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市場調査レポート

オーストラリア・ニュージーランドのB2C Eコマース市場

Australia & New Zealand B2C E-Commerce Market 2014

発行 yStats.com GmbH & Co. KG 商品コード 310712
出版日 ページ情報 英文 68 Pages/Charts
納期: 即日から翌営業日
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オーストラリア・ニュージーランドのB2C Eコマース市場 Australia & New Zealand B2C E-Commerce Market 2014
出版日: 2014年08月19日 ページ情報: 英文 68 Pages/Charts
概要

オーストラリアはアジア太平洋地域におけるB2C Eコマース売上の上位5ヶ国に入っています。オーストラリアは最も進んだインフラを持ち、インターネット浸透率が人口全体の80%を越えて同地域の3位に位置付けています。オーストラリアにおけるスマートフォン浸透率の高さはMコマース売上の強い成長率に貢献しており、今後3年間にわたって二桁の割合を示すと予測されています。

当レポートでは、オーストラリアおよびニュージーランドのB2C Eコマース市場について調査し、世界・地域市場の概要、国別の市場概要、動向、売上とシェア、ユーザーと購買客、製品および企業に関する分析をまとめ、お届けいたします。

第1章 マネジメントサマリー

第2章 世界・地域の比較

  • 越境B2C Eコマース輸入をリードする主要6市場の越境B2C Eコマース内訳、オーストラリア含む
  • 人口に占めるインターネットユーザー浸透率:主要国別 - オーストラリア・ニュージーランド
  • 携帯電話所有の内訳:スマートフォン・非スマートフォン別、主要国別、オーストラリア含む
  • 回答者に占めるモバイル購買客の浸透率、主要国別、オーストラリア含む

第3章 オーストラリア

  • 概要
    • B2C Eコマースの概要・比較
  • 動向
    • Mコマース売上
    • Eコマースカテゴリーにおける1日のウェブサイトトラフィックの内訳:デバイス別
    • スマートフォン経由で最も購入される製品分類:スマートフォン所有者比
    • インターネットユーザーに占めるモバイル購買客のシェア:スマートフォン・タブレット別
    • B2C Eコマース売上の内訳:国内・輸入別
    • 越境オンラインショッピング製品の上位分類の平均注文額:越境オンライン購買客比
  • 売上・シェア
    • B2C Eコマース売上
    • 毎月のB2C Eコマース売上:オンライン専門小売り、マルチチャネルオンライン小売り、および全体
  • ユーザー・購買客
    • 個人に占めるインターネット浸透率
    • オンライン購買客数とインターネットユーザー比:性別、年齢層別および全体
    • オンライン購買客数、前年比変化
    • オンラインショッピングをしない主な理由、オンラインショッピングをしないインターネットユーザーの比率
    • B2C Eコマース売上の分析:製品カテゴリー別
  • 製品
    • B2C Eコマース売上の分析:製品カテゴリー別
    • B2C Eコマースで購入される製品のカテゴリー:オンライン購買客比
  • ペイメント・デリバリー
    • オンラインショッピングを含め、クレジットカードを獲得する主な理由の分析:クレジットカード所有者比
    • オンラインショッピングを含む、主なクレジットカード利用の内訳:クレジットカード所有者比
    • オンラインペイメント・デリバリー取引数の内訳:手段別
    • オンラインペイメント取引額の内訳:手段別
    • オンラインペイメント取引数の成長:ペイメント手段別、全体
    • オンラインペイメント取引額の成長:ペイメント手段別、全体
    • B2C Eコマースデリバリー動向、配達ピックアップ・デリバリーサービス市場額
  • 企業
    • B2C Eコマース企業の概要
    • Eコマースウェブサイトのトップ10:ユニークビジター数別、アクティブオーディエンスリーチ、ユニークビジターあたりの利用時間
    • 最も訪れたショッピングウェブサイト:ユニークビジター数別

第4章 ニュージーランド

  • 概要
  • 動向
  • 売上・シェア
  • ユーザー・購買客
  • 製品
  • ペイメント・デリバリー
  • 企業
目次
Product Code: 1099

Australia and New Zealand rank high in B2C E-Commerce

Australia ranks among the top 5 countries in B2C E-Commerce sales in the Asia-Pacific Region. It has one of the most developed infrastructures, with Internet penetration reaching over 80% of the total population and ranking third in the region. High smartphone penetration in Australia contributes to strong growth rates of M-Commerce sales, estimated at double-digit percentage rates for the next three years. Close to 50% of the traffic to online shopping websites comes from mobile users.

In regards to product categories in online purchases in Australia, travel accounts for around a quarter of total B2C E-Commerce sales. The two most purchased physical product categories are electronics and fashion products, each accounting for over a 10% share of the total sales.

An important feature of the market is the high share of cross-border sales. Australian shoppers are among the most active worldwide in terms of buying from foreign online merchants. Imports account for over half of all online retail sales in the country.

The leading players on the Australian market are foreign names, such as Amazon and eBay, which are among the most visited websites in the country. However, local merchants are rapidly emerging. The number of local online stores has tripled in recent years, and traditional retailers such as Woolworths, Big W, Coles, JB Hi-Fi, Target and Harvey Norman have made their way to the top 10 most popular shopping websites.

Active online shoppers and an advanced infrastructure have allowed New Zealand to rank among the top 20 countries worldwide in B2C E-Commerce potential despite the island nation's small population size. Internet connectivity is well adopted in New Zealand and over half of adult population buys online. B2C E-Commerce is a high one-digit percentage of the total retail sales in the country.

Proliferation of online shopping on foreign websites is a trend in New Zealand, with over one third of all sales generated across the borders. The growth rate of cross-border shopping outpaces local online sales.

Interestingly, a significant share of online retail market in New Zealand is held by specialized food, groceries and liquor, which according to some estimates are even ahead of consumer electronics and fashion in terms of market share. Online marketplace Trade Me is the most popular destination for online shoppers, followed by a major retailer, the Warehouse, which has recently increased investment in development of its online retail channel.

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Table of Contents

1.Management Summary

2.Global & Regional Comparisons

  • Breakdown of Total Cross-Border B2C E-Commerce Imports of Top Six Markets Leading by Cross-Border B2C E-Commerce Imports, incl. Australia, in %, 2013e
  • Internet User Penetration, in % of Population, by Selected Countries, incl. Australia & New Zealand, 2013
  • Breakdown of Mobile Phone Ownership, by Smartphone and Non-Smartphone, by Selected Countries, in %, incl. Australia, 2013
  • Mobile Shopper Penetration, in % of Respondents, by Selected Countries, incl. Australia, December 2013

3. Australia

  • 3.1. Overview
    • B2C E-Commerce Overview and Comparisons, 2014
  • 3.2. Trends
    • M-Commerce Sales, in AUD billion, 2012, 2013 & 2017f
    • Breakdown of Daily Website Traffic in E-Commerce Category, by Device, in %, December 2013
    • Product Categories Most Purchased via Smartphone, in % of Smartphone Owners, January 2014
    • Share of Mobile Shoppers on Internet Users, by Smartphone and Tablet, in %, May 2013
    • Breakdown of Total B2C E-Commerce Sales, by Domestic and Import, in % and in AUD billion, FY 2011-2012
    • Average Order Value of Top Cross-Border Online Shopping Product Categories, in AUD, 2012
    • Top Reasons to Shop Online from the US Online Retailers, in % of Cross-Border Online Shoppers, April 2013
  • 3.3. Sales & Shares
    • B2C E-Commerce Sales, in AUD billion, 2012 & 2013
    • Monthly B2C E-Commerce Sales, by Pure-Play Online Retail, Multi-Channel Online Retail and Total, June 2013 - May 2014
    • B2C E-Commerce Sales Forecast, in USD billion, by Comparative Estimates, 2013 - 2018f
    • Share of B2C E-Commerce on Total Retail Sales, by Pure-Play, Multichannel and Total, June 2013 - May 2014
    • B2C E-Commerce Market Size, in % of Traditional Retail Sales, 2012 & 2013
  • 3.4. Users &Shoppers
    • Internet Penetration, in % of Individuals, 2009 - 2013
    • Number of Online Shoppers, in thousands and in % of Internet Users, by Gender, Age Group and Total, 2012/2013
    • Number of Online Shoppers, in millions, and in % Year-on-Year Change, 2011 - 2017f
    • Main Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2012/2013
    • Breakdown of B2C E-Commerce Sales, by Product Categories, in % and in AUD billion, 12 Months to March 2013
  • 3.5. Products
    • Breakdown of B2C E-Commerce Sales, by Product Categories, in % and in AUD billion, 12 Months to March 2013
    • Product Categories Purchased in B2C E-Commerce, in % of Online Shoppers, 2012/2013
  • 3.6. Payment & Delivery
    • Breakdown of Main Reasons to Get a Credit Card, incl. Online Shopping, in % of Credit Card Owners, 2013
    • Breakdown of Main Usage of Credit Card, incl. Online Shopping, in % of Credit Card Owners, 2013
    • Breakdown of Number of Online Payment Transactions, by Method, in %, 2012/2013
    • Breakdown of Value of Online Payment Transactions, by Method, in %, 2012/2013
    • Growth in Number of Online Payment Transactions, by Payment Method and Total, in %, 2012/2013
    • Growth in Value of Online Payment Transactions, by Payment Method and Total, in %, 2012/2013
    • B2C E-Commerce Delivery Trends, 2014 and Value of Courier Pick-Up and Delivery Services Market, in AUD billion, 2012/2013 & 2013/2014f
  • 3.7. Players
    • Overview of B2C E-Commerce Players, 2014
    • Top 10 E-Commerce Websites by Unique Visitors, in Thousands, Active Audience Reach, in %, and Time Spent per Unique Visitor, December 2013
    • Most Visited Shopping Websites, by Unique Visitors, in thousands, January 2014

4. New Zealand

  • 4.1. Overview
    • B2C E-Commerce Overview and Comparisons, 2014
  • 4.2. Trends
    • Share of Mobile Device Owners Who Purchased Physical Goods via Mobile, by Smartphone and Tablet, in %, 2013
    • Share of Mobile Shoppers on Online Shoppers, by Smartphone and Tablet, in %, July 2013
    • Share of Cross-Border B2C E-Commerce Import on Total B2C E-Commerce Sales, in %, 2011 - 2013
    • Breakdown of B2C E-Commerce Sales, by Domestic and Cross-Border Import, in %, 3 Months to April 2014
    • Breakdown of Cross-Border B2C E-Commerce Import, by Country of Purchase, in %, 2013
    • Breakdown of B2C E-Commerce Sales, by Regions, in %, 12 Months to April 2014
  • 4.3. Sales & Shares
    • B2C E-Commerce Sales, in NZD billion, 2011 - 2013e & 2017f
    • B2C E-Commerce Sales, in NZD billion, 2012 - 2014f
    • B2C E-Commerce Sales, in NZD billion, by Comparative Estimates, 2013
    • Share of B2C E-Commerce on Total Retail Sales, 2013e
  • 4.4. Users &Shoppers
    • Internet Penetration, in % of Individuals, 2009 - 2013
    • Online Shopper Penetration, in % of Adult Population, 2009 - 2013
    • Number of Online Shoppers, in millions, 2012 & 2013
  • 4.5. Products
    • Breakdown of B2C E-Commerce Sales, by Product Categories, Excl. Travel, in %, 12 Months to April 2014
    • Breakdown of B2C E-Commerce Sales, by Product Categories, Incl. Travel, in %, 2013
    • Product Categories Purchased in B2C E-Commerce, in %, 2013
  • 4.6. Payment & Delivery
    • Share of Individuals Who Paid for Purchases Online, in %, 2012
  • 4.7. Players
    • Top 10 E-Commerce Websites by Average Monthly Unique Audience, in thousands, 2013
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