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市場調査レポート

アジア太平洋地域の越境B2C Eコマース 2015年

Asia-Pacific Cross-Border B2C E-Commerce 2015

発行 yStats.com GmbH & Co. KG 商品コード 337537
出版日 ページ情報 英文 62 Pages/Charts
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.58円で換算しております。
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アジア太平洋地域の越境B2C Eコマース 2015年 Asia-Pacific Cross-Border B2C E-Commerce 2015
出版日: 2015年08月17日 ページ情報: 英文 62 Pages/Charts
概要

アジア太平洋地域は世界最大のオンライン小売り売上地域であり、急成長が続いています。越境オンランショッピングは同地域の重要なトレンドであり、2020年における世界の越境B2C Eコマース売上の約半数を占める可能性があると報告されています。地域全体の越境オンライン購買客の浸透率は、2015年初め時点で、インドネシアの低い一桁台からオーストラリアの3分の2以上までと様々です。

当レポートは、アジア太平洋地域の越境B2C Eコマース市場について調査分析し、世界における越境B2C Eコマース市場の概要、売上、B2C Eコマース総売り上げに占めるシェア、購買客数、および浸透率、世界の越境B2C Eコマース市場に占めるアジア太平洋市場のシェアの予測、各国市場の動向などをまとめ、お届けいたします。

第1章 マネージメント・サマリー

第2章 世界

  • 越境B2C Eコマース概要
  • 越境B2C Eコマース売上、前年比変化率
  • 越境B2C EコマースのB2C Eコマース総売り上げに占めるシェア
  • 越境オンライン購買客の数、前年比変化率
  • 越境オンライン購買客の浸透率、総オンライン購買客比
  • 越境オンライン購入に占める衣料品・フットウェアのシェア:地域別
  • 越境オンラインで購入する理由:主要国における製品またはサービスを海外で購入したオンライン購買客の割合
  • 越境ショッピングの障壁:主要国における製品またはサービスを海外で購入したことのないオンライン購買客の割合
  • 腫瘍B2C Eコマースマーチャントの越境活動の概要

第3章 アジア太平洋市場

  • アジア太平洋地域
  • 中国
    • 越境B2C Eコマースの概要
    • 越境Eコマースの売上
    • 越境Eコマースの輸入
    • 越境Eコマース輸入の内訳:製品分類別
    • オンライン購買客に占める越境オンライン購買客の浸透率
    • 越境オンライン購買客の内訳:性別
    • 越境Eコマースで最も購入されている製品分類
    • 越境B2C Eコマースにおける最も人気のある国
    • 中国本土への直送を提供する主な国際Eコマースウェブサイトの概要
  • 日本
    • 越境B2C Eコマースの概要
    • 越境B2C Eコマースフロー:日本-米国-中国間
    • 越境B2C Eコマースフローの前年比成長率:日本-米国-中国間
    • 越境B2C Eコマースにおける米国・中国からの輸入
    • 越境B2C Eコマースにおける最も人気のある国:オンライン購買客比
  • 韓国
    • 越境Eコマース輸入
    • 越境オンライン注文の内訳:発注国別
    • 越境Eコマースでもっとも購入された国:オンライン購買客比、ほか
  • オーストラリア
    • B2C Eコマース売上の内訳:国内・国外
    • 越境オンライン購買客の浸透率:オンライン購買客比
    • 越境オンライン購買客の浸透率:オンライン購買客比、年齢別、性別、ほか
  • インド
    • グローバルサイトからの購入を好むオンライン購買客のシェア
    • 越境B2C Eコマースで最も人気のある国:オンライン購買客比、
  • 香港
    • 越境オンライン購買客の浸透率:オンライン購買客比
  • マレーシア
    • Eコマース総売り上げに占める越境のシェア

掲載企業一覧

目次
Product Code: 1220

Overview

Countries Covered: Australia, China, Hong Kong, India, Japan, Malaysia, South Korea.

Questions Covered in the report:

  • How large is Asia-Pacific's share forecasted to become in global cross-border B2C E-Commerce?
  • Which countries in Asia-Pacific have the highest online shopper penetration rate?
  • Which countries and product categories are targeted by cross-border online shoppers across the region?

Key Findings:

Asia-Pacific to Account for Nearly Half of Global Cross-Border B2C E-Commerce

Asia-Pacific is the largest region in the world in online retail sales and continues to grow rapidly. Cross-border online shopping is an important trend in this region, which is reported to have the potential to account for nearly half of all cross-border B2C E-Commerce sales worldwide in 2020. Cross-border online shopper penetration throughout the region varied from a low one-digit percentage in Indonesia to a high of over two-thirds in Australia, as of the beginning of 2015.

China is the key destination of both cross-border online imports and exports. Close to a third of active online shoppers made purchases across borders in China last year, while China itself ranked at least in the top 3 online shopping destinations of consumers in countries such as Russia, Brazil, and many others. China's major E-Commerce companies, Alibaba and JD.com, compete on both fields, using their marketplaces to enable foreign merchants to access Chinese online consumers and China-based merchants to access overseas online shoppers.

Another major B2C E-Commerce market, Japan, has intense cross-border online trade with China and the USA, with cross-border B2C E-Commerce exports to these countries from Japan outweighing imports in 2014. In South Korea, as well, the USA and China were the top two destinations for cross-border online shoppers last year, while the most purchased product categories were clothing and health supplements. The emerging Southeast Asian markets also participate in the cross-border trend, led by Singapore.

COMPANIES MENTIONED

  • Alibaba
  • Apple Inc
  • eBay
  • Liberty Interactive Corporation
  • Otto GmbH & Co HG
  • Suning Commerce Group Co. Ltda
  • Wal-Mart Stores Inc.
  • Amazon.inc
  • Casino Guichard-Perrachon S.Aa.
  • Jd.com
  • Macy's Inc
  • Rakuten
  • Tesco Plc

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Global

  • Cross-Border B2C E-Commerce Overview, August 2014
  • Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 - 2020f
  • Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 - 2020f
  • Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 - 2020f
  • Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 - 2020f
  • Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014
  • Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015

3. Asia-Pacific

  • 3.1. Asia-Pacific Regional
    • Share of Global Cross-Border Online Purchases, in %, 2020f
    • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
  • 3.2. China
    • Cross-Border B2C E-Commerce Overview, August 2014
    • Cross-Border E-Commerce Sales, in CNY trillion, 2013 & 2014
    • Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
    • Breakdown of Cross-Border E-Commerce Imports, by Product Categories, in %, 2014
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, August 2014
    • Breakdown of Cross-Border Online Shoppers, by Gender, in %, August 2014
    • Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
    • Overview of Selected International E-Commerce Websites Offering Direct Shipping to Mainland China, June 2015
  • 3.3. Japan
    • Cross-Border B2C E-Commerce Overview, August 2014
    • Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in JPY billion, 2014
    • Year-on-Year Growth of Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in %, 2014
    • Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 – 2018f
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • 3.4. South Korea
    • Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
    • Breakdown of Cross-Border Online Orders, by Country of Origin, in %, 2013 & 2014
    • Countries Most Purchased From in Cross-Border E-Commerce, in % of Online Shoppers, August 2014
    • Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods Overseas Offline During Vacation or Directly Online, by Purchasing Offline and Online, October 2014
    • Breakdown of the Most Preferred Channels for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2014
    • Breakdown of Cross-Border Online Orders, by Product Categories, in %, 2014
    • Breakdown of Cross-Border Online Orders, by Value in USD, in %, 2014
    • Websites Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2014
  • 3.5. Australia
    • Breakdown of B2C E-Commerce Sales, by International and Domestic, in %, April 2015
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, June 2014
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Age Group and Gender, June 2014
    • Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
    • Product Categories Purchased from Overseas Websites, in thousands Online Shoppers, 12 Months to September 2014
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • 3.6. India
    • Share of Online Shoppers who Prefer to Buy from Global Sites, in %, January 2015
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • 3.7. Hong Kong
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
  • 3.8. Malaysia
    • Share of Cross-Border on Total E-Commerce Sales, in %, 2014e
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