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市場調査レポート

世界の子供向けボトルウォーター市場

Global Children's Bottled Water

発行 Zenith 商品コード 297209
出版日 ページ情報 英文 109 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=113.77円で換算しております。
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世界の子供向けボトルウォーター市場 Global Children's Bottled Water
出版日: 2016年06月01日 ページ情報: 英文 109 Pages
概要

子供の肥満に対する懸念の高まりによって、子供をターゲットにしたボトルウォーターは、その多くが砂糖含有量とカロリーが高いとして批判の対象となっている子供向けソフトドリンクから、市場シェアを獲得するチャンスを得ています。

当レポートでは、中国の子供向けボトルウォーター市場について調査し、全体的な動向の概要、子供向けボトルウォーターの消費動向、ボトルウォーター製品の課題と機会、および地域別の分析などを提供しており、主要企業のプロファイルを交え、概略以下の構成でお届けします。

第1章 イントロダクション・調査範囲

第2章 子供向けボトルウォーターの概要

  • 推奨される子供の1日の水消費量
  • 子供のボトルウォーター2次カテゴリーについてのコメント

第3章 SWOT分析

  • 中国のボトルウォーター市場の6つの2次カテゴリーにおける強み、弱み、機会および脅威の分析
  • カテゴリー全体についてのコメント・結論

第4章 ブランドのプロファイル

  • 世界的ブランド
  • 西欧
  • 東欧
  • 北米
  • ラテンアメリカ
  • アジア太平洋地域
  • 中東
目次
Product Code: 11385

Zenith's ‘Global Children's Bottled Water 2016’ overview provides a comprehensive review of current trends and broad market insights addressing potential opportunities for water ranges targeted at children. With over 70 detailed profiles of bottled water brands offered across 6 geographical regions, this report is an essential guide to bottled (or otherwise packaged) water products targeted at children.

Background and report description

Increasing concerns over child obesity are providing opportunities for bottled water targeted at children to seize market share from other children's soft drink categories, many of which are criticised for high sugar and calorie content.

Zenith's Children's Bottled Water Innovation 2016 report specifically focuses on the children's segment within the bottled water category, providing a topical overview of trends in overall and children's bottled water consumption, challenges, and opportunities and featuring a wide range of bottled water products for children offered across 6 geographical regions.

What this report covers

  • overview of bottled water market trends: commentary on bottled water consumption overall, and consumption of bottled water among children.
  • Children's bottled water brand profiles: Over 70 brand profiles divided by geographic region including detailed product information, variants, price/distribution and marketing profile.
  • Potential in the children's bottled water market: An exploration of the potential size of this growing market.
  • Challenges and opportunities: a review of strengths, weaknesses, opportunities and threats in the children segment of bottled water and conclusions featuring broad commercial/market considerations.

Geographical coverage

  • West Europe
  • East Europe
  • North America
  • Latin America
  • Asia Pacific
  • Middle East
  • Recommended water consumption for children
  • Small pack water sales, 2011, 2015, 2020f
  • Pricing of children's bottled water
  • Percentage of population by age group and region, 2016e
  • Percentage of population of 0-14 years by region, 2016e
  • Population 0-14 years by region, 2016e
  • Percentage change in population 2011-15
  • Percentage change in population 2016e-10f
  • Size of small pack bottled water market by region, 2015
  • Potential size of children's bottled water market by region, 2016
  • Potential per capita consumption of children's bottled water by region, 2016
  • Potential daily per capita consumption as a percentage of RDA of fluid intakes from drinks by region, 2016e
  • Market volume of small pack bottled water and potential market for children's bottled water by region, 2016, 2021f

Table of Contents

1. Introduction and scope

2. Category overview

  • Recommended children's water consumption
  • Trends in small-pack and children's bottled water consumption
  • Commentary: trends in children's bottled water innovation
  • The price of children's bottled water
  • The current and future population of children
  • Opportunity in the children's bottled water market
  • Insights and opportunities
  • Challenges and barriers

3. Brand profiles

  • 3.1. Brand profiles: Global brands
  • 3.2. Brand profiles: West Europe
  • 3.3. Brand profiles: East Europe
  • 3.4. Brand profiles: North America
  • 3.5. Brand profiles: Latin America
  • 3.6. Brand profiles: Asia Pacific
  • 3.7. Brand profiles: Middle East
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