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市場調査レポート

中東のB2C Eコマース市場

Middle East B2C E-Commerce Market 2016

発行 yStats.com GmbH & Co. KG 商品コード 243897
出版日 ページ情報 英文 122 Pages/Charts
納期: 即日から翌営業日
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中東のB2C Eコマース市場 Middle East B2C E-Commerce Market 2016
出版日: 2016年05月04日 ページ情報: 英文 122 Pages/Charts
概要

当レポートでは、中東のB2C Eコマース市場について調査分析し、現状と見通し、ランキング、インフラ、市場規模、主要企業などについて、体系的な情報を提供しています。

第1章 マネジメントサマリー

第2章 地域

  • B2C Eコマース売上高の内訳:地域別、中東・アフリカを含む
  • オンライン購買客の普及率:地域別、インターネットユーザー比、中東・アフリカを含む
  • 携帯電話ユーザー数と普及率:人口比、中東・アフリカの国別、サウジアラビアとUAEを含む、ランキング
  • スマートフォンユーザー数と普及率:携帯電話ユーザー比、中東・アフリカの国別、サウジアラビアとUAEを含む、ランキング
  • 中東・北アフリカのEコマース売上高
  • 中東・北アフリカのEコマース売上高の内訳
  • 中東・北アフリカのインターネットアクセス用デバイス:インターネットユーザー比
  • 中東・北アフリカのオンラインショッピングの頻度の内訳:主要製品カテゴリー別、インターネットユーザー比
  • GCCのEコマース売上高の内訳:国別
  • B2C Eコマース売上高:GCCの国別
  • 中東・北アフリカのインターネット接続デバイス:インターネットユーザー比
  • 中東・北アフリカのオンラインショッピングの頻度の内訳:主要製品カテゴリー別、インターネットユーザー比
  • オンラインショッピングでインターネットに接続する銀行のインターネットユーザーのシェア
  • 外国のウェブサイトより国内のウェブサイトでオンラインショッピングをする購買客のシェア
  • オンラインショッピングをしない理由:中東別、世界別
  • B2C Eコマースで最も多く提供されている決済手段
  • インターネットユーザー数:サウジアラビア、UAE、ヨルダン、レバノン別
  • インターネットユーザー普及率:主要国別
  • 使用デバイス:回答者比、イスラエル、サウジアラビア、UAE別
  • 最終購入場所の内訳:オンライン、インターネットユーザー比、イスラエル、サウジアラビア、UAE別
  • 代金引換 (COD) で支払うオンラインショッパーのシェア:国別
  • 決済カード普及率 (100人当たり) :バーレーン、クウェート、オマーン、サウジアラビア、UAE別

第3章 UAE

第4章 サウジアラビア

第5章 イスラエル

第6章 カタール

第7章 バーレーン

第8章 クウェート

第9章 オマーン

第10章 イラン

第11章 ヨルダン

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目次
Product Code: 1264 R000940 R000940

Questions Covered in the report:

  • How is B2C E-Commerce developing across the Middle East?
  • What is the size of the online retail market in the region's major countries and what are its growth rates?
  • How do countries in the Middle East rank by criteria related to B2C E-Commerce?
  • What are the Internet and online shopper penetration rates across the region?
  • Which product categories do online shoppers in the Middle East purchase and from which websites?
  • Key Findings
  • B2C E-Commerce in the Middle East boosted by improving technology, payment and regulatory environments

The new report by yStats.com reveals that although the Middle East is the smallest of the global regions by count of Internet users, over the past years, its online audience has been one of the fastest growing. IT infrastructure is developing rapidly across the region, resulting in high Internet penetration rates of over 90% in countries such as Qatar, Bahrain and the UAE . As more consumers gain access to the Internet and begin to appreciate the convenience of online purchases, online shopper penetration rates across the region are also growing , with Israel boasting the highest rate of all.

As trust in buying online increases, customers in the Middle East turn to E-Commerce websites not only for online travel bookings , but also for physical product purchases . The research findings contained in the yStats.com report reveal that consumer electronics are especially gaining popularity among online shoppers in the Middle East. In countries such as Kuwait the average online transaction value is on a decrease as shoppers gain confidence in online shopping and make more, smaller-value purchases. On the other hand online shoppers in the Middle East remain cautious when it comes to paying for their purchases. As a result, the leading E-Commerce companies operating in this region, such as UAE-based Souq.com , have to cope with the need to offer cash on delivery .

While the United Arab Emirates and Saudi Arabia remain some of the largest markets in the Middle East in terms of online retail market size, other countries should not be overlooked, as yStats.com report indicates. For example, Jordan has launched multiple successful E-Commerce projects, such as online clothing retailer MarkaVIP. Qatar ranked among the top 5 emerging economies worldwide in B2C E-Commerce index; and governments in Oman and Bahrain undertake multiple initiatives to support online commerce development in their countries. Moreover, following the cancelation of sanctions, Iran has a high potential to come to the forefront of B2C E-Commerce in the region, with its large population, rising Internet connectivity and high levels of debit card ownership.

COMPANIES MENTIONED

  • Alibaba Group
  • Alshop
  • Amazon
  • American Express
  • Awok.com
  • Bamilo
  • Buy2 Networks
  • Buzzr
  • DigiKala
  • Diner's Club
  • Directpay
  • Divar
  • Dubizzle.com
  • eBay
  • Groupon
  • Iyzico
  • JadoPado
  • Jamalon
  • Karir Marketing Company
  • Kianpay
  • MarkaVIP
  • MasterCard
  • Muscat360
  • Namshi.com
  • Netbarg
  • Panda
  • PayPal
  • PECCO
  • Qatar Postal Service Company
  • Rocket Internet
  • Sheypoor
  • ShopGo
  • Souq.com
  • Visa
  • Yallahoman
  • Zarinpal

REPORT-SPECIFIC SAMPLE CHARTS

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Table of Contents

1. MANAGEMENT SUMMARY

2. REGIONAL

  • Number of Internet Users, by Global Regions, incl. Middle East, in millions, and in % Change, 2010 & 2015
  • B2C E-Commerce Index, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
  • E-Commerce Sales in GCC, in USD billion, 2010 & 2015e
  • E-Commerce Sales in the Middle East, by Country, incl. Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, in USD billion, 2014 & 2020f
  • Selected Socio-Economic Characteristics of Selected Countries in the Middle East, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, by Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, 2014
  • Internet Penetration in the Middle East, by Country, incl. Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
  • Breakdown of Frequency of Internet Usage in MENA, by Country, incl. Algeria, Egypt, Iraq, Jordan, Kuwait, Lebanon, Mauritania, Morocco, Palestine, Saudi Arabia, Sudan, Tunisia, in % of Respondents, 2015
  • Internet Users and Penetration in the Middle East and Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE and Total for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f
  • Mobile Phone Users and Penetration in the Middle East & Africa, by Country, incl. Egypt, Nigeria, Saudi Arabia, South Africa, UAE, and Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f
  • Devices Used to Access the Internet in MENA, by Country, incl. Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, UAE, in % of Internet Users, March 2015
  • Online Shoppers in the Middle East, by Country, incl. Bahrain, Iran, Israel, Jordan, Oman, Qatar, Saudi Arabia, UAE, in % of Internet Users, in % of Population and in millions, 2013/2014
  • Share of Online Shoppers in the Middle East and Africa Using a Smartphone to Shop Online, by Country, incl. Egypt, Israel, Nigeria, South Africa, UAE and the Global Average, in %, 12 months to October 2015
  • Share of Consumers in the Middle East Who Have Concerns about the Security of Online Shopping, in %, June 2015
  • Breakdown of Online Shoppers in the Middle East by Age Group and Gender, by Country, incl. Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, May 2015
  • Breakdown of Frequency of Cross-Border Online Shopping in the Middle East and Africa, by Country, incl. Israel, Kenya, Nigeria, Saudi Arabia, South Africa, UAE, in % of Online Shoppers, April 2015
  • Breakdown of Payment Methods Used in Online Shopping in MENA, by Country, incl. Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, UAE, in % of Online Shoppers, May 2015

3. UAE

  • 3.1 OVERVIEW
    • B2C E-Commerce Market Overview and International Comparisons, April 2016
  • 3.2 TRENDS
    • M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
    • Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12 Months to October 2015
  • 3.3 SALES & SHARES
    • E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f
  • 3.4 USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010 - 2014
  • 3.5 PRODUCTS
    • Activities Carried Out Online, incl. "Purchasing or Ordering Goods or Services", in % of Internet Users, 2014
  • 3.6 PAYMENT
    • Share of Online Shoppers Paying with Cash on Delivery, October 2015
  • 3.7 DELIVERY
    • Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014
  • 3.8 PLAYERS
    • B2C E-Commerce Players Overview, April 2016
    • Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015

4. SAUDI ARABIA

  • 4.1 OVERVIEW
    • B2C E-Commerce Market Overview and International Comparisons, April 2016
  • 4.2 TRENDS
    • Overview of B2C E-Commerce Trends, April 2016
    • Breakdown of Internet Traffic, by Device, in %, 2015
  • 4.3 SALES & SHARES
    • E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f
    • B2C E-Commerce Share of Retail Sales, in %, 2014
  • 4.4 USERS & SHOPPERS
    • Number of Internet Users, in millions, and Penetration, in % of the Population, 2010 - 2015
    • Online Shopper Penetration, in millions and in % of Internet Users, June 2015
  • 4.5 PRODUCTS
    • Product Categories Purchased Online, in % of Online Shoppers, May 2015
  • 4.6 PAYMENT
    • Share of Online Shoppers Paying with Cash on Delivery, in %, 2015
  • 4.7 DELIVERY
    • Share of Online Shoppers Believing that Free or Minimal Delivery Charges Could Improve Online Shopping in the Future, April 2015
  • 4.8 PLAYERS
    • B2C E-Commerce Players Overview, April 2016
    • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Saudi Arabia's Share of Website Visits, in %, April 2016

5. IRAN

  • 5.1 OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, April 2016
  • 5.2 TRENDS
    • Smartphone Penetration, in % of Population, 2015e
  • 5.3 SALES & SHARES
    • Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions, 2012/2013 - 2014/2015
    • Value of E-Commerce Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 - 2014/2015
    • Online Share of All Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
  • 5.4 USERS & SHOPPERS
    • Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
    • Breakdown of Internet Users, by Gender and Age Group, in %, 2013
    • Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in % of Internet Users, by Male, Female and Total, 2013
  • 5.5 PRODUCTS
    • Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
    • Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, in % of Online Shoppers, January 2016
  • 5.6 PAYMENT
    • Number of Online Payment Terminals, in thousands, March 2013 & March 2015
    • Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
  • 5.7 PLAYERS
    • Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran's Share of Website Visits, in %, April 2016

6. ISRAEL

  • 6.1 OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, April 2016
  • 6.2 TRENDS
    • Major Reasons for Shopping Online, in % of Internet Users, July 2015
    • M-Commerce Share of Online Purchases, in %, 2014 & 2015
    • Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
  • 6.3 SALES & SHARES
    • B2C E-Commerce Sales, in ILS billion, 2014 - 2016f
  • 6.4 USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010-2014
    • Online Shopper Penetration, by Gender, Age Group and Total, in % of Internet Users, 2012 & 2013
    • Online Shopper Penetration, in % of Internet Users, July 2015
  • 6.5 PRODUCTS
    • Product Categories Purchased Online, in % of Online Shoppers, July 2015
  • 6.6 PAYMENT
    • Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2015
  • 6.7 DELIVERY
    • Major Criteria for Online Purchase Decision, incl. Delivery-Related, in % of Online Shoppers, 2015e
  • 6.8 PLAYERS
    • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Israel's Share of Website Visits, in %, April 2016

7. KUWAIT

  • 7.1 OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, April 2016
  • 7.2 TRENDS
    • Penetration of Internet Subscriptions with Mobile Phone Companies Compared to Internet Subscriptions with Internet Companies and Mobile Phone Subscriptions, in % of Population, 2010 - 2014
  • 7.3 SALES & SHARES
    • E-Commerce Transactions Number, in millions, Value, in KWD million, Average Value, in KWD, and in % Change, 2014 & 2015
  • 7.4 USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010-2014
  • 7.5 PRODUCTS
    • Product Categories Purchased Online, in % of Online Shoppers, May 2015
  • 7.6 PAYMENT
    • Top 2 Payment-Related Considerations When Shopping Online, in % of Online Shoppers, 2014
  • 7.7 PLAYERS
    • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Kuwait's Share of Website Visits, in %, April 2016

8. QATAR

  • 8.1 OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, April 2016
  • 8.2 SALES & SHARES
    • B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2014 - 2019f
  • 8.3 USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010-2014
    • Breakdown of Online Shoppers by Demographic Group, Compared to Breakdown of Total Population by Demographic Group, in %, 2014
  • 8.4 PRODUCTS
    • Breakdown of B2C E-Commerce Sales, by Product Category, in %, 2014
  • 8.5 PLAYERS
    • Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Qatar's Share of Website Visits (Where Available), in %, April 2016

9. JORDAN

  • 9.1 OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, April 2016
  • 9.2 TRENDS
    • Breakdown of Internet Subscriptions by Type, incl. "Mobile Broadband", in % of Internet Subscriptions, Q4 2015
  • 9.3 USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2011-2015
    • Activities Carried Out Online, incl. "Buy Products", in % of Adult Internet Users, 2014

10. BAHRAIN

  • 10.1 OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, April 2016
  • 10.2 TRENDS
    • Breakdown of Frequency of Internet Browsing via Mobile Devices, in % of Mobile Users, 2011, 2014 & 2015
  • 10.3 USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2011 - 2015
    • Online Shopper Penetration, in % of Internet Users, 2014 & 2015

11. OMAN

  • 11.1 OVERVIEW
    • B2C E-Commerce Overview and International Comparisons, April 2016
  • 11.2 USERS & SHOPPERS
    • Internet Penetration, in % of Individuals, 2010-2014
    • Share of Internet Users who Purchase Goods/Services and/or Pay Bills Online, in %, 2014
    • Breakdown of the Time of the Last Online Purchase, in % of Internet Users, 2013
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