株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

東欧の衣料品のB2C Eコマース市場

Eastern Europe Clothing B2C E-Commerce Market 2015

発行 yStats.com GmbH & Co. KG 商品コード 324226
出版日 ページ情報 英文 63 Pages/Charts
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.58円で換算しております。
Back to Top
東欧の衣料品のB2C Eコマース市場 Eastern Europe Clothing B2C E-Commerce Market 2015
出版日: 2015年01月30日 ページ情報: 英文 63 Pages/Charts
概要

衣料品はロシアやトルコ、ポーランド、ギリシャ、チェコ共和国など、東欧の多くの国々でもっとも多く購入されている製品です。また、東欧地域は衣料品の越境オンライン購入で最大のシェアを占める地域となっています

当レポートでは、西欧におけるB2C電子商取引(Eコマース)による衣料品の購入について調査し、B2C Eコマースによる衣料品の売上額、製品カテゴリー別の内訳、B2C Eコマースの小売売上全体におけるシェア、利用デバイス、トップ事業者などを地域・主要国別にまとめています

第1章 マネジメントサマリー

第2章 世界市場

  • 今後6ヶ月でオンラインで購入予定の商品
  • オンラインで購入した製品のカテゴリー
  • 前回の衣類・フットウェアの購入をスマートフォンから行ったオンライン購買客のシェア
  • オンラインでの商品調査のあとに衣類・フットウェアを購入した場所
  • 衣類・フットウェアの越境オンライン購入の地域別シェア

第3章 欧州市場

  • 衣類・フットウェアのオンライン購買客のシェア:英国・ドイツ・スカンジナビア諸国・フランス・ベネルクス諸国・スペイン・イタリア・ポーランド
  • EU5カ国の衣類のオンライン購買客のシェア

第4章 東欧

  • 地域全体
    • 衣類・フットウェアの前回のオンライン購入:購入場所別内訳
  • ロシア
    • 衣類のB2C Eコマース市場および事業者の概要
    • ファッション商品のB2C Eコマース売上
    • ファッション商品のB2C Eコマース売上:商品区分別内訳
    • オンラインで購入したファッション商品
    • ファッション商品のB2C Eコマースの平均注文額
    • オンライン購入した商品のカテゴリー
    • 越境B2C Eコマースでもっとも購入される商品カテゴリー
    • オンラインファッションストアの店舗数・一日あたりの受注数
    • B2C Eコマースの主な投資契約
    • ローカルオンラインファッションショップのトップ3
    • 衣料品のB2C Eコマース部門の売上によるトップ5社
    • 海外のトップ20Eコマースウェブサイト
  • トルコ
    • オンラインで購入した商品のカテゴリー
    • 越境B2C Eコマースで購入した商品のカテゴリー
    • 衣料品&アクセサリーのB2C Eコマース部門におけるM&Aの概要
    • トップ15Eコマースサイト
  • ポーランド
    • オンラインで購入した商品のカテゴリー
    • オンライン購買客の内訳:性別・年齢層別、など
  • ギリシャ
    • オンラインで購入した商品のカテゴリー
    • トップ10ローカルEコマースウェブサイト
  • チェコ共和国
    • オンラインでもっともよく購入される商品
    • オンラインで購入される商品のカテゴリー
    • B2C Eコマース売上の商品カテゴリー別内訳
  • ウクライナ
    • B2C Eコマース売上の商品カテゴリー別内訳
    • ファッション部門のB2C Eコマース売上の商品カテゴリー別内訳
  • ベラルーシ
    • オンライン注文の商品カテゴリー別内訳
    • オンラインで購入される商品のカテゴリー
  • スロバキア
    • オンラインで購入した商品のカテゴリー
    • 衣料品・スポーツ用品のオンライン購買客のシェア:性別・年齢層別
  • リトアニア
    • オンラインで購入した商品のカテゴリー
目次
Product Code: 1164

Eastern Europe Leading the World in Cross-Border Online Shopping for Clothes

Clothing is one of the largest segments of the B2C E-Commerce markets worldwide. It rivals closely the consumer electronics category for first rank among product categories by share of online shoppers buying globally and tops it in many countries. Pure online, store-based mass merchants and clothing specialists compete for a share of this booming market.

Clothing has been the most purchased physical product in recent years in many countries across Eastern Europe, including Russia, Turkey, Poland, Greece, Czech Republic and others. Eastern Europe was also the region with the highest share of clothing on total cross-border online purchases.

The competition landscape in Eastern Europe features clothing specialists and mass merchants. In the region's largest market, Russia, the top three players in terms of revenue were online clothing retailers Wildberries, Lamoda and online flash sales website KupiVIP. International companies Otto Group and Laredoute ranked among the top players in the clothing segment in B2C E-Commerce in Russia. In Turkey, the most popular websites in the clothing segment were Markafoni.com, Trendyol.com, Lcwaikiki.com and Morphipo.com. Both in Russia and Turkey online clothing retailers had an important target for investment in recent years. Meanwhile, in Poland the online mass merchant Allegro.pl was by far the most popular place to buy clothing online, followed by German online clothing retailers Zalando and Bonprix.

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. "Fashion and Apparel", in % of Online Shoppers, by Selected Countries, July 2014
  • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
  • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. Europe (Regional)

  • Share of Online Shoppers Buying Clothing, Footwear Online, by UK, Germany, Scandinavia*, France, Benelux, Spain, Italy and Poland, in % of Online Shoppers, 2013
  • Share of Online Shoppers Buying Clothing Online, by EU 5 Countries, in % of Online Shoppers, 2014

4. Eastern Europe

  • 4.1. Subregional
    • Breakdown of the Last Online Purchase of "Clothing & Footwear", by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 4.2. Russia
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Top Product Categories by B2C E-Commerce Sales, incl. "Clothes, Shoes", in RUB billion, 2013
    • B2C E-Commerce Sales of Fashion, in RUB billion, 2012 & 2013
    • B2C E-Commerce Sales of Fashion, in RUB billion, 2012, 2013 & 2014e
    • Breakdown of B2C E-Commerce Sales of Fashion, by Product Segments, in %, 2013
    • Fashion Products Purchased Online, in % of Online Shoppers Purchasing Fashion Online, 2013
    • Overview of Product Segments in Fashion, by Clothing, Shoes, Clothing for Children and Accessories, incl. Share on Total Sales and Share of Specialized Shops, in %, 2014e
    • Average Order Value in Fashion B2C E-Commerce, in RUB, 2013 & 2014
    • Product Categories Purchased Online, incl. "Clothing, Shoes, Sports Goods", in % of Online Shoppers in Relevant Group, by Gender and Location, 2013
    • Breakdown of Online Shoppers Buying from Fashion Category, by Location Type, in %, 2013
    • Most Purchased Product Categories in Cross-Border B2C E-Commerce, incl. "Clothing, Shoes", in % of Cross-Border Online Shoppers, 12 Months to September 2013
    • Number of Online Fashion Stores and Number of Orders per Day, in Units and in % Share, by Category, 2013 & 2014e
    • Overview of Major Investment Deals in B2C E-Commerce* in Clothing Segment, Ranked by Value, 2011 - 2014
    • Overview of Top 3 Local Online Fashion Shops by Revenue, 2013
    • Top 5 Companies in Clothing B2C E-Commerce Segment, by Sales, in RUB billion, 2013
    • Top 20 Foreign E-Commerce Websites, by Number of Unique Visitors from Russia, November and December 2013
  • 4.3. Turkey
    • Product Categories Purchased Online, in % of Online Shoppers, 12 Months to March 2014
    • Product Categories Purchased in Cross-Border B2C E-Commerce, incl. "Clothing, Shoes and Accessories", in % of Cross-Border Online Shoppers, 2014
    • Overview of Mergers and Acquisitions in Clothing & Accessories B2C E-Commerce, 2010 - January 2015
    • Top 15 E-Commerce Sites, incl. Sites Selling Clothing, by Number of Page Views, January 2014 & October 2014, Ranked by October 2014
  • 4.4. Poland
    • Product Categories Purchased Online, incl. "Clothing, Accessories", in % of Online Shoppers, March 2014
    • Breakdown of Online Shoppers Buying Clothing Online, by Gender and Age Group, in %, May 2014
    • Most Known Sites Associated with Online Shopping for Clothing, in % of Internet Users, March 2014
  • 4.5. Greece
    • Products Purchased Online, in % of Online Shoppers, 12 Months to March 2013
    • Top 10 Local E-Commerce Websites, incl. Fashion, by Website Rank, October 2014
  • 4.6. Czech Republic
    • Products Purchased Online Most Frequently, incl. "Clothing", in % of Online Shoppers, March 2014
    • Product Categories Purchased Online, incl. "Clothing, Footwear, Fashion Accessories", in % of Online Shoppers, 2013
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. "Clothing, Shoes and Leather Goods", in %, 2011 & 2013
  • 4.7. Ukraine
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. "Fashion", in % and in USD million, 2013
    • Breakdown of B2C E-Commerce Sales of "Fashion", by Leading Players, in %, 2013
  • 4.8. Belarus
    • Breakdown of Online Purchase Orders, by Product Categories, incl. "Clothing, Shoes and Accessories", 2014e
    • Product Categories Purchased Online, incl. "Clothes, Shoes and Accessories", by Purchased Ever and in the Pervious 6 Months, in % of Online Shoppers Who Purchased Ever/in the Previous 6 Months, Sept. 2014
  • 4.9. Slovakia
    • Product Categories Purchased Online, incl. "Clothes, Sports Goods", in % of Online Shoppers, 2013
    • Share of Online Shoppers Buying "Clothes, Sports Goods" Online, by Age Group and Gender, in % of Online Shoppers in the Respective Group, 2013
  • 4.10. Lithuania
    • Product Categories Purchased Online, incl. "Clothes, Footwear, Sports Goods", in % of Online Shoppers, 2013 & 2014
Back to Top