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市場調査レポート

欧州のクロスボーダーB2C eコマース市場

Europe Cross-Border B2C E-Commerce 2018

発行 yStats.com GmbH & Co. KG 商品コード 705011
出版日 ページ情報 英文 132 Pages/Charts
納期: 即日から翌営業日
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欧州のクロスボーダーB2C eコマース市場 Europe Cross-Border B2C E-Commerce 2018
出版日: 2018年09月11日 ページ情報: 英文 132 Pages/Charts
概要

当レポートでは、欧州諸国におけるクロスボーダーB2C eコマース (越境オンラインショッピング) の市場動向について分析し、売上高の全体的な動向見通しや、オンラインショッピング全体 (訪問者数、売上高) に対する比率、商品カテゴリー別の詳細動向、決済手段の傾向、今後の機会と当面の課題などについて調査すると共に、域内主要国の詳細状況・動向などの傾向についても考察しております。

第1章 マネジメント・サマリー

第2章 世界市場の発展動向

  • 越境ECの小売売上高 (金額ベース):最新値・予測値
  • eコマース小売売上高に対する、越境取引のシェア:最新値・予測値
  • 越境オンラインショッピングの普及率:オンライン購入客全体に対する比率
  • 越境オンラインショッピングで最近購入した製品分野:オンライン購入客全体に対する比率
  • 越境オンラインショッピングで最も人気の高い決済手段上位2種:越境オンライン購入客全体に対する比率
  • 越境ECに対する主な懸念事項
  • 越境オンラインショッピング普及率:主要国・地域の場合

第3章 欧州市場

  • 地域全体の傾向
    • 越境オンラインショッピング普及率:オンライン購入客に対する比率 (過去6年間分)
    • 越境オンラインショッピング普及率 - 他のEU加盟国向け/域外諸国向け:オンライン購入客に対する比率
    • 各国の越境オンラインショッピング普及率:オンライン購入客に対する比率
    • 各国の越境オンラインショッピング普及率 - 他のEU加盟国向け/域外諸国向け:オンライン購入客に対する比率
    • 域内主要国の越境オンラインショッピング普及率:オンライン購入客に対する比率
    • 域内主要国の越境オンラインショッピング普及率 - 他のEU加盟国向け/域外諸国向け:オンライン購入客に対する比率
    • 域外のWebサイトで購入した越境オンライン購入客の比率:取引先上位2ヶ国
    • 越境オンラインショッピングの相手国上位5ヶ国:域内主要国の場合
    • 越境オンラインショッピングの購入品目上位3種類:域内主要国の場合
    • 直近の越境オンラインショッピングで購入した品目上位5種類
    • 越境オンラインショッピングを利用した理由上位5項目
    • 域外諸国にWeb経由で販売している企業の比率
    • 域外向けWeb売上高の比率
    • 越境オンラインショッピングと国内eコマースとの相違点:1件当たり取引額の違い
    • 域内主要国の越境B2C eコマース売上高:域内全体に対する比率、年間増加額
  • 域内先進国の市場
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • オランダ
    • スペイン
    • ベルギー
    • スウェーデン
    • スイス
    • デンマーク
    • ノルウェー
    • フィンランド
    • オーストリア
  • 域内新興国の市場
    • ロシア
    • ポーランド
    • トルコ
    • チェコ
    • ポルトガル
    • ハンガリー
目次
Product Code: 1392

"Cross-border online shopping expanding in Europe: yStats.com report."

Hamburg-based secondary market research firm yStats.com's new publication, “Europe Cross-Border B2C E-Commerce 2018,” provides detailed information on the continued growth of cross-border online shopping in 20 countries of Europe.

Online shoppers in Europe increasingly purchase outside home nation

The lure of products not available through domestic sources or a price advantage elsewhere has led to a double-digit increase of cross-border online shopping over the past five years. The yStats.com report indicates that while security of payments information and question of duties involved remain as concerns, nearly half of Europe's online shoppers have made a cross-border purchase.

China and USA among top destinations of Europe's online shoppers

The leading destination for cross-border purchases varies by country, but overall, the online merchants based in China, the USA, UK and Germany received the most traffic, with Alibaba, Amazon, eBay and Wish as popular portals. The top items purchased cross-border in Europe were apparel and electronics, with books or other media tied with cosmetics/fragrances for third place, according to sources cited in the yStats.com report.

European online sellers also join in cross-border E-Commerce

Europe-based online merchants of all sizes also have recognized the potential of cross-border sales and attempt to limit the dominance of the global giants of E-Commerce. A survey of online sellers in the EU summarized in the yStats.com report shows that cross-border sales penetration is essentially the same for large and small enterprises.

Covered Regions:

Europe.

Companies Mentioned:

ASOS PLC, Alibaba Group Holding Ltd, Amazon.com Inc, Wish Inc., eBay Inc.

Table of Contents

1. Management Summary

2. Global Developments

  • Cross-Border Retail E-Commerce Sales, in USD billion, 2017e & 2022f
  • Cross-Border Share of Retail E-Commerce Sales, in %, 2016 & 2022f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
  • Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers, October 2017
  • Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
  • Main Concerns Related to Cross-Border E-Commerce, in % of Businesses, 2017e
  • Cross-Border Online Shopper Penetration, by Selected Countries and Regions, in % of Online Shoppers, Q3 2017

3. Europe

  • 3.1. Regional
    • Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, 2012 - 2017
    • Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in % of Online Shoppers, 2012 - 2017
    • Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2017
    • Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in % of Online Shoppers, by Country, 2017
    • Cross-Border Online Shopper Penetration in Selected European Countries, in % of Online Shoppers, July 2017
    • Cross-Border Online Shopper Penetration in Selected European Countries, in % of Online Shoppers, May 2018
    • Share of Cross-Border Online Shoppers in Europe Who Purchased From Websites Outside Europe, in %, 2017, and Top 2 Destinations For Cross-Border Online Shopping Outside Europe, in % of Cross-Border Online Shoppers in Europe, 2016 & 2017
    • Top 5 Countries Purchased from in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Selected European Countries, 2017e
    • Reasons for Shopping Online from a Specific Country, in % of Cross-Border Online Shoppers in Selected European Countries, 2017e
    • Top 3 Product Categories Purchased in Cross-Border Online Shopping in Selected European Countries, by Rank, 2017e
    • Top 5 Product Categories Purchased in the Last Cross-Border Purchase, in % of Cross-Border Online Shoppers in Europe, July 2017
    • Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Europe, July 2017
    • Top 5 Considerations When Purchasing Cross-Border, in % of Cross-Border Online Shoppers, Q3 2017
    • Percentage of Enterprises in the EU with Web Sales to Other EU Countries, by Enterprise Size, by All Enterprises and Enterprises with Web Sales, by Country, in %, 2017
    • Percentage of Enterprises in the EU with Web Sales to the Rest of the World (Non-EU), by Enterprise Size, by All Enterprises and Enterprises with Web Sales, by Country, in %, 2017
    • Difference Between Cross-Border and Domestic Average Order Value in E-Commerce, in %, by UK Retailers, French Retailers and German Retailers, Compared to the Global Average, 2017
    • Cross-Border B2C E-Commerce Sales in Selected European Countries, in USD billion, Share of Total B2C E-Commerce Sales, in %, and Year-on-Year Change, in %, 2016 & 2017e
  • 3.2. Advanced Markets
    • 3.2.1. UK
      • Cross-Border B2C E-Commerce Overview and Trends, July 2018
      • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2012 - 2017
      • Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in UK, July 2017
      • Drivers for Making Cross-Border Online Purchases More Often, in % of Cross-Border Online shoppers in the UK, 2017e
      • Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in UK, 2017e
      • Share of E-Commerce Orders Sent by UK Online Retailers Internationally, in %, July 2016 & July 2017
      • Average Order Value at UK Online Retailers, by Destination Type, in GBP, December 2016 & May 2017
    • 3.2.2. Germany
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017
      • Share of Online Shoppers Buying from Sellers from Other EU Countries and From Non-EU Countries, Compared to Domestic Sellers, by Age Group and Gender, in %, Q1 2017
      • Cross-Border Online Shoppers, in millions and Penetration, in % of Online Shoppers in Germany, 2016 - 2020f
      • Top 2 Reasons for Shopping Cross-Border, in % of Cross-Border Online Shoppers in Germany, May 2017
      • Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany, May 2017
    • 3.2.3. France
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
      • Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online Shoppers in 2018, in % of Cross-Border Online Shoppers in France, 2017
      • Share of Cross-Border Online Shoppers Who Bought From the EU and Non-EU Merchants, in %, 2017
      • Top Destinations for Cross-Border Online Shopping Outside the EU, in % of Cross-Border Online Shoppers Who Purchased From Outside the EU, 2017
      • Breakdown of Cross-Border Online Shopping Platforms Used, in % of Cross-Border Online Shoppers Who Purchased Outside the EU, 2017
      • Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in France, 2017
    • 3.2.4. Italy
      • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in Italy, 2012 - 2017
      • Cross-Border B2C E-Commerce Exports, in EUR billion, 2012 - 2017e
    • 3.2.5. Netherlands
      • Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017
      • Cross-Border Online Spending, in EUR million, 2014 - 2017
      • Breakdown of Cross-Border Online Spending of Online Shoppers in the Netherlands by Country, in %, 2016 & 2017
      • Breakdown of Cross-Border Online Spending by Products and Services, in %, 2017
      • Year-on-Year Growth in Cross-Border Online Spending, by Selected Categories, in %, 2017
    • 3.2.6. Spain
      • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 - Q4 2017
      • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 - Q4 2017
      • Breakdown of Cross-Border E-Commerce Imports Transaction Value and Number by Region, in % Q3 2017
      • Breakdown of Cross-Border E-Commerce Exports Transaction Value and Number by Region, in % Q3 2017
    • 3.2.7. Belgium
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
      • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
      • Top 10 E-Commerce Websites by Total Number of Visits, in millions, incl. Foreign Websites, 2017
    • 3.2.8. Sweden
      • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
      • Breakdown of Online Shoppers by Buying Online from Sweden and Abroad, by Product Category, in %, Q1 2018
      • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
      • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
      • Top 3 Countries in Cross-Border Online Shopping, by Product Category, in % of Cross-Border Online Shoppers in Sweden, Q1 2018
      • Ways the Foreign E-Commerce Websites Used for the Latest Cross-Border Purchase Were Found, in % of Cross-Border Online Shoppers in Sweden, Q2 2016 & Q1 2018
      • Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, Q1 2018
      • Breakdown of Top Countries Sold to, in % of E-Commerce Companies in Sweden Selling to Other Countries, 2017
    • 3.2.9. Switzerland
      • Cross-Border B2C E-Commerce Imports, in CHF billion, 2014 - 2017
      • Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017
      • Top 10 Online Shops by Revenues, in CHF million, incl. Foreign Shops, 2016 & 2017
    • 3.2.10. Denmark
      • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017
      • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
      • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
      • Top Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Denmark, H1 2017
    • 3.2.11. Norway
      • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2016 & 2017
      • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Norway, 2016 & 2017
    • 3.2.12. Finland
      • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
      • Top Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
      • Top 5 Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
    • 3.2.13. Austria
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
      • Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
  • 3.3. Emerging Markets
    • 3.3.1. Russia
      • B2C E-Commerce Market Overview and International Comparisons, July 2018
      • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 - 2017
      • Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 - 2018f
      • Number of Shipments of Goods from Foreign Online Stores, in millions, 2013 - 2017
      • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2017
      • Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and Another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2017
      • Product Categories Purchased Online, by Purchased from Russian, Chinese and International Online Stores, in % of Online Shoppers, 2016 & 2017
      • Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2017
      • Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016 & 2017
      • Top Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, H1 2017
      • Main Barriers to Cross-Border Online Shopping, in % of Online Shoppers Who Did Not Shop Cross-Border, 2016 & 2017
      • E-Commerce Exports, in USD million, 2016 & 2017e
      • Breakdown of Cross-Border E-Commerce Exports by Product Category, in %, 2017e
      • Breakdown of E-Commerce Exports by Country, by CIS and Other Countries, in % of Cross-Border Shipments, 2017e
    • 3.3.2. Poland
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 - 2017
      • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and From Non-EU Countries, in % of Online Shoppers, 2012 - 2017
      • Cross-Border Online Shopper Penetration, by Age Group, in % of Online Shoppers in Poland, April 2016, 2017 and 2018
      • Product Categories Purchased from Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland, April 2018
      • Top 5 Foreign Online Merchants Purchased From, in % of Cross-Border Online Shoppers in Poland, April 2017 & April 2018
    • 3.3.3. Turkey
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From EU Countries and From Non-EU Countries, 2012 - 2017
      • Breakdown of Online Shopping Preference, by Domestic and Foreign Online Stores, in % of Online Shoppers, 2017e
      • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2018
    • 3.3.4. Czech Republic
      • Cross-Border Online Shopper Penetration, by Age Group and Gender, in % of Online Shoppers in the Czech Republic, by Purchasing from Other EU Countries and Non-EU Countries, Compared to Domestic Online Shoppers, 2016 & 2017
    • 3.3.5. Portugal
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
      • Top Countries in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Portugal, 2016
      • Top 3 Websites in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Portugal, 2016
    • 3.3.6. Hungary
      • Number of Cross-Border Online Shoppers, in millions, 2015 - 2017
      • Breakdown of Online Spending by Domestic and Cross-Border Imports, in %, 2017
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