新しい原料によるプロテイン含有のすぐに消費できる(Ready-to-consume) 製品
  • 特定の年齢層向けのすぐに消費できる(Ready-to-consume) プロテイン高含有製品
目次

Features at a glance:

  • An essential guide for anyone present or considering entering the protein market with a view of offering innovation and added value to consumers.
  • Includes an overview of global trends highlighting common themes in new product development.
  • Features a wide range of products, innovations and trends shaping the future of the international protein industry.
  • Includes over 60 innovative protein brands launched between 2012 and 2014 worldwide to benchmark against leading and innovative products.
  • Explores challenges and opportunities in the protein category.


The new millennium is marked by an increase in health awareness amongst consumers. More people take an interest in their wellbeing - exercising more and eating more healthily. High-protein products are no longer only associated with body building, athletes and generating muscle mass - they are being marketed as foods that help consumers lead a healthy lifestyle.

Zenith's report on Protein Innovation examines the key trends and themes driving innovation and new product launches during 2012-2014. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.

What this report covers

  • Category overview: overview of key global market trends.
  • Key trends in new product development: explores 10 main themes driving product development and innovation worldwide in the protein category.
  • Brand profiles: over 60 profiles of innovative protein brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients and description of variants.

Brand profiles featured by the following key innovation themes:

  • 1. Introduction of new formats
  • 2. Introduction of new flavours
  • 3. Reduced sugar content
  • 4. Use of new protein sources
  • 5. Use of new ingredients
  • 6. ‘Ultra Premium' classification
  • 7. Designer bottles
  • 8. Limited edition packaging releases
  • 9. Minimalistic packaging designs
  • 10. Unique packaging shapes & textures

Scope and definition:

For the purpose of this report, Zenith has limited its research scope using the following definition:

  • Any packaged and ready-to-consume product marketed as a protein food/snack/drink or highlights the weight of protein content on the label, and 10% (one tenth) or more of its calorific value is from its protein content. According to EU regulations, 1g of protein provides 4kcals.
  • A separate section is provided for ready-to-consume protein-rich products for specific age groups, such as children, seniors, etc.
  • Any packaged and ready-to-consume food or drink product sold through retail as well as other channels, and contains protein from an unconventional or relatively new source (such as insects).
  • Exclusions: Any non-packaged product as well as raw or cooked meat, poultry, eggs, seafood, soy, legumes, cheese etc. are excluded.

Geographical coverage

  • Global

Table of Contents

1. Introduction and scope

2. Category overview

  • Global supply of protein
  • Global trends
  • Packaged high-protein product categories overview
  • Challenges and barriers
  • Insights and opportunities

3. Brand profiles

  • 3.1. Brand profiles: Ready-to-eat protein products
  • 3.2. Brand profiles: Ready-to-drink protein products
  • 3.3. Ready-to-consume products with protein from new or unconventional sources
  • 3.4. Ready-to-consume protein-rich products for specific age groups
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