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オンライン宿泊予約の世界市場:2019年

Global Online Accommodation Booking Market 2019

発行 yStats.com GmbH & Co. KG 商品コード 921189
出版日 ページ情報 英文 114 Pages/Charts
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=108.54円で換算しております。
オンライン宿泊予約の世界市場:2019年 Global Online Accommodation Booking Market 2019
出版日: 2020年01月08日 ページ情報: 英文 114 Pages/Charts
概要

旅行の宿泊予約のオンラインチャネルは、世界平均で+10%を超えるペースで成長しています。この市場成長は、世界最大のオンライン旅行代理店 (OTA) であるExpedia、Booking.com、Trip.comが一因となっています。さらに、ピアツーピアの宿泊施設共有プラットフォームも成長経路にあり、Airbnbが、2019年第2四半期に10億米ドルを超える収益を挙げました。

当レポートでは、世界のオンライン宿泊予約市場について調査分析し、世界の主要動向、地域・国別の主要動向などについて、体系的な情報を提供しています。

第1章 マネジメントサマリー

第2章 世界の動向

  • オンライン宿泊予約市場の概要と動向
  • オンライン旅行の売上高
  • 旅行の総売上高に対するオンラインのシェア、地域別
  • オンラインホテル予約の売上高
  • 仲介業者経由のオンラインホテル予約に対するシェア
  • 宿泊施設の予約に使用された上位チャネル
  • OTA・プロバイダーWebサイト経由で宿泊施設を予約する理由
  • ホテル経営者による技術投資の優先順位の上位6
  • 休暇の好ましい宿泊施設の種類
  • スマートフォンにインストールされている旅行アプリの種類
  • 旅行アプリをダウンロードした理由
  • モバイル経由で購入した付属品
  • 宿泊施設Webサイト上位5、Webサイトランク別 (カテゴリー、Webサイト訪問数、平均訪問時間、直帰率など含む)
  • Travel Unicornスタートアップ上位12、評価別
  • 主要なOTAの主な指標 (収益、収益成長率などを含む)

第3章 北米

  • 地域全体
  • 米国

第4章 アジア太平洋地域

  • 地域全体
  • 中国
  • 日本
  • 韓国
  • オーストラリア
  • インド
  • タイ

第5章 欧州

  • 地域全体
  • 英国
  • ドイツ
  • フランス
  • スぺイン
  • イタリア
  • オランダ
  • スイス
  • ロシア
  • トルコ
  • ポーランド

第6章 ラテンアメリカ

  • 地域全体
  • ブラジル
  • メキシコ

第7章 中東・アフリカ

  • 地域全体
  • UAE
  • 南アフリカ
目次
Product Code: 1465

"Global online accommodation booking growth driven by top 3 OTAs."

Top 3 OTAs worldwide

The online channel for travel accommodation bookings is growing at a rate of over +10% on a global average, reveals the new report by yStats.com. This growth is driven in part by the world's three largest online travel agencies (OTAs), namely, Expedia, Booking.com and Trip.com. In addition, peer-to-peer accommodation sharing platforms are also on the growth path, led by Airbnb which generated more than USD 1 billion of quarterly revenues in the second quarter of 2019.

Online accommodation bookings growth in emerging markets

The world's top emerging markets in terms of online accommodation reservations growth included China, India, and the Middle East. Furthermore, in the countries of Southeast Asia, the online travel accommodation market is expected to more than double between 2019 and 2025, reports yStats.com.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East & Africa.

Companies Mentioned:

Booking Holdings Inc, Trip.com Group Ltd, Expedia Group Inc, Traveloka Indonesia PT, Airbnb Inc., Tripadvisor Inc., HRS GmbH, Hotelbeds Group SL, Oravel Stays Pvt Ltd, Hostelworld Group.

Table of Contents

1. Management Summary

2. Global Developments

  • Online Accommodation Booking Market Overview & Trends, November 2019
  • Online Travel Sales, in USD billion, 2019f & 2023f
  • Online Share of Total Travel Sales, in %, by Region, 2018
  • Online Hotel Booking Sales, in USD billion, 2019f & 2023f
  • Share of Online Hotel Bookings Generated via Intermediaries, in %, 2018
  • Top Channels Used to Book Accommodation, in % of Travelers, 2018
  • Reasons for Booking Accommodation via OTAs and Provider Websites, in % of Travelers, 2018
  • Top 6 Technology Investment Priorities of Hoteliers, July 2019
  • Preferred Vacation Accommodation Types, in % of Internet Users, 2019
  • Types of Travel Apps Installed on a Smartphone, in % of Travelers, 2018
  • Reasons for Downloading a Travel App, in % of Travelers Who Downloaded a Travel App, 2018
  • Ancillaries Bought via Mobile, in % of Travelers, 2018
  • Top 5 Accommodation Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019
  • Top 12 Travel Unicorn Startups by Valuation, in USD billion, August 2019
  • Key Figures for Selected Leading OTAs, incl. Revenue, in USD million, Revenue Growth, in %, Gross Bookings, in USD million, and Room Nights, in millions, Q1 2019

3. North America

  • 3.1. Regional
    • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018
    • Websites Used When Choosing a Hotel, in % of Travelers, May 2019
  • 3.2. USA
    • Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
    • Online Hotel Booking Sales, in USD billion, 2019f & 2023f
    • Breakdown of Hotel and Lodging Online Gross Bookings, by Direct and OTAs, in %, 2018 & 2022f
    • Share of Hotel Direct Room Booking Revenues via Mobile Devices, in %, 2018 & 2022f
    • Share of Hotel Direct Room Booking Revenues via Mobile Apps, in %, 2018 & 2022f
    • Booking Channels Used, in % of Travelers, by Generation, 2018
    • Breakdown of Online Accommodation Bookings by Platform, in %, 2018 - 2019 YTD
    • Combined Market Share of the Top 2 OTAs, in %, 2018e

4. Asia-Pacific

  • 4.1. Regional
    • Online Travel Sales, in USD billion, 2018 & 2021f
    • Online Share of Travel Sales, in %, 2018
    • Online Hotel Booking Sales, in USD billion, 2019f & 2023f
    • Online Travel Sales, in USD billion, by Vacation Rentals, Hotels and Flights, in USD billion, 2015, 2019f & 2025f
  • 4.2. China
    • Breakdown of Online Travel Sales by Segment, in %, Q2 2019
    • Online Hotel Accommodation Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2020f
    • Hotel Room Nights Booked Online, in millions, Year-on-Year Change, in %, 2015 - 2020f
    • Market Shares of Top 5 OTAs of Online Accommodation Market, in %, Q1 2019
  • 4.3. Japan
    • Breakdown of Online Travel Sales by Segment, in %, 2018
    • Top 10 Travel Websites by Visitors, in millions, 2018
  • 4.4. South Korea
    • Breakdown of Overseas Online Hotel Bookings by Channels, in %, Q2 2017 - Q4 2018
    • Top Accommodation Booking OTAs Used, in % of Respondents, 2019
  • 4.5. Australia
    • Breakdown of Hotel Booking Channels Used, in % of Travelers in Australia, by Domestic Travelers and International Travelers, 2018
    • Breakdown of Homeshare Booking Channels Used, in % of Travelers in Australia, by Domestic Travelers and International Travelers, 2018
    • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018
  • 4.6. India
    • Online Share of Hotel Bookings, in %, 2018 & 2022f
    • Breakdown of Channels Used to Book Hotels, in % of Travelers, 2018
    • Top 5 Accommodation Booking Websites, by Website Rank, November 2019
  • 4.7. Thailand
    • Share of Internet Users Who Booked Hotel Online, in %, 2017 & 2018
    • Top 5 Accommodation Booking Websites, by Website Rank, November 2019

5. Europe

  • 5.1. Regional
    • Total Travel Sales, in EUR billion, Online Share of Travel Sales, in %, and Online Travel Sales, in EUR billion, 2018e, 2019f & 2022f
    • Online Hotel Booking Sales, in USD billion, 2019f & 2023f
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2018
    • Share of Individuals Booking Holiday Accommodation Online, by EU Countries and Selected Non-EU Countries, in %, 2018
    • Breakdown of Online Hotel Bookings by Distribution Channel, in %, 2017 & 2018
    • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, by EU-5 Countries, 2018
    • Share of Individuals Using P2P Accommodation Sharing, by Any Website or App and Dedicated Websites or Apps, in %, 2017 & 2018
    • Top Countries in the EU by Share of Individuals Using Dedicated Websites or Apps to Book Accommodation from Another Individual Online, 2018
    • Accommodation Sharing Bookings, in EUR billion, and Share of Alternative Accommodations Market and Overall Accommodations Market, in %, 2018
  • 5.2. UK
    • Product Categories Purchased Online, in % of Adults, incl. “Travel Arrangements” and “Holiday Accommodation”, Q1 2019
    • Share of Adults Booking Holiday Accommodation Online, in %, 2012 - 2019
    • Top 15 OTAs by Number of Unique Visitors to Websites, in thousands, January 2019
  • 5.3. Germany
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2018
    • Types of Trips Booked via Digital Channels, in % of Travelers Who Book via Digital Channels, by 2-4 Day Trips, and 5+ Day Trips, 2018
  • 5.4. France
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2018
    • Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, January 2019
  • 5.5. Spain
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2018
  • 5.6. Italy
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2018
  • 5.7. Netherlands
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2018
  • 5.8. Switzerland
    • Breakdown of Hotel Room Nights By Booking Channel, in %, 2018
    • Top 3 OTAs by Average Market Share, in % of Hotel Bookings, 2015-2018
  • 5.9. Russia
    • Share of Travelers Planning to Search and Book Holiday Accommodation via Dedicated Websites, in %, 2016 - 2019
    • Top 5 Accommodation Booking Websites, by Website Rank, November 2019
  • 5.10. Turkey
    • Product Categories Purchased Online, in % of Online Shoppers, Q1 2018 & Q1 2019
  • 5.11. Poland
    • Share of Individuals Booking Holiday Accommodation Online, in %, 2012 - 2018

6. Latin America

  • 6.1. Regional
    • Total Travel Sales, by Online Travel Sales, and Offline Travel Sales, in USD billion, 2018
    • Online Share of Total Travel Sales, in %, 2018 & 2021f
    • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018
  • 6.2. Brazil
    • Breakdown of Accommodation Bookings by Channel, in %, 2017 & 2018
    • Top 2 OTAs by Market Share, in %, 2017 & 2018
    • Share of Smartphone Internet Users Who Booked Accommodation via Smartphone App, in %, March 2016 - March 2019
    • Smartphone Apps Used to Book Accommodation, in % of Smartphone Internet Users Who Booked Accommodation via Apps, March 2019
  • 6.3. Mexico
    • Product Categories Purchased Online, incl. “Transportation”, “Travel”, and “Accommodation”, in % of Online Shoppers, 2018
    • Breakdown of Average Quarterly Online Spending on Travel-Related Categories, in % of Online Shoppers Purchasing from Each Category, 2018
    • Top 5 Accommodation Booking Websites, by Website Rank, November 2019

7. Middle East & Africa

  • 7.1. Regional
    • Online Travel Sales, by OTAs, Supplier Website and Supplier App, in USD billion, 2021f
    • Online Share of Gross Travel Bookings, in %, 2018 & 2022f
    • Breakdown of Hotel Reservations by Channel, in %, 2018
    • OTAs' Share of Hotel Reservation Revenues, in %, 2018
    • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018
  • 7.2. UAE
    • Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018
    • Top 5 Accommodation Booking Websites, by Website Rank, November 2019
  • 7.3. South Africa
    • Share of Online Shoppers Purchasing Flights and Accommodation Online, in %, March 2019
    • Top 5 Accommodation Booking Websites, by Website Rank, November 2019
    • Top 10 Online Hotel Booking Channels, incl. OTAs and Direct, 2018