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市場調査レポート

欧州におけるMコマース市場

Europe M-Commerce 2018

発行 yStats.com GmbH & Co. KG 商品コード 754780
出版日 ページ情報 英文 89 Pages/Charts
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=112.65円で換算しております。
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欧州におけるMコマース市場 Europe M-Commerce 2018
出版日: 2018年11月28日 ページ情報: 英文 89 Pages/Charts
概要

当レポートでは、世界全体におけるMコマース市場の発展動向の分析とともに、欧州および同地域の主要国におけるMコマースの動向分析と予測を提供しています。

第1章 マネジメントサマリー

第2章 世界の発展動向

  • Mコマース市場の概要
  • 携帯電話のインターネットユーザー数、普及率、インターネットユーザー比
  • 世界のインターネットトラフィック内訳:デバイス別、地域比
  • 小売りMコマースの売上、小売りEコマース売上に占めるシェア
  • Eコマース売上の内訳:モバイルアプリケーション、デスクトップ、モバイルウェブブラウザ、Eコマース総売上、地域別
  • モバイル経由で行われたトランザクションのシェア、オンライントランザクション比、地域別
  • 中国が世界のMコマース売上に占めるシェア
  • 過去1週間で利用したショッピングチャネル:店舗、PC、タブレット、モバイル、世界のオンライン購買客比
  • モバイルペイメントユーザーの普及率、インターネットユーザー比、地域別、中国
  • マーチャントが利用するMコマース不正検出ツール・サービス、マーチャント比

第3章 欧州

  • 地域
  • 英国
  • ドイツ
  • フランス
  • ロシア
  • イタリア
  • オランダ
  • スペイン
  • ベルギー
  • スウェーデン
  • スイス
  • デンマーク
  • フィンランド
  • オーストリア
  • ポーランド
  • トルコ
  • ポルトガル
  • チェコ共和国
  • ウクライナ
目次
Product Code: 1404

"E-Commerce moving toward M-Commerce in Europe."

M-Commerce's share of E-Commerce will increase.

As the penetration of mobile devices, particularly smartphones, expands in Europe, the opportunity to shop online is extended to more individuals. The share of online retail sales in the region attributed to mobile shopping penetration is projected to reach more than one-third by 2021, according to data in the yStats.com report. Online merchants are producing smartphone apps and mobile-enhanced websites to facilitate the further growth of M-Commerce in Europe.

Obstacles to M-Commerce growth persist

Even with the recent expansion of mobile purchases, much of it transacted through Amazon, some shoppers in Europe still hesitate to buy through a handheld device because of poor Internet connectivity or payment process issues, according to survey's cited in the yStats.com report.

Covered Regions:

Europe.

Companies Mentioned:

Alibaba Group Holding Ltd, Amazon.com Inc, eBay Inc, Otto GmbH & Co KG, Cdiscount SA, FNAC SA, Vente-privee.com SA, Groupon Inc.

Table of Contents

1. Management Summary

2. Global Developments

  • Overview of M-Commerce Market, November 2018
  • Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 - 2021f
  • Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
  • Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in %, 2016 - 2021f
  • Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
  • Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
  • China' Share of Global M-Commerce Sales, in %, 2017 & 2021f
  • Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
  • Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
  • M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Europe

  • 3.1. Regional Overview
    • M-Commerce Share of Retail E-Commerce Sales, by Selected Countries in Western Europe, in %, 2016 - 2021f
    • Mobile Shopper Penetration in Selected Countries in Europe, in % of Online Shoppers, June 2018
  • 3.2. UK
    • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
  • 3.3. Germany
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Breakdown of B2C E-Commerce Sales by Device, in %, 2016 & 2017
    • Devices Used for Online Shopping, in % of Online Shoppers, 2014, 2016 & 2017
    • Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
    • Share of Purchases Preceded by Online Research via Smartphone, in %, by Online and Offline Purchases, 2017
    • Top 10 E-Commerce Platforms by Market Share, 2017/2018
  • 3.4. France
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Devices Used in Online Shopping, in % of Online Shoppers, 2016 & 2017
    • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
  • 3.5. Russia
    • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2017
    • Mobile Shopper Penetration, in % of Online Shoppers, 2017
    • Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017
  • 3.6. Italy
    • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
  • 3.7. Netherlands
    • Breakdown of Online Purchases by Device, in %, 2017
  • 3.8. Spain
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • 3.9. Belgium
    • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
    • Share of Online Shoppers Who Made Their Latest Online Purchase via Smartphone, in % of Online Shoppers in Belgium, Q3 2016 & Q3 2017
  • 3.10. Sweden
    • Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017
  • 3.11. Switzerland
    • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • Top 5 Products Categories Purchased via Smartphone, in % of Online Shoppers, 2017
  • 3.12. Denmark
    • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
    • Share of Online Purchases Made via Smartphone, in %, 2017
    • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
  • 3.13. Finland
    • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
    • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
  • 3.14. Austria
    • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 - 2018
    • Mobile Shopper Penetration, in % of Individuals, 12 Months to April 2017 & 2018
  • 3.15. Poland
    • Devices Used for Pre-Purchasing, Purchasing and Post-Purchasing Activities During the Last Purchase, in % Internet Users, April 2018
    • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
    • Devices Used for Online Shopping, in % of Online Shoppers, by Age Group and Gender, April 2018
    • Breakdown of Expectations Regarding Online Shopping Spending by Device Used for Purchase, in % of Online Shoppers, April 2018
    • Problems Encountered When Shopping via Mobile, in % of Mobile Shoppers, April 2018
  • 3.16. Turkey
    • Devices Used in Online Shopping, by Computer and Smartphone, in % of Online Shoppers, 2017
    • Breakdown of Page Views and Orders in Online Stores, by Desktop and Mobile, in %, 2017
    • Breakdown of Payments Made in E-Commerce by Desktop and Mobile, by Orders of Above TRY 500 and Orders of Below TRY 500, in %, 2017
  • 3.17. Portugal
    • Devices Used for Online Shopping, in % of Online Shoppers, June 2017
    • Breakdown of Online Shoppers Making Purchases via Smartphone and Tablet, by Using App, Browser or Both, June 2017
  • 3.18. Czech Republic
    • M-Commerce Share of B2C E-Commerce Sales, by Mobile and Tablet, in %, 2017e
    • Mobile Shopper Penetration, in % of Online Shoppers, 2017
  • 3.19. Ukraine
    • Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, April 2018
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