表紙
市場調査レポート

世界のモバイル決済手法

Global Mobile Payment Methods: Full Year 2015

発行 yStats.com GmbH & Co. KG 商品コード 337321
出版日 ページ情報 英文 153 Pages/Charts
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
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世界のモバイル決済手法 Global Mobile Payment Methods: Full Year 2015
出版日: 2016年03月17日 ページ情報: 英文 153 Pages/Charts
概要

当レポートは、世界におけるモバイル決済の利用動向について調査し、オンライン&モバイル決済の主要動向、参入事業者に関する主なニュース、利用されている決済手法・決済額・決済件数、利用者の規模・普及率、モバイル決済に対する消費者の認知度などの情報を地域・国別にまとめています。

第1章 マネジメントサマリー

第2章 世界市場の動向

  • モバイル決済の動向・事業者に関するニュース
  • 決済方法に満足している消費者のシェア:POS・ブラウザ・モバイル (主要先進諸国における消費者比)
  • 革新的な決済方法を採用する主な基準:非常に重要・どちらかと言えば重要 (主要先進諸国における消費者比) 、ほか

第3章 アジア太平洋地域

  • アジア太平洋地域
    • 利用しているデジタル決済方法:新興市場・先進市場 (消費者比)
  • 中国
    • オンライン&モバイル決済の動向・事業者に関するニュース
    • オンラインショッピングで用いる決済方法 (モバイル決済含む) :オンライン購買客比
    • サードパーティモバイル決済のGMVの推移と予測
    • モバイル決済ユーザー数:数・モバイルインターネットユーザーのシェア
    • モバイル決済をオフラインで用いる理由:モバイル決済をオフラインで用いるインターネットユーザーの割合
    • サードパーティモバイル決済取引数の内訳:プロバイダー別、ほか
  • 日本
    • オンライン・モバイル決済に用いる好みのデバイスの内訳:年齢層別・全体 (オンライン決済ユーザー比)
    • モバイルウォレットの浸透率:携帯電話所有者比、ほか
    • 電子マネー取引額、ほか
  • 韓国
    • オンラインショッピングで用いる決済方法 (モバイル決済含む) :オンライン購買客比
    • モバイルインスタントメッセンジャーで行う活動 (決済含む) :モバイルインスタントメッセンジャーのユーザー比
    • モバイル決済ツールを利用したことのある顧客のシェア、ほか
  • オーストラリア
    • 非接触カード数
    • 非接触決済の利用を好む購買客のシェア:主要地域、ほか
  • インド
    • 決済額・決済件数:主な非現金決済手段
  • インドネシア
    • モバイルマネーの認識:人口統計グループ別、ほか
  • タイ
    • モバイル決済の規模 (金額・数量ベース) :銀行、ノンバンク、全体
  • ベトナム
    • オンラインショッピングで用いる決済方法 (モバイル/ゲームカード含む) 、オンライン購買客比

第4章 北米

  • 北米地域
  • 米国
    • オンライン&モバイル決済の動向・事業者に関するニュース
    • 購入のためにモバイルデバイスまたはモバイルウォレット上でカード情報をローディングする可能性の内訳:クレジットカード・デビットカード (消費者比)
    • 新しい決済形態の利用は快適だと見込むオンライン購買客のシェア:プロバイダー別、オンライン・モバイル決済別
    • リモートモバイル小売り決済額、ほか
  • カナダ
    • モバイル決済を意識しているスマートフォンユーザーのシェア、ほか

第5章 欧州

  • 欧州
    • 現在のモバイル決済方法の利用・利用見込み:モバイルデバイス所有者比
    • EUにおける非接触取引の浸透度:国別
    • EUにおける非接触カードの発行数・浸透度:国別
    • 中欧におけるモバイル決済アプリケーションの利用内訳:ドイツ、オーストリアおよびスイス
  • 西欧
    • 英国
      • オンライン&モバイル決済の動向・事業者に関するニュース
      • 非接触カード・デビットカード数、非接触端末数
      • 非接触取引額:デビットカード・クレジットカード別、ほか
    • ドイツ
      • オンライン&モバイル決済の動向・事業者に関するニュース
      • モバイルショッピングにおける決済方法の利用頻度の内訳:モバイル購買客比
      • モバイル決済に対する認識の内訳:スマートフォンユーザー比、ほか
    • フランス
      • 非接触決済機能を持つカードの数
      • 非接触決済端末を持つ小売店舗の数
      • 非接触決済カードによる決済数
    • スペイン
      • モバイル決済への態度:消費者比
    • イタリア
      • デジタル決済の内訳:クレジットカード、オンラインおよびモバイルによる電子決済
      • オンライン・モバイル決済の内訳:種類別
    • オランダ
      • 決済方法によるオンライン購入の内訳:ショッピングチャネル別 (モバイル含む)
    • スウェーデン
      • モバイルショッピングに用いられる決済方法:モバイル購買客比
  • 東欧
    • ロシア
      • オンライン&モバイル決済の動向・事業者に関するニュース
      • オンラインショッピングで用いる決済方法 (SMS含む) 、オンライン購買客比
      • PayPass・PayWave カードの認識の内訳
      • NFC決済を用いない理由、ほか
    • ポーランド
      • 携帯電話経由で支払う際に用いる決済方法
      • モバイルNFC決済を意識するインターネットユーザーのシェア・それらの利用者
    • トルコ
      • 非接触カード・非接触端末の浸透率:クレジットカード比・決済端末比
    • ハンガリー
      • カードを用いた非接触決済取引の規模 (金額・数量) :国内で発行されたカード・国外で発行されたカード

第6章 ラテンアメリカ

  • ラテンアメリカ地域
  • ブラジル
    • オンライン&モバイル決済の動向・事業者に関するニュース
    • オンラインショッピングで用いる決済方法の
    • オンラインで決済を行うために携帯電話を用いるオンライン決済ユーザーのシェア
    • 携帯電話を用いてオンライン決済される製品の分類:携帯電話経由で支払うオンライン決済ユーザー比、ほか
  • メキシコ
    • オンラインショッピングで用いつオンライン決済方法の内訳:決済方法・利用デバイス別
    • 近い将来、モバイル決済を利用する可能性:銀行利用者比、ほか
  • アルゼンチン
    • オンラインで決済を行うために携帯電話を用いるオンライン決済ユーザーのシェア、ほか

第7章 中東・アフリカ

  • 中東・アフリカ地域
    • モバイル決済を利用する個人のシェア:カメルーン、コートジボワール、ケニアおよびナイジェリア
  • UAE
    • オンライン&モバイル決済の動向・事業者に関するニュース
  • 南アフリカ
    • モバイルインターネットを経由して実行されるショッピング関連のアクション (決済含む) :モバイルインターネットユーザー比、ほか
  • ナイジェリア
    • モバイル決済の統計
  • モロッコ
    • 携帯電話を用いて購入または決済を行う携帯電話ユーザーのシェア、ほか
  • ケニア
    • オンラインショッピングで用いる決済方法の内訳:オンライン購買客比
    • モバイル決済の統計、ほか

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目次
Product Code: 1257

OVERVIEW

Key Findings:

Security remains the main concern of global mobile payment users

The global development of both remote and proximity mobile payment depends to a large extent on the users' perception of security of such payment methods. In 2014, more than 50% of global consumers were worried about their personal data's safety when using mobile payment apps. Also in 2015, data privacy and security were the top two considerations of consumers in the adoption of innovative payment methods, such as mobile payments, as cited in the new report by yStats.com.

Another finding contained in yStats.com's report is that emerging markets often outpace advanced economies in the adoption of mobile payments. For example, in the emerging markets of Asia-Pacific, the penetration of smartphone wallets was nearly double this number for the developed markets of the region. In China, mobile payment users accounted for nearly half of all mobile Internet users, as of mid-2015. While Chinese users are motivated by convenience of various mobile payment methods, in some African countries mobile payments are an important alternative to banking services. Kenya is the region's leader in mobile payments, but also in other countries, such as Nigeria, it is a fast growing trend. Meanwhile, in another emerging region, Latin America, mobile payments are driven by the growth of mobile shopping.

Various types of mobile payments are also gaining ground in Europe, as the report by yStats.com reveals. For example, peer-to-peer payment was the mobile payment type most known to smartphone users in Germany in 2015, while in the UK, contactless mobile payments were booming, with monthly volumes topping the 1 billion pounds mark near the end of the year. Similarly, in North America, awareness of mobile payments is spreading, reaching close to half of smartphone users in Canada. In the USA, multiple providers compete for a larger share of the fast growing mobile payment market, including large tech companies such as Apple, Google, Facebook, Samsung and others.

Questions Covered in the report:

  • How does mobile payment utilization differ across various B2C E-Commerce markets globally?
  • Which are the leading geographical regions in terms of mobile payment user penetration?
  • What are the key drivers and concerns related to mobile payments for online shoppers worldwide?
  • How do mobile payments perform compared to other payment methods in various countries worldwide?
  • Which important moves did some of the major mobile payment market players make in 2015?

COUNTRIES COVERED

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Kenya, Mexico, Morocco, Netherlands, Nigeria, Poland, Russia, South Africa, South Korea, Spain, Sweden, Thailand, Turkey, UAE, UK, USA, Vietnam.

COMPANIES MENTIONED

  • 99Bill
  • Adyen
  • Alibaba
  • Amazon
  • American Express
  • Apple
  • Asda
  • BlackBerry
  • Braspag
  • CaixaBank
  • China UnionPay
  • Commerzbank
  • Dalian Wanda Group
  • Deutsche Bank
  • Deutsche Telekom
  • Diners
  • Discover
  • Elavon
  • Facebook
  • First Data
  • Global Payments
  • Google
  • Hitachi Capital Consumer Finance
  • HypoVereinsbank
  • JPMorgan Chase
  • Looppay
  • MasterCard
  • Mercury
  • MFS Africa
  • National Australia Bank
  • NatWest
  • Network International
  • Otto Group
  • PagBrasil
  • PayFort
  • PayPal
  • Postbank
  • Qiwi
  • Rede
  • Royal Bank of Scotland
  • Samsung
  • Santander
  • Souq.com
  • Square
  • Telefonica
  • Tencent
  • Tenpay
  • Visa
  • WeChat
  • Yandex.Money

Table of Contents

1. MANAGEMENT SUMMARY

2. GLOBAL DEVELOPMENTS

  • Mobile Payment Trends and News about Players, H1 2015
  • Mobile Payment Trends and News about Players, H2 2015
  • Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
  • Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by Very Important and Rather Important, June 2015
  • Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
  • Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
  • Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
  • Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
  • Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
  • Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014

3. ASIA-PACIFIC

  • 3.1. REGIONAL
    • Digital Payment Methods Used, by Emerging and Developed Markets, incl. Mobile Payment Methods, in % of Consumers, August 2015
    • Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014
  • 3.2. CHINA
    • Online and Mobile Payment Trends and News about Players, H1 2015
    • Online and Mobile Payment Trends and News about Players, H2 2015
    • Payment Methods Used in Online Shopping, incl. Mobile Payment, in % of Online Shoppers, 2014
    • Number and Value of Electronic Payment Services Transactions, by Segment and Total, incl. Mobile Payment, in billions, in CNY trillion, and in % Year-on-Year Change, 2014
    • Third-Party Mobile Payment GMV, in CNY billion, and in % Year-on-Year Change, Q3 2014 - Q3 2015
    • Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
    • Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2014 & June 2015
    • Reasons for Using Mobile Payments Offline, in % of Internet Users Using Mobile Payment Offline, August 2015
    • Breakdown of Third-Party Mobile Payment Transaction Volume, by Provider, in %, 2014 & Q3 2015
  • 3.3. JAPAN
    • Breakdown of Preferred Devices Used for Making Online and Mobile Payments, in % of Online Payment Users, by Age Group and Total, July 2015
    • Mobile Wallet Penetration, in % of Mobile Phone Owners, and Mobile Wallet Use, in % of Mobile Wallet Owners, August 2015
    • Value of Electronic Money Transactions, in JPY trillion, 2014 & 2021f
    • Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014
    • Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014
  • 3.4. SOUTH KOREA
    • Payment Methods Used in Online Shopping, incl. Mobile Payment, in % of Online Shoppers, October 2015
    • Payment Methods Used in Online Shopping, incl. Mobile Payment, in % of Online Shoppers, September 2014
    • Activities Carried out via Mobile Instant Messengers, incl. Payment, in % of Mobile Instant Messenger Users, August 2015
    • Share of Customers Who Have Used Mobile Payment Tools, in %, August 2015
    • Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015
    • Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services, March 2015
  • 3.5. AUSTRALIA
    • Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
    • Selected Payment Methods Used in Financial Transactions, incl. Mobile Banking, in % of Adults, 2008, 2011, 2014
    • Number of Contactless Cards, in millions, 2010, 2014 & 2019f
    • Share of Shoppers Preferring to Use Contactless Payments, by Selected Regions, in %, October 2015
  • 3.6. INDIA
    • Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile Wallets, in millions and in INR billion, FY 2014-2015 & First 8 Months of FY 2015-2016
  • 3.7. INDONESIA
    • Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014
    • Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014
    • Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider, November 2014
  • 3.8. THAILAND
    • Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 - 2014
  • 3.9. VIETNAM
    • Payment Methods Used in Online Shopping, incl. “Mobile/Games Cards”, in % of Online Shoppers, 2013 & 2014

4. NORTH AMERICA

  • 4.1. REGIONAL
    • Digital Payment Methods Used at Least Weekly, in % of Consumers, 2015 & 2020f
    • Services that Would Encourage the Use of Mobile Payments, in % Consumers Not Using Mobile Payments, July 2015
    • Breakdown of Usage of Peer-to-Peer Mobile Payment Applications, by Frequency, in % of Consumers, July 2015
  • 4.2. USA
    • Online and Mobile Payment Trends and News about Players, H1 2015
    • Online and Mobile Payment Trends and News about Players, H2 2015
    • Breakdown of Likelihood of Loading Card Information on a Mobile Device or Mobile Wallet to Make Purchases, by Credit Card and Debit Card, in % of Consumers, September 2015
    • Share of Online Shoppers Who Would be Comfortable Using New Payment Forms, by Providers and by Online and Mobile Payments, in %, July 2015
    • Value of Remote Mobile Retail Payments, in USD billion, 2014 & 2019f
    • Proximity Mobile Payment Transaction Value, in USD billion, and in % Year-on-Year Change, 2014 - 2019f
    • Number of Proximity Mobile Payment Users, in millions and in % of Smartphone Users, 2014 - 2019f
    • Number of Peer-to-Peer Mobile Payment Users, in millions, and in % of Mobile Device Owners, 2013 - 2018f
    • Share of Adults Who Used Mobile Payment, in %, 2013 & 2014
    • Types of Mobile Payments Conducted In-Store, in % of Mobile Payment Users, 2014
    • Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
    • Mobile Payment Services Used, in % of Respondents, 2014
  • 4.3. CANADA
    • Share of Smartphone Users Who Are Aware of Mobile Payments, in %, 2014 & 2015
    • Interest in Payment-Related Mobile Features, by High Interest and Low Interest, in % of Respondents, April 2015
    • Use of Alternative Payment Methods, incl. Mobile, by Gender and Age, in % of Respondents, 2013

5. EUROPE

  • 5.1. REGIONAL
    • Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015
    • Contactless Transaction Penetration Level in the EU, by Country, in % of Face-to-Face Card Transactions, Q2 2015
    • Contactless Issuance and Acceptance Penetration Levels in the EU, by Country, in % of Cards and in % of Points of Interaction, Q2 2015
    • Breakdown of Usage of Mobile Payment Apps in Central Europe, by Germany, Austria and Switzerland, May 2015
  • 5.2. WESTERN EUROPE
    • 5.2.1. UK
      • Online and Mobile Payment Trends and News about Players, H1 2015
      • Online and Mobile Payment Trends and News about Players, H2 2015
      • Number of Contactless Credit and Debit Cards, in millions, and Number of Contactless Terminals, in thousands, January 2015 - November 2015
      • Number and Value of Contactless Transactions, in millions and in GBP million, by Debit and Credit Cards, January 2015 - November 2015
      • Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online Shoppers, April 2015
      • Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
      • Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
    • 5.2.2. GERMANY
      • Online and Mobile Payment Trends and News about Players, H1 2015
      • Online and Mobile Payment Trends and News about Players, H2 2015
      • Breakdown of Frequency of Usage of Payment Methods in Mobile Shopping, in % of Mobile Shoppers, September 2015
      • Breakdown of Awareness of Mobile Payments, by Type, in % of Smartphone Users, September 2015
      • Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014
      • Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015
      • Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender, in %, November 2014
    • 5.2.3. FRANCE
      • Number of Cards with Contactless Payment Functionality, in millions, September 2014 & September 2015
      • Number of Retail Stores with Contactless Payment Terminals, in thousands, September 2014 & September 2015
      • Number of Payment Transactions with Contactless Payment Cards, in millions, September 2014 & September 2015
    • 5.2.4. SPAIN
      • Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014
    • 5.2.5. ITALY
      • Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014
      • Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014
    • 5.2.6. NETHERLANDS
      • Breakdown of Online Purchases by Payment Method, by Shopping Channel, incl. Mobile, in %, 2014
    • 5.2.7. SWEDEN
      • Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2013 - 2015
  • 5.3. EASTERN EUROPE
    • 5.3.1. RUSSIA
      • Online and Mobile Payment Trends and News about Players, H1 2015
      • Online and Mobile Payment Trends and News about Players, H2 2015
      • Payment Methods Used in Online Shopping, incl. SMS, in % of Online Shoppers, 2013 & 2014
      • Payment Methods Used in Online Shopping, in % of Online Shoppers, incl. SMS, by Gender and Location Type, 2014
      • Breakdown of Awareness of PayPass and PayWave Cards, in % of Young Consumers in the Two Largest Cities, Summer 2015
      • Reasons for Not Using NFC Payments, in % of Young Consumers in the Two Largest Cities, Summer 2015
      • Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March 2015
      • Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015
      • Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015
      • Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of Revenues, in %, 2012 - 2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %, 2014
    • 5.3.2. POLAND
      • Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone, October 2014
      • Share of Internet Users Who Are Aware of Mobile NFC Payments and Who Use Them, in %, September 2015
    • 5.3.3. TURKEY
      • Contactless Card and Contactless Terminal Penetration, in % of Credit Cards and in % of Payment Terminals, 2010 - 2015
    • 5.3.4. HUNGARY
      • Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 - H2 2014

6. LATIN AMERICA

  • 6.1. REGIONAL
    • Share of Favorable Conversations about Mobile Payments in Social Media, by All Conversations and Conversations about Safety and Security, in %, 2013 & 2014
  • 6.2. BRAZIL
    • Online and Mobile Payment Trends and News about Players, H1 2015
    • Online and Mobile Payment Trends and News about Players, H2 2015
    • Share of Online Payment Users Who Use Mobile Phones to Make Payments Online, in %, 2014 & 2015
    • Product Categories Paid for Online via Mobile Phone, in % of Online Payment Users Who Paid via Mobile Phone, 2015
    • Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
  • 6.3. MEXICO
    • Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
    • Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
    • Probability of Using Mobile Payment in the Near Future, in % of Banked Consumers, June 2015
  • 6.4. ARGENTINA
    • Share of Online Payment Users Who Use Mobile Phones to Make Payments Online, in %, 2014 & 2015
    • Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013

7. MIDDLE EAST & AFRICA

  • 7.1. REGIONAL
    • Share of Individuals Using Mobile Payments, in %, by Cameroon, Ivory Coast, Kenya, and Nigeria, October 2015
  • 7.2. UAE
    • Online and Mobile Payment Trends and News about Players, 2015
  • 7.3. SOUTH AFRICA
    • Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014
    • Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
    • Shopping-Related Actions Carried out via Mobile Internet, incl. Payment, in % of Mobile Internet Users, August 2015
  • 7.4. NIGERIA
    • Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN million, and In % Year-on-Year Change, H2 2012 - H1 2015 & July 2015 - November 2015
  • 7.5. MOROCCO
    • Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of Purchase or Payment Made via Mobile Phone, in %, November 2014
    • Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via Mobile Phone, November 2014
  • 7.6. KENYA
    • Breakdown of Payment Methods Used in Online Shopping, incl. Mobile Money Transfer, in % of Online Shoppers, Q3 2015
    • Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2014 & First 10 Months of 2015
    • Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
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