株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

ロシアのB2C Eコマース市場:2017年

Russia B2C E-Commerce Market 2017

発行 yStats.com GmbH & Co. KG 商品コード 526670
出版日 ページ情報 英文 73 Pages/Charts
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=110.43円で換算しております。
Back to Top
ロシアのB2C Eコマース市場:2017年 Russia B2C E-Commerce Market 2017
出版日: 2017年07月11日 ページ情報: 英文 73 Pages/Charts
概要

当レポートでは、ロシアのB2C Eコマースを調査し、ロシアにおけるB2C Eコマースの売上、インターネット普及率、オンライン購買客数、オンライン購買客の内訳、規制、ペイメント手段、およびユニークビジター数による上位30社などについて、詳細に分析しています。

第1章 マネジメントサマリー

第2章 概要・国際比較

  • B2C Eコマース市場概要・国際比較
  • ロシアにおけるB2C Eコマース売上、欧州の主要国との比較
  • ロシアにおけるインターネット普及率、人口比、欧州の主要国との比較
  • ロシアにおけるオンライン購買客の普及率、人口比、欧州の主要国との比較
  • ロシアにおけるオンライン購買客の内訳、国内購買客のみ、国内・越境購買客、越境購買客のみ、欧州の主要国との比較
  • ロシアにおけるモバイル購買客の普及率、オンライン購買客比、欧州の主要国との比較

第3章 動向

  • B2C Eコマース規制動向
  • インターネットアクセスへのモバイルデバイスの利用、インターネットユーザー比、性別、地域、全体
  • B2C Eコマース売上のMコマースシェア
  • スマートフォン経由で購入される最新モバイルの内訳
  • モバイルデバイス経由で購入されたEコマースプラットフォームのトップ10、モバイル購買客比、ほか

第4章 売上 & シェア

  • B2C Eコマースの売上、5つの比較推計・予測
  • B2C Eコマース売上の内訳:地域別、国内・越境
  • 小売り総売上高に占めるB2C Eコマースのシェア

第5章 インターネットユーザー & オンライン購買客

  • アクティブインターネットユーザー数、浸透率、人口比
  • オンライン購買客数、浸透率、人口比
  • オンライン購買客の内訳、年齢層別、ほか

第6章 製品

  • B2C Eコマース売上の内訳、製品分類別、国内・越境別
  • オンラインで購入した製品分類、オンライン購買客比
  • オンライントラベルの売上、前年比の変動、ほか

第7章 ペイメント

  • オンラインショッピングで用いるペイメント手段、オンライン購買客比
  • オンラインショッピングで用いるペイメント手段、オンライン購買客比、性別、ロケーションタイプ別
  • ペイメントアグリゲーターのトップ7、ペイメントゲートウェイのトップ8、獲得銀行のトップ5、デジタルソリューション向けペイメント装置を統合する際のデジタルエージェンシーが用いるEウォレットのトップ6、ほか

第8章 デリバリー

  • Eコマースで好まれるデリバリー手法、オンライン購買客比
  • ロシアに配送された商品のオンライン購入のシェア
  • ロシアのオンラインストアで購入する際に用いられる配送方法、オンライン購買客比、ロケーションタイプ別、ほか

第9章 企業

  • B2C Eコマース企業の概要
  • オンラインショップのトップ20、売上別のランク、Eコマース売上含む、オーダー数、など
  • オンラインショップのトップ30、ユニークビジター数別、ほか
目次
Product Code: 1330

New publication from yStats.com: Russia takes the lead in Europe as one of the fastest growing B2C E-Commerce markets

Russia maintained the fourth biggest and one of the quickest growing online retail markets in Europe according to results from 2016 cited in the yStats.com report. B2C E-Commerce sales from last year made for a double-digit growth rate after having recovered from a weaker development in sales in 2015. Increases to Internet and online shopper penetration rates furthered this growth, along with a stronger tendency to purchase online and higher prices amongst online and offline retail. Estimations for 2017 are positive, driven by factors such as mobile and cross-border commerce, younger consumers' openness to digital purchasing, and new consumers stemming from rural areas.

More than half of digital buyers in Russia were under 35 in 2016, reveals the yStats.com report. Online shopper penetration is highest amongst major cities, whereas rural areas lag behind. Out of the whole population, fewer than one-quarter of consumers purchased online in 2016, leaving only a one-digit share of retail sales coming from digital commerce, showcasing the vast room left for future development.

M-Commerce and cross-border purchasing is gaining popularity in Russia. Over half of Internet users accessed the Internet with a mobile phone in 2016, with many of them having used these devices to both research and make purchases. In particular, Chinese E-Commerce platform, AliExpress, is of high value to digital consumers in Russia due to its vast product range and lower prices. Nonetheless, local E-Commerce leaders like Wildberries, Lamoda, Eldorado, and Mvideo maintained a sales growth rate ranking above the market average.

Companies Mentioned

  • Alibaba Group,
  • Ozon Holdings Ltd
  • Sberbank Rossii PAO,
  • Ulmart ZAO,
  • Utkonos.ru,
  • Wildberries OOO,
  • X5 Retail Group,

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Market Overview and International Comparisons, July 2017
  • B2C E-Commerce Sales in Russia, Compared to Selected Countries in Europe, in EUR billion, 2016
  • Internet Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
  • Online Shopper Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2016
  • Breakdown of Online Shoppers in Russia, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, Compared to Selected Countries in Europe, October 2016
  • Mobile Shopper Penetration in Russia, in % of Online Shoppers, Compared to Selected Countries in Europe, February 2017

3. Trends

  • B2C E-Commerce Regulatory Trends, July 2017
  • Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • Product Categories Purchased via Smartphone, in % of Online Shoppers Who Use Smartphones for Product Search, November 2016
  • Breakdown of Latest Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2016
  • Top 10 E-Commerce Platforms Purchased From via Mobile Devices, in % of Mobile Shoppers, 2016
  • B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic and Cross-Border Imports, in %, 2011 - 2016
  • Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2016
  • Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016
  • Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and another City, from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2016
  • Product Categories Purchased Online, by Purchased from Russian Online Stores, Chinese Online Stores, and English Language Online Stores, in % of Online Shoppers in Russia, September 2016
  • Breakdown of Cross-Border B2C E-Commerce Exports by Product Category, in USD million and in %, 2016e
  • Main Barriers to Cross-Border B2C E-Commerce Exports, in % of Merchants in Russia Selling Goods or Services Online to Other Countries, in %, September 2016

4. Sales & Shares

  • B2C E-Commerce Sales, in RUB billion, by Five Comparative Estimates, 2014 - 2016, and Forecasts, in RUB billion, 2017f, 2020f & 2021f
  • Breakdown of B2C E-Commerce Sales by Regions, by Domestic and Cross-Border, in %, 2016
  • B2C E-Commerce Share of Total Retail Sales, in %, 2016e

5. Internet Users & Online Shoppers

  • Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 - 2016
  • Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2016
  • Breakdown of Online Shoppers by Age Group, in %, 2016
  • Number of Online Shoppers, in thousands, and Online Shopper Penetration, in % of Population in the Respective Group, 2016
  • Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective Group, 2016
  • Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of Internet Users, by Federal Districts, 2016
  • Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016
  • Socio-Demographic Groups with the Highest and Lowest Online Shopper Penetration Rates, in % of Adult Population and in % of Adult Internet Users, September 2016
  • Breakdown of Experience with Online Shopping, in % of Adult Population, September 2016
  • Breakdown of Perception of Online Spending Change in 2016 vs. 2015, in % of Online Shoppers, and Reasons for the Increase, in % of Online Shoppers Who Said Their Online Spending Increased, 2016
  • Breakdown of Frequency of Online Shopping, in % of Online Shoppers, August 2016

6. Products

  • Breakdown of B2C E-Commerce Sales by Product Categories, by Domestic and Cross-Border, in %, 2016
  • Product Categories Purchased Online, in % of Online Shoppers, 2015 & 2016
  • Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2016
  • Breakdown of Online Travel Sales by Segments, in %, 2016
  • Breakdown of Intention to Purchase Groceries Online, in % of Online Shoppers, August 2016

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 - 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2016
  • Top 7 Payment Aggregators, Top 8 Payment Gateways and Top 5 Acquiring Banks and Top 6 E-Wallets Used by Digital Agencies When Integrating Payment Instruments for Digital Solutions, April 2016
  • Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016

8. Delivery

  • Preferred Delivery Methods in E-Commerce, in % of Online Shoppers, 2014 - 2016
  • Share of Online Purchases of Goods Delivered by Russian Post, in %, 2014 - 2016
  • Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location Type, October 2016
  • Overview of Selected Delivery Companies, incl. Coverage and Number of Service Points, 2016

9. Players

  • B2C E-Commerce Player Overview, July 2017
  • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2016
  • Top 30 Online Shops by Number of Unique Visitors, in thousands, January 2017
  • Top 10 Online Shops Selling Electronics, in % of Online Shoppers Who Purchased Electronics Online, November 2016
Back to Top