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市場調査レポート

西欧の衣料品のB2C Eコマース市場

Western Europe Clothing B2C E-Commerce Market 2015

発行 yStats.com GmbH & Co. KG 商品コード 324223
出版日 ページ情報 英文 70 Pages/Charts
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=101.51円で換算しております。
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西欧の衣料品のB2C Eコマース市場 Western Europe Clothing B2C E-Commerce Market 2015
出版日: 2015年01月30日 ページ情報: 英文 70 Pages/Charts
概要

衣料品は英国やスペイン、イタリアなどを含む西欧諸国においてもっとも多く購入されている製品であり、ドイツなど一部の国では、すべてのカテゴリーの中でもっとも高い売上額を記録しています。また、衣料品は2014年における西欧地域の越境B2C Eコマースにおいても、世界的動向と同じく、主要なカテゴリーとなっています。

当レポートでは、西欧におけるB2C電子商取引(Eコマース)による衣料品の購入について調査し、B2C Eコマースによる衣料品の売上額、製品カテゴリー別の内訳、B2C Eコマースの小売売上全体におけるシェア、利用デバイス、トップ事業者などを地域・主要国別にまとめています。

第1章 マネジメントサマリー

第2章 世界市場

  • 今後6ヶ月でオンラインで購入予定の商品
  • オンラインで購入した商品のカテゴリー
  • 前回の衣類・フットウェアの購入をスマートフォンから行ったオンライン購買客のシェア
  • オンラインでの商品の調査のあとに衣類・フットウェアを購入した場所
  • 衣類・フットウェアの越境オンライン購入におけるシェア

第3章 欧州市場

  • 衣類・フットウェアのオンライン購買客のシェア:英国・ドイツ・スカンジナビア諸国・フランス・ベネルクス諸国・スペイン・イタリア・ポーランド
  • EU5カ国の衣類をオンラインで購入するオンライン購買客のシェア

第4章 西欧

  • 地域全体
    • 衣類・フットウェアの前回のオンライン購入先
    • オンラインで購入した製品:スウェーデン・デンマーク・ノルウェー・フィンランド、など
  • 英国
    • 衣類のB2C Eコマース市場および事業者の概要
    • 衣類・フットウェアのB2C Eコマースの売上
    • 衣類・フットウェア小売売上全体におけるB2C Eコマースのシェア
    • 衣類・スポーツ用品をオンラインで購入する消費者のシェア
    • オンライン購入製品
    • オンライン購入製品:性別・年齢別
    • ブラウジングと購入に使うデバイス
    • トップ5ファッション小売業者の概要
  • ドイツ
    • 衣類のB2C Eコマース市場および事業者の概要
    • オンライン購入製品:衣類・スポーツ用品
    • オンライン購入製品:性別・年齢別
    • B2C Eコマース売上:製品カテゴリー別
    • 衣類のB2C Eコマース売上
    • ファッション・アクセサリーの小売売上全体におけるB2C Eコマースのシェア
    • ファッション・アクセサリーの小売売上の販売経路別内訳
    • 衣類・テキスタイル・靴のトップ5オンラインショップ、など
  • フランス
    • 衣類のB2C Eコマース市場および事業者の概要
    • オンライン購入製品
    • 衣類のB2C Eコマース売上の内訳:事業者タイプ別
    • 衣類の小売売上全体におけるB2C Eコマースのシェア
    • 女性用既製服のオンライン購入のシェア
    • 女性用既製服のオンライン購入のシェア:年齢層別
    • トップ10Eコマースウェブサイト、など
  • スペイン
    • 衣類のB2C Eコマース市場および事業者の概要
    • スポーツ用品・衣類のオンライン購入者のシェア:性別・年齢層・世帯所特別
    • スポーツ用品・衣類のオンライン購入者のシェアの推移
    • ファッション商品のオンライン購買客数
    • ファッションへのオンラインでの平均年間支出額、など
  • イタリア
    • オンライン購入製品
    • B2C Eコマース売上の内訳:製品カテゴリー別
    • ファッション商品のオンライン購買客数
    • 衣類の小売売上全体におけるB2C Eコマースのシェア
  • オランダ
    • ファッション商品のオンライン購買客のシェア
    • 衣類のB2C Eコマース売上
    • B2C Eコマース売上:製品カテゴリー別
  • スウェーデン
    • 衣類・フットウェアのB2C Eコマース売上
  • スイス
    • B2C Eコマース売上の製品カテゴリー別内訳
  • オーストリア
    • B2C Eコマース売上の製品カテゴリー別内訳
目次
Product Code: 1162

European Clothing Merchandisers Adapt to Online Retail

Clothing is one of the largest segments of the B2C E-Commerce markets worldwide. It is in close rivalry with the consumer electronics category for first rank among product categories by share of online shoppers buying globally and tops it in many countries. Pure online, store-based mass merchants and clothing specialists compete for a share of this booming market.

Clothing has been the most purchased physical product in recent years in many countries across Western Europe, including the UK, Spain, Italy and others. In selected markets, such as Germany, it tops all other categories in terms of sales volume. Clothing was also the leading category in cross-border B2C E-Commerce in Western Europe in 2014, in line with the global trend.

Mobile and omnichannel strategies have become vitally important for both online and store-based retailers of apparel. While many consumers research clothing and footwear products online, they might eventually buy it online or offline. In Germany, for example, the majority of consumers say they use both online and offline shops to buy clothes and often compare prices between them. In the UK, click-and-collect has become a popular option in shopping for apparel and is actively used by store-based retailers to drive sales. Moreover, in a worldwide ranking, the UK followed the Asian countries by share of online shoppers who made their last purchase of clothing via mobile, as of early 2014. The competition landscape features online pure-plays, store-based and multichannel retailers, clothing specialists, brands and mass merchants. German online clothing retailers Zalando and Bonprix were popular across several countries in Europe, among France-based La Redoute and UK-based Asos. European store-based retailers of apparel such as H&M, C&A, Marks & Spencer and Next were also popular among online shoppers in the UK and Germany.

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Table of Contents

1. Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. "Fashion and Apparel", in % of Online Shoppers, by Selected Countries, July 2014
  • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
  • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. Europe (Regional)

  • Share of Online Shoppers Buying Clothing, Footwear Online, by UK, Germany, Scandinavia*, France, Benelux, Spain, Italy and Poland, in % of Online Shoppers, 2013
  • Share of Online Shoppers Buying Clothing Online, by EU 5 Countries, in % of Online Shoppers, 2014

4. Western Europe

  • 4.1. Subregional
    • Breakdown of the Last Online Purchase of "Clothing & Footwear", by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
    • Products Purchased Online, in % of Individuals, by Sweden, Denmark, Norway and Finland, 2013
    • Products Purchased Online from Abroad, incl. "Clothing", in % of Individuals who Purchased Online from Abroad, by Sweden, Denmark, Norway and Finland, 2013
  • 4.2. UK
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, 2013, 2014e & 2019f
    • Share of B2C E-Commerce on Total Retail Sales of Clothing and Footwear, in %, 2011 & 2014e
    • Share of Individuals Purchasing "Clothes, Sports Goods" Online, in %, 2011 - 2014
    • Products Purchased Online, incl. "Clothes, Sports Goods", in % of Individuals, 2013 & 2014
    • Products Purchased Online, incl. "Clothes, Sports Goods", in % of Individuals, by Gender & Age, 2014
    • Devices Used for Browsing and Buying Clothing Online, in % of Online Shoppers Buying Clothing Online, 2014
    • Overview of Top 5 Online Fashion Retailers, by Rank, November 2014
  • 4.3. Germany
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Products Purchased Online, incl. "Clothing, Sports Goods", in % of Online Shoppers, 2013
    • Products Purchased Online, incl. "Clothing, Sports Goods", in % of Online Shoppers in Respective Group, by Gender and Age Groups, 2013
    • B2C E-Commerce Sales by Product Categories, incl. "Clothing", 2013
    • B2C E-Commerce Sales of Clothing, in EUR million, 2011, 2012 & 2013
    • Share of B2C E-Commerce on Total Retail Sales of Fashion & Accessories, in %, 2008 & 2013
    • Breakdown of Retail Sales of Fashion & Accessories, by Sales Channels, incl. Online, in EUR billion, 2012, and Scenarios for 2020, in EUR billion
    • Breakdown of Average Annual Return Rates in B2C E-Commerce, by Selected Product Categories, incl. "Fashion & Accessories", in % of Online Retailers in Respective Category, 2013
    • Top 5 Online Shops in Clothing, Textile, and Shoes Category, by B2C E-Commerce Sales, in EUR million 2013
    • Top 3 Online Shops to Purchase Clothing From, in % of Consumers, 2014
  • 4.4. France
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Products Purchased Online, incl. "Fashion and Clothing", in % of Internet Users, Q1 2014
    • Breakdown of B2C E-Commerce Sales of Clothing, by Player Types, in %, 2009 & 12 Months to June 2014
    • Share of B2C E-Commerce on Total Sales of Clothing, in %, 2012, 2013, 12 Months to June 2014
    • Share of Purchases of Ready-to-Wear Clothing for Women Made Online, in %, 2009 - 2013
    • Share of Purchases of Ready-to-Wear Clothing for Women Made Online, by Age Group, in %, 2013
    • Top 10 E-Commerce Websites, incl. Fashion, by Share of Online Shoppers, Q1 2014
    • Top 15 E-Commerce Websites, incl. Fashion, by Unique Visitors, in millions, Q3 2014
  • 4.5. Spain
    • Products Purchased Online, incl. "Sports Equipment, Clothing", in % of Individuals, 2014
    • Share of Individuals Purchasing "Sports Equipment, Clothing" Online, in %, by Gender, Age Group and Net Monthly Household Income, 2014
    • Share of Individuals Purchasing "Sports Equipment, Clothing" Online, in %, 2011 - 2014
    • Number of Online Shoppers Buying Fashion Products Online, in millions, 2012 & 2013
    • Average Annual Online Spending on Fashion, per Shopper, in EUR, 2012 & 2013
    • Share of Online on Total Sales of Textiles, Footwear, Accessories and Home Textiles, in %, 2013
  • 4.6. Italy
    • Products Purchased Online, in % of Online Shoppers, 2014
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. Clothing, in %, 2010 - 2014e
    • Number of Online Shoppers Buying Fashion Products Online, in millions, October 2012, April 2013, October 2013 & April 2014
    • Share of B2C E-Commerce on Total Retail Sales of Clothing, in %, 2013 & 2014e
  • 4.7. Netherlands
    • Share of Fashion Shoppers Purchasing Fashion Products Online, in %, September 2013 & September 2014
    • B2C E-Commerce Sales of Clothing, in EUR million, 2009 - 2013
    • B2C E-Commerce Sales by Product Category, in EUR billion, 2011 - 2013
  • 4.8. Sweden
    • B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2012 & 2013
  • 4.9. Switzerland
    • Breakdown of B2C E-Commerce Sales by Product Category, incl. Textile, in %, 2010 - 2013
  • 4.10. Austria
    • B2C E-Commerce Sales by Products Categories, incl. Clothing and Textile, in EUR million, 2006 & 2013
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