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市場調査レポート

韓国のB2C Eコマース市場

South Korea B2C E-Commerce Market 2017

発行 yStats.com GmbH & Co. KG 商品コード 512737
出版日 ページ情報 英文 54 Pages/Charts
納期: 即日から翌営業日
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韓国のB2C Eコマース市場 South Korea B2C E-Commerce Market 2017
出版日: 2017年06月07日 ページ情報: 英文 54 Pages/Charts
概要

当レポートでは、韓国のB2C Eコマース市場について調査分析し、市場動向、売上高とシェア、インターネットユーザーとオンラインショッパー、製品、支払、配送、主要企業などについて、体系的な情報を提供しています。

第1章 マネジメントサマリー

第2章 概要と国際比較

  • B2C Eコマース市場の概要と国際比較
  • 韓国のB2C Eコマース売上高、小売総売上高に対するB2C Eコマースのシェア
  • 韓国の小売Eコマース売上高
  • 韓国のインターネット普及率
  • 韓国のインターネット接続平均スピード

第3章 動向

  • B2C Eコマース市場動向の概要
  • オンラインショッピングで最も多く使用されるデバイスの内訳
  • モバイルショッパー普及率
  • B2C Eコマース売上高に対するMコマースのシェア
  • Mコマース売上高、Eコマース売上高のシェア
  • Mコマース売上高:製品カテゴリー別
  • オーツーオー (online to offline) サービスの意識と利用
  • 越境Eコマース輸入
  • 越境Eコマース輸出
  • 越境Eコマースの内訳:国・地域別、輸入・輸出別
  • 越境Eコマース輸出・輸入の内訳:製品カテゴリー別

第4章 売上高とシェア

  • 小売Eコマース売上高、前年比
  • 小売総売上高に対するEコマースシェア
  • 小売Eコマース売上高予測

第5章 インターネットユーザーとオンラインショッパー

  • インターネットユーザー数、普及率
  • オンラインショッパー普及率:デバイス別
  • オンラインショッピングの頻度の内訳
  • オンラインショッパーのグループの内訳:毎月の平均購入数

第6章 製品

  • Eコマース売上高:製品カテゴリー別
  • オンラインで最も多く購入された製品カテゴリー上位10

第7章 支払

  • オンラインショッピングで使用した決済手段
  • モバイル決済の使用目的

第8章 配送

  • 配送サービスの概要:2大Eコマース企業別

第9章 企業

  • B2C Eコマース企業の概要
  • 主要な購入用Eコマースプラットフォーム
  • Eコマースウェブサイト上位10:固有の訪問者数別
  • Eコマースモバイルアプリ上位10:固有のユーザー数別
目次
Product Code: 1324

New yStats.com publication: South Korea's advanced E-Commerce market still shows room for growth in the field of mobile

Not only does South Korea have Asia's third biggest E-Commerce market, it is also one of the most progressive online retail markets both in Asia and worldwide. According to information from the yStats.com report, E-Commerce sales already made up nearly 20% of total retail sales in 2016 due to factors such as a developed Internet infrastructure and having the highest Internet penetration rate in the region. Over half of Internet users purchased products online and among them, 2 in 3 made monthly purchases.

Globally, the most popular categories of items purchased online consisted of travel, clothes and electronics and South Korea also followed suit in 2016. The online purchasing of groceries in South Korea is an outlier, underlines the yStats.com report. FMCG purchases completed online made up a double-digit share of retail sales in this category in 2016, whereas other more mature markets like the USA, the UK, and France had only single-digit shares. More than half of online grocery sales came from M-Commerce.

The degree of M-Commerce use is nearly unprecedented in South Korea, reveals the yStats.com report. Over half of online retail sales in South Korea came from mobile last year. Convenience is a major driver of M-Commerce, with smartphones ranking both as the most preferred device for online shopping and being used more frequently than computers.

M-Commerce has double the growth rate of total online retail sales, thus market players are becoming more accommodating to the field of mobile. Popular shopping apps like 11Street and Coupang both had a seven-digit number of users, but the leading player, Ebay Korea, still holds the largest market share of sales.

Companies Mentioned

eBay Korea Co. Ltd., SK Group, Forward Ventures Co. Ltd., Wemakeprice Inc.

Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • Overview of B2C E-Commerce Market and International Comparisons, May 2017
  • B2C E-Commerce Sales in South Korea, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, Compared to Worldwide and Selected Territories in Asia, 2011, 2016 & 2021f
  • Retail E-Commerce Sales in South Korea, in USD billion, and CAGR, in %, Compared to Selected Countries in Asia-Pacific, 2016 & 2021f
  • Internet Penetration in South Korea, in % of individuals, Compared to Selected Countries in Asia-Pacific, 2014-2020f
  • Average Internet Connection Speed in South Korea, in MBPS, Compared to Selected Countries in Asia-Pacific, Q4 2016

3. Trends

  • Overview of B2C E-Commerce Market Trends, May 2017
  • Breakdown of Devices Most Used for Online Shopping, in % of Online Shoppers, January 2017
  • Mobile Shopper Penetration, in % of Internet Users, by Age Group and Total, Q3 2016
  • M-Commerce Share of B2C E-Commerce Sales, in %, 2016
  • M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2014-2016
  • M-Commerce Sales by Product Category, in KRW billion, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016
  • Awareness and Usage of Online-to-Offline Services, in % of Internet Users, Q3 2016
  • Cross-Border E-Commerce Imports, in KRW billion, 2014 - 2016
  • Cross-Border E-Commerce Exports, in KRW billion, 2014 - 2016
  • Cross-Border E-Commerce Exports, in KRW billion, 2014 - 2016
  • Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2016
  • Breakdown of Cross-Border E-Commerce Exports and Imports by Product Category, in KRW billion, and Year-on-Year Change, in %, 2015 & 2016

4. Sales & Shares

  • Retail E-Commerce Sales, in KRW trillion, and Year-on-Year Change, in %, 2010-2016
  • E-Commerce Share of Total Retail Sales, in %, February 2016 & February 2017
  • Retail E-Commerce Sales Forecast, in USD billion, and CAGR, in %, by Two Comparative Estimates, 2016 & 2021f

5. Internet Users & Online Shoppers

  • Number of Internet Users, in millions, and Penetration, in % of Individuals, 2010 - 2016
  • Online Shopper Penetration, by Device and Total, in % of Internet Users, Q3 2016
  • Breakdown of Online Shopping Frequency, in % of Online Shoppers, Q3 2016
  • Breakdown of Online Shoppers into Groups by Average Number of Online Purchases Per Month, by PC and Mobile Shoppers, in %, January 2017

6. Products

  • E-Commerce Sales by Product Category, in KRW billion, 2015 & 2016, and Year-on-Year Change, in %, 2016
  • Top 10 Product Categories Most Purchased Online, in % of Online Shoppers, Q3 2016

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, Q3 2016
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, by PC and Mobile, Q3 2016
  • Purposes of Using Mobile Payments, in % of Mobile Payment Users, September 2015

8. Delivery

  • Overview of Delivery Services Offered by the Top 2 E-Commerce Players, May 2017

9. Players

  • Overview of B2C E-Commerce Players, May 2017
  • Top E-Commerce Platforms Purchased from, in % of Mobile Shoppers and PC Shoppers, January 2017
  • Top 10 E-Commerce Websites by Unique Visitors, in millions, and Reach, in %, April 2017
  • Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2017
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