市場調査レポート

中央アジア・コーカサス地域のB2C Eコマース市場

Central Asia & Caucasus B2C E-Commerce 2015

発行 yStats.com GmbH & Co. KG 商品コード 345247
出版日 ページ情報 英文 79 Pages/Charts
納期: 即日から翌営業日
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中央アジア・コーカサス地域のB2C Eコマース市場 Central Asia & Caucasus B2C E-Commerce 2015
出版日: 2015年11月12日 ページ情報: 英文 79 Pages/Charts
概要

中央アジア・コーカサス地域のB2C Eコマースは、進化し始めたばかりです。インターネット普及率は、アゼルバイジャンとカザフスタンを除くと、大半の国が50%以下です。金融??サービスへのアクセスは、カザフスタンだけが、人口の半分以上に達したところです。しかし、インフラが改善し、インターネット普及率が増加すれば、中央アジア・コーカサス地域諸国のB2C Eコマースも、同様に成長する可能性があります。

当レポートでは、中央アジア・コーカサス地域のB2C Eコマース市場について調査分析し、発展の潜在性、インフラの必要性、主要市場の売上高、急成長市場、人気のあるサイトなど、体系的な情報を提供しています。

第1章 マネジメントサマリー

第2章 地域

  • インターネット普及率:国別
  • 金融機関に口座を所有している人のシェア
  • 物流業績評価指標:国別
  • 1人当たりGDP:国別
  • 人口:国別

第3章 中央アジア

  • カザフスタン
    • 概要
    • 動向
    • 売上高・シェア
    • ユーザー・買い物客
    • 製品
    • 支払
    • 配送
    • 企業
  • ウズベキスタン
    • 概要
    • 動向
    • ユーザー・買い物客
    • 企業

第4章 コーカサス地域

  • アゼルバイジャン
    • 概要
    • 動向
    • 売上高・シェア
    • ユーザー・買い物客
    • 企業
  • ジョージア
    • 概要
    • 動向
    • 売上高・シェア
    • ユーザー・買い物客
    • 支払
    • 配送
    • 企業
  • アルメニア
    • 概要
    • 動向
    • 売上高・シェア
    • ユーザー・買い物客
    • 企業

調査対象企業

目次
Product Code: 1235

Questions Covered in the report:

  • What is the potential for B2C E-Commerce development in Central Asia and Caucasus?
  • How do countries in this region differ in terms of infrastructure needed for online retail?
  • What are the B2C E-Commerce sales in some major markets of this region and how fast are they growing?
  • What are the most popular local and international E-Commerce websites in this region?

Key Findings:

B2C E-Commerce in Central Asia and Caucasus has an untapped potential

B2C E-Commerce is only starting to evolve in the Central Asia and Caucasus region. Internet penetration is below 50% in the majority of its countries, with the exception of Azerbaijan and Kazakhstan, and access to financial services reaches over half of the population in Kazakhstan only. However, as the report by yStats.com shows, as infrastructure improves and Internet penetration increases, B2C E-Commerce in the countries of Central Asia and Caucasus could grow as well.

Kazakhstan is a regional leader in B2C E-Commerce, though there, too, online retail has much room for growth. B2C E-Commerce accounted for below 2% of total retail sales in Kazakhstan last year, but online retail is predicted to maintain high double-digit growth rates. Online shoppers in Kazakhstan are motivated to engage in E-Commerce as a result of wide product selection, convenience and low prices, as yStats.com's report shows. Cross-border B2C E-Commerce is a significant trend, as foreign online shops account for the largest share of online sales. Of the top five online retailers by sales in 2014, three were based in foreign countries. However, as local offering is improving, online retailers from Kazakhstan, such as Arena S and Chocofamily Holding, increase their share.

Another country with rapid B2C E-Commerce growth is Azerbaijan, according to yStats.com's findings. In the first seven months of 2015, online retail sales in Azerbaijan already exceeded the total number for the full year 2014. Still, B2C E-Commerce's share of total retail sales was less than 1% last year. The driving force behind both Internet usage and online shopping growth is the population under 25 years old, accounting for close to half of all Internet users. Of them, a small double digit share shopped online in early 2015, preferring international platforms such as eBay.

The details in the yStats.com report reflect the untapped potential for B2C E-Commerce in the rest of the region. In countries such as Georgia and Armenia Internet penetration has significantly improved, getting closer to the 50% mark. In Uzbekistan, the most populous country in the region, Internet penetration is driven by mobile technology. Across these markets, international players such as Aliexpress.com, eBay.com, and Amazon.com beat local shopping websites in popularity. However, local players have gathered a significant audience on social networks, especially Facebook. Overall, as Internet penetration and infrastructure for delivery and payment improves, B2C E-Commerce in these countries is expected to grow further.

Companies Mentioned

  • Air Astana
  • aliexpress
  • Amazon
  • Arena S
  • Avtech.uz
  • Beliy Veter KZ
  • Biglemon.am
  • Buy.am
  • Chocofamily Holding
  • Combo.uz
  • Crossroad.com
  • Dealbox.ge
  • Deals.ge
  • eBay
  • Eli.am
  • Esavdo.uz
  • Flame.az
  • Footpanda.ge
  • Gulser Computers
  • Hotsale.ge
  • HotSpot.ge

  • iCentre.am
  • Korzinka.uz
  • Lit.ge
  • Megamart.az
  • Menu.am
  • Moda s Dostavkoi
  • Mvideo.az
  • Myauto.ge
  • Mymarket.ge
  • Nout.am
  • OTTO Kazakhstan
  • Passazhirskye Perevozki
  • Saba.com.ge
  • Swoop.ge
  • Topshops.az
  • Usel.az
  • Uzbekmarket.uz
  • Vitrina.am
  • Wildberries
  • Zoomer.ge

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Table of Contents

1. Management Summary

2. Regional

  • Internet Penetration, in % of Individuals, by Country, 2014
  • Share of Individuals Holding an Account at a Financial Institution, in % of Individuals, by Country, April 2015
  • Logistics Performance Indicators, by Country, 2014
  • GDP per Capita, in USD, by Country, 2011-2014
  • Population, in millions, by Country, 2014

3. Central Asia

  • 3.1. Kazakhstan
    • 3.1.1. Overview
      • B2C E-Commerce Overview and International Comparisons, November 2015
    • 3.1.2. Trends
      • Overview of B2C E-Commerce Trends, November 2015
      • Breakdown of B2C E-Commerce Payments with Bank Cards, by Kazakh Online Shops and Foreign Online Shops, in %, 2012 & 2014
      • Perceived Barriers and Advantages of E-Commerce, in % of Internet Users, 2014
    • 3.1.3. Sales & Shares
      • B2C E-Commerce Sales, in USD million, 2012, 2013 & 2017f
      • B2C E-Commerce Share of Total Retail Sales, in %, 2014
    • 3.1.4. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010 - 2014
      • Breakdown of Internet Users, by Age Group and Gender, in %, July 2015
      • Breakdown of Main Purposes of Internet Usage, incl. "Buying and Selling Goods and Services", in % of Internet Users, 2013 & 2014
      • Breakdown of Online Shoppers, by Age Group, in %, 2014
    • 3.1.5. Products
      • Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
      • Average Check in B2C E-Commerce, in USD, by Product Category, 2014
    • 3.1.6. Payment
      • Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
      • Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015
      • Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015
    • 3.1.7. Delivery
      • Share of B2C E-Commerce Deliveries of Total Small Parcel Deliveries Made by Post, in % and in millions, 2014
    • 3.1.8. Players
      • Overview of E-Commerce Players, November 2015
      • Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2014
  • 3.2. Uzbekistan
    • 3.2.1. Overview
      • B2C E-Commerce Overview and International Comparisons, November 2015
    • 3.2.2. Trends
      • Breakdown of Internet Usage Frequency, in % of Internet Users, by Device, 2015e
    • 3.2.3. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010 - 2014
      • Number of Internet Subscribers, by Fixed and Mobile, in thousands, 2013 & 2014
      • Number of Internet Users, in millions, January 2015 & September 2015
    • 3.2.4. Players
      • Overview of Top 10 E-Commerce Websites, by Website Rank, October 2015
      • Overview of Selected B2C E-Commerce Websites, Accepting Payment Online, incl. Website Rank and Number of Website Visits, September 2015

4. Caucasus

  • 4.1. Azerbaijan
    • 4.1.1. Overview
      • B2C E-Commerce Overview and International Comparisons, November 2015
    • 4.1.2. Trends
      • Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2010 - 2014
    • 4.1.3. Sales & Shares
      • B2C E-Commerce Sales, in AZN million, 2013, 2014 & H1 2015
      • B2C E-Commerce Share of Total Retail Sales, in %, H1 2015
    • 4.1.4. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010 - 2014
      • Breakdown of Internet Users, by Age Group, in %, 2014
      • Breakdown of Main Purposes of Internet Usage, incl. "Ordering or Selling Goods and Services", in % of Internet Users, 2014
      • Online Shopper Penetration, in % of University Students, January 2015
    • 4.1.5. Players
      • E-Commerce Websites Most Purchased from, in % of University Students Shopping Online, January 2015
      • Overview of Popular Online Shops, incl. Category and Website Traffic Data, November 2015
  • 4.2. Georgia
    • 4.2.1. Overview
      • B2C E-Commerce Overview and International Comparisons, November 2015
    • 4.2.2. Trends
      • Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2014
    • 4.2.3. Sales & Shares
      • Breakdown of Online Spending, in % of Online Shoppers, 2014
    • 4.2.4. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010 - 2014
      • Reasons for Shopping Online, in % of Online Shoppers, 2014
    • 4.2.5. Payment
      • Breakdown of Preferred Payment Methods, in % of Online Shoppers, 2014
      • Number and Value of Online Payment Transactions with Bank Cards, in millions and GEL thousand, 2010 - 2014 & H1 2015
    • 4.2.6. Delivery
      • Factors Influencing the Choice of the B2C E-Commerce Website, incl. Delivery, in % of Online Shoppers, 2014
    • 4.2.7. Players
      • Overview of Top 9 B2C E-Commerce Companies, Ranked by the Number of Facebook Fans, November 2015, and Website Traffic Data, September 2015
  • 4.3. Armenia
    • 4.3.1. Overview
      • B2C E-Commerce Overview and International Comparisons, November 2015
    • 4.3.2. Trends
      • Breakdown of Households by Computer Types Owned, in %, January 2014
      • Smartphone Penetration by Age Group, in % of Individuals, 2015e
    • 4.3.3. Sales & Shares
      • Revenues of Companies Specialized in Internet Applications and E-Commerce, in USD million, 2010 & 2014
    • 4.3.4. Users & Shoppers
      • Internet Penetration, in % of Individuals, 2010 - 2014
      • Online Services Used, incl. Online Shopping, in % of Internet Users, January 2014
    • 4.3.5. Players
      • Overview of Top 8 B2C E-Commerce Websites, Ranked by the Number of Facebook Fans, November 2015, and Website Traffic Data, October 2015

Companies Mentioned

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