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市場調査レポート

中国のB2C Eコマース市場 2015年

China B2C E-Commerce Market 2015

発行 yStats.com GmbH & Co. KG 商品コード 226469
出版日 ページ情報 英文 75 Pages/Charts
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=102.18円で換算しております。
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中国のB2C Eコマース市場 2015年 China B2C E-Commerce Market 2015
出版日: 2015年09月24日 ページ情報: 英文 75 Pages/Charts
概要

近年の急成長とその膨大な人口により、中国はB2C Eコマースにおける世界のリーダーのひとつとなっています。新興BRIC諸国のなかで、中国は2014年までの5年間の平均成長率が3桁と最も高くなりました。中国ではインターネットユーザーの半数を超える3億人が既にオンラインショッピングを経験しています。中国のインターネット普及率は2014年に人口の50%に近付いたに過ぎず、ロシアやブラジルより低く、日本や韓国と言った先進アジア市場をはるかに下回っているため、この数字はさらに増加すると見込まれています。

当レポートでは、中国のB2C Eコマース市場について調査分析を行い、市場概要、市場動向、MコマースやB2C Eコマース、売上、シェア、ユーザー、主要企業などについてまとめています。

第1章 マネジメントサマリー

第2章 概要と国際比較

  • B2C Eコマースの概要と国際比較
  • B2C Eコマースの売上:主要国
  • 小売り総売り上げに占めるB2C Eコマースのシェア:主要国
  • B2C Eコマース売上のCAGR:主要国、中国含む
  • 世界の小売りEコマース売上、上位10ヶ国、中国含む
  • 世界のインターネットユーザー数、上位10ヶ国、中国含む
  • 世界のスマートフォンユーザー数、上位10ヶ国、中国含む、ほか

第3章 動向

  • B2C Eコマース動向の概要
  • モバイル購買者数のモバイルインターネットユーザー比
  • Mコマース売上の小売りEコマース売上比
  • 越境オンライン購買客の普及率、オンライン購買客比
  • 越境Eコマース売上
  • 越境Eコマース輸入
  • 越境Eコマース輸入の内訳:製品分類別
  • 越境Eコマースで最も購入された製品、越境オンライン購買客比
  • 越境B2C Eコマースが最も普及している国、オンライン購買客比
  • ソーシャルメディアで製品またはプロモーションメッセージを見た後にオンラインで購入したオンライン購買客のシェア

第4章 売上・シェア

  • B2C Eコマース売上の実績:比較評価
  • B2C Eコマース売上の予測:比較評価
  • 小売りEコマース売上の実績:比較評価
  • 小売りEコマース売上の予測:比較評価
  • 小売り総売り上げに占めるB2C Eコマースシェアの比較評価

第5章 ユーザー & 購買客

  • インターネット普及率、人口比
  • インターネットユーザー数、普及率
  • オンライン購買客数、インターネットユーザー比

第6章 製品

  • オンラインで購入された製品の分類、オンライン購買客比
  • 過去3カ月間にオンラインで購入された製品の分類、オンライン購買客比
  • 年間の平均オンライン支出およびオンライン購入回数、製品分類別
  • オンラインで日用品を購入している/購入する意思のあるインターネットユーザーのシェア

第7章 決済

  • オンラインショッピングで用いた決済手段、オンライン購買客比
  • 利用したオンライン決済手段、オンライン決済ユーザー比
  • オンライン購買の決済全体に占めるAlipayのシェア

第8章 配送

  • B2C Eコマースの配送モデル
  • オンラインで購入する際の主な検討事項、配送含む

第9章 企業

  • B2C Eコマース企業の概要
  • 主なEコマース投資契約の概要
  • B2C Eコマース市場シェアの内訳、GMV別
  • B2C Eコマース売上の上位10社、シェア別
  • Eコマースブランドの認識、オンライン購買客比
  • Tmallのプロファイル
  • JD.comのプロファイル
  • Vip.comのプロファイル

本調査で言及した企業

  • Alibaba
  • Amazon
  • Dangdang.com. Vip.com
  • Dianping
  • Ele.me
  • Gome Online
  • Jd.com
  • Jumei
  • Jumei.com
  • Koubei.com
  • Macy's
  • Mei.com
  • Meituan
  • Suning Commerce
  • Taobao.com
  • Tencent
  • Tmall
  • Vipshop
  • Walmart
  • Xiaomi.com

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目次
Product Code: 1230

Questions Covered in the report:

  • How large is the B2C E-Commerce market in China and what is its growth potential?
  • How does China rank among other major B2C E-Commerce markets worldwide?
  • How many people are shopping online in China and which products do they buy?
  • Which payment, delivery and other trends are prevalent in B2C E-Commerce in China?
  • Who are the leaders in Chinese online retail and how high are their market shares?

Key findings:

China's B2C E-Commerce Growth Potential Still High Especially in Rural Areas

Due to its rapid growth in recent years and its vast population, China has become one of the global leaders in B2C E-Commerce. Among the emerging BRIC countries, China's average triple-digit growth rate in five years to 2014 was the highest, though the less advanced market in India is predicted to overtake the leadership by growth for the next several years. Over 300 million people, more than half of all Internet users, already make purchases online in China. This number is likely to rise further, as Internet penetration in China was close to just 50% of population in 2014, less than in Russia or Brazil and significantly below the advanced Asian markets, such as Japan and South Korea.

The highest potential for growth of online retail in China is reported to be in rural areas and small villages. Major E-Commerce companies are already expanding their logistics and delivery services to cover these regions. Another important trend is proliferation of mobile commerce, which accounted for around one third of total online retail sales in China in 2014 and is predicted to increase its share further. Moreover, cross-border E-Commerce imports to China are growing, heating the interest of international players.

The B2C E-Commerce market in China is dominated by domestic companies. Two players, Alibaba Group which operates B2C marketplace Tmall among other E-Commerce businesses and online retailer JD.com each held an international IPO in 2014 and are actively expanding in China, as well as on the international markets through their cross-border platforms. Meanwhile, a number of smaller niche players have been backed up by investment capital, such as group buying websites Meituan and Dianping and online food delivery service Ele.me. Competition in B2C E-Commerce also intensifies, as foreign players such as US-based Amazon and Walmart enhance their efforts in China.

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Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, September 2015
  • B2C E-Commerce Sales, by Selected Countries Worldwide, incl. China, in USD billion, 2009, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales, by Selected Countries Worldwide, incl. China, in %, 2014 & 2019f
  • B2C E-Commerce Sales CAGR, by Selected Countries Worldwide, incl. China, in %, 2009-2014 and 2014-2019f
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. China, in USD billion, and in % CAGR, 2013 - 2018f
  • Top 10 Countries Worldwide by Number of Internet Users, incl. China, in millions, 2013 - 2018f
  • Top 10 Countries Worldwide by Number of Smartphone Users, incl. China, in millions, 2013 - 2018f
  • Leading Activities in Terms of Times Spent Online, in % of Internet Users who Use the Internet at Least Once a Week, by Selected Countries Worldwide, incl. China, July 2014
  • Online Shopping Destinations, in % of Internet Users Who Use the Internet at Least Once a Week, by Selected Countries Worldwide, incl. China, July 2014
  • Products Purchased Online, in % of Online Shoppers, by Selected Countries Worldwide, incl. China, July 2014
  • Online Shopper Penetration, by Selected Emerging Markets, incl. China, in % of Adult Internet Users, May 2014
  • Internet Penetration in BRIC, by Country, incl. China, in % of Population, 2014
  • Internet Penetration in Asia-Pacific, by Country, incl. China, in % of Population, 2013 - 2018f
  • Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Country, incl. China, in %, Q4 2014
  • Mobile Shopper Penetration in Asia-Pacific, by Country, incl. China, in % of Respondents, 2012 - 2014
  • Breakdown of Frequency of Cross-Border Online Shopping in Asia-Pacific, in % of Online Shoppers, by Country, incl. China, April 2015

3. Trends

  • B2C E-Commerce Trends Overview, August 2014
  • Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 - 2014 & June 2015
  • M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 - 2018f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
  • Cross-Border E-Commerce Sales, in CNY trillion, 2013 & 2014
  • Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
  • Breakdown of Cross-Border E-Commerce Imports, by Product Categories, in %, 2014
  • Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014
  • Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
  • Share of Online Shoppers Who Purchased Online after Seeing the Product or Promotional Message on Social Media, in %, 2014

4. Sales and Shares

  • Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
  • B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
  • Historic Retail E-Commerce Sales (incl. C2C and B2C), in USD billion, by Comparative Estimates, 2009 - 2014
  • Retail E-Commerce Sales Forecasts (incl. B2C and C2C), in USD billion, by Comparative Estimates, 2013 - 2019f
  • Comparative Estimates of B2C E-Commerce (incl. C2C) Share of Total Retail Sales, in %, 2013 - 2019f

5. Users & Shoppers

  • Internet Penetration, in % of Population, 2010 - 2014
  • Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
  • Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 - 2014 & June 2015

6. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
  • Product Categories Purchased Online in the Previous 3 Months, in % of Online Shoppers, February 2015
  • Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
  • Share of Internet Users Purchasing Groceries Online and Intending to Purchase Groceries Online, in %, September 2014

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
  • Online Payment Methods Used, in % of Online Payment Users, 2014
  • Alipay's Share of Total Payments for Online Purchases, in %, 2010 and 2014

8. Delivery

  • B2C E-Commerce Delivery Overview, September 2015
  • Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014

9. Players

  • B2C E-Commerce Player Overview, September 2015
  • Overview of Selected Major E-Commerce Investment Deals, 2014
  • Overview of Selected Major E-Commerce Investment Deals, January 2015 - August 2015
  • Breakdown of B2C E-Commerce Market Share by GMV, in %, 2014 & Q2 2015
  • B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
  • E-Commerce Brand Awareness, in % of Online Shoppers, 2014
  • Profile of Tmall, September 2015
  • Profile of JD.com, September 2015
  • Profile of Vip.com, September 2015

COMPANIES MENTIONED

  • Alibaba
  • Amazon
  • Dangdang.com. Vip.com
  • Dianping
  • Ele.me
  • Gome Online
  • Jd.com
  • Jumei
  • Jumei.com
  • Koubei.com
  • Macy's
  • Mei.com
  • Meituan
  • Suning Commerce
  • Taobao.com
  • Tencent
  • Tmall
  • Vipshop
  • Walmart
  • Xiaomi.com
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