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市場調査レポート

欧州の衣料品のB2C電子商取引の分析

Europe Clothing B2C E-Commerce Market 2015

発行 yStats.com GmbH & Co. KG 商品コード 276860
出版日 ページ情報 英文 116 Pages/Charts
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欧州の衣料品のB2C電子商取引の分析 Europe Clothing B2C E-Commerce Market 2015
出版日: 2015年01月30日 ページ情報: 英文 116 Pages/Charts
概要

現在、衣料品は欧州のB2C電子商取引で最も多く購入されている製品となっています。西欧でも東欧でも、衣料品のeコマース市場は急速な成長を遂げています。EU加盟国では、オンラインで衣料品やスポーツ用品を購入する消費者の比率は20%以上となりました。また、ロシアでは衣料品・履物のeコマース市場が40%以上もの速度で成長しています。

当レポートでは、欧州におけるB2C電子商取引(eコマース)による衣料品の購入状況について分析し、地域全体の市場構造や、各国の詳細構造、主要国における市場・企業動向などを調査して、その結果を概略以下の構成でお届けします。

第1章 マネジメント・サマリー

第2章 欧州全体

  • 衣料品をオンラインで購入するインターネットユーザーの比率(%):他のカテゴリーとの比較

第3章 中欧

  • ドイツ(主要国)
  • オーストリア
  • スイス

第4章 西欧

  • 英国(主要国)
  • フランス(主要国)
  • ベルギー
  • アイルランド
  • イタリア
  • ルクセンブルク
  • オランダ
  • スペイン

第5章 東欧

  • ロシア(主要国)
  • クロアチア
  • エストニア
  • ギリシャ
  • ハンガリー
  • ラトビア
  • リトアニア
  • マケドニア
  • ポーランド
  • スロバキア
  • スロベニア
  • トルコ

第6章 北欧

  • デンマーク
  • フィンランド
  • ノルウェー
  • スウェーデン

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目次
Product Code: 1160

Clothing is Leading Product in Online Retail in Europe

Clothing has been the most purchased physical product in recent years in many countries across Europe, including the UK, Russia, Spain, Italy, and Turkey. In selected markets, such as Germany, it tops all other categories in terms of sales volume. Clothing was also the leading category in cross-border B2C E-Commerce in Europe in 2014. In Eastern Europe, its share was the highest, reaching half of all cross-border online purchases.

Mobile and omnichannel strategies have become of vital importance for both online and store-based retailers of apparel. While many consumers research clothing and footwear products online, they might eventually buy it online or offline. In Germany, for example, the majority of consumers say they use both online and offline shops to buy clothes and often compare prices between them. In the UK, click-and-collect has become a popular option in shopping for apparel and is actively used by store-based retailers to drive sales. Moreover, in a worldwide ranking, the UK followed right after the Asian countries by share of online shoppers who made their last purchase of clothing via mobile, as of early 2014.

The competition landscape features online pure-plays, store-based and multichannel retailers, clothing specialists, brands and mass merchants. German online clothing retailers Zalando and Bonprix were popular across several countries in Europe, as also were France-based La Redoute and UK-based Asos. European store-based retailers of apparel such as H&M, C&A, Marks & Spencer and Next were also popular among online shoppers in the UK and Germany. In Russia and Turkey, flash sales online fashion stores such as Kupi VIP and Trendyol were likewise among the most popular websites to buy clothing online.

Questions Answered in This Report

  • What are the key developments on the clothing B2C E-Commerce market in Europe?
  • How large is the clothing segment of online retail in various countries in Europe and how fast does it grow?
  • How does clothing rank among other product categories purchased online in Europe?
  • Who are the key competitors on this market in different countries in Europe?

Covered Countries/Regions:

Europe, Western Europe, Eastern Europe, Scandinavia, UK, Germany, France, Spain, Italy, Netherlands, Switzerland, Austria, Russia, Turkey, Poland, Greece, Czech Republic, Ukraine, Belarus, Slovakia, Lithuania, Sweden.

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Table of Contents

1. Management Summary

2. Global

  • Products to Purchase Online in the Next 6 Months, incl. Clothing, in % of Internet Users, Q1 2014
  • Product Categories Purchased Online, incl. “Fashion and Apparel”, in % of Online Shoppers, by Selected Countries, July 2014
  • Share of Online Shoppers Who Made Their Last Online Purchase of Clothing and Footwear via Smartphone, by Selected Countries, in %, Q1 2014
  • Places to Purchase Clothing and Footwear from After Researching the Product Online, by Online and In Store, in % of Shoppers Who Researched the Product Online, Q1 2014
  • Share of Clothing and Footwear on Cross-Border Online Purchases, by Regions, in %, 2014

3. Europe

  • 3.1. Regional
    • Share of Online Shoppers Buying Clothing, Footwear Online, by UK, Germany, Scandinavia*, France, Benelux, Spain, Italy and Poland, in % of Online Shoppers, 2013
    • Share of Online Shoppers Buying Clothing Online, by EU 5 Countries, in % of Online Shoppers, 2014

4. Western Europe

  • 4.1. Subregional
    • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 4.2. UK
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, 2013, 2014e & 2019f
    • Share of B2C E-Commerce on Total Retail Sales of Clothing and Footwear, in %, 2011 & 2014e
    • Share of Individuals Purchasing “Clothes, Sports Goods” Online, in %, 2011 - 2014
    • Products Purchased Online, incl. “Clothes, Sports Goods”, in % of Individuals, 2013 & 2014
    • Products Purchased Online, incl. “Clothes, Sports Goods”, in % of Individuals, by Gender & Age, 2014
    • Devices Used for Browsing and Buying Clothing Online, in % of Online Shoppers Buying Clothing Online, 2014
    • Overview of Top 5 Online Fashion Retailers, by Rank, November 2014
  • 4.3. Germany
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Products Purchased Online, incl. “Clothing, Sports Goods”, in % of Online Shoppers, 2013
    • Products Purchased Online, incl. “Clothing, Sports Goods”, in % of Online Shoppers in Respective Group, by Gender and Age Groups, 2013
    • B2C E-Commerce Sales by Product Categories, incl. “Clothing”, 2013
    • B2C E-Commerce Sales of Clothing, in EUR million, 2011, 2012 & 2013
    • Share of B2C E-Commerce on Total Retail Sales of Fashion & Accessories, in %, 2008 & 2013
    • Breakdown of Retail Sales of Fashion & Accessories, by Sales Channels, incl. Online, in EUR billion, 2012, and Scenarios for 2020, in EUR billion
    • Breakdown of Average Annual Return Rates in B2C E-Commerce, by Selected Product Categories, incl. “Fashion & Accessories”, in % of Online Retailers in Respective Category, 2013
    • Top 5 Online Shops in Clothing, Textile, and Shoes Category, by B2C E-Commerce Sales, in EUR million 2013
    • Top 3 Online Shops to Purchase Clothing From, in % of Consumers, 2014
  • 4.4. France
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Products Purchased Online, incl. “Fashion and Clothing”, in % of Internet Users, Q1 2014
    • Breakdown of B2C E-Commerce Sales of Clothing, by Player Types, in %, 2009 & 12 Months to June 2014
    • Share of B2C E-Commerce on Total Sales of Clothing, in %, 2012, 2013, 12 Months to June 2014
    • Share of Purchases of Ready-to-Wear Clothing for Women Made Online, in %, 2009 - 2013
    • Share of Purchases of Ready-to-Wear Clothing for Women Made Online, by Age Group, in %, 2013
    • Top 10 E-Commerce Websites, incl. Fashion, by Share of Online Shoppers, Q1 2014
    • Top 15 E-Commerce Websites, incl. Fashion, by Unique Visitors, in millions, Q3 2014
  • 4.5. Spain
    • Products Purchased Online, incl. “Sports Equipment, Clothing”, in % of Individuals, 2014
    • Share of Individuals Purchasing “Sports Equipment, Clothing” Online, in %, by Gender, Age Group and Net Monthly Household Income, 2014
    • Share of Individuals Purchasing “Sports Equipment, Clothing” Online, in %, 2011 - 2014
    • Number of Online Shoppers Buying Fashion Products Online, in millions, 2012 & 2013
    • Average Annual Online Spending on Fashion, per Shopper, in EUR, 2012 & 2013
    • Share of Online on Total Sales of Textiles, Footwear, Accessories and Home Textiles, in %, 2013
  • 4.6. Italy
    • Products Purchased Online, in % of Online Shoppers, 2014
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. Clothing, in %, 2010 - 2014e
    • Number of Online Shoppers Buying Fashion Products Online, in millions, October 2012, April 2013, October 2013 & April 2014
    • Share of B2C E-Commerce on Total Retail Sales of Clothing, in %, 2013 & 2014e
  • 4.7. Netherlands
    • Share of Fashion Shoppers Purchasing Fashion Products Online, in %, September 2013 & September 2014
    • B2C E-Commerce Sales of Clothing, in EUR million, 2009 - 2013
    • B2C E-Commerce Sales by Product Category, in EUR billion, 2011 - 2013
    • 5.2.8. Switzerland
      • Breakdown of B2C E-Commerce Sales by Product Category, incl. Textile, in %, 2010 - 2013
  • 4.9. Austria
    • B2C E-Commerce Sales by Products Categories, incl. Clothing and Textile, in EUR million, 2006 & 2013

5. Eastern Europe

  • 5.1. Sub Regional
    • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
  • 5.2. Russia
    • Overview of Clothing B2C E-Commerce Market and Players, January 2015
    • Top Product Categories by B2C E-Commerce Sales, incl. “Clothes, Shoes”, in RUB billion, 2013
    • B2C E-Commerce Sales of Fashion, in RUB billion, 2012 & 2013
    • B2C E-Commerce Sales of Fashion, in RUB billion, 2012, 2013 & 2014e
    • Breakdown of B2C E-Commerce Sales of Fashion, by Product Segments, in %, 2013
    • Fashion Products Purchased Online, in % of Online Shoppers Purchasing Fashion Online, 2013
    • Overview of Product Segments in Fashion, by Clothing, Shoes, Clothing for Children and Accessories, incl. Share on Total Sales and Share of Specialized Shops, in %, 2014e
    • Average Order Value in Fashion B2C E-Commerce, in RUB, 2013 & 2014
    • Product Categories Purchased Online, incl. “Clothing, Shoes, Sports Goods”, in % of Online Shoppers in Relevant Group, by Gender and Location, 2013
    • Breakdown of Online Shoppers Buying from Fashion Category, by Location Type, in %, 2013
    • Most Purchased Product Categories in Cross-Border B2C E-Commerce, incl. “Clothing, Shoes”, in % of Cross-Border Online Shoppers, 12 Months to September 2013
    • Number of Online Fashion Stores and Number of Orders per Day, in Units and in % Share, by Category, 2013 & 2014e
    • Overview of Major Investment Deals in B2C E-Commerce* in Clothing Segment, Ranked by Value, 2011 - 2014
    • Overview of Top 3 Local Online Fashion Shops by Revenue, 2013
    • Top 5 Companies in Clothing B2C E-Commerce Segment, by Sales, in RUB billion, 2013
    • Top 20 Foreign E-Commerce Websites, by Number of Unique Visitors from Russia, November and December 2013
  • 5.3. Turkey
    • Product Categories Purchased Online, in % of Online Shoppers, 12 Months to March 2014
    • Product Categories Purchased in Cross-Border B2C E-Commerce, incl. “Clothing, Shoes and Accessories”, in % of Cross-Border Online Shoppers, 2014
    • Overview of Mergers and Acquisitions in Clothing & Accessories B2C E-Commerce, 2010 - January 2015
    • Top 15 E-Commerce Sites, incl. Sites Selling Clothing, by Number of Page Views, January 2014 & October 2014, Ranked by October 2014
  • 5.4. Poland
    • Product Categories Purchased Online, incl. “Clothing, Accessories”, in % of Online Shoppers, March 2014
    • Breakdown of Online Shoppers Buying Clothing Online, by Gender and Age Group, in %, May 2014
    • Most Known Sites Associated with Online Shopping for Clothing, in % of Internet Users, March 2014
  • 5.5. Greece
    • Products Purchased Online, in % of Online Shoppers, 12 Months to March 2013
    • Top 10 Local E-Commerce Websites, incl. Fashion, by Website Rank, October 2014
  • 5.6. Czech Republic
    • Products Purchased Online Most Frequently, incl. “Clothing”, in % of Online Shoppers, March 2014
    • Product Categories Purchased Online, incl. “Clothing, Footwear, Fashion Accessories”, in % of Online Shoppers, 2013
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes and Leather Goods”, in %, 2011 & 2013
  • 5.7. Ukraine
    • Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Fashion”, in % and in USD million, 2013
    • Breakdown of B2C E-Commerce Sales of “Fashion”, by Leading Players, in %, 2013
  • 5.8. Belarus
    • Breakdown of Online Purchase Orders, by Product Categories, incl. “Clothing, Shoes and Accessories”, 2014e
    • Product Categories Purchased Online, incl. “Clothes, Shoes and Accessories”, by Purchased Ever and in the Pervious 6 Months, in % of Online Shoppers Who Purchased Ever/in the Previous 6 Months, Sept. 2014
  • 5.9. Slovakia
    • Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2013
    • Share of Online Shoppers Buying “Clothes, Sports Goods” Online, by Age Group and Gender, in % of Online Shoppers in the Respective Group, 2013
  • 5.10. Lithuania
    • Product Categories Purchased Online, incl. “Clothes, Footwear, Sports Goods”, in % of Online Shoppers, 2013 & 2014

6. Scandinavia

  • 6.1. Subregional
    • Breakdown of the Last Online Purchase of “Clothing & Footwear”, by Type of Merchant Purchased From, in % of Online Shoppers, by Country, Q1 2014
    • Products Purchased Online, in % of Individuals, by Sweden, Denmark, Norway and Finland, 2013
    • Products Purchased Online from Abroad, incl. “Clothing”, in % of Individuals who Purchased Online from Abroad, by Sweden, Denmark, Norway and Finland, 2013
  • 6.2. Sweden
    • B2C E-Commerce Sales of Clothing and Shoes, in SEK billion, 2012 & 2013
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