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市場調査レポート

世界の国際B2C Eコマース市場:2015年

Global Cross-Border B2C E-Commerce 2015

発行 yStats.com GmbH & Co. KG 商品コード 299429
出版日 ページ情報 英文 115 Pages/Charts
納期: 即日から翌営業日
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世界の国際B2C Eコマース市場:2015年 Global Cross-Border B2C E-Commerce 2015
出版日: 2015年08月12日 ページ情報: 英文 115 Pages/Charts
概要

国際B2C Eコマースは、世界的に拡大しています。二桁成長を維持しつつも、2017年まで成長率は加速し、その後はわずかに減少すると予測されています。

当レポートは、世界の国際B2C Eコマース市場について調査分析し、発展動向、オンライン買い物客の対象、国別の普及率、最も購入される製品カテゴリー、オンライン小売業者が展開する戦略などについて、体系的な情報を提供しています。

第1章 マネジメントサマリー

第2章 世界

  • 国際B2C Eコマースの概要
  • 国際B2C Eコマースの売上高
  • 国際B2C Eコマースの総売上高シェア
  • 国際オンライン買い物客の数
  • 国際オンライン買い物客の普及率
  • 国際Eコマース売上高の内訳
  • 国際オンライン購入に対する衣料品・フットウェアのシェア
  • 国際オンライン購入の理由
  • 国際ショッピングの障壁
  • B2C Eコマース上位企業の国際活動の概要

第3章 アジア太平洋地域

  • アジア太平洋地域
  • 中国
  • 日本
  • 韓国
  • オーストラリア
  • インド

第4章 北米

  • 北米
  • 米国
  • カナダ

第5章 欧州

  • 欧州
  • 西欧
    • 英国
    • ドイツ
    • フランス
    • スペイン
    • イタリア
    • オランダ
  • 東欧
    • ロシア
    • トルコ
    • ポーランド
  • スカンジナビア

第6章 ラテンアメリカ

  • ラテンアメリカ
  • ブラジル
  • メキシコ

第7章 中東・アフリカ

  • 中東・アフリカ
  • UAE
  • ナイジェリア
  • イスラエル

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目次
Product Code: 1219

Overview

Countries Covered: Australia, Brazil, Canada, China, France, Germany, India, Israel, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Russia, South Korea, Spain, Turkey, UAE, UK, USA.

Questions Covered in the report:

  • How is cross-border B2C E-Commerce developing around the world?
  • Which countries are most targeted by cross-border online shoppers?
  • How high is cross-border online shopper penetration in various countries?
  • What product categories are most purchased in cross-border B2C E-Commerce?
  • Which cross-border strategies are employed by the major online retailers?

Key Findings:

Global Cross-Border B2C E-Commerce Growing at Double-Digit Rates

Cross-border B2C E-Commerce is expanding worldwide. It is projected to see accelerating growth rates until 2017 and then decline slightly, while still maintaining double-digit growth figures. Global online shoppers are motivated to buy directly from foreign online merchants due to better product availability and prices, while among the major hindrances to cross-border purchases are customs charges, higher shipping costs and longer delivery times. Clothing and footwear succeeded as the product category most purchased by cross-border online shoppers across all global regions last year.

Asia-Pacific is predicted to become the largest region in global cross-border online retail, reaching a share of approximately 40% of all cross-border sales in the next years. China is an important country for both cross-border online imports and exports. Close to a third of active online shoppers in China have made purchases across borders, and China-based E-Commerce marketplace AliExpress of Alibaba Group is a popular destination for online shoppers in countries such as Brazil, Russia and others. Alibaba's competitor JD.com also strives to participate in the cross-border boom, having opened a global marketplace for overseas merchants to sell to China and having launched a website targeting Russian online shoppers.

Cross-border online shoppers in Canada and Latin America last year primarily targeted US online retailers. The most popular way of engaging in cross-border trade for the companies from the USA was through marketplaces such as Amazon. Amazon reported that, in 2014, cross-border sales volume of sellers on its marketplace nearly doubled. Online merchants from the UK are popular targets for cross-border online shoppers worldwide as well, with cross-border shipping accounting for nearly a quarter of online orders dispatched from the UK at the end of 2014. Generally, cross-border online shopping was more intense between the EU member states than between the EU countries and non-EU countries, but EU authorities are undertaking efforts to further spur cross-border online shopping, seeing the benefits both for consumers and the businesses.

COMPANIES MENTIONED

  • Alibaba
  • Amazon
  • ASOS
  • DHL
  • eBay
  • FedEx
  • Harper's Bazaar
  • Kirkland Signature & Unisa
  • Macy's Inc
  • PayPal
  • S.Oliver
  • Tmall
  • UPS
  • aliexpress
  • Apple
  • Casino Guichard-Perrachon S.A.
  • Dogeared
  • esco PLC
  • Fly London
  • Jd.com
  • Liberty Interactive Corporation
  • Otto GmbH & Co KG
  • Rakuten
  • Suning Commerce Group Co. Ltda
  • Ulmart
  • Wal-Mart

For individual Market Report purchases:

  • 1. A “Single User License” means that only one (1) individually named user of an organization shall be entitled to access the report
  • 2. A “Site License” means that up to ten (10) users within a given geographical location (i.e. country) of an organization shall be entitled to access the report
  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Global

  • Cross-Border B2C E-Commerce Overview, August 2014
  • Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 - 2020f
  • Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 - 2020f
  • Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 - 2020f
  • Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 - 2020f
  • Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014
  • Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015
  • Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015

3. Asia-Pacific

  • 3.1. Asia-Pacific Regional
    • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
  • 3.2. China
    • Cross-Border B2C E-Commerce Overview, August 2014
    • Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
    • Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • 3.3. Japan
    • Cross-Border B2C E-Commerce Overview, August 2014
    • Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in JPY billion, 2014
    • Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 – 2018f
  • 3.4. South Korea
    • Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods Overseas Offline During Vacation or Directly Online, by Purchasing Offline and Online, October 2014
    • Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
    • Breakdown of Cross-Border Online Orders, by Country of Origin, in %, 2013 & 2014
  • 3.5. Australia
    • Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
    • Product Categories Purchased from Overseas Websites, in thousands Online Shoppers, 12 Months to September 2014
  • 3.6. India
    • Share of Online Shoppers who Prefer to Buy from Global Sites, in %, January 2015
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014

4. North America

  • 4.1. North America Regional
    • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Country, April 2015
  • 4.2. USA
    • Cross-Border B2C E-Commerce Overview, August 2015
    • Product Categories Most Purchased Online from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
    • Methods for US Retailers to Sell Internationally, in % of Respondents, March 2014
    • Countries to Which US Online Merchants Sell Outside the USA, in % of Online Merchants Selling Cross-Border, July 2014
  • 4.3. Canada
    • Reasons for Cross-Border Online Shopping, in % of Online Shoppers, July 2014
    • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
    • Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014
    • Breakdown of Sales of B2C E-Commerce Companies from Canada, by Country of Online Shoppers, in %, 2013

5. Europe

  • 5.1. Europe Regional
    • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
    • Cross-Border Online Shopper Penetration in the EU, in % of Total Online Shoppers, 2011 - 2014
    • Cross-Border Online Shopper Penetration on Total Online Shoppers in the EU, in %, by Country, 2014
  • 5.2. Western Europe
    • 5.2.1. UK
      • Cross-Border B2C E-Commerce Overview, August 2015
      • Cross-Border Online Shopper Penetration on Total Online Shoppers, in %, July 2014
      • Locations of Online Sellers Purchased from, incl. National, from Other EU Countries and from the Rest of the World, in % of Online Shoppers, 2012 – 2014e
      • B2C E-Commerce Exports, in GBP billion, 2013e & 2020f
    • 5.2.2. Germany
      • Cross-Border B2C E-Commerce Overview, August 2015
      • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Other EU Countries, Non-EU Countries, in % of Online Shoppers, 2012 – 2014
      • Cross-Border Online Merchant Penetration, by Merchants Selling to Austria and Merchants Selling to Austria and Other EU Countries, in %, 2014e
    • 5.2.3. France
      • Cross-Border Online Shopper Penetration, in % of Internet Users, 2014
      • Share of Online Retailers Who Received Orders from Abroad, in %, 2014
    • 5.2.4. Spain
      • Value of E-Commerce Import Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014
      • Value of E-Commerce Export Transactions, in EUR million, by Transactions with EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014
    • 5.2.5. Italy
      • Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 - 2015f
      • Cross-Border B2C E-Commerce Exports, in EUR billion, and in %Year-on-Year Change, 2012 - 2015f
    • 5.2.6. Netherlands
      • Cross-Border Online Shopper Penetration, in % of Population, and Cross-Border Online Spending Penetration, in % of Total Online Spending and in EUR million, 2014
      • Breakdown of Cross-Border Online Spending, by Countries, in %, 2014
  • 5.3. Eastern Europe
    • 5.3.1. Russia
      • Cross-Border B2C E-Commerce Overview, August 2015
      • Cross-Border B2C/C2C Imports, in RUB billion, 2013 & 2014
      • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
      • Product Categories Purchased in Foreign Online Shops, by Chinese Online Shops and English-Language Online Shops, September 2014
      • Foreign Online Shops Purchased From, in % of Cross-Border Online Shoppers, 2013 & 2014e
    • 5.3.2. Turkey
      • Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2012 – Q1 2015
    • 5.3.3. Poland
      • Cross-Border Online Shopper Penetration, in % of Internet Users, April 2015
      • Product Categories Purchased from Foreign Online Shops, in % of Cross-Border Online Shoppers, April 2015
  • 5.4. Scandinavia
    • 5.4.1. Scandinavia Regional
      • Countries Purchased from in Cross-Border B2C E-Commerce, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014
      • Product Categories Purchased from Foreign Websites, by Sweden, Norway, Denmark, Finland and Regional, in % of Online Shoppers Who Have Purchased from Foreign Sites, 2014

6. Latin America

  • 6.1. Latin America Regional
    • Cross-Border B2C E-Commerce Overview, August 2015
    • Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Argentina, Brazil and Mexico, April 2015
    • Share of Online Shoppers Buying Physical Goods Online from the USA, September 2014
  • 6.2. Brazil
    • Cross-Border Online Shopper Penetration, in %, January 2014 & December 2014
    • Cross-Border E-Commerce Imports Share of Total E-Commerce Transactions, in %, 2014
    • Breakdown of Cross-Border E-Commerce Import Transactions, by Product Categories, in %, 2014
    • Breakdown of Payment Methods Used in Cross-Border E-Commerce Transactions, in %, 2014
    • Most Popular Product Categories in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
    • Most Used Cross-Border Online Shopping Websites, in % of Online Shoppers, January 2014 & December 2014
  • 6.3. Mexico
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
    • Share of Online Shoppers Planning to Start Making/Increase Cross-Border Online Purchases, November 2014
    • Countries Most Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, 2014

7. Middle East & Africa

  • 7.1. Middle East & Africa Regional
    • Breakdown of Frequency of Cross-Border Online Shopping in the Middle East & Africa, in % of Online Shoppers by Country, April 2015
    • Share of Cross-Border E-Commerce Transactions on Total E-Commerce Spending in MENA, in %, 2014
    • Share of Online Cross-Border Purchases in the Middle East, by Selected Countries, in %, 2012 - 2014
  • 7.2. UAE
    • Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
    • Product Categories Most Purchased from from Overseas Websites, in % of Cross-Border Online Shoppers, November 2014
    • Countries Most Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, November 2014
  • 7.3. Nigeria
    • Other African Countries Purchased from Online, in % of Cross-Border Online Shoppers, November 2014
  • 7.4. Israel
    • Share of Cross-Border Online Shoppers, in % of Online Shoppers, November 2014
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