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市場調査レポート

国際B2C電子商取引の欧州市場:2015年

Europe Cross-Border B2C E-Commerce Report 2015

発行 yStats.com GmbH & Co. KG 商品コード 300058
出版日 ページ情報 英文 97 Pages/Charts
納期: 即日から翌営業日
価格
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国際B2C電子商取引の欧州市場:2015年 Europe Cross-Border B2C E-Commerce Report 2015
出版日: 2015年08月18日 ページ情報: 英文 97 Pages/Charts
概要

越境オンラインショッピングは世界的に拡大しており、欧州も例外ではありません。今後10年の世界の越境オンライン小売売上における同地域のシェアは全体の4分の1となると予測されています。海外のオンライン小売業者から直接商品を購入するオンライン購買客のシェアは欧州の中でも国によって異なりますが、イタリアやスペイン、ロシア、英国などの市場では高い普及率となっています。

当レポートは、欧州の国際B2C電子取引の市場について調査し、世界市場の動向、欧州全体および地域・主要国別の国際B2C電子商取引の動向、越境オンラインショッピングの普及率、利用者数の推移、主要相手国、主な購入製品のカテゴリー、潜在的障壁、輸出額・輸入額の推移などの情報をまとめています。

第1章 マネジメントサマリー

第2章 世界市場の動向

  • 国際B2C電子商取引の概要
  • 国際B2C電子商取引の売上の推移と予測
  • 国際B2C電子商取引のB2C電子商取引の総売上におけるシェア:推移と予測
  • 越境オンライン購買者数の推移と予測
  • 越境オンラインショッピングの普及率の推移と予測
  • 国際電子商取引による売上の内訳:地域別
  • 衣料品・フットウェアのシェア
  • 越境オンラインショッピングの理由
  • 越境オンラインショッピングの障壁
  • B2C電子商取引事業者の越境ECに関する活動

第3章 欧州

  • 欧州地域
    • 海外オンラインショッピングの頻度
    • EUにおける国際B2C電子商取引の概要
    • 越境オンラインショッピングの普及率
  • 西欧
    • 西欧地域
      • B2C電子商取引の売上における越境取引のシェア
    • 英国
      • 国際B2C電子商取引の概要
      • 越境オンラインショッピングの普及率
      • オンライン販売事業者のロケーション
      • 国際B2C電子商取引の主要国
      • 国外事業者からのオンライン購入の理由
      • 越境ECの潜在的障壁
      • 越境ECによる輸出額の実績・予測
      • 海外からのオンラインショッピングの発注数、など
    • ドイツ
      • 国際B2C電子商取引の概要
      • 越境オンラインショッピングの普及率
      • 国際B2C電子商取引の主要国
      • 国外事業者からのオンライン購入の理由
      • 越境ECの障壁、など
    • フランス
      • 越境オンラインショッピングの普及率
      • 海外から受注するオンライン小売業者のシェア
      • 国際電子商取引売上のEC売上全体におけるシェア、など
    • スペイン
      • 電子商取引による輸出額
      • 電子商取引による総売上の内訳・決済件数:地域別
      • 国際電子商取引の輸出入の内訳:地域別、など
    • イタリア
      • 国際B2C電子商取引による輸入額の推移
      • 国際B2C電子商取引による輸出額の推移
    • オランダ
      • 越境オンラインショッピングの普及率
      • 越境オンライン支出額の内訳:国別
      • 国際電子商取引で購入される主要製品カテゴリー
    • スイス
      • 越境B2C/C2C電子商取引による輸出額、など
  • 東欧
    • ロシア
      • 国際B2C電子商取引の概要
      • 越境B2C/C2Cによる輸出額
      • 国際電子商取引に関する統計
      • 越境オンライン購買者数
      • 越境輸出額のB2C/C2C電子商取引による総売上におけるシェア
      • 越境オンラインショッピングの普及率
      • 海外のオンライン店舗で購入されている製品カテゴリー
      • 利用されている海外のオンライン店舗、など
    • トルコ
      • 国際電子商取引の決済数・決済額
      • 越境オンライン購入されている製品カテゴリー
      • オンラインショッピング先
    • ポーランド
      • 越境オンラインショッピングの普及率
      • 購入先の海外のオンライン店舗、など
    • チェコ共和国
      • 越境オンラインショッピングの普及率
    • エストニア
      • 国際B2C電子商取引のカード決済額・決済件数
  • スカンジナビア諸国
    • スカンジナビア地域
      • 国際B2C電子商取引での購入先国
      • 海外ウェブサイトで購入される製品カテゴリー
    • スウェーデン
      • 国際B2C電子商取引による輸出額
    • フィンランド
      • B2C電子商取引による売上の内訳:越境・国内

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目次
Product Code: 1221

Overview

Countries Covered: Czech Republic, Estonia, Finland, France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, Turkey, UK

Questions Covered in the report:

  • How is cross-border B2C E-Commerce evolving in Europe and around the world?
  • Which countries in Europe have the highest online shopper penetration rate?
  • Which countries are targeted by cross-border online shoppers across Europe?
  • How high are cross-border B2C E-Commerce exports and imports of some major European markets?

Key Findings:

Cross-Border Online Shopping Flourishes Across Europe

The cross-border online shopping trend is growing around the world and Europe is no exception. The region's share of global cross-border online retail sales is predicted to amount to one quarter within the next ten years. The share of online shoppers making purchases directly from foreign online retailers differs from country to country within Europe. Among the largest markets, Italy, Spain, Russia and the UK led in penetration of online shoppers making cross-border purchases at least once a year, as of early 2015. Of all the countries in the EU, small markets such as Cyprus, Malta and Luxembourg boasted the highest cross-border online shopper penetration last year. Generally, the share of online shoppers in the EU buying online from other EU member states was higher than the share of those buying from the rest of the world.

The largest B2C E-Commerce markets in Western Europe, the UK and Germany, are attractive destinations for cross-border online shoppers around the world. More than a quarter of all orders dispatched from online merchants in the UK were shipped internationally last summer, and in Germany over half of online merchants were selling to more than one country internationally. Italy and Spain saw their cross-border E-Commerce exports increase as well, though they were still outweighed by imports.

In Eastern Europe, cross-border online retail sales to Russia more than doubled in 2014. Chinese E-Commerce marketplace AliExpress significantly gained in popularity among Russian online shoppers and another China-based player, JD.com launched a Russian-language version of its website to gain a share of tens of millions of online orders shipped from China to Russia every year. In Poland, as well, AliExpress ranked in the top 3 overseas E-Commerce websites used by online shoppers, behind eBay and Amazon. Overall, the cross-border E-Commerce trend is expected to persist in all European sub-regions in the near future.

COMPANIES MENTIONED

  • aliexpress
  • Apple
  • Casino Guichard-Perrachon S.A.
  • Jd.com
  • Macy's Inc
  • Qiwi
  • Tesco Plc
  • Vkontakte
  • Yandex.Money
  • Amazon
  • ASOS
  • eBay
  • Liberty Interactive Corporation
  • Otto GmbH & Co KG
  • Suning Commerce Group Co.
  • Ulmart
  • Wal-Mart

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Global

  • Cross-Border B2C E-Commerce Overview, August 2014
  • Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 - 2020f
  • Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 - 2020f
  • Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 - 2020f
  • Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 - 2020f
  • Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014
  • Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015

3. Europe

  • 3.1. Europe Regional
    • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
    • Cross-Border B2C E-Commerce Overview in the EU, August 2014
    • Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 - 2014
    • Cross-Border Online Shopper Penetration in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in % of Total Online Shoppers, 2010 – 2014
    • Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014
    • Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, by Online Shoppers Buying From Other EU Countries and from Non-EU Countries, in %, by Country, 2014
    • Breakdown of E-Commerce Sales of Companies in the EU by Location, incl. Own Country, Other EU Countries, Countries Outside the EU, in %, by Country, 2014
  • 3.2. Western Europe
    • 3.2.1. Western Europe Sub-Regional
      • Cross-Border Share of B2C E-Commerce Sales, in % and in EUR billion, 2014
    • 3.2.2. UK
      • Cross-Border B2C E-Commerce Overview, August 2015
      • Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014
      • Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of the World, in % of Online Shoppers, 2012 – 2014e
      • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
      • Reasons for Buying Online from a Non-UK Retailer, in % of Cross-Border Online Shoppers, July 2014
      • Potential Barriers for Buying Online from a Non-UK Retailer, in % of Online Shoppers, July 2014
      • B2C E-Commerce Exports, in GBP billion, 2013e & 2020f
      • Number of Cross-Border Online Shopping Orders Placed in the UK from Abroad, in millions, 2014e & 2017f
      • Proportion of Online Orders Dispatched from the UK to International Destinations, in % of Total Online Retail Order Volume, Dec. 2013 - Dec. 2014
    • 3.2.3. Germany
      • Cross-Border B2C E-Commerce Overview, August 2015
      • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, 2012 - 2014
      • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, by Age Group and Gender, 2014
      • Cross-Border Online Shopper Penetration, in %, May 2015
      • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
      • Reasons to Shop Online Cross-Border, in % of Cross-Border Online Shoppers, by Gender, May 2015
      • Barriers to Cross-Border Online Shopping, in % of Online Shoppers, August 2014
      • Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to Austria and Other EU Countries, in %, 2014e
    • 3.2.4. France
      • Cross-Border Online Shopper Penetration, in % of Internet Users, 2014
      • Share of Online Retailers Who Received Orders from Abroad, in %, 2014
      • Share of Cross-Border E-Commerce Sales on Total Company E-Commerce Sales, in % of Companies Who Received Orders From Customers Abroad, 2014
    • 3.2.5. Spain
      • Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014
      • Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014
      • Breakdown of Total E-Commerce Sales and Number of E-Commerce Transactions, by Geographical Region, incl. Domestic, Cross-Border Exports and Cross-Border Imports, in %, Q4 2014
      • Breakdown of Cross-Border E-Commerce Imports and Exports, by Location, incl. EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World, in %, Q4 2014
    • 3.2.6. Italy
      • Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 - 2015f
      • Cross-Border B2C E-Commerce Exports, in EUR billion, and in %Year-on-Year Change, 2012 - 2015f
    • 3.2.7. Netherlands
      • Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending Penetration, in % of Total Online Spending and in EUR million, 2014
      • Breakdown of Cross-Border Online Spending, by Countries, in %, 2014
      • Top Product Categories Purchased in Cross-Border E-Commerce, in EUR million, 2014
    • 3.2.8. Switzerland
      • Cross-Border B2C/C2C E-Commerce Imports, in CHF million, 2013 & 2014
      • B2C/C2C E-Commerce Imports Share of Total B2C/C2C E-Commerce Spending, in %, 2013 & 2014
  • 3.3. Eastern Europe
    • 3.3.1. Russia
      • Cross-Border B2C E-Commerce Overview, August 2015
      • Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014
      • Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
      • Number of Cross-Border Online Shoppers, in millions, 2013 & 2014
      • Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
      • Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language Online Shops, September 2014
      • Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e
      • Number of Average Monthly Visitors to Foreign E-Commerce Marketplaces, in millions, by AliExpress, eBay and Amazon, H1 2013 – H2 2014
      • Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014
    • 3.3.2. Turkey
      • Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2012 – Q1 2015
      • Product Categories Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to November 2014
      • Breakdown of Online Shopping Destinations, in % of Online Shoppers, by Local Only, Foreign Only and Both, November 2014
    • 3.3.3. Poland
      • Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015
      • Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, 6 Months to April 2015
      • Foreign Online Merchants Purchased from, in % of Cross-Border Online Shoppers, April 2015
    • 3.3.4. Czech Republic
      • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Any Foreign Country, Other EU Countries, Non-EU Countries, in % of Online Shoppers, by Gender and Age Group, Q2 2014
    • 3.3.5. Estonia
      • Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards and Total, in EUR million and in thousands, Q1 2013 - Q1 2015
  • 3.4. Scandinavia
    • 3.4.1. Scandinavia Sub-Regional
      • Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014
      • Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014
    • 3.4.2. Sweden
      • Cross-Border B2C E-Commerce Imports, in SEK billion and in % Quarter-on-Quarter Change, 2014
    • 3.4.3. Finland
      • Breakdown of B2C E-Commerce Sales by Cross-Border and Domestic, in %, by Product Segment, 2014
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