株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

プロテイン含有製品の革新

Ready-to-drink Protein Innovation

発行 Zenith 商品コード 326171
出版日 ページ情報 英文 91 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.66円で換算しております。
Back to Top
プロテイン含有製品の革新 Ready-to-drink Protein Innovation
出版日: 2016年09月01日 ページ情報: 英文 91 Pages
概要

21世紀は消費者の健康への意識の向上の時代と特徴付けられ、ますます多くの人々がエクササイズや食生活など、自身の健康への関心を高めています。プロテイン高含有の製品は、もはやボディビルダーやアスリートのため、筋肉増量のためだけのものではなく、消費者の健康的なライフスタイルの実現を助ける食品として販売されています。

当レポートでは、プロテイン製品の革新の動向について調査し、プロテイン含有製品の概要、製品開発・イノベーションを推進する主要因子の分析、革新的ブランドのプロファイルなどをまとめています。

第1章 イントロダクション・調査範囲

第2章 カテゴリーの概要

  • 世界のプロテイン供給
  • 世界的動向
  • プロテイン高含有の加工製品カテゴリーの概要
  • 課題と障壁
  • 分析・市場機会

第3章 ブランドプロファイル

  • ブランドプロファイル:RTE (Ready-to-eat) プロテイン製品
  • ブランドプロファイル:RTD (Ready-to-drink) プロテイン製品
  • 新しい原料によるプロテイン含有のすぐに消費できる(Ready-to-consume) 製品
  • 特定の年齢層向けのすぐに消費できる(Ready-to-consume) プロテイン高含有製品
目次
Product Code: 11462

Zenith's ‘Ready-to-drink Protein Innovation Report 2016’ provides a comprehensive overview of current trends in new product development in the ready-to-drink protein market. By featuring over 60 innovative brand profiles this report provides the ultimate guide to understanding the key factors shaping the global RTD protein market as well as future opportunities.

Background and report description

Prioritising protein as a fortification ingredient has driven success in the food and beverage market in 2015, with high-protein products amongst the most successful launches of the year. Once a relatively niche market, targeted at athletes and body-builders, the trend towards consuming protein has since become mainstream, with a new range of consumers embracing the nutrient for its role in maintaining good health.

The ready-to-drink protein market has been expanding at a faster rate than other ready-to-consume protein products, complementing consumer's busy lifestyles. As the target market for drinkable protein has opened up, manufacturers have responded, creating a wave of diverse, and increasingly innovative product offerings.

Zenith's report on Ready-to-drink Protein Innovation examines the key trends and themes driving innovation and new product launches during 2014-2016. The report provides an ultimate guide of some of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.

What this report covers

  • Category overview: Overview of key global market trends shaping the face of the evolving ready-to-drink protein market. A broad overview of insights and opportunities, as well as challenges and barriers in the industry, are also included.
  • Key trends in new product development: an overview of main themes driving product development and innovation worldwide.
  • Brand profiles: Detailed profiles of over 60 innovative RTD protein products across North America, West Europe, and Asia Pacific, including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients and description of variants.

Brand profiles featured by 9 key ready-to-drink protein market segments: flavoured water, coconut water, juice-based drink, RTD coffee / energy, white milk, flavoured milk, plant-based drink, drinking yogurt, other beverages

Scope and definition

For the purpose of this report, Zenith has limited its research scope using the following definition:

  • Any ready-to-consume drink which is marketed as a high-protein beverage, or which highlights the weight of its protein content, and one tenth or more (10%) of its calorific value is from its protein content. According to EU regulations; 1g of protein provides 4kcals.

Table of Contents

1. Introduction and scope

2. Category overview

  • 2.1. Global overview of RTD protein
  • 2.2. Commentary - RTD protein trends
  • 2.3. RTD protein challenges and barriers
  • 2.4. RTD protein insights and opportunities

3. Brand profiles

  • 3.1. Brand profiles: Flavoured water
  • 3.2. Brand profiles: Coconut Water
  • 3.3. Brand profiles: Juice-based drink
  • 3.4. Brand profiles: RTD coffee / energy
  • 3.5. Brand profiles: White milk
  • 3.6. Brand profiles: Flavoured milk
  • 3.7. Brand profiles: Plant-based drink
  • 3.8. Brand profiles: Drinking yogurt
  • 3.9. Brand profiles: Other beverages
Back to Top