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B2C Eコマース・ペイメントのラテンアメリカ市場:2020年およびCOVID-19の影響

Latin America B2C E-Commerce and Payment Market 2020 and COVID-19's Impact

出版日: | 発行: yStats.com GmbH & Co. KG | ページ情報: 英文 179 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=105.49円
B2C Eコマース・ペイメントのラテンアメリカ市場:2020年およびCOVID-19の影響
出版日: 2020年08月05日
発行: yStats.com GmbH & Co. KG
ページ情報: 英文 179 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

B2C eコマースはパンデミックの間にラテンアメリカで急増します。 Eコマースのラテンアメリカ地域における小売売上高全体のシェアが低いのは、欧州や北米と比較してオンラインショッピングの離陸が遅いことを反映しています。地域の最大の経済国であるブラジル、メキシコ、およびアルゼンチンは、近年オンライン小売の2桁の売上成長を経験しましたが、yStats.comレポートで報告されているように、すべての小売のシェアは1桁の低いままです。 2020年の第2四半期にCOVIDが広まったことでオンラインショッピングが急増し、新しい顧客に慣れを促し、リピーターがさらに注文するようになっているため、アナリストは将来のデジタル販売の成長予測を引き上げています。

当レポートでは、ラテンアメリカのB2C Eコマース・ペイメント市場について調査し、地域全体および各国における市場の概要、売上&シェア、ユーザー&購買客、製品&業種、配送、および企業などに関する情報を提供しています。

目次

第1章 マネジメントサマリー

第2章 地域の発展

  • 小売りEコマース売上高(10億米ドル)、および前年比(%)
  • 総小売り売上高に占めるEコマースシェア(%)
  • B2C eコマース売上、小売売上高全体に占める割合
  • オンライン購買客の浸透率、15歳以上の人口の割合
  • 2020年4月のCOVID-19発生後のオンライン決済方法の使用に関する消費者の期待の内訳(%)
  • eコマースで使用されている支払い方法、特定の国、オンライン購買客の割合、ほか

第3章 ブラジル

  • 概要
    • B2C Eコマース市場に対するCOVID-19の影響の概要
  • 売上&シェア
    • B2C eコマース売上、YoY変動率
    • B2C eコマース売上
    • B2C eコマース売上、小売総売上高の割合
  • ユーザー&購買客
    • オンライン購買客の浸透、個人比
    • COVID-19発生以降に出現した新しいオンライン購買客と新しいオンラインストアの推定数
    • COVID-19を受けたオンラインショッピングと店舗内ショッピングの変化、消費者の割合(世代別)
  • 製品&業界
    • Eコマースの注文数の増加率の主要な製品カテゴリー:Eコマース全体のシェア
    • 選択した製品カテゴリの1日あたりの平均Eコマース注文数の隔週変化(%)
    • 選択したサービスカテゴリの1日あたりの平均Eコマース注文数の隔週変化(%)
  • 動向
    • eコマース売上、総注文数、年間平均消費者支出、注文あたりの平均値、オンライン購買客、国内および国際ウェブサイト
    • COVID-19中の国際的なWebサイトでのオンラインショッピングの頻度に関する期待の内訳
    • Mコマースの売上高、注文、Eコマース全体比
  • 決済
    • eコマースで使用される支払い方法、オンライン購買客の割合
    • 選択したモバイル決済アプリの使用、全ユーザーに占める浸透率、デバイス、およびアクティブユーザー数
    • eコマースの売上高に占める詐欺の割合の平均
    • カード有りおよびカード無しの支払い額の前年比の変化
    • 非接触型決済の規模(金額ベース)
  • 配送
    • 時間通りに到着した eコマースのシェア:地域別
    • パンデミック後のブラジルにおいて消費者のオンライン購入意欲を高める要因(%)
  • 企業
    • eコマースWebサイトのトップ5: 訪問者数

第4章 メキシコ

  • 概要
  • 売上&シェア
  • ユーザー&購買客
  • 製品&業界
  • 動向
  • 決済
  • 配送
  • 企業

第5章 アルゼンチン

  • 概要
  • 売上&シェア
  • ユーザー&購買客
  • 製品&業界
  • 動向
  • 決済
  • 配送
  • 企業

第6章 コロンビア

  • 概要
  • 売上&シェア
  • ユーザー&購買客
  • 製品&業界
  • 動向
  • 決済
  • 配送
  • 企業

第7章 チリ

  • 概要
  • 売上&シェア
  • ユーザー&購買客
  • 製品&業界
  • 動向
  • 決済
  • 配送
  • 企業

第8章 ペルー

  • 売上&シェア
  • ユーザー&購買客
  • 決済
  • 企業

第9章 エクアドル

  • 売上&シェア
  • ユーザー&購買客
  • 製品&業界
  • 決済
  • 企業

第10章 ドミニカ共和国B2C Eコマースの国別プロファイル

第11章 グアテマラB2C Eコマースの国別プロファイル

第12章 ウルグアイB2C Eコマースの国別プロファイル

第13章 コスタリカB2C Eコマースの国別プロファイル

第14章 パナマB2C Eコマースの国別プロファイル

第15章 パラグアイB2C Eコマースの国別プロファイル

第16章 エルサルバドルB2C Eコマースの国別プロファイル

第17章 ボリビアB2C Eコマースの国別プロファイル

第18章 ジャマイカB2C Eコマースの国別プロファイル

第19章 ホンジュラスB2C Eコマースの国別プロファイル

目次
Product Code: 1490

"Spread of COVID-19 Brings Upswing in Online Retail in Latin America."

B2C E-Commerce surges in Latin America during the pandemic

E-Commerce's low share of total retail sales in the Latin American region reflects a slower take-off for online shopping compared to Europe or North America. The largest economies of the region, Brazil, Mexico, and Argentina have experienced double digit sales growth of online retail in recent years, yet its share of all retail remains a low single digit percentage, as reported in the yStats.com report. The spread of COVID in the second quarter of 2020 has produced a surge in online shopping, pushing new customers to the practice and driving returning consumers to order more, causing analysts to raise their forecasts of future digital sales growth.

Argentina-based Mercado Libre leads online sales in the region

Another interesting fact highlighted in the yStats.com report is that the Latin American region has a home-grown online merchant that is the top seller in several nations, including Argentina, Brazil, Chile, Ecuador, and Mexico. Mercado Libre also has a payment processing subsidiary, Mercado Pago, which is used widely in the region even on other online platforms. The sales figures of Mercado Libre provide insight to the effects of the health pandemic: sales increased by substantial percentage, more than doubling in one nation. Mercadolibre.com's most requested products at the beginning of the coronavirus crisis were face masks and hand sanitizer.

Covered Regions:

Latin America.

Companies Mentioned:

Alibaba Group Holding Ltd, Almacenes Exito SA, Alphabet Inc., Amazon.com Inc., B2W Cia Digital, Cencosud SA, Coppel SA de CV, eBay Inc., Encuentra24.com AG, Falabella SA, Fravega S.A.C.I. e I., Liverpool Mexico SA de CV, MercadoLibre Inc., OLX Group, Ripley Corp SA, Samsung Electronics Co Ltd, Speedy Honduras, TiendaMIA Xipron INC, Walmart Inc., Wish Inc.

Table of Contents

1. Management Summary

2. Regional Development

  • Retail E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2018-2023f
  • E-Commerce Share of Total Retail Sales, in %, 2018 - 2023f
  • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
  • Online Shopper Penetration, in % of Population Aged 15+, April 2020
  • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • Payment Methods Used in E-Commerce, By Selected Countries, in % of Online Shoppers, July 2019
  • Factors Affecting Security Perception During E-Commerce Purchase On A New Website, By Selected Countries, in % of Online Shoppers, July 2019
  • Share of Online Shoppers Who Frequently Encounter Two-Factor Authentication, And Preferred Authentication Measures, % of Online Shoppers, July 2019
  • Preferred Future Features of Online Payments, in % of Online Shoppers, by Selected Countries, 2019
  • Mobile Payment User Penetration, in % of Internet Users With a Bank Account, 2018 & 2019
  • Types of Mobile Payments Used In-Store, in % of Mobile Payment Users, by Selected Countries, July 2019
  • Proximity Mobile Payment Users, in billions, and Penetration, in % of Smartphone Users, 2018 - 2023f
  • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, by Argentina, Brazil and Mexico, July 2019
  • Mercado Pago's Payment Transaction Value by Transactions On The Mercado Libre Marketplace and Non-Marketplace Payment Value, in USD million, 2015 - 2019
  • Growth in Number of Orders Placed on Mercado Libre During COVID-19, by Selected Countries, in %, February 24 - May 3, 2020, Compared to The Same Period in 2019
  • Number of New and Recovered Buyers on Mercado Libre During COVID-19, in thousands, and Growth, in %, February 24 - May 3, 2020, Compared to The Same Period in 2019
  • Top 20 Fastest Growing Categories on Mercado Libre During COVID-19, in %, February 24 - May 3, 2020, Compared to The Same Period in 2019

3. Brazil

  • 3.1. Overview
    • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020
  • 3.2. Sales & Shares
    • B2C E-Commerce Sales, in BRL billion, in % YoY Change, 2011-2019
    • B2C E-Commerce Sales, in BRL billion, 2019 & 2020f
    • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
  • 3.3. Users & Shoppers
    • Online Shopper Penetration, in % of Individuals, 2019
    • Estimated Number of New Online Shoppers and New Online Stores Emerging Since The COVID-19 Outbreak in March, May 2020
    • Change in Online and In-Store Shopping Following COVID-19, in % of Consumers, by Generation, June 2020
  • 3.4. Products & Verticals
    • Top Product Categories By Growth In Number Of E-Commerce Orders, in %, Incl. Share Of Total E-Commerce, H1 2019
    • Bi-Weekly Changes in Average Daily E-Commerce Order Number of Selected Product Categories, in %, March 15 - June 6
    • Bi-Weekly Changes in Average Daily E-Commerce Order Number of Selected Service Categories, in %, March 15 - June 6
  • 3.5. Trends
    • E-Commerce Sales, in BRL bil., Total Orders, in mil., Average Consumer Spending Per Year, in BRL, Average Value Per Order, in BRL, Online Shoppers, in mil., By Domestic And International Websites, 2019
    • Breakdown Of Expectations About Online Shopping Frequency On International Websites During COVID-19, in % of Those Buying At Least Once Every 3 Months From Such Sites, April/May 2020
    • M-Commerce Sales, in BRL billion, Orders, in millions, in % of Total E-Commerce, 2019
  • 3.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
    • Average Attempted Fraud Share, in % of E-Commerce Sales, 2019
    • Year-on-Year Change in Value of Card-Present and Card-Not-Present Payments, March 2020
    • Value of Contactless Payments, in BRL million, March 2019 & March 2020
  • 3.7. Delivery
    • Share Of E-Commerce Deliveries That Arrived On Time, By Regions, in %, 2018 & 2019
    • Causes of Negative E-Commerce Experience During COVID-19, in % of Online Shoppers Who Had Negative Shopping Experienced During COVID-19, June 2020
    • Factors That Would Motivate Consumers in Brazil To Buy Online After The Pandemic, in %, June 2020
  • 3.8. Players
    • Top 5 E-Commerce Websites, by Total Visits, March 2020 & May 2020

4. Mexico

  • 4.1. Overview
    • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020
  • 4.2. Sales & Shares
    • B2C E-Commerce Sales, in MXN billion, 2018 & 2019
    • Retail E-Commerce Sales Growth Forecast, in %, by Pre-COVID-19 Forecast and COVID-19 Forecast, 2020f
    • B2C E-Commerce Sales, in % of Total Retail Sales, 2019 & 2030f
  • 4.3. Users & Shoppers
    • Internet Users Who Transact Online, in millions, and Penetration, in % of Internet Users, 2015 - 2019
    • Breakdown of Internet Users Who Transact Online, by Those Who Shop Only, Pay Only, and Who Both Shop and Pay Online, in millions, and in %, 2015 - 2019
    • Online Shopper Penetration, in % of Individuals, 2018 - 2022f
  • 4.4. Products & Verticals
    • Products Purchased Online In The Last 7 Days And Purchased Online For First Time, in % of Online Shoppers, April 2020
    • Services Purchased or Used Online In The Last 7 Days And Purchased or Used Online For First Time, in % of Online Shoppers, April 2020
    • Change in Visits To Fashion E-Commerce And Supermarket Websites, in %, Weeks 9-16 of 2020 Compared to Week 8 of 2020
    • Change in Visits To Travel Websites, in %, Weeks 9-16 of 2020 Compared to Week 8 of 2020
  • 4.5. Trends
    • Breakdown of Frequency of Making Purchases on International Websites Before COVID-19, and Breakdown of Estimated Change in Frequency of Making Purchases on International Websites Due To COVID-19, in % of Cross-Border Online Shoppers, May 2020
    • Share of Cross-Border Online Shoppers Who Agree That They Buy More Online Due To COVID-19 Outbreak, by Buying on Domestic and International Websites, in %, May 2020
  • 4.6. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Payment Methods Used During The Hot Sale Online Shopping Holiday, in % of Online Shoppers, June 2020
    • Number of Authorized Payment Transactions on E-Commerce Websites, in millions, Value, in MXN billion, and Authorization Rate, in % of Transactions and in % of Transaction Value, by Credit Cards and Debit Cards, Q1 2018 - Q4 2019
    • Chargeback Rate, in % of Number of Authorized Payment Transactions on E-Commerce Websites and in % of Their Value, by Credit Cards and Debit Cards, Q1 2018 - Q3 2019
    • Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019
    • Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
  • 4.7. Delivery
    • Perceived Changes in Delivery Times and Costs During COVID-19, in % of Online Shoppers, April 2020
    • Delivery Methods Used During The Hot Sale Online Shopping Holiday, in % of Online Shoppers, June 2020
  • 4.8. Players
    • Top 9 B2C E-Commerce Websites Purchased From, in % of Online Shoppers, May 2019
    • Top 5 E-Commerce Websites, by Total Visits, March 2020 & May 2020

5. Argentina

  • 5.1. Overview
    • Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020
  • 5.2. Sales & Shares
    • Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 - 2019
    • B2C E-Commerce Sales, in USD billion, in % Year-on-Year Change, 2016-2022f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2019
    • E-Commerce Growth in Sales, Orders, and Items Purchased, in %, April 2020 vs. Monthly Average for January-March 2020
    • Perceived COVID-19 Impact On E-Commerce Sales, in % of Retail & Wholesale Companies, May 2020
  • 5.3. Users & Shoppers
    • Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2018 & Q4 2019
    • Breakdown of Frequency of Shopping Online, in % of Online Shoppers, October 2019
    • Share of Consumers Shopping Online In Order To Avoid Going To Stores, in %, March 12-13 and March 20-21, 2020
    • Breakdown of Changes in Frequency of Buying Online Due To COVID-19, in % of Online Shoppers, March 2020
  • 5.4. Products & Verticals
    • B2C E-Commerce Sales by Product Categories, in ARS billion, 2016 - 2019
    • E-Commerce Sales Growth, by Selected Merchant Categories, in %, April 2020 vs. Monthly Average for January-March 2020
    • Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, January-April 2020
    • Online Share of Total Supermarket Sales, in %, January 2020 - April 2020
    • Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, May 2020
  • 5.5. Payment
    • Breakdown of Payment Methods Preferred in E-Commerce, in %, 2019
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
    • Share of Retail & Wholesale Companies Who Introduced New Payment Methods During COVID-19, May 2020
  • 5.6. Delivery
    • Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2018 & 2019
  • 5.7. Players
    • Top 3 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020
    • Top 9 Supermarket Websites, by Unique Visitors, in thousands, February 2020 & March 2020

6. Colombia

  • 6.1. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2018 & 2019
    • B2C E-Commerce Share of Total Retail Sales, in %, 2019
    • Weekly E-Commerce Sales Value, in COP billion, February - May 2020
    • Number of Weekly E-Commerce Orders, in millions, Feb-May 2020
    • Value of E-Commerce Purchases, in COP billion, and Number, in millions, June 19, 2020 (First Day Without VAT)
  • 6.2. Users & Shoppers
    • Share of Internet Users Making More Purchases Online During COVID-19, in %, May 2020
  • 6.3. Products & Verticals
    • Change in Weekly E-Commerce Sales During COVID-19 Outbreak, By Category, in %, Week of February 23, 2020 vs Week of May 3, 2020
  • 6.4. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • 6.5. Delivery
    • Share of Online Shoppers Reporting Delayed Delivery for Online Purchases Made During COVID-19, in %, May 2020
  • 6.6. Players
    • Top 5 Online Stores by B2C E-Commerce Sales (excl. Marketplaces), in USD million, 2019
    • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

7. Chile

  • 7.1. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2015-2019
    • Breakdown of Total Retail Sales, by B2C E-Commerce and Other Retail, in %, 2019, 2020f, 2023f
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2019
  • 7.2. Users & Shoppers
    • Online Shopper Penetration, in % of Internet Users, March 16-22, 2020, - June 16-30, 2020
    • Changes In Shopping Behavior Due To Coronavirus Outbreak, in % of Consumers, 6-12 April, 2020
  • 7.3. Payment
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Year-on-Year Change in Online Card Payment Transactions, in %, H1 2016 - H2 2019
    • Year-on-Year Change in Card Payment Transactions, by Online and in-Store, in %, Week 1 - Week 4 of March 2020
    • Online Share of Card Payments, in %, Week 1 - Week 4 of March 2019 & 2020
    • Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
  • 7.4. Delivery
    • Selected Delivery Methods Used by Online Shoppers, in % of Online Shoppers, 2018 & Q3 2019
    • Average Duration of B2C E-Commerce Delivery, in days, 2018 & 2019
  • 7.5. Players
    • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

8. Peru

  • 8.1. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, 2015-2019
    • B2C E-Commerce Share of Retail Sales, in %, 2019
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2019
  • 8.2. Users & Shoppers
    • Internet Penetration and Smartphone Penetration, in % of Individuals, and Number of Online Shoppers, in millions, 2019
  • 8.3. Payment
    • B2C E-Commerce Share of Total Card Transaction Value, in %, by Pre-COVID & During COVID-19, incl. January-March 15, 2020, March 15-30, 2020, & April 2020
    • Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
    • Breakdown of Online Purchases by Payment Methods Used, in %, 2019
  • 8.4. Players
    • Top 5 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020

9. Ecuador

  • 9.1. Sales & Shares
    • Value of E-Commerce Transactions, in USD million, 2016-2019
    • Cross-Border E-Commerce Transactions, in USD million, in % of Total E-Commerce Sales, 2016-2019
    • E-Commerce's Share of GDP, in %, 2016-2019
  • 9.2. Users & Shoppers
    • Internet Penetration, in %, January 2020
    • Share Of Online Shoppers Buying Good And Services On Domestic and International Websites, in %, 2017 - 2018 & March 2020
    • Breakdown of Frequency of Shopping Online During COVID-19, in % of Online Shoppers, May 2020
  • 9.3. Products & Verticals
    • Top Four Products Purchased Online, By Category, in % of Online Shoppers, March 2020
  • 9.4. Payment
    • Breakdown of Payment Methods Used in E-Commerce During COVID-19, in % of Online Shoppers, May 2020
  • 9.5. Players
    • Top 5 Preferred E-Commerce Platforms, by Product Category and by National and International Websites, in % of Online Shoppers, March 2020

10. Dominican Republic B2C E-Commerce Country Profile

11. Guatemala B2C E-Commerce Country Profile

12. Uruguay B2C E-Commerce Country Profile

13. Costa Rica B2C E-Commerce Country Profile

14. Panama B2C E-Commerce Country Profile

15. Paraguay B2C E-Commerce Country Profile

16. El Salvador B2C E-Commerce Country Profile

17. Bolivia B2C E-Commerce Country Profile

18. Jamaica B2C E-Commerce Country Profile

19. Honduras B2C E-Commerce Country Profile

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