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アジア太平洋地域におけるMコマース市場

Asia-Pacific M-Commerce 2018

発行 yStats.com GmbH & Co. KG 商品コード 754781
出版日 ページ情報 英文 101 Pages/Charts
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アジア太平洋地域におけるMコマース市場 Asia-Pacific M-Commerce 2018
出版日: 2018年11月30日 ページ情報: 英文 101 Pages/Charts
概要

当レポートでは、世界全体におけるMコマース市場の発展動向の分析とともに、アジア太平洋地域および同地域の主要国におけるMコマースの動向分析と予測を提供しています。

第1章 マネジメントサマリー

第2章 世界の発展動向

  • Mコマース市場の概要
  • 携帯電話のインターネットユーザー数、普及率、インターネットユーザー比
  • 世界のインターネットトラフィック内訳:デバイス別、地域比
  • 小売りMコマースの売上、小売りEコマース売上に占めるシェア
  • Eコマース売上の内訳:モバイルアプリケーション、デスクトップ、モバイルウェブブラウザ、Eコマース総売上、地域別
  • モバイル経由で行われたトランザクションのシェア、オンライントランザクション比、地域別
  • 中国が世界のMコマース売上に占めるシェア
  • 過去1週間で利用したショッピングチャネル:店舗、PC、タブレット、モバイル、世界のオンライン購買客比
  • モバイルペイメントユーザーの普及率、インターネットユーザー比、地域別、中国
  • マーチャントが利用するMコマース不正検出ツール・サービス、マーチャント比

第3章 アジア太平洋地域

  • 地域
  • 中国
  • 日本
  • 韓国
  • オーストラリア
  • インド
  • インドネシア
  • タイ
  • シンガポール
  • マレーシア
  • ベトナム
  • フィリピン
目次
Product Code: 1405

"Asia leads in share of B2C E-Commerce transacted via Mobile, says yStats.com report."

The APAC region leads globally in M-Commerce sales volume.

The Asia-Pacific region leads the world in online sales through mobile devices, and also in the share of total E-Commerce conducted through mobile. This global leadership is expected to continue at least through the next five years as a greater percentage of the huge population of the region goes online through newly acquired smartphones. According to data cited in the yStats.com report, over a third of total online retail sales in the Asia-Pacific region was conducted on mobile devices last year.

China dominates Asia and the world in M-Commerce.

China alone generates more sales through mobile device than any other nation in the world and by 2021 may be the source of about three-fourths of global M-Commerce, according to projections in the new yStats.com report. Online shopping through a mobile is a driver of continued growth of electronic commerce in South Korea, Japan and other countries of the region as well.

Covered Regions:

Asia-Pacific.

Companies Mentioned:

11Street Co. Ltd., Coupang Corp., Lazada Group SA , Blibli.com, Wemakeprice Inc. , ebay Gmarket Co Ltd , Tokopedia PT.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of M-Commerce Market, November 2018
  • Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 - 2021f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
  • Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
  • Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • China' Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Asia-Pacific

  • 3.1. Regional
    • M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, 2016 - 2021f
    • M-Commerce Sales in Asia-Pacific, in USD billion, 2017 & 2022f
    • Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017
    • Devices Used for Browsing and Placing Orders Online, in % of Online Shoppers in Southeast Asia, Q2 2017
    • Breakdown of E-Commerce Transactions with E-Commerce Merchants by Mobile Web, In-App and Desktop, in %, Q4 2017
    • Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
    • Average Conversion Rate on E-Commerce Sites Compared to Regional Average, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
  • 3.2. China
    • M-Commerce Sales, in USD billion, 2017 & 2021f
    • M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 - 2020f
    • Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017
    • Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017
    • Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017
    • Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
    • The Use of PC and Mobile Phone During the Stages of an Online Purchase, in % of Online Shoppers, December 2017
    • The Use of PC and Mobile Devices When Viewing Shopping Information and Paying, in % of Online Shoppers, December 2017
  • 3.3. Japan
    • Number of Smartphone Users, in millions, and Penetration, in % of Individuals, 2017-2020f
    • M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
    • M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f
  • 3.4. South Korea
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Devices Used for Shopping Online, in % of Online Shoppers, September 2017
    • Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
    • Channels Used to Research and Purchase Products and Services, in % of Online Shoppers, January 2018
    • Average Online Purchase Value, by PC and Mobile Shopping, in KRW, January 2018
    • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
    • Product Categories Purchased Online, by Mobile and PC, in % of Online Shoppers, January 2018
    • M-Commerce Sales by Product Category, in KRW million, and M-Commerce
    • Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
    • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018
  • 3.5. Australia
    • Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017
    • Percentage Share of Online Sales Generated via Mobile, in % of SMEs, 2016 & 2017
  • 3.6. India
    • Devices to Access the Internet, in % of Internet Users, by Urban and Rural, October 2017
    • Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018
    • Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
    • Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017
    • Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
  • 3.7. Indonesia
    • Number of Smartphone Users, in millions, 2017e & 2020f
    • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
    • Breakdown of Internet Traffic by Device, in %, February 2018
    • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
    • Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
  • 3.8. Thailand
    • Breakdown of Internet Traffic by Device, in %, February 2018
    • Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
    • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
    • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, June 2017
    • Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
    • Ways to Discover E-Commerce Websites, in % of Online Shoppers, June 2017
  • 3.9. Singapore
    • Breakdown of Internet Traffic by Device, in %, February 2018
    • Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
    • Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
  • 3.10. Malaysia
    • Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
  • 3.11. Vietnam
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
    • Share of Companies With a Mobile App for Selling, in %, 2017
    • Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
  • 3.12. Philippines
    • M-Commerce Sales, in USD million, 2016 & 2021f
    • Breakdown of Internet Traffic by Device, in %, March 2018
    • Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
    • Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
    • Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017
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