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衣料品B2C Eコマースの世界市場:2018年

Global Clothing B2C E-Commerce Market 2018

発行 yStats.com GmbH & Co. KG 商品コード 756471
出版日 ページ情報 英文 148 Pages/Charts
納期: 即日から翌営業日
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衣料品B2C Eコマースの世界市場:2018年 Global Clothing B2C E-Commerce Market 2018
出版日: 2018年12月12日 ページ情報: 英文 148 Pages/Charts
概要

当レポートでは、世界全体における衣料品B2C Eコマース市場の発展動向の分析とともに、地域/主要国における衣料品B2C Eコマースの動向分析と予測を提供しています。

第1章 マネジメントサマリー

第2章 世界の発展動向

  • 衣料品B2C Eコマース市場の概要
  • B2C Eコマースのファッション売上、および小売りファッション売上全体に占めるB2C Eコマースのシェア
  • 衣料品・アクセサリーのオンライン購買客浸透率、オンライン購買客比:主要国・世界
  • 衣料品・アクセサリーをオンラインで購入する理由のトップ10:オンライン購買客比
  • 衣料品Eコマースウェブサイトのトップ10:ウェブサイトランク別 (ウェブサイト訪問者数、平均訪問時間 (分)、直帰率、ウェブサイトトラフィック別のトップ5ヶ国、など)
  • 世界のファッショングループ純売上額 (ユーロ) 、前年比変動率
  • ASOS小売り総売上 (英国ポンド) 、前年比変動率
  • ASOS小売り総売上の内訳:英国、EU、米国、その他、前年比変動率

第3章 アジア太平洋地域

  • 先進市場
    • 日本
    • 韓国
    • オーストラリア
  • 新興市場
    • 中国
    • インド
    • インドネシア
    • タイ
    • ベトナム
    • マレーシア

第4章 北米

  • 地域
  • 米国
  • カナダ

第5章 欧州

  • 地域
  • 先進市場
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • オランダ
    • スペイン
    • ベルギー
    • スウェーデン
    • スイス
    • デンマーク
    • フィンランド
    • オーストリア
  • 新興市場
    • ロシア
    • ポーランド
    • トルコ
    • ポルトガル
    • チェコ共和国
    • ウクライナ

第6章 ラテンアメリカ

  • ブラジル
  • アルゼンチン
  • メキシコ
  • コロンビア

第7章 中東・アフリカ

  • 地域
  • UAE
  • サウジアラビア
  • 南アフリカ
  • エジプト
  • モロッコ
目次
Product Code: 1408

"yStats.com: Growing online retail fashion market attracts global E-Commerce giants and store-based retailers."

yStats.com, a Germany-based leading secondary market research company, has released a new report entitled “Global Clothing B2C E-Commerce Market 2018”. The report accents the prominent drivers and hurdles of global fashion E-Commerce market growth. In line with the discoveries of this report, fashion products are purchased over the Internet by one-half of all online shoppers around the globe.

The global online market for fashion sees double-digit growth.

Between 2018 and 2022, the worldwide B2C E-Commerce fashion market is projected to eclipse the half trillion euros sales line, as stated in forecasts cited in yStats.com's report. With regard to online penetration of total retail sales, above one-third of clothing, accessories, and footwear spending is predicted to be generated online by 2022.

Clothing is the top product category in leading online retail markets around the globe.

Fashion is among the most purchased product categories of online shoppers. With an immense population and the uppermost fashion-oriented online shopper penetration rate, China holds the most robust online fashion retail market in the world. Tmall and Taobao are the dominant channels for purchasing apparel, exhibited by the yStats.com report. The USA holds second place, in terms of sales of fashion products online.

Market competition intensifies among global online fashion players.

A 2018 ranking presented in the yStats.com report articulates that HM.com was the most prominent E-Commerce fashion website regarding number of visits on a monthly basis. This comes followed by Russian-based Wildberries.ru, pure online actor Asos.com, and brick-and-mortar based Zara.com. The presence of omnichannel strategies has developed to be unquestionably critical for both store-based and online apparel merchants in this increasingly competitive environment.

Covered Regions:

Asia-Pacific, Europe, North America, Latin America, Middle East & Africa.

Companies Mentioned:

Zhejiang Tmall.com Technology Co., Taobao China Software Co Ltd, Hennes & Mauritz AB, Wildberries LLC, ASOS.com Limited, Zara Espana SA, Amazon.com, Inc., Walmart Inc., Kohl's Corporation , Macy's, Inc., Zalando SE, Global Fashion Group S.A., Rakuten, Inc, eBay Inc, Lazada Group SA , Shopee Philippines, Zalora Group GmbH, Boozt AB, Lamoda GmbH , bonprix S.r.l. , Allegro, Inc, Trendyol, Liverpool Mexico SA de CV.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of Clothing B2C E-Commerce Market, November 2018
  • B2C E-Commerce Fashion Sales, in USD billion, and B2C E-Commerce Share of Total Retail Fashion Sales, in %, 2014, 2018e, 2022f
  • Clothing and Accessories Online Shopper Penetration, in % of Online Shoppers, by Selected Countries and Global, 2018e
  • Top 10 Reasons to Purchase Clothing and Accessories Online, in % of Online Shoppers, 2018e
  • Top 20 Clothing E-Comm. Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Website Traffic, in %, October 2018
  • Global Fashion Group Net Merchandise Value, in EUR million, and Year-on-Year Change, in %, FY 2016 & 2017
  • ASOS Total Retail Sales, in GBP million, and Year-on-Year Change, in %, 2016 & 2017
  • Breakdown of ASOS Total Retail Sales, by the UK, the EU, the USA and the Rest of the World, in GBP million, and Year-on-Year Change, in %, 2016 & 2017

3. Asia-Pacific

  • 3.1. Advanced Markets
    • 3.1.1. Japan
      • B2C E-Commerce Sales of “Clothes, Related Goods”, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in This Category, in %, 2016 & 2017
      • Breakdown of Average Monthly Online Spending per Household by Products and Services, incl. “Women's Clothing”, “Men's Clothing” and “Footwear and Other Clothing”, in %, 2017
      • Share of Users of Rakuten Ichiba, Yahoo! Shopping and Amazon Purchasing “Fashion and Fashion Accessories”, in % of Users of the Respective Website, April 2017
    • 3.1.2. South Korea
      • E-Commerce Sales of “Clothes, Fashion and Related Goods”, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
      • Top 10 Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, 2016 & 2017
      • Product Categories Purchased Online, incl. “Clothes” and “Shoes”, by Mobile and PC, in % of Online Shoppers, January 2018
      • M-Commerce Sales by Fashion Related Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
    • 3.1.3. Australia
      • Breakdown of Online Spending by Product Category, incl. “Fashion”, in %, 2016 & 2017
      • Breakdown of Online Spending on the “Fashion” Category, in %, by Age Group, 2017
      • Breakdown of Online Spending on “Fashion” Category, by Domestic and Cross-Border, in %, 2017
      • Websites Used for Online Shopping of “Apparel & Shoes”, in % of Online Shoppers, 2017
  • 3.2. Emerging Markets
    • 3.2.1. China
      • Top 5 Product Categories to Purchase Online, incl. “Clothing, Shoes and Bags”, in % of Online Shoppers, March 2017
      • B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017
      • Preferred Retail Channels for Purchasing Apparel Products and Preferred Online Players, in % of Internet Users, Q2 2017
      • Top 3 Categories of Products by Retail E-Commerce Sales in Rural Areas, incl. “Clothing, Shoes and Bags”, in CNY billion, and Year-on-Year Change, in %, 2017
    • 3.2.2. India
      • Breakdown of Retail E-Commerce Sales of “Apparel, Footwear, Personal/Health Care”, in INR billion and in % of Total Retail E-Commerce Sales, 2016 & 2017
      • Breakdown of B2C E-Commerce Sales by Product Category, incl. “Apparel/ Footwear” and “Personal Accessories & Eyewear”, in %, 2016 & 2017
      • Breakdown of Purchase Transactions of “Apparel”, by Purely Online, Purely Offline and Mixed, in %, 2017
    • 3.2.3. Indonesia
      • Product Categories Purchased Online via Social Networks, incl. “Clothes”, “Footwear”, “Backpack/ Bag” and “Jewelry/ Accessories”, in % of Respondents Who Make Purchases via Social Networks, June 2017
    • 3.2.4. Thailand
      • B2C E-Commerce Sales of “Fashion”, in THB billion, 2017e & 2021f
      • Product Categories Purchased in E-Commerce, incl. “Fashion” and “Jewelry”, in % of Online Shoppers, July 2017
      • Product Categories Purchased in E-Commerce, incl. “Clothes and Accessories”, in % of Online Shoppers, June 2017
      • Product Categories Purchased in E-Commerce, incl. “Apparel and Jewelry”, in % of Online Shoppers, Q1 2017
      • Breakdown of Value of the “Fashion” Category Purchased Online, in % of Online Shoppers, July 2017
      • Product Categories Purchased via Social Media Compared to Lazada, incl. “Clothing and Footwear”, in % of Online Shoppers, February 2017
    • 3.2.5. Vietnam
      • Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2017
      • Product Categories Purchased Online via Social Networks, incl. “Fashion”, in % of Online Shoppers, 2017
      • Breakdown of Top 4 Online Shops to Purchase “Fashion”, in % of Online Shoppers Purchasing “Fashion”, 2017
    • 3.2.6. Malaysia
      • Product Categories Purchased in E-Commerce, incl. “Clothing and Footwear” and “Bags, Wallets and Accessories”, in % of Online Shoppers, Q3 2017
      • Top 10 Local B2C E-Commerce Websites, incl. “Zalora MY”, by Total Visits, in millions, February 2018

4. North America

  • 4.1. Regional
    • Breakdown of Online Channels for Purchasing “Fashion”, in % of Market Share, 2017-2022f
  • 4.2. USA
    • B2C E-Commerce Sales of Apparel & Accessories, in USD billion, and Share, in % of Total Retail E-Commerce Sales, 2018e & 2022f
    • Breakdown of Retail E-Commerce Sales by Product Category, incl. “Apparel & Accessories”, in %, 2018f
    • Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, incl. “Apparel/ Accessories”, “Clothing” and “Shoes”, in % of Consumers, 2018f
    • B2C E-Commerce's Share of the Selected Product Categories, incl. “Clothing”, “Footwear” and “Jewelry/ Watches”, in %, 2017 & 2022f
    • Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/ Apparel, Footwear and Accessories” and “Jewelry/ Watches”, in % of Cross-Border Online Shoppers in the USA, May 2018
    • Clothes and Shoes Online Shopper Penetration, in % of Online Shoppers, and The Share of Usually Amazon Shoppers Purchasing From Amazon, in % of U.S. Amazon Shoppers, May 2018
    • Breakdown of Preferred Online Shops to Purchase Fashion Products, in % of Online Shoppers, July 2018
  • 4.3. Canada
    • Most Common Product Categories Purchased Online, incl. “Clothing and Apparel”, in % of Online Shoppers, March 2018

5. Europe

  • 5.1. Regional
    • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers in the EU, 2017
    • Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017
    • Share of Individuals Purchased Clothing/ Footwear, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, in % of Internet Users, May 2018
  • 5.2. Advanced Markets
    • 5.2.1. UK
      • B2C E-Commerce Sales of “Clothing”, in GBP billion, 2017e & 2022f
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Adults, Q1 2017
      • Top 3 Product Categories by Online Checkout Abandonment Rate, incl. Fashion-Related, in % of Consumers, April 2018
    • 5.2.2. Germany
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, Q1 2016 & Q1 2017
      • B2C E-Commerce Sales of Fashion-Related Product Categories, by Category, in EUR billion, and Year-on-Year Change, in %, 2016 & 2017
      • Top 10 E-Commerce Platforms by Market Share, incl. “Zalando” and “H&M”, 2017/2018
    • 5.2.3. France
      • Product Categories Purchased Online, incl. “Clothing/ Fashion”, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
      • Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online Shoppers in 2018, incl. “Clothing and Fashion”, in % of Cross-Border Online Shoppers in France, 2017
    • 5.2.4. Italy
      • B2C E-Commerce Sales of “Clothes”, in EUR million, and Year-on-Year Change, in %, 2017 & 2018e
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
    • 5.2.5. Netherlands
      • Top 10 B2C E-Commerce Companies by Revenues, incl. “Zalando”, “H&M” and “De Bijenkorf”, in EUR million, 2017
    • 5.2.6. Spain
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2017
      • Products Purchased Online, incl. “Fashion” and “Shoes and Accessories”, in % of Online Shoppers, 2017
    • 5.2.7. Belgium
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
      • Top 10 E-Commerce Websites by Total Number of Visits, incl. “Zalando.be”, in millions, 2017
    • 5.2.8. Sweden
      • B2C E-Commerce Sales of “Clothing and Footwear”, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
      • Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
      • Breakdown of Online Shoppers by Buying Online from Sweden and Abroad, by Product Category, incl. “Clothes and Shoes”, in %, Q1 2018
      • Top 20 Online Pure-Play Retailers by Revenues, incl. “Boozt.com” and “Nelly.com / NLY Man”, in SEK million, 2017
    • 5.2.9. Switzerland
      • B2C E-Commerce and Mail Order Sales of “Fashion and Shoes”, in CHF billion, 2012 - 2017
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2017
      • Top 5 Products Categories Purchased via Smartphone, incl. “Clothes and Footwear” and “Watches and Jewelry”, in % of Online Shoppers, 2017
      • Top 10 Online Shops by Revenues, incl. “Zalando”, in CHF million, 2016 & 2017
    • 5.2.10. Denmark
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
      • Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
      • Breakdown of Top 20 Most Used Websites for Online Shopping, incl. “Zalando” and “H&M”, in % of Online Shoppers, H1 2017
    • 5.2.11. Finland
      • Breakdown B2C E-Commerce Sales of Products, incl. “Clothes and Accessories”, by Category, in %, 2017
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
      • Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
      • Top 15 Most Used E-Commerce Websites, incl. “Zalando” and “H&M”, in % of Online Shoppers, 3 Months to January 2018
    • 5.2.12. Austria
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
      • Top 10 Online Shops by Sales, incl. “Zalando.at” and “H&M.at”, in USD million, 2017
  • 5.3. Emerging Markets
    • 5.3.1. Russia
      • Product Categories Purchased Online, incl. “Clothing, Shoes and Sport Goods”, in % of Online Shoppers, 2016 & 2017
      • Clothing and Shoes Purchased Online, by Purchased from Russian, Chinese and International Online Stores, in % of Online Shoppers, 2016 & 2017
      • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. “Clothes and Shoes”, in %, 2017
      • Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2017
      • Top 10 Clothing, Shoes and Accessories Online Shops, Ranked by Sales, E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, 2017
      • Top 10 Online Shops by Number of Monthly Visitors, incl. “Wildberries.ru” and “Lamoda.ru”, in millions, 6 Months to September 2017
    • 5.3.2. Poland
      • Product Categories Purchased Online, incl. “Clothing and Accessories”, “Footwear”, “Sportswear” and “Jewelry”, in % of Online Shoppers, April 2018
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
      • Top E-Commerce Websites Most Associated with Online Shopping, incl. “Zalando”, “Bonprix”, “eObuwie” and “Domodi” in % Internet Users, April 2017 & April 2018
      • Top 5 E-Commerce Websites Most Associated with Online Shopping for Clothes, in % of Internet Users, April 2018
    • 5.3.3. Turkey
      • Retail E-Commerce Sales of “Clothing & Shoes”, in TRY billion, and Year-on-Year Change, in %, 2016 & 2017
      • Product Categories Purchased Online, incl. “Clothing, Sport Goods”, in % of Online Shoppers, April 2017 & April 2018
      • Top 5 Online Shopping Categories by Average Basket Size, incl. “Clothes”, in TRY, 2017
      • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2018
    • 5.3.4. Portugal
      • Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
    • 5.3.5. Czech Republic
      • Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, 2017
    • 5.3.6. Ukraine
      • Top 3 Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, 2017

6. Latin America

  • 6.1. Brazil
    • Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, May 2018
    • Product Categories Purchased via Mobile, incl. “Clothes” and “Fashion and Accessories”, in % of Mobile Shoppers, March 2018
    • Product Categories Purchased in Cross-Border Online Shopping, incl. “Fashion and Accessories”, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017
    • Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, incl. “Fashion and Accessories”, in %, 2017
  • 6.2. Argentina
    • Clothing B2C E-Commerce Sales, in ARS billion, 2014 - 2017
    • Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel, Footwear and Accessories”, in % Cross-Border Online Shoppers, May 2018
  • 6.3. Mexico
    • Share of Online Shoppers Purchased “Apparel & Accessories”, in %, and Average Quarterly Online Spending, in MXN, 2016 & 2017
    • Breakdown of Preferred Online Shops to Purchase Fashion Products, in % of Online Shoppers, July 2018
  • 6.4. Columbia
    • B2C E-Commerce Sales of “Clothes and Shoes”, in COP billion, 2016 - 2018f & 2022f

7. Middle East and Africa

  • 7.1. Regional
    • Product Categories to Purchase Online, incl. “Clothes, Shoes, Accessories”, in % of Local Millennials in the GCC, July 2017
  • 7.2. UAE
    • Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/Apparel, Footwear and Accessories”, in % of Cross-Border Online Shoppers in the UAE, May 2018
  • 7.3. Saudi Arabia
    • Channels Used to Purchase “Apparel, Clothing and Accessories”, by Online, Offline and Both, in % of Respondents, May 2017
    • Top 10 Reasons to Purchase “Fashion” Online, in % of Online Shoppers, 2017
  • 7.4. South Africa
    • Breakdown of Latest Online Purchase by Product Categories, incl. “Clothing and Accessories”, in % of Online Shoppers, August 2017
  • 7.5. Egypt
    • Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/Apparel, Footwear and Accessories”, in % of Cross-Border Online Shoppers in Egypt, May 2018
  • 7.6. Morocco
    • Top 15 Product Categories Purchased Online, incl. “Clothing, Shoes, Sport Goods or Accessories”, in % of Online Shoppers, 2017"
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