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市場調査レポート

B2C Eコマースのアフリカ市場:2019年

Africa B2C E-Commerce Market 2019

発行 yStats.com GmbH & Co. KG 商品コード 888100
出版日 ページ情報 英文 102 Pages/Charts
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=109.55円で換算しております。
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B2C Eコマースのアフリカ市場:2019年 Africa B2C E-Commerce Market 2019
出版日: 2019年06月19日 ページ情報: 英文 102 Pages/Charts
概要

当レポートでは、アフリカのB2C Eコマース市場について調査分析し、地域・国における市場動向、売上高の実績と予測、市場シェア、製品カテゴリー、購買客、普及率、主要企業などについて、体系的な情報を提供しています。

第1章 マネジメントサマリー

第2章 地域

  • アフリカにおけるB2C Eコマース売上高、前年比
  • アフリカにおける小売総売上高に対するB2C Eコマースシェア、国別、エジプト、ケニア、ナイジェリア、南アフリカ、アフリカ (平均) を含む
  • アフリカにおけるインターネット普及率、個人、国別、エジプト、ケニア、モロッコ、ナイジェリア、南アフリカを含む
  • サハラ以南アフリカにおけるインターネット普及率、人口、南アフリカ、ナイジェリア、地域を含む
  • アフリカにおける携帯電話所有の内訳、スマートフォン、その他の携帯電話、携帯電話無し別、成人、国別、ガーナ、ケニア、ナイジェリア、セネガル、南アフリカ、タンザニアを含む
  • 西アフリカにおけるモバイルインターネットユーザーの普及率、個人、国別
  • アフリカにおけるインターネットトラフィックの内訳、デバイス別、国別、エジプト、ガーナ、ケニア、マダガスカル、モロッコ、ナイジェリア、ルワンダ、南アフリカ、トーゴ、チュニジア、ザンビアを含む、アフリカ・世界との比較
  • 金融包摂指標、金融機関口座、デビットカード、クレジットカード、モバイルマネーアカウント所有を含む、人口、アフリカの主要国別

第3章 南アフリカ

  • 概要
  • 動向
  • 売上高・シェア
  • ユーザー・購買客
  • 製品
  • 決済
  • 配送
  • 企業

第4章 ナイジェリア

第5章 エジプト

第6章 モロッコ

第7章 ケニア

掲載企業

  • Jumia Technologies AG、GumTree.com Limited、Takealot Online (Pty) Ltd、Naspers Ltd、Bidorbuy.com Inc.、DHL Worldwide Express、Spree Commerce Inc、Superbalist Pty Ltd、Jiji Press Ltd、Konga Online Shopping Ltd、Yudala Ltd、DealDey Ltd、Shakaramart.ng、Amazon Inc、AliExpress Ltd、Souq.com FZ-LLC、OLX Inc、Avito Holding AB、eBay Inc、Jumia Technologies AG
目次
Product Code: 1439
Africa's B2C E-Commerce growth boosted by mobile technology

Rapid B2C E-Commerce sales growth in Africa projected for 2020

E-Commerce currently accounts for a small percentage share of total retail sales in Africa. This indicates a major potential for future growth, with the forecasts cited in the yStats.com report projecting an eleven-digit dollar value for Africa's online retail in 2020. Most of this growth comes from the increasing adoption of online shopping practices by Africa's emerging consumers. Mobile technology plays an important role in this process, powering a lion's share of Internet connections in Africa's households.

South Africa and Nigeria lead the regional online retail landscape

Africa's largest B2C E-Commerce markets include South Africa and Nigeria. In both countries, more than 50% of Internet users shop online, whereby South Africa is significantly ahead of Nigeria in terms of Internet penetration. Another regional leader is Egypt, where online retail sales register high growth rates of above 30% as of 2019. In terms of local competition, the leading companies in these three markets include Nigeria-based Jumia and South Africa's Takealot. These and other regional players face strong competition from cross-border online shopping platforms such as AliExpress and Amazon, which are gaining popularity among digital consumers in Africa.

Table of Contents

1. Management Summary

2. Regional

  • B2C E-Commerce Sales in Africa, in USD billion, and Year-on-Year Growth, in %, 2017-2020f
  • B2C E-Commerce Share of Total Retail Sales in Africa, by Country, incl. Egypt, Kenya, Nigeria and South Africa and Africa (Average), in %, 2017
  • Internet Penetration in Africa, in % of Individuals, by Country, incl. Egypt, Kenya, Morocco, Nigeria, South Africa, 2017
  • Internet Penetration in Sub-Saharan Africa, in % of Population, incl. South Africa, Nigeria, and Regional, 2017 - 2022f
  • Breakdown of Mobile Phone Ownership in Africa, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, by Country, incl. Ghana, Kenya, Nigeria, Senegal, South Africa, Tanzania, 2017
  • Mobile Internet User Penetration in West Africa, in % of Individuals, by Country, 2018
  • Breakdown of Internet Traffic in Africa by Device, in %, by Country, incl. Egypt, Ghana, Kenya, Madagascar, Morocco, Nigeria, Rwanda, South Africa, Togo, Tunisia, Zambia, Compared to Africa and Worldwide, 2018
  • Financial Inclusion Indicators, incl. Financial Institution Account, Debit Card, Credit Card and Mobile Money Account Ownership, in % of Population 15+, by Selected Countries in Africa, 2017

3. South Africa

  • 3.1. Overview
    • B2C E-Commerce Market Overview, May 2019
  • 3.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2018e
    • Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in ZAR billion, 2016 - 2023f
    • B2C E-Commerce's Share of Total Retail Sales, 2018 - 2023f
    • B2C E-Commerce Sales, in ZAR billion, 2015 - 2020f
    • B2C E-Commerce's Share of Total Retail Sales, 2018 & 2022f
  • 3.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Internet Users, August 2018
  • 3.5. Products
    • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, August 2018
  • 3.6. Payment
    • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2017 & 2018
  • 3.7. Delivery
    • Breakdown of Delivery Methods Used in Online Shopping, in % Online Shoppers, 2018e
    • Breakdown of Factors That Would Encourage to Shop Online More, incl. Delivery-Related, in % of Online Shoppers, August 2018
  • 3.8. Players
    • B2C E-Commerce Players Overview, May 2019
    • Top 5 Online Shopping Websites, incl. Total Website Visits on Desktop and Mobile, in millions, South Africa's Share of Total Visits on Desktop, in %, March 2019

4. Nigeria

  • 4.1. Overview
    • B2C E-Commerce Market Overview, May 2019
  • 4.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
    • Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2019f & 2023f
    • Share of B2C E-Commerce and Digitally Influenced Spending in Total Retail Spending, in %, 2017
  • 4.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Internet Users, 12 Months to May 2018
  • 4.5. Products
    • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2018
  • 4.6. Payment
    • Payment Options Offered by Two Major E-Commerce Players, May 2019
    • Value and Number of Internet (Web) and Mobile Payment Transactions, in NGN billion and in millions, 2011- 2018
  • 4.7. Delivery
    • Delivery Options Offered by Two Major E-Commerce Players, May 2019
    • Top Barriers to Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
  • 4.8. Players
    • B2C E-Commerce Players Overview, May 2019
    • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Nigeria's Share of Total Visits on Desktop, in %, Pages Per Visit and Bounce Rate, April 2019

5. Egypt

  • 5.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • 5.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
    • Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
    • Shopping-Related Activities Carried Out Online, in % of Individuals, 2018
    • Cross-Border Online Shoppers Penetration, in % of Online Shoppers, 12 Months to May 2018
    • Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, May 2018
  • 5.3. Sales & Shares
    • B2C E-Commerce Sales, in USD billion, 2017 - 2022f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 5.4. Users & Shoppers
    • Number of Internet Users, in millions, and Penetration, in % of Population, 2015 - 2018
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Internet Users, 2018
    • Internet Penetration, in % of Individuals, 2017 - 2022f
    • Online Shopper Penetration, in % of Internet Users, 2018
  • 5.5. Payment
    • Share of Online Shoppers Paying by Cash on Delivery, in %, 2018
    • Top 5 Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018
    • Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
  • 5.6. Delivery
    • Top Barriers to Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
  • 5.7. Players
    • Breakdown by B2C E-Commerce Sales by Retailer Types, in %, 2017
    • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Egypt's Share of Total Visits on Desktop, in %, Pages Per Visit and Bounce Rate, April 2019

6. Morocco

  • 6.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • 6.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
    • Smartphone Penetration, in % of Mobile Phone Owners, by Age Group and Total, March 2018
  • 6.3. Sales & Shares
    • Number of E-Commerce Transactions Made with Bank Cards, in millions, and Value, in MAD million, by Domestic Credit Cards and Domestic and Foreign Cards (Total), 2012 - 2018
  • 6.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Internet Users, February 2017 & March 2018
    • Online Shopper Penetration, in % of Internet Users, by Living Area and Gender, March 2018
    • Breakdown of Number of Purchases Made Online per Year, in % of Online Shoppers, March 2018
  • 6.5. Products
    • Top 15 Product Categories Purchased Online, in % of Online Shoppers, March 2018
  • 6.6. Payment
    • Barriers to Shopping Online, incl. Payment-Related, in % of Internet Users, March 2018
  • 6.7. Delivery
    • Top 5 Drivers for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, March 2018
    • Problems Encountered When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, March 2018
  • 6.8. Players
    • Top 5 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Morocco's Share of Total Visits on Desktop, in %, Pages Per Visit and Bounce Rate, April 2019

7. Kenya

  • 7.1. Overview
    • B2C E-Commerce Market Overview and International Comparisons, May 2019
  • 7.2. Trends
    • Breakdown of Internet Traffic by Device, in %, 2018
  • 7.3. Sales & Shares
    • B2C E-Commerce Sales, in USD million, 2019e & 2023f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2017
  • 7.4. Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2017
    • Online Shopper Penetration, in % of Internet Users, 2017
  • 7.5. Payment
    • Mobile Payment Statistics, incl. Number of Transactions, in Millions, Value of Transactions, in KES Billion, Number of Accounts, in Millions, and Number of Agents, in Thousands, 2008 - 2018
    • Breakdown of Likelihood of Using Mobile Payments Next Year, in % of Internet Users, Q1 2018
  • 7.6. Players
    • Top 2 Online Shopping Websites, incl. Total Number of Visits on Desktop and Mobile, in millions, Kenya's Share of Total Visits on Desktop, in %, Pages Per Visit and Bounce Rate, April 2019

Companies Mentioned

Jumia Technologies AG, GumTree.com Limited, Takealot Online (Pty) Ltd, Naspers Ltd, Bidorbuy.com Inc. , DHL Worldwide Express, Spree Commerce Inc, Superbalist Pty Ltd, Jiji Press Ltd, Konga Online Shopping Ltd, Yudala Ltd, DealDey Ltd, Shakaramart.ng, Amazon Inc, AliExpress Ltd, Souq.com FZ-LLC, OLX Inc, Avito Holding AB, eBay Inc, Jumia Technologies AG

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