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市場調査レポート

欧州のオンラインゲーム市場:2015年

Europe Online Gaming Market 2015

発行 yStats.com GmbH & Co. KG 商品コード 239718
出版日 ページ情報 英文 104 Pages/Charts
納期: 即日から翌営業日
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欧州のオンラインゲーム市場:2015年 Europe Online Gaming Market 2015
出版日: 2015年04月21日 ページ情報: 英文 104 Pages/Charts
概要

当レポートでは、欧州のオンラインゲーム市場について調査分析し、主要動向、現状と将来見通し、発展動向などについて、体系的な情報を提供しています。

第1章 マネジメントサマリー

第2章 世界市場

  • オンラインゲーム市場の概要
  • ゲーム総収益の内訳:セグメント別
  • デジタルゲーム収益
  • 上位10ヶ国:インターネットユーザーに対するPCオンラインゲーマー普及率
  • PC/MMOの上位10ゲーム:ランク別
  • モバイルゲーム市場の概要
  • モバイルゲーム収益の内訳:スマートフォン・タブレット別
  • モバイルゲーム収益
  • モバイルゲーム購入の理由
  • トップ3のモバイルゲーム:収益別
  • Androidで最高収益を挙げたモバイルゲーム
  • ソーシャルゲーム市場の概要
  • ソーシャルゲーム収益

第3章 欧州市場

  • 地域別
  • 西欧
    • ドイツ
    • 英国
    • フランス
    • スペイン
    • イタリア
    • オランダ
  • 東欧
    • ロシア
    • トルコ
    • ポーランド
    • チェコ共和国
    • スロバキア
  • スカンジナビア
    • スウェーデン

調査対象企業

  • Amazon
  • Apple
  • Atari SA
  • Cheetah Mobile
  • DeNA
  • Electronic Arts
  • Facebook
  • FEO Media
  • Gameforge AG
  • Gameloft
  • Goodgame Studios
  • Google
  • GungHo Online
  • IGG
  • InnoGames GmbH
  • Kalypso Media GMBH
  • Kiloo
  • King
  • Koch Media GmbH
  • Line
  • LOTUM
  • Machine Zone
  • NJintendo
  • Nordeus
  • QQ
  • Qzone
  • Sony
  • Supercell
  • Tencent
  • Ubisoft
  • Upjers GmbH
  • WeChat
  • Wooga
  • Zakeh

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目次
Product Code: 1190

Digital games conquering the gaming landscape on the Old Continent

In Europe's largest gaming market, Germany, the virtual goods segment is booming: revenues from micro-transactions in games more than doubled in 2014, while smartphones and mobile phones overtook PCs as the device most used to play games. In the UK also the freemium games model was the growth driver, especially for mobile games, but online games on PCs and consoles still outweighed revenues from mobile games last year. In France both computers and consoles were ahead of smartphones in terms of usage by gamers with some difference in payment models between these devices: free-to-play was the leading type of tames played on smartphones, while on computers it was topped by subscription-based games by a small margin.

Russia is by far the largest market.in the Eastern Europe region. Social and mobile games are the main growth drivers of the online gaming revenues in Russia. A third of Internet users in Russia played games over the Internet, with a similar share of gamers playing via social networks. In Turkey, computer and smartphones were in close competition for the share of Internet users frequently playing online games, with computers remaining slightly ahead. Similarly, in Poland the percentage of gamers playing on computers and in web browsers was higher than then playing on smartphones or tablets. Overall, some Eastern European countries were behind Scandinavian and Western European countries in penetration of Internet users playing games with other persons online in 2014.

Regarding the Europe-based gaming companies, French video, computer and digital games maker Ubisoft saw its digital segment grow at double-digit rate, while total revenues were down. Gameloft, another French game maker and publisher of some popular mobile game titles, saw revenues decline slightly amidst growing competition. Meanwhile, Germany-based Game Studios managed to bring its “Empire: Four Kingdoms” title to the rankings of top mobile games and almost doubled its revenues in 2014.

Questions Answered in This Report

  • What are the major trends in the online gaming market across various European markets?
  • What is the current state and furthermore future prospects of online and mobile games in advanced economies of Western Europe and Scandinavia?
  • How does online gaming evolve in emerging markets of Eastern Europe?

Covered Countries/Regions:

Europe, UK, Germany, France, Russia, Italy, Spain, Netherlands, Czech Republic, Turkey, Poland, Slovakia, Sweden.

SAMPLES

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  • 3. A “Global Site License” means that up to ten (10) worldwide users of an organization shall be entitled to access the report

In all cases, the term “organization” refers to the purchaser's specific company only and excludes any third parties, including affiliates. All purchases are bound by yStats.com GmbH & Co. KG official terms & Conditions.

Table of Contents

1. Management Summary

2. Global

  • Overview of Online Gaming Market, March 2015
  • Breakdown of Total Gaming Revenues, by Segment, in % and in USD billion, in % Year-on-Year Change and Number of Gamers, in millions, 2014e
  • Digital Gaming Revenues, in USD billion, and in % Share on Total Gaming Revenues, 2013 & 2018f
  • Top 10 Countries by PC Online Gamer Penetration on Internet Users, in %, H2 2014
  • Top 10 PC/MMO Games, by Rank, October 2014
  • Overview of Mobile Gaming Market, March 2015
  • Breakdown of Mobile Gaming Revenues, by Smartphone and Tablet, in USD billion, 2013 – 2015f & 2017f
  • Mobile Gaming Revenues, in USD billion, 2013 – 2016f
  • Reasons for Mobile Gaming Purchase, in % of Paying Mobile Gamers, by Smartphone and Tablet, 2014e
  • Top 3 Mobile Games, by Revenues, in USD billion, 2014
  • Top Grossing Mobile Games on Google Play (Android), March 2015, and iOS App Store, 2014
  • Overview of Social Gaming Market, March 2015
  • Social Gaming Revenues, in USD billion, 2012 & 2019f

3. Europe

3.1. Regional

  • Share of Individuals in the EU who Play Networked Games with Other Persons Online, in %, by Countries, 2012 & 2014

3.2. Western Europe

3.2.1. Germany

  • Overview of Online Gaming Market, March 2015
  • Breakdown of the Digital Games and Hardware Revenues, by Segments, in EUR million, 2013&2014
  • Breakdown of Gaming Revenues, by Segments, in EUR million, 2013 & 2014e
  • Mobile Gaming Revenues, in EUR million, and in % Year-on-Year Change, 2010 – 2014e
  • Devices Used to Play Games, in % of Gamers, 2013 & 2014
  • Number of Online and Mobile Gamers, by Platform Type, in millions, H1 2013 & H1 2014
  • Interactive Activities Carried Out Online, incl. “Play with Other Persons”, in % of Internet Users, by Age and Gender, Q1 2014
  • Breakdown of Preferences for Game Types, by “Playing Alone”, “Playing with Others in the Same Room”, “Playing with Others Over the Internet”, by Age Group, in % of Gamers, 2013 & 2014
  • Top Ten Mobile Games in Downloads and Revenue, by Rank, 2014
  • Overview of Selected Germany-Based Gaming Companies, incl. Segment, Selected Online and Mobile Games Titles and Revenue, March 2015

3.2.2. UK

  • Overview of Online Gaming Market, March 2015
  • Breakdown of Games Market Value, by Physical and Digital, in % and in GBP million, 2013 & 2014
  • Online Games Sales, in GBP million, and Share on Total Retail Sales of Games, in %, 2013 & 2014
  • Online Gaming Revenues, in GBP million, and in % Year-on-Year Change, 2011 – 2014
  • Mobile Gaming Revenues, in GBP million, 2013 & 2014
  • Breakdown of Gaming Industry Revenues, by Segment, in % and in GBP million, 2014
  • Share of Online Gamers on Internet Users, by Age Group, in %, 2013
  • Types of Games Played Online, in % of Online Gamers, 2013
  • Products Purchased Online, incl. “Video Games Software and Upgrades”, in % of Individuals, 2013 & 2014
  • Products Purchased Online, incl. “Video Games Software and Upgrades”, in % of Individuals, by Gender & Age, 2014
  • Breakdown of Time Spent Playing Video Games, by Device Used and by Game Type, in %, H1 2014
  • Devices Used to Play Video Games, in % of Internet Users, H1 2014
  • Breakdown of Game App Revenues in Google Play, by Game Types, October 2014
  • Number of Gaming Companies Active in the UK, 2014 and Platforms Specialized in, by Rank Based on Companies Number, 2014

3.2.3. France

  • Overview of Online Gaming Market, March 2015
  • Breakdown of Gaming Revenues by Segment, in % and in EUR million, 2014
  • Mobile Gaming Revenues, in EUR million, 2013 & 2014
  • Breakdown of Gamers, by “Playing Exclusively Online”, “Exclusively Offline” and “Both Online and Offline”, in %, September 2014
  • Platforms Used to Play Video Games, in % of Gamers, October 2014
  • Devices Used to Play Video Games, in % of Gamers, 2013 & 2014
  • Share of Individuals Playing Games Online, in %, September 2014
  • Types of Digital Games Played, by Platform, in % of Gamers, October 2014
  • Breakdown of Average Spending on Online Games, by Game Type, in % of Paying Gamers, 12 Months to October 2014
  • Game Genres Played Online, by Free-to-Play and Paid, in % of Online Gamers, 12 Months to October 2014
  • Sites Used to Obtain Online Games, in % of Online Gamers, October 2014
  • Top 3 Game Genres, by Online, Offline, Tablet and Smartphone, in % of Online/Offline/ Smartphone/Tablet Gamers, September 2014
  • Products Purchased Online, incl. “Games and Toys”, in % of Internet Users, Q1 2014
  • Overview of Selected France-Based Gaming Companies, incl. Segment, Selected Online and Mobile Games Titles and Total Revenue, March 2015

3.2.4. Spain

  • Breakdown of Total Gaming Revenues, by Segment, Q1 2014 – Q3 2014
  • Number of Gamers in millions and in % of Population, by Platform, Q2 2014
  • Total Gaming Revenues, in EUR million, 2013 – 2017f and Breakdown of Total Video Gaming Revenues, by Physical and Online, in %, 2013

3.2.5. Italy

  • Number of Internet Users Who Play or Download Games Online, in thousands and in % of Total Internet Users, by Age and Gender, Q1 2014
  • Number of Internet Users Who Play Networked Games with Other Persons Online, in thousands and in % of Total Internet Users, by Age and Gender, Q1 2014
  • Share of Internet Users Playing Games Online at Least Weekly, by Playing on Smartphone, Tablet and Computer, Q1 2014

3.2.6. Netherlands

  • Breakdown of Gaming Software Revenues, by Segments, in EUR million, 2012 & 2013
  • Activities Carried Out on Smartphones and Tablets, in % of Device Users, incl. “Games”, December 2014

3.3. Eastern Europe

3.3.1. Sub-Regional

  • Breakdown of Free-to-Play MMO Gaming Revenues, by Selected Countries, in USD million, 2013 – 2017f

3.3.2. Russia

  • Overview of Online Gaming Market, March 2015
  • Online Gaming Revenues, in RUB billion, 2012, 2013 & 2014e
  • Social Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 - 2013
  • Mobile Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 - 2013
  • Share of Internet Users who Played or Downloaded Games Online, by Total, Gender and Location, in %, 2013
  • Share of Paying Gamers, in %, by MMO, Casual and Social Games, 2013
  • Product Categories Purchased Online, incl. “Video Games and Update”, in % of Online Shoppers, 2013
  • Product Categories Purchased Online, incl. “Video Games and Update”, in % of Online Shoppers in Relevant Group, by Gender and Location, 2013

3.3.3. Turkey

  • Devices Connected to the Internet, in % Households with Internet Access, incl. “Game Console”, Q1 2014
  • Online Activities, incl. “Playing Networked Games with Other Persons”, in % of Internet Users, Q1 2014
  • Share of Internet Users Playing Games Online at Least Weekly, by Device, Q1 2014

3.3.4. Poland

  • Share of Gamers on Internet Users, in %, and Types of Games Played, incl. Online and Mobile, in % of Gamers with Internet Access, April 2014
  • Product Categories Purchased Online, incl. “Computer Games”, in % of Online Shoppers, March 2014

3.3.5. Czech Republic

  • Breakdown of Online Bank Card Payments, by E-Commerce Categories, incl. “Computer and Video Games”, in %, by Transaction Value and Volume, 2013

3.3.6. Slovakia

  • Product Categories Purchased Online, incl. “Video Games Software and Upgrades”, in % of Online Shoppers, 2013

3.4. Scandinavia

3.4.1. Sub-Regional

  • Breakdown of Gaming Revenues, by Segments, by Countries and Total, in EUR million, 2013
  • Products Purchased Online, incl. “Computer Games/Video Games”, in % of Individuals, by Sweden, Denmark, Norway and Finland, 2013

3.4.2. Sweden

  • Share of Individuals Who Used the Internet to Play Networked Games with Other Persons, by Age Group and Gender, in %, Q1 2014
  • Share of Individuals Who Purchased Video or Computer Games Software Online, by Age Group and Gender, in %, Year to March 2014
  • Share of Individuals Who Purchased and Downloaded Video or Computer Games Software Online, by Age Group and Gender, in %, Year to March 2014

COMPANIES MENTIONED

  • Amazon
  • Apple
  • Atari SA
  • Cheetah Mobile
  • DeNA
  • Electronic Arts
  • Facebook
  • FEO Media
  • Gameforge AG
  • Gameloft
  • Goodgame Studios
  • Google
  • GungHo Online
  • IGG
  • InnoGames GmbH
  • Kalypso Media GMBH
  • Kiloo
  • King
  • Koch Media GmbH
  • Line
  • LOTUM
  • Machine Zone
  • NJintendo
  • Nordeus
  • QQ
  • Qzone
  • Sony
  • Supercell
  • Tencent
  • Ubisoft
  • Upjers GmbH
  • WeChat
  • Wooga
  • Zakeh
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