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市場調査レポート

欧州のB2C Eコマース市場

Europe B2C E-Commerce Market 2018

発行 yStats.com GmbH & Co. KG 商品コード 697890
出版日 ページ情報 英文 293 Pages/Charts
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=113.61円で換算しております。
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欧州のB2C Eコマース市場 Europe B2C E-Commerce Market 2018
出版日: 2018年09月10日 ページ情報: 英文 293 Pages/Charts
概要

当レポートでは、欧州のB2C Eコマースの市場を調査し、Eコマース小売売上の推移と予測、小売売上全体におけるEコマース小売売上のシェア、インターネットユーザー数およびオンライン購買客数の推移、Mコマースの動向、国内オンライン購入・越境オンライン購入の内訳、好みの決済手段・デリバリー手段など、欧州全体および主要国別のB2C Eコマースの利用動向をまとめています。

第1章 マネジメントサマリー

第2章 地域概要

  • 世界のB2C Eコマース小売売上の内訳:地域別
  • 世界のEコマース小売売上の内訳:地域別
  • 欧州のB2C Eコマース小売売上の推移
  • 欧州のB2C Eコマース小売売上:地域別
  • B2C Eコマース売上トップ3カ国
  • 小売売上全体におけるB2C Eコマースのシェア:トップ3新興国・先進国市場
  • EUのインターネット普及率の推移
  • EUのオンラインショッピング普及率の推移:国別
  • オンラインでの購入製品
  • 好まれる決済手法トップ10
  • 好まれるデリバリーロケーション

第3章 先進市場

  • 英国
  • ドイツ
  • フランス
  • イタリア
  • オランダ
  • スぺイン
  • ベルギー
  • スイス
  • デンマーク
  • フィンランド
  • オーストリア
  • スウェーデン
  • スイス
  • デンマーク
  • フィンランド
  • オーストリア
    • 動向
    • 売上・シェア
    • 製品
    • 決済
    • デリバリー
    • 企業

第4章 新興市場

  • ロシア
  • ポーランド
  • トルコ
  • ポルトガル
  • チェコ共和国
  • ウクライナ
    • 動向
    • 売上・シェア
    • 製品
    • 決済
    • デリバリー
    • 企業
目次
Product Code: 1391

Online shoppers in Europe buy clothing more than other products, says yStats.com report.

Clothing is the top product category purchased online in Europe. This and other interesting information about products, sales volume, and trends is found in a new publication from Hamburg-based secondary market research firm yStats.com, “Europe B2C E-Commerce Market 2018”.

The UK leads Europe in online retail sales volume

The UK, France and Germany are the B2C E-Commerce sales leaders in Europe and are expected to remain so for the next few years. Though countries on the Eastern and Southern fringes have experienced more rapid recent sales growth, Internet and online shopper penetration rates there lag the European average. Year-on-year growth in the double digits is expected for the whole region, according to forecasts cited in the yStats.com report.

Payment preferences differ but apparel is the consistent product choice throughout Europe

Payment method preferences vary across Europe. Online shoppers in France, Belgium and the Scandinavian nations, use credit or debit cards more than other methods, while in Spain and Italy, mobile wallets such as PayPal dominate, with e-wallets challenging plastic in the UK as well. Market data included in the yStats.com report reflect that shoppers in most nations of Europe consistently make clothing the leading product category in B2C E-Commerce.

Continued growth in B2C E-Commerce fostered by rising trends

The yStats.com report tells of trends that insure further growth of online shopping. Cross-border shopping is on the rise throughout Europe as shoppers enjoy the expanded product line and price advantage of shopping in other nations. Mobile shopping is another trend in E-Commerce as smartphones and merchant apps facilitate handheld purchases. The practice of doing online research before buying in a store, or visiting a brick and mortar merchant before purchasing online blurs the definition of retail channels, and is further trend leading to expanded B2C E-Commerce in Europe.

Covered Regions:

Europe.

Companies Mentioned:

ASOS PLC, Alibaba Group Holding Ltd, Allegro Group Sp. z oo, Amazon.com Inc, Apple Inc, Bol.com b.v., CDON AB, CITILINK.ru, Ceneo S.A., Cnova N.V., Coolblue BV, D-MARKET Elektronik Hizmetler Tic. A.S.

Table of Contents

1. Management Summary

2. Regional

  • Breakdown of Global B2C E-Commerce Sales by Regions, incl. Europe, in %, 2017e
  • Breakdown of Global Retail E-Commerce Sales by Regions, incl. Europe, in %, 2017
  • B2C E-Commerce Sales in Europe, in EUR billion, and Year-on-Year Change, in %, 2013 - 2018f
  • Breakdown of B2C E-Commerce Sales in Europe by Sub-Regions, in %, 2018f
  • Top 3 Countries by B2C E-Commerce Sales in Europe, in EUR billion, 2018f
  • B2C E-Commerce Share of Total Retail Sales in Europe, by Top 3 Advanced and Emerging Markets, in %, 2017
  • Internet Penetration in the EU, by Country, in % of Individuals, 2011 - 2017
  • Online Shopper Penetration in the EU, by Country, in % of Individuals, 2011 - 2017
  • Product Categories Purchased Online, in % of Online Shoppers in the EU, 2017
  • Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
  • Delivery Locations Preferred in E-Commerce, in % of Online Shoppers, 2017

3. Advanced Markets

  • 3.1. UK
    • 3.1.1. Trends
      • B2C E-Commerce Market Overview and International Comparisons, July 2018
      • M-Commerce Sales, in GBP billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
      • Click & Collect Sales, in GBP billion, 2017 & 2022f
      • Voice E-Commerce Sales, in USD billion, 2017 & 2022f
      • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2012 - 2017
      • Omnichannel Behavior Penetration, by Showrooming and Webrooming, in % of Consumers, 2017
    • 3.1.2. Sales & Shares
      • B2C E-Commerce Sales, in GBP billion, by Four Comparative Estimates, and CAGR, in %, 2016 - 2022f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2012 - 2017
    • 3.1.3. Internet Users & Online Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of Adults, by Frequency of Use, 2012 - 2017
      • Online Shopper Penetration, in % of Adults, 2012-2017
    • 3.1.4. Products
      • Product Categories Purchased Online, in % of Adults, Q1 2017
      • B2C E-Commerce Sales of Clothing, in GBP billion, 2017e & 2022f
    • 3.1.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.1.6. Delivery
      • Delivery-Related Factors Increasing the Likelihood of Shopping with an Online Retailer, in % of Online Shoppers, May 2017
    • 3.1.7. Players
      • Breakdown of UK Courier Parcel Market by Top 4 Players, in % of Number of Parcels, 2017e
      • Top 7 E-Commerce Marketplaces, by Known and Used, in % of Online Marketplace Shoppers, May 2017
      • Top 3 Retail Websites by Unique Visitors, in millions, March 2018
      • Top 10 Retailers by Share of Retail Spending, in %, incl. Amazon, 2017
  • 3.2. Germany
    • 3.2.1. Trends
      • B2C E-Commerce Market Overview and International Comparisons, July 2017
      • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
      • Breakdown of Retail Purchases by Mono-Channel and Multi-Channel Purchases, by Online Purchases, Offline Purchases and Total Purchases, 2017
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017
    • 3.2.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, and CAGR, in %, 2016 - 2022f
      • B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 - 2022f
    • 3.2.3. Internet Users & Online Shoppers
      • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2012 - 2017
      • Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, 2012 - 2017
    • 3.2.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, Q1 2016 & Q1 2017
      • B2C E-Commerce Product Sales, by Category, in EUR billion, 2016 & 2017
      • Interactive Retail Sales of Services, by Category, in EUR billion, 2016 & 2017
    • 3.2.5. Payment
      • Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
    • 3.2.6. Delivery
      • Logistic Services Providers Used by Online Shops, in % of Online Shops, 2017e
      • Fastest Possible Delivery Time Offered by Online Shops, in Days, in % of Online Shops, 2016 & 2017
    • 3.2.7. Players
      • Market Share of Amazon, by Amazon.de Marketplace and Amazon.de, in %, 2017
      • Top 10 Online Shops, by Sales, in EUR million, 2016
      • Top 10 E-Commerce Platforms by Market Share, 2017/2018
  • 3.3. France
    • 3.3.1. Trends
      • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
      • Shopping-Related Purposes of Voice Command Usage, in % of Online Shoppers, 2017
    • 3.3.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2016 - 2019f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2017
    • 3.3.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.3.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
    • 3.3.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.3.6. Delivery
      • Delivery Methods Used in E-Commerce, in % of Online Shoppers, 2017
      • Subscription Delivery Services Used, in % of Online Shoppers, 2017
    • 3.3.7. Players
      • Top 15 E-Commerce Websites/Applications, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
      • Top 10 Best-Known B2C E-Commerce Websites, % of Respondents, December 2017
  • 3.4. Italy
    • 3.4.1. Trends
      • M-Commerce Sales, in EUR billion, and M-Commerce Share of B2C E-Commerce Sales, in %, 2015 - 2017e
      • Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in Italy, 2012 - 2017
      • Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, 2017
    • 3.4.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2011 - 2018f
      • Breakdown of B2C E-Commerce Sales by Products and Services, in %, 2013 - 2018f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2014 - 2018f
    • 3.4.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.4.4. Products
      • B2C E-Commerce Sales by Category, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017 & 2018f
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.4.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.4.6. Delivery
      • Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.4.7. Players
      • Top 3 Destinations for Product Research Before Buying Online or in a Store, incl. Amazon and eBay, in % of Internet Users, October 2017
  • 3.5. Netherlands
    • 3.5.1. Trends
      • Breakdown of Online Purchases by Device, in %, 2017
      • Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017
    • 3.5.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2015-2017
      • Online Share of Total Consumer Spending, by Spending on Products, Services and Total, 2016 & 2017
    • 3.5.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.5.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.5.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.5.6. Delivery
      • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, May 2017
    • 3.5.7. Players
      • Top 10 B2C E-Commerce Companies by Revenues, in EUR million, 2016
  • 3.6. Spain
    • 3.6.1. Trends
      • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
      • Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 - Q4 2017
      • Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 - Q4 2017
      • Breakdown of Online Shoppers by Research and Purchase Channels, in %, May 2017
    • 3.6.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, and Year-on-Year Change, in %, 2010 - 2016
      • B2C E-Commerce Sales, in EUR billion, 2016 & 2017
      • B2C E-Commerce Share of Total Retail Sales, in %, 2017e
    • 3.6.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.6.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017
    • 3.6.5. Payment
      • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
    • 3.6.6. Delivery
      • Delivery Destinations Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.6.7. Players
      • Top 10 E-Commerce Websites, by Total Number of Visits, in millions, 2017
  • 3.7. Belgium
    • 3.7.1. Trends
      • Breakdown of Online Spending by Device, in %, Q1 2017 & Q1 2018
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • 3.7.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2015 - 2017
      • Online Share of Total Consumer Spending, in %, 2016 & 2017
    • 3.7.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.7.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.7.5. Payment
      • Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011
    • 3.7.6. Delivery
      • Breakdown of Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
    • 3.7.7. Players
      • Top 10 Online Retailers by Online Sales in Belgium, FY 2016
      • Top 10 E-Commerce Websites by Total Number of Visits, in millions, 2017
  • Users, Q2 2017
    • Overview of Omnichannel Shoppers, incl. Share of Consumers Who Did Webrooming and Showrooming, in %, Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a Single Channel, in SEK, Q4 2017
    • 3.8.2. Sales & Shares
      • B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 - 2018f
    • 3.8.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.8.4. Products
      • B2C E-Commerce Sales, by Selected Segments, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.8.5. Payment
      • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017
    • 3.8.6. Delivery
      • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, Q2 2017
    • 3.8.7. Players
      • Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2017
  • 3.9. Switzerland
    • 3.9.1. Trends
      • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
      • Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017
    • 3.9.2. Sales & Shares
      • Retail E-Commerce and Mail Order Sales, in CHF billion, 2013 - 2017
      • E-Commerce and Mail Order Share of Total Retail Sales, in %, 2017
    • 3.9.3. Internet Users & Online Shoppers
      • Internet User Penetration, in % of Individuals, 2014 & 2017
      • Online Shopper Penetration, in % of Internet Users, 2014 & 2017
    • 3.9.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017
    • 3.9.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.9.6. Delivery
      • Top 5 Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2017
    • 3.9.7. Players
      • Top 10 Online Shops by Revenues, in CHF million, 2016 & 2017
  • 3.10. Denmark
    • 3.10.1. Trends
      • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
      • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017
    • 3.10.2. Sales & Shares
      • B2C E-Commerce Sales, in DKK billion, and Year-on-Year Change, in %, 2013 - 2017e
      • Breakdown of B2C E-Commerce sales by Goods, Services, and Travel, in %, 2017
    • 3.10.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.10.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.10.5. Payment
      • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
    • 3.10.6. Delivery
      • Delivery-Related Factors That are Important When Shopping Online, in % of Online Shoppers, 2017
    • 3.10.7. Players
      • Breakdown of Top 20 Most Used Websites for Online Shopping, in % of Online Shoppers, H1 2017
  • 3.11. Finland
    • 3.11.1. Trends
      • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
      • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
    • 3.11.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2016 & 2017
    • 3.11.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.11.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.11.5. Payment
      • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
    • 3.11.6. Delivery
      • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2017
    • 3.11.7. Players
      • Top 15 Most Used E-Commerce Websites, in % of Online Shoppers, 3 Months to January 2018
  • 3.12. Austria
    • 3.12.1. Trends
      • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 - 2018
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • 3.12.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2015 - 2017
      • B2C E-Commerce Share of Total Retail Sales, in %, 2017
    • 3.12.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.12.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.12.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.12.6. Delivery
      • Top 5 Problems When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, November 2017
    • 3.12.7. Players
      • Top 10 Online Shops by Revenues, in EUR million, 2016
  • 3.8. Sweden
    • 3.8.1. Trends
      • Mobile Shopper Penetration, in % of Internet Users, 2016 & 2017
      • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
      • Overview of Omnichannel Shoppers, incl. Share of Consumers Who Did Webrooming and Showrooming, in %, Average Spending by Consumers Who Crossed Multiple Channels, and Average Spending by Consumers Who Used a Single Channel, in SEK, Q4 2017
    • 3.8.2. Sales & Shares
      • B2C E-Commerce Sales, in SEK billion, and Share of Total Retail Sales, in %, 2010 - 2018f
    • 3.8.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.8.4. Products
      • B2C E-Commerce Sales, by Selected Segments, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.8.5. Payment
      • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q4 2017
    • 3.8.6. Delivery
      • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, Q2 2017
    • 3.8.7. Players
      • Top 20 Online Pure-Play Retailers by Revenues, in SEK million, 2017
  • 3.9. Switzerland
    • 3.9.1. Trends
      • Mobile Shopper Penetration, in % of Online Shoppers, 2016 & 2017
      • Cross-Border B2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2016 & 2017
    • 3.9.2. Sales & Shares
      • Retail E-Commerce and Mail Order Sales, in CHF billion, 2013 - 2017
      • E-Commerce and Mail Order Share of Total Retail Sales, in %, 2017
    • 3.9.3. Internet Users & Online Shoppers
      • Internet User Penetration, in % of Individuals, 2014 & 2017
      • Online Shopper Penetration, in % of Internet Users, 2014 & 2017
    • 3.9.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017
    • 3.9.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.9.6. Delivery
      • Top 5 Reasons for Shopping Online, incl. Delivery-Related, in % of Online Shoppers, 2017
    • 3.9.7. Players
      • Top 10 Online Shops by Revenues, in CHF million, 2016 & 2017
  • 3.10. Denmark
    • 3.10.1. Trends
      • M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2016 - 2021f
      • Cross-Border Imports Share of B2C E-Commerce Sales, in %, 2017
    • 3.10.2. Sales & Shares
      • B2C E-Commerce Sales, in DKK billion, and Year-on-Year Change, in %, 2013 - 2017e
      • Breakdown of B2C E-Commerce sales by Goods, Services, and Travel, in %, 2017
    • 3.10.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.10.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.10.5. Payment
      • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
    • 3.10.6. Delivery
      • Delivery-Related Factors That are Important When Shopping Online, in % of Online Shoppers, 2017
    • 3.10.7. Players
      • Breakdown of Top 20 Most Used Websites for Online Shopping, in % of Online Shoppers, H1 2017
  • 3.11. Finland
    • 3.11.1. Trends
      • Mobile Shopper Penetration, in % of Internet Users, Q2 2017
      • Cross-Border Online Shopper Penetration, in % of Internet Users, Q2 2017
    • 3.11.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2016 & 2017
    • 3.11.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.11.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.11.5. Payment
      • Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
    • 3.11.6. Delivery
      • Delivery-Related Factors That Are Important When Shopping Online, in % of Online Shoppers, 2017
    • 3.11.7. Players
      • Top 15 Most Used E-Commerce Websites, in % of Online Shoppers, 3 Months to January 2018
  • 3.12. Austria
    • 3.12.1. Trends
      • M-Commerce Sales, in EUR million, and Year-on-Year Change, in %, 12 Months to April 2013 - 2018
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
    • 3.12.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2015 - 2017
      • B2C E-Commerce Share of Total Retail Sales, in %, 2017
    • 3.12.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 3.12.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 3.12.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 3.12.6. Delivery
      • Top 5 Problems When Shopping Online, incl. Delivery-Related, in % of Online Shoppers, November 2017
    • 3.12.7. Players
      • Top 10 Online Shops by Revenues, in EUR million, 2016

4. Emerging Markets

  • 4.1. Russia
    • 4.1.1. Trends
      • B2C E-Commerce Market Overview and International Comparisons, July 2018
      • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 - 2017
      • Mobile Shopper Penetration, in % of Online Shoppers, 2017
    • 4.1.2. Sales & Shares
      • B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 & 2017
      • B2C E-Commerce Sales, in RUB billion, by Three Comparative Estimates, 2014 - 2018f
      • B2C E-Commerce Sales CAGR, in %, 2010 - 2017 & 2018 - 2022f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
    • 4.1.3. Internet Users & Online Shoppers
      • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2017
      • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2017
    • 4.1.4. Products
      • Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2017
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 4.1.5. Payment
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
    • 4.1.6. Delivery
      • Breakdown of Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2017
    • 4.1.7. Players
      • Top 10 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2017
      • Top 10 Online Shops by Number of Monthly Visitors, in millions, 6 Months to September 2017
  • 4.2. Poland
    • 4.2.1. Trends
      • B2C E-Commerce Overview and International Comparisons, August 2018
      • Devices Used for Online Shopping, in % of Online Shoppers, April 2017 & April 2018
      • Breakdown of O2O Approaches Used in the Last Purchase, in % of Online Shoppers and Mobile Shoppers, April 2018
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2012 - 2017
    • 4.2.2. Sales & Shares
      • B2C E-Commerce Sales, in PLN billion, 2013 - 2017e
      • B2C E-Commerce Sales, in PLN billion, 2017 & 2018f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2018e
    • 4.2.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2012 - 2017
      • Online Shopper Penetration, in % of Individuals, 2012 - 2017
    • 4.2.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 4.2.5. Payment
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2017
    • 4.2.6. Delivery
      • Delivery Methods Used in E-Commerce, in % of Online Shoppers, April 2018
    • 4.2.7. Players
      • Top E-Commerce Websites Most Associated with Online Shopping, in % Internet Users, April 2017 & April 2018
  • 4.3. Turkey
    • 4.3.1. Trends
      • Devices Used in Online Shopping, by Computer and Smartphone, in % of Online Shoppers, 2017
      • Social Commerce Shopper Penetration, in % of Online Shoppers, 2017
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From EU Countries and From Non-EU Countries, 2012 - 2017
      • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2018
    • 4.3.2. Sales & Shares
      • Retail E-Commerce Sales, in TRY billion, and Year-on-Year Change, in %, 2013 - 2017
      • B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2017
    • 4.3.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2016 & 2017
    • 4.3.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 4.3.5. Payment
      • Breakdown of Payment Methods Used in E-Commerce, in % of Orders, 16 Months to April 2018
      • Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 - Q1 2018
    • 4.3.6. Delivery
      • Breakdown of Delivery Operators Preferred in E-Commerce, in % of Orders, 2017
      • Barriers to Online Shopping, incl. Delivery-Related, in % of Individuals, 2017
    • 4.3.7. Players
      • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2018
  • 4.4. Portugal
    • 4.4.1. Trends
      • Devices Used for Online Shopping, in % of Online Shoppers, June 2017
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
    • 4.4.2. Sales & Shares
      • B2C E-Commerce Sales, in EUR billion, 2009, 2017e and 2025f
    • 4.4.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 4.4.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
    • 4.4.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 4.4.6. Delivery
      • Delivery/Return Options that Would Encourage Online Shoppers to Buy from an Online Retailer, in % of Online Shoppers, June 2017
    • 4.4.7. Players
      • Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Portugal and Category, June 2018
  • 4.5. Czech Republic
    • 4.5.1. Trends
      • Mobile Shopper Penetration, in % of Online Shoppers, 2017
      • Cross-Border Online Shopper Penetration, by Age Group and Gender, in % of Online Shoppers in the Czech Republic, by Purchasing from Other EU Countries and Non-EU Countries, Compared to Domestic Online Shoppers, 2016 & 2017
    • 4.5.2. Sales & Shares
      • B2C E-Commerce Sales, in CZK billion and in % Year-on-Year Change, 2013 - 2017
      • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2017
    • 4.5.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2011 - 2017
      • Online Shopper Penetration, in % of Individuals, 2011 - 2017
    • 4.5.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2017
    • 4.5.5. Payment
      • Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 4.5.6. Delivery
      • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
    • 4.5.7. Players
      • Top 10 E-Commerce Websites by Average Monthly Number of Visits, in millions, 6 Months to August 2017
  • 4.6. Ukraine
    • 4.6.1. Trends
      • Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, April 2018
      • Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2017
    • 4.6.2. Sales & Shares
      • B2C E-Commerce Sales, in UAH billion, 2016 - 2018f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2017e
    • 4.6.3. Internet Users & Online Shoppers
      • Internet Penetration, in % of Individuals, 2010 - 2018f
      • Online Shopper Penetration, in % of Internet Users and in millions, 2017e
    • 4.6.4. Products
      • Product Categories Purchased Online, in % of Online Shoppers, October 2017
    • 4.6.5. Payment
      • Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
    • 4.6.6. Delivery
      • Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
    • 4.6.7. Players
      • Top 3 Local and Foreign E-Commerce Platforms by Website Reach, in % of Internet Users and in million Visitors, June 2017
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