B2B Eコマースの世界市場：2022年

2021年12月の時点で、B2B加盟店の4分の3近くが、すでに独自のマーケットプレイスを構築していることが明らかになっています。越境によるB2B Eコマースの売上高では、中国がアジア太平洋市場で強力な地位を維持しており、2022年に越境によるB2B Eコマースの売上高の成長率がピークに達し、2025年まで2桁の成長を維持すると予想されます。また、インドもB2B Eコマースの売上高が高い伸びを示し、2020年から2025年にかけて大幅に成長すると予測されています。米国も同様の成長曲線を描き、2025年にはB2B Eコマースサイトの売上高が2桁の成長を維持すると予測されています。欧州のB2B販売者は、2025年までB2B Eコマースの売上高が着実に増加すると予想しており、前向きな姿勢を崩していません。中東のB2B Eコマース市場も成長に拍車がかかると予想されます。

当レポートでは、世界のB2B Eコマースについて調査分析し、世界の動向、地域別・国別の主要動向などについて、最新の情報を提供しています。

目次

第1章 マネジメントサマリー

第2章 世界の動向

• B2B Eコマース市場概要と動向、2022年 7月（1/2）
• B2B Eコマース市場概要と動向、2022年 7月（2/2）
• オンライン vs. オフラインで行われたB2B購入のシェア、パンデミック前/パンデミック後別、B2B購入者の割合、2021年8月
• オンライン vs. オフラインのチャネルを使用するB2B購入者のシェア、購入タイプ別、B2B購入者の割合、2021年8月
• 注文に最も頻繁に使用されたチャネル、B2B購入者の割合、2021年8月
• 購入前のリサーチに好まれるチャネルの内訳、B2B購入者の割合、2021年2月
• デジタルチャネル経由で購入/支払を好むB2B購入者のシェア、2021年
• 購入プロセスのさまざまな段階におけるリサーチ用オンラインチャネルの使用、B2B購入者の割合、2021年8月
• B2B購入者が実店舗に行く前にオンラインで検索する最も重要な情報、B2B購入者の割合、2021年2月
• B2B Eコマースサイトを選択する際に考慮する要因、B2B購入者の割合、2021年
• B2B Webサイトトラフィックの内訳、デスクトップ/モバイル別、割合、2021年12月
• 購入者・販売者間のB2Bインタラクションのシェア、チャネル別、割合、2025年f
• 過去にサプライヤーを切り替えたB2B購入者のシェア、割合、2021年e
• 購入者のエクスペリエンスを向上させる側面上位3、B2B購入者の割合、2021年2月
• 購入プロセス中にカスタマーエクスペリエンスの課題に直面したB2B購入者のシェア、割合、2021年8月
• 購入プロセス中にB2B購入者が直面した課題、B2B購入者の割合、2021年8月
• 購入プロセス中にB2B購入者が直面した課題上位5、B2B購入者の割合、2020年・2021年
• B2B Eコマース技術への投資の優先順位、B2B販売者の割合、2021年e
• B2Bスペシャリストによる、2022年のB2B Eコマースの上位動向、回答者の割合、2021年12月
• B2Bスペシャリストによる、2022年のB2B Eコマース技術への上位投資、回答者の割合、2022年e
• 購入で好まれるオンラインチャネル、B2B購入者の割合、2021年2月
• マーケットプレイス経由のB2B Eコマース売上高、2020年・2025年f
• マーケットプレイス経由で行われたB2B Eコマース売上高のシェア、割合、2020年・2025年f
• 独自のマーケットプレイスを構築しているB2B企業のシェア vs. 独自のマーケットプレイスの構築を検討しないB2B企業のシェア、B2B企業の割合、2021年12月
• 越境によるB2B決済の取引額、2021年・2026年f
• 電信送金のシェア、越境によるB2B Eコマース取引額の割合、2021年・2026年f
• B2B購入者が必要とする上位の支払オプション、B2B購入者の割合、2021年

第3章 アジア太平洋

• 地域全体
• 中国
• 日本
• インド
• インドネシア
• タイ

第4章 北米

• 地域全体
• 米国

第5章 欧州

• 地域全体
• 英国
• ドイツ
• イタリア
• スペイン
• ポーランド

第6章 ラテンアメリカ

• ブラジル
• メキシコ

第7章 中東・アフリカ

• 地域全体

"The B2B E-Commerce market is forecasted to see continuous growth across regions, with nearly half of B2B buyers shifting from traditional to online channels of purchase: new yStats.com report."

After an acceleration in the pandemic era, digital B2B E-Commerce channels worldwide continue to flourish

The pandemic era led to greater adoption of B2B E-Commerce among B2B buyers and sellers alike. As of 2022, most B2B sellers have moved their operations online, as stated in the new yStats.com report. This rise in adoption is forecasted to increase the B2B E-Commerce sales worldwide by 2027. Not only are B2B buyers using digital channels for researching and buying products and services, but also a majority of the buyers are using digital platforms for simple buyer seller interactions. B2B E-Commerce sales made via marketplaces are forecasted to account for an increased share of total global B2B E-Commerce sales. Furthermore, online channels were heavily utilized by businesses to make repeat and bulk B2B purchases. The latest yStats.com report also reveals that nearly three-quarters of B2B merchants have already built their own marketplace as of December 2021. In terms of cross border B2B E-Commerce sales, China maintains a strong position in the Asia Pacific market, expecting to see a peak in its growth rate of cross-border B2B E-Commerce sales in 2022, the growth rate will steadily decline while staying in double digits through 2025. India is also projected to observe a high growth in its B2B E-Commerce sales, growing significantly from 2020 to 2025, as mentioned in the yStats.com publication. The growth curve is also similar for the U.S. as it is also forecasted to maintain a double-digit growth in terms of its B2B E-Commerce site sales in 2025. B2B seller expectation in Europe remain positive as they anticipate B2B E-Commerce sales will steadily increase through 2025. The Middle Eastern market will also see a spur in growth in terms of B2B E-Commerce sales

Although the B2B E-Commerce market is expanding with the introduction of technology trends such as AI, big data analytics, and business process automation, some challenges still remain

As the use of B2B E-Commerce platform increases, customer expectations revolving it are undergoing a change. According to a source cited in the new yStats.com report, nearly two-thirds of B2B buyers expect to have a smartphone-based application to facilitate their online purchases. A majority of buyers give the same or higher weight to online channels as they do to traditional channels and therefore except that B2B merchants meet their expectations. In terms of the most innovative tech trends, big data analytics, AI, self-service portals, and business process automation ate being applied to the B2B E-Commerce market, and an increased number of sellers are now investing in advanced technology to optimize their B2B E-Commerce platforms. Moreover, improvements to E-Commerce platforms, and the use of product information management system as well as customer relation management system remain the top investment areas for 2022. Despite these steps being taken by B2B sellers, the majority of B2B consumers still face challenges, with delivery and tracking, relation with suppliers, and the availability of product information and features ranking at the top of the list of B2B processes needing improvement.

Table of Contents

1. Management Summary

2. Global Developments

• B2B E-Commerce Market Overview and Trends, July 2022 (1 of 2)
• B2B E-Commerce Market Overview and Trends, July 2022 (2 of 2)
• Share of B2B Purchases Made Online vs. Offline, by Before the Pandemic and After the Pandemic, in % of B2B Buyers, August 2021
• Share of B2B Buyers Using Online vs. Offline Channels, by Type of Purchase, in % of B2B Buyers, August 2021
• Channels Used Most Frequently to Place an Order, in % of B2B Buyers, August 2021
• Breakdown of Channels Preferred to Conduct Research Before Buying, in % of B2B Buyers, February 2021
• Share of B2B Buyers Who Prefer Buying or Paying Through Digital Channels, in %, 2021
• Use of Online Channels for Research During Different Stages of the Purchasing Process, in % of B2B Buyers, August 2021
• Most Important Information that B2B Buyers Search Online Before Going to a Physical Store, in % of B2B Buyers, February 2021
• Factors Considered When Choosing a B2B E-Commerce Site, in % of B2B Buyers, 2021
• Breakdown of B2B Website Traffic, by Desktop and Mobile, in %, December 2021
• Share of B2B Interactions Between Buyers and Sellers, by Channels, in %, 2025f
• Share of B2B Buyers Who Switched Suppliers in the Past, in %, 2021e
• Top 3 Aspects to Improve Buyer Experience, in % of B2B Buyers, February 2021
• Share of B2B Buyers Who Faced Customer Experience Challenge During the Buying Process, in %, August 2021
• Challenges Faced by B2B Buyers During the Buying Process, in % of B2B Buyers, August 2021
• Top 5 Challenges That B2B Buyers Face During Researching Purchases, in % of B2B Buyers, 2020 & 2021
• Priorities for B2B E-Commerce Technology Investment, in % of B2B Sellers, 2021e
• Top B2B E-Commerce Trends for 2022 According to B2B Specialists, in % of Respondents, December 2021
• Top B2B E-Commerce Technology Investments for 2022 According to B2B Specialists, in % of Respondents, 2022e
• Preferred Online Channels for Purchase, in % of B2B buyers, February 2021
• B2B E-Commerce Sales via Marketplaces, in USD trillion, 2020 & 2025f
• Share of B2B E-Commerce Sales Made via Marketplaces, in %, 2020 & 2025f
• Share of B2B Companies That Have Built Their Own Marketplace vs Share of B2B Companies That Will Never Consider Building Their Own Marketplace, in % of B2B Companies, December 2021
• Transaction Value of Cross-Border B2B Payments, in USD trillion, 2021 & 2026f
• Share of Wire Transfer Payments, in % of Cross-Border B2B E-Commerce Transaction Value, 2021 & 2026f
• Top Payment Options Demanded by B2B Buyers, in % of B2B Buyers, 2021

3. Asia-Pacific

• 3.1. Regional
  • Overview of Selected B2B E-Commerce Marketplaces, July 2022
• 3.2. China
  • Cross-Border B2B E-Commerce Market Size, in CNY trillion & Y-O-Y in %, 2020-2025f
  • Breakdown of Cross-Border E-Commerce Transactions by B2B and B2C, in %,
• 3.3. Japan
  • Cross-Border B2B E-Commerce Market Size, in USD million, 2020 & 2030f
  • Sales Channels Used by B2B Sellers, in % of B2B Sellers, November 2021
  • Breakdown of B2B Sellers' Plans to Introduce B2B E-Commerce, in % of B2B Sellers That Do Not Sell via B2B E-Commerce, in %, November 2021
  • Top Motivations to Sell via B2B E-Commerce, in % of B2B E-Commerce Sellers, November 2021
  • B2B E-Commerce Platforms Used, in % of B2B E-Commerce Sellers, November 2021
• 3.4. India
  • B2B E-Commerce Sales Forecast, 2024f, Value of PE/VC Investment in B2B E-Commerce, in USD billion, and Number of Deals, 2020 - 2021
  • Top 5 B2B E-Commerce Investment Deals, 2021
• 3.5. Indonesia
  • Share of B2B E-Commerce, in % of Overall E-Commerce, 2022e
• 3.6. Thailand
  • E-Commerce Sales, by B2B, B2C and B2G, in USD billion, 2020 & 2021e

4. North America

• 4.1. Regional
  • Overview of Selected B2B E-Commerce Marketplaces, July 2022
• 4.2. USA
  • B2B E-Commerce Sales, in USD trillion, 2020 & 2021
  • Total B2B E-Commerce Sales and EDI Sales, in USD trillion, 2019-2021
  • B2B E-Commerce Sales, in USD billion, and Y-O-Y Change, in %, 2021-2025f
  • Breakdown of Total B2B Sales by B2B E-Commerce, EDI and Offline, in %, 2022e & 2027f
  • Share of Business Buyers Attracted to B2B E-Commerce Sites Due to Excellent User Experience, in %, 2021
  • Top Marketplaces That B2B Sellers Use to Sell Their Products, in % of B2B Decision Makers, June 2021
  • Breakdown of Maximum Order Value Brought Through Digital Self-Service and Remote Human Interactions for a New Product or Service, in % B2B Customers, November 2021

5. Europe

• 5.1. Regional
  • Overview of Selected B2B E-Commerce Marketplaces, August 2022
  • B2B E-Commerce Sales, in USD billion, and Y-O-Y Change, in %, 2021-2025f
  • Breakdown of Sellers' Expectations of B2B E-Commerce Sales Development In the Next 5 Years, in % of B2B Sellers, 2021
  • Share of Enterprises Selling via B2B/B2G E-Commerce, in %, by Country, 2021 (1 of 2)
  • Share of Enterprises Selling via B2B/B2G E-Commerce, in %, by Country, 2021 (2 of 2)
• 5.2. UK
  • B2B E-Commerce Sales, in GBP billion, 2021e & 2024f
• 5.3. Germany
  • B2B Sales Channels Used, in % of B2B Sellers, July 2021
• 5.4. Italy
  • B2B E-Commerce Sales, in EUR billion, 2020 & 2021
  • B2B E-Commerce Exports, in EUR billion, 2020 & 2021
• 5.5. Spain
  • Share of B2B Companies Selling Through E-Commerce Sites, by Company Size, in %, 2019-2021
  • Share of B2B Companies Buying Through E-Commerce Sites, by Company Size, in %, 2019-2021
• 5.6. Poland
  • Share of Companies Selling Online to Other Companies, in %, April 2022
  • Success Factors That B2B Companies Experienced After Entering B2B E-Commerce, in % of B2B E-Commerce Sellers, April 2022
  • Top Ways in Which Companies Plan to Expand Their B2B E-Commerce Channel, in % of B2B E-Commerce Sellers, April 2022
  • 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021

6. Latin America

• 6.1. Brazil
  • Overview of Selected B2B E-Commerce Marketplaces in Latin America, July 2022
• 6.2. Mexico
  • Interactions B2B Buyers with Digital Platforms, in %, April 2022
  • Top 3 Most Used B2B Purchasing Channels, in % of B2B Buyers, April 2022
  • Share of B2B Buyers Whose Expectations Are Not Met by B2B E-Commerce Sellers, in %, April 2022
  • Top Reasons for Dissatisfaction of B2B Buyers, in % of B2B Buyers, April 2022

7. Middle East and Africa

• 7.1. Regional
  • Overview of Selected B2B E-Commerce Marketplaces in MENA, July 2022
  • Selected B2B E-Commerce Marketplaces, inkl. Country, Total Funding, in USD million, Number of Products, Retailers and Suppliers, October 2021
  • Share of Orders Placed Via B2B E-Commerce Marketplaces, in % of B2B Buyers, January 2021
  • Share of Business Executives Who Believed That Businesses Would Use B2B E-Commerce More Often in the Future, in %, January 2021
  • Overview of Selected B2B E-Commerce Marketplaces in Africa, July 2022