Latin America Energy Drinks 2013 Report
The market trends of the category
The key major consumers of energy drinks
When and how energy drinks are consumed
The major brands in the market
The main launches and innovations, how they impact on the category
The new ingredients and flavours
The new packaging trends in the market
The report offers a detailed and accurate picture of the Regional market environment by investigating a number of aspects of the energy drinks sector in each country. These cover consumption and value trends, market segmentation, leading players, distribution, main ingredients and flavours, key packaging solutions as well as new product and industry developments of 7 countries in the region: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.
Although some countries face challenging atmospheres due to restrictive regulations, energy drinks still remain the most dynamic segment in the soft drinks market in the region, with strong growth in most countries. With the value of the market now in excess of US$1.2 billion per year, the top three consuming countries among the 7 covered by the Zenith report were Brazil, Argentina, and Mexico.