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市場調査レポート

アジア太平洋地域の衣料品のB2C Eコマース市場

Asia-Pacific Clothing B2C E-Commerce Market 2015

発行 yStats.com GmbH & Co. KG 商品コード 324225
出版日 ページ情報 英文 64 Pages/Charts
納期: 即日から翌営業日
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アジア太平洋地域の衣料品のB2C Eコマース市場 Asia-Pacific Clothing B2C E-Commerce Market 2015
出版日: 2015年01月30日 ページ情報: 英文 64 Pages/Charts
概要

衣料品は中国やインド、インドネシア、ベトナムなどを含むアジア太平洋地域の多くの国においてもっとも多く購入されている製品です。中国では、2014年のB2C Eコマースによる衣料品の売上高が小売売上全体の3分の1に迫っています。また、韓国ではスマートフォンで衣料品を購入する消費者のシェアが世界的にもっとも高く、オンラインおよび実店舗によるアパレル事業者にとってモバイル戦略が非常に重要となっています。

当レポートでは、アジア太平洋地域におけるB2C電子商取引(Eコマース)による衣料品の購入について調査し、B2C Eコマースによる衣料品の売上額、製品カテゴリー別の内訳、B2C Eコマースの小売売上全体におけるシェア、利用デバイス、トップ事業者などを地域・主要国別にまとめています

第1章 マネジメントサマリー

第2章 世界市場

  • この6ヶ月でオンラインで購入予定の商品
  • オンラインで購入した商品のカテゴリー
  • 衣類・フットウェアの越境オンライン購入におけるシェア

第3章 アジア太平洋市場

  • 地域全体
    • 衣類・フットウェアの前回のオンライン購入先
  • 中国
    • 衣類のB2C Eコマース市場および事業者の概要
    • オンラインでもっとも多く購入されている商品:女性購買客
    • オンラインでもっとも多く購入されている商品:男性購買客
    • 越境B2C Eコマースで購入された製品カテゴリーのトップ3
    • アパレルのB2C Eコマース売上
    • 衣料品のB2C Eコマース売上
    • B2C Eコマースの売上全体における衣料品のシェア
    • アパレル・帽子・バッグ部門の総売り上げにおけるB2C Eコマースのシェア
    • オンラインでのアパレルへの平均支出額:年齢層別
    • Tmall/Taobao Marketplaceでの女性用衣類のブランドトップ10
    • Tmall/Taobao Marketplaceでの男性用衣類のブランドトップ10
    • 衣料品のB2C Eコマース市場:事業者別内訳
  • 日本
    • 衣類のB2C Eコマース市場および事業者の概要
    • 衣類・アクセサリーのB2C Eコマースの売上
    • 衣料品の売上全体におけるB2C Eコマースのシェア
  • 韓国
    • 衣類のB2C Eコマース市場および事業者の概要
    • Eコマースによる衣料品・ファッション・関連グッズの売上
    • Mコマースによる衣料品・ファッション・関連グッズの売上
    • B2C Eコマースで購入される商品のカテゴリー
  • オーストラリア
    • 女性用衣料品のB2C Eコマースの売上
    • 男性用衣料品のB2C Eコマースの売上
    • B2C Eコマース売上の製品カテゴリー別内訳
    • B2C Eコマースで購入した製品のカテゴリー
    • ローカルウェブサイトからオンライン購入した商品
    • 海外のウェブサイトからオンラインでもっとも多く購入される製品
  • インド
    • 衣類のB2C Eコマース市場および事業者の概要
    • ファッション・フットウェア・アクセサリーのB2C Eコマース売上
    • B2C Eコマースの決済件数・決済額の内訳:製品カテゴリー別
  • インドネシア
    • オンラインでの請う乳製品
    • 今後の6ヶ月でオンラインで購入予定の製品
  • ニュージーランド
    • B2C Eコマース売上の製品カテゴリー別内訳
    • B2C Eコマースで購入した製品のカテゴリー
  • マレーシア
    • オンライン購入製品
  • シンガポール
    • 主要製品カテゴリーのオンラインでの平均支出額
  • タイ
    • ソーシャルメディア経由でのオンライン購入した製品のカテゴリー
    • Eコマース事業の内訳
  • ベトナム
    • オンライン購入製品
    • ファッション関連製品の返品と頻度とその理由
    • ファッション商品の購入に利用するEコマースウェブサイト
目次
Product Code: 1165

Mobile a major trend in clothing B2C E-Commerce in Asia-Pacific

Clothing is one of the largest segments of the B2C E-Commerce markets worldwide. Clothing rivals closely the consumer electronics category for first rank among product categories by share of online shoppers buying worldwide and tops it in many countries. Pure online, store-based mass merchants and clothing specialists compete for a share in this booming market.

Clothing has been the most purchased physical product in recent years in many countries across the Asia-Pacific region, including China, India, Indonesia, Vietnam and others. In China B2C E-Commerce approached a one-third share of total retail sales of clothing in 2014. Mobile strategy has become vitally important for both online and store-based retailers of apparel. South Korea is the worldwide leader by share of consumers buying clothing via smartphones: according to a survey, close to one in three online buyers of clothing conducted their last purchase via smartphone. Furthermore, M-Commerce reached a high double-digit share on total online sales of clothing in South Korea. This suggests that mobile optimized websites, applications and a seamless shopping experience across different channels has become vitally important.

The competition landscape features online pure-plays, store-based and multichannel retailers, clothing specialists, brands and mass merchants. In China and Japan, online mass merchants and marketplaces are the most popular destinations among online shoppers who want to buy clothing. Tmall maintains a dominant share of the online clothing market in China, hosting local and foreign brands and sellers. In India, the largest general online retailers merge with clothing specialists to increase their share of the booming market: Flipkart acquired the online fashion store Myntra in 2014 and Amazon was reported to be in talks to buy another one, Jabong.

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Table of Contents

1.Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. "Fashion and Apparel", in % of Online Shoppers, by Selected Countries, July 2014
    • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
    • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Selected Countries, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. Asia-Pacific

  • 3.1. Regional
    • Breakdown of the Last Online Purchase of "Clothing & Footwear", by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 3.2. China
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Product Most Purchased Online, incl. Clothing, in % of Female Online Shoppers, 2013
    • Product Most Purchased Online, incl. Clothing, in % of Male Online Shoppers, 2013
    • Top 3 Product Categories Purchased in Cross-Border B2C E-Commerce, incl. "Apparel, Accessories and Handbags", in % of Cross-Border Online Shoppers, August 2014
    • B2C E-Commerce Sales of Apparel, in CNY billion, 2012 - 2014e
    • B2C E-Commerce Sales of Clothing, in CNY billion and in % Year-on-Year Change, Q1 2013 - Q3 2014
    • Share of Clothing on Total B2C E-Commerce Sales, in %, Q1 2013 - Q3 2014
    • Share of B2C E-Commerce on Total Sales of "Apparel, Hats and Bags", in %, 2013
    • Average Online Spending on Apparel per Order, by Age Group, in CNY, 2013
    • Top 10 Brands of Women's Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
    • Top 10 Brands of Men's Clothing on Tmall/Taobao Marketplace, by Sales Value, in CNY million, September 2014
    • Breakdown of Clothing B2C E-Commerce Market by Players, in %, Q3 2014
  • 3.3. Japan
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Clothing and Accessories, in JPY billion, 2011, 2012 & 2013
    • Share of B2C E-Commerce on Total Sales of Clothing and Accessories, in %, 2012 & 2013
  • 3.4. South Korea
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • E-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, 2011, 2012 & 2013
    • E-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, Q1 2013 - Q3 2014
    • M-Commerce Sales of Clothes, Fashion and Related Goods, in KRW billion, Q1 2014 - Q3 2014
    • Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2013
  • 3.5. Australia
    • B2C E-Commerce Sales of Women's Clothing, in AUD million, 2009 & 2014e
    • B2C E-Commerce Sales of Men's Clothing, in AUD million, 2009 & 2014e
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. "Fashion Products", in % and in AUD billion, 12 Months to March 2013
    • Product Categories Purchased in B2C E-Commerce, incl. "Clothes, Cosmetics or Jewellery", in % of Online Shoppers, 2012/2013
    • Products Most Purchased Online from Local Websites, incl. "Women's Clothing" and "Men's Clothing", by Four-Week Average Number of Buyers, in thousands, 12 Months to September 2014
    • Products Most Purchased Online from Overseas Websites, incl. "Women's Clothing", "Men's Clothing" and "Shoes/Footwear", by Four-Week Average Number of Buyers, in thousands, 12 Months to September 2014
  • 3.6. India
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Fashion, Footwear and Accessories, in USD million, 2012, 2013 & 2016f
    • Breakdown of B2C E-Commerce Transactions Number and Value, by Product Categories, incl. "Fashion, Footwear and Accessories", in %, 2013
  • 3.7. Indonesia
    • Products Purchased Online, incl. "Apparel", "Shoes", "Bags", "Watch", in % of Online Shoppers, 2013
    • Products to Purchase Online in the Next 6 Months, incl. "Clothing/Accessories/Shoes", in % of Internet Users, Q1 2014
  • 3.8. New Zealand
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. "Fashion Products", in %, 2013
    • Breakdown of B2C E-Commerce Sales, by Product Categories, incl. "Fashion and Accessories", in %, 12 Months to April 2014
    • Product Categories Purchased in B2C E-Commerce, in %, 2013
  • 3.9. Malaysia
    • Products Purchased Online, in % of Online Shoppers, 2013
  • 3.10. Singapore
    • Average Online Spending on Selected Product Categories, incl. "Watches", "Fashion", "Shoes", in USD, 3 Months to May 2014
  • 3.11. Thailand
    • Product Categories Purchased Online via Social Media, in % of Online Shoppers Buying via Social Media, May 2013
    • Breakdown of E-Commerce Businesses, by Segment, incl. "Fashion and Accessories", in %, May 2013
  • 3.12. Vietnam
    • Products Purchased Online, incl. "Clothes, Shoes, Cosmetics", in % of Online Shoppers, 2013
    • Breakdown of Frequency of Fashion Product Return and Reasons for Return, in % of Shoppers who Purchased Fashion Products Online, December 2014Share of Online Buyers of Fashion Products who Ordered Fashion Products Online via Facebook Pages, in %, December 2014
    • E-Commerce Websites Used to Purchase Fashion Products from, in % of Online Shoppers who Purchased Fashion Products, by Age Group, December 2014
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