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市場調査レポート

ロシアのB2C Eコマース市場:2015年

Russia B2C E-Commerce Market 2015

発行 yStats.com GmbH & Co. KG 商品コード 214839
出版日 ページ情報 英文 71 Pages/Charts
納期: 即日から翌営業日
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ロシアのB2C Eコマース市場:2015年 Russia B2C E-Commerce Market 2015
出版日: 2015年12月17日 ページ情報: 英文 71 Pages/Charts
概要

ロシアは、世界でも大規模なB2C Eコマース市場の一つです。2014年のオンライン小売売上高では、世界第9位、欧州では第4位、BRIC諸国の中では第2位となっています。経済危機にもかかわらず、ロシアのB2C Eコマース売上高は二桁成長を遂げ、今後も世界ランキングを維持すると予測されています。

当レポートでは、ロシアのB2C Eコマース市場について調査分析し、市場動向、売上高の実績と予測、市場シェア、製品カテゴリー、ユーザー数、普及率、主要企業などについて、体系的な情報を提供しています。

第1章 マネジメントサマリー

第2章 概要と国際比較

  • B2C Eコマースの概要と国際比較
  • 世界の主要10ヶ国、Eコマース小売売上高別、ロシアを含む
  • BRIC諸国のB2C Eコマース売上高、国別、ロシアを含む
  • BRIC諸国の小売総売上高に対するB2C Eコマースのシェア、国別、ロシアを含む
  • BRIC諸国のインターネット普及率、国別、ロシアを含む
  • 欧州のB2C Eコマース売上高の内訳、国別、ロシアを含む
  • 欧州のインターネット視聴者数の内訳、主要5ヶ国別、ロシアを含む
  • B2C Eコマース売上高、東欧の主要国別、ロシアを含む

第3章 動向

  • B2C Eコマースの動向の概要
  • 国際間のB2C/C2C Eコマース輸入
  • 国際間のEコマース統計、オーダー数 (場所、プラットフォーム別) を含む
  • ロシアのB2C/C2C Eコマース小売総売上高に対する国際間の輸入シェア
  • 国際間のオンライン買い物客の普及率
  • 国際間のB2C/C2C Eコマース輸入の内訳
  • オンライン購入の内訳、使用デバイス別
  • モバイル買い物客の普及率
  • スマートフォンユーザーの普及率とモバイル買い物客の普及率
  • 使用したMコマースチャネル、オンラインショップのウェブサイト別
  • ウェブルーム・ショールームの普及率
  • B2C Eコマース売上高の内訳、地域別

第4章 販売とシェア

  • B2C Eコマース売上高の実績
  • B2C Eコマース売上高の予測
  • Bコマース小売総売上高に対するB2C Eコマースのシェア

第5章 ユーザーと買い物客

  • インターネット月間視聴者数
  • インターネット月間視聴者数の内訳、地域別
  • オンライン買い物客数
  • オンライン買い物客数の内訳、年齢別、性別
  • オンライン買い物客の普及率、年齢別、性別、場所別
  • オンライン買い物客の普及率、地域別

第6章 製品

  • オンラインで購入した製品カテゴリー、性別、場所別
  • オンラインで購入した製品
  • 主要なオンライン小売カテゴリー、視聴者リーチ別
  • B2C Eコマース売上高、製品カテゴリー別
  • エレクトロニクス・家電のB2C Eコマース売上高の内訳、製品サブカテゴリー別

第7章 支払

  • オンラインショッピングで利用した支払方法
  • 提供されているオンライン支払方法

第8章 配送

  • B2C Eコマースオーダーの内訳、配送方法別
  • オンラインショッピングで利用した配送方法
  • 提供されている配送方法の概要 (オンラインショップ主要5社) 、ウェブサイトトラフィック別

第9章 企業

  • B2C Eコマース企業の概要
  • Eコマースウェブサイト主要10社、ウェブサイトランキング別
  • 購入したオンラインストア数
  • 購入したオンラインショップ主要10社
  • オンラインショップ主要20社、販売ランキング
  • 企業プロファイル

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目次
Product Code: 1240

Key Findings:

Russia's B2C E-Commerce market grows despite the economic turmoil

Russia is one of the largest B2C E-Commerce markets in the world. In 2014, it ranked ninth worldwide, fourth in Europe and second among the BRIC countries in terms of online retail sales, according to yStats.com's findings. Despite the economic crisis, Russia is predicted to see B2C E-Commerce sales grow at double-digit rates and maintain the mentioned global rankings in the foreseeable future. Though overall retail sales are in a decline and consumer confidence is at an all-time low, the B2C E-Commerce market in Russia still has room for growth due to its untapped potential.

Though Russia's online audience is the largest in Europe, Internet penetration was only at two-thirds of the adult population as of mid-2015, yStats.com's report shows. Online shopper penetration has even more room for development, as only about a quarter of Internet users made purchases online last year. Interestingly, while Internet user penetration tends to be higher in the Central and North-Western regions of Russia, which include the country's two largest cities, and lower in its other regions, in terms of online shopper penetration, Russia's Far East and the Ural regions come close to matching the central areas. Furthermore, B2C E-Commerce's share of total retail sales amounted to a small one-digit percentage share in 2014, also indicating potential for future growth.

The growth trend is supported by evidence from the top online retailers in Russia, such as mass merchants Ozon and Ulmart, clothing merchants KupiVip and Lamoda, electronics and appliances stores M.Video, Eldorado and Svyaznoy, who reported sales increase in 2014 and expect further increase in 2015. On the other hand, there have also been noticeable market exits in late 2014 and 2015, including the closure of the online marketplace and auction Molotok.ru, children's goods store Mamagazin.ru, and electronics merchant Utinet.ru. Furthermore, according to yStats.com's report, a significant and growing share of B2C E-Commerce sales in Russia are due to cross-border import, especially from China, with both AliExpress and JD.com operating Russian versions of their websites to tap the growing demand.

  • Countries Covered: Russia
  • Pages: 71

Questions Covered in the report:

  • How large is the B2C E-Commerce market in Russia and what is its growth potential?
  • What is Russia's B2C E-Commerce rank worldwide, in Europe and among the BRIC economies?
  • How high is online shopper penetration in Russia and how does it differ among various regions and socio-demographic groups?
  • Which payment and delivery methods do online shoppers in Russia prefer?
  • Who are the leading B2C E-Commerce players in Russia?

COMPANIES MENTIONED

  • 220 Volt
  • aliexpress
  • Amazon
  • Avito
  • Bonprix
  • Citilink
  • Dostavky.ru
  • eBay
  • Eldorado
  • Enter
  • Exist
  • Holodilnik
  • Jd.com
  • Komus (KOMYC)
  • Lamoda
  • M.Video
  • Naspers
  • Ozon
  • Rambler
  • Sportmaster
  • Svyaznoy
  • Technopoint
  • Technosila
  • Ulmart
  • Utkonos
  • Wikimart
  • Wildberries
  • Yandex

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Table of Contents

1. Management Summary

2. Overview & International Comparisons

  • B2C E-Commerce Overview and International Comparisons, December 2015
  • Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. Russia, in USD billion, and in % CAGR, 2013 – 2018f
  • B2C E-Commerce Sales in the BRIC Countries, by Country, incl. Russia, in USD billion, 2009, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales in the BRIC Countries, by Country, incl. Russia, in %, 2014 & 2019f
  • Internet Penetration in the BRIC Countries, by Country, incl. Russia, in % of Population, 2014
  • Breakdown of B2C E-Commerce Sales in Europe, by Country, incl. Russia, 2014
  • Breakdown of Europe's Internet Audience, by Top 5 Countries, incl. Russia, and Others, in %, May 2015
  • B2C E-Commerce Sales, by Selected Countries in Eastern Europe, incl. Russia, in EUR billion, 2014

3. Trends

  • B2C E-Commerce Trends Overview, December 2015
  • Cross-Border B2C/C2C E-Commerce Imports, in RUB billion, 2013, 2014 & 2015f
  • Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
  • Cross-Border Imports Share of Total B2C/C2C E-Commerce Sales in Russia, in %, 2013 & 2014
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 & 2014e
  • Breakdown of Cross-Border B2C/C2C E-Commerce Imports, in %, 2014
  • Breakdown of Online Purchases by Device Used, in % of Online Shoppers, 2014
  • Mobile Shopper Penetration, in % of Smartphone Owners, by Size of City of Location, 2014
  • Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
  • M-Commerce Channels Used, by Online Shop's Website, Website and Application, Mobile Application, in % of Mobile Shoppers, by Age Group and Total, October 2015
  • Penetration of Webrooming and Showrooming, in % of Online Shoppers, 2014
  • Breakdown of B2C E-Commerce Sales by Regions, in %, 2013 & 2014

4. Sales & Shares

  • Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 – 2014
  • B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 – 2019f
  • B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 – 2020f

5. Users & Shoppers

  • Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 – Summer 2015
  • Breakdown of Monthly Internet Audience, by Region, in millions and in %, Summer 2015
  • Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
  • Breakdown of Online Shoppers by Age Group, by Male and Female, November 2014
  • Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
  • Online Shopper Penetration, by Region, in % of Internet Users, November 2014

6. Products

  • Product Categories Purchased Online, by Gender and Location Type, in % of Online Shoppers in the Relevant Group, November 2014
  • Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
  • Top Online Retail Categories by Audience Reach, in million Unique Visitors, July 2015
  • B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
  • Breakdown of B2C E-Commerce Sales of Electronics and Appliances, by Product Sub-Categories, in %, and Year-on-Year Change in B2C E-Commerce Sales, H1 2015

7. Payment

  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
  • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
  • Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015

8. Delivery

  • Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
  • Delivery Methods Used in Online Shopping, by Used in Last Online Purchase and Used in the Previous 12 Months, in % of Online Shoppers, 2014
  • Overview of Delivery Methods Offered by Top 5 Online Shops by Website Traffic, October 2015

9. Players

  • B2C E-Commerce Players Overview, December 2015
  • Top 10 E-Commerce Websites, by Website Rank, incl. Website Visits, Share of Traffic from Russia, Time Spent on Website, Page Views and Bounce Rate, November 2015
  • Number of Online Stores, in thousands, 2010 – 2014
  • Top 10 Online Shops Purchased from, in % of Online Shoppers, 2014 & 2015
  • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015
  • Company Profile of OOO Exist, December 2015
  • Company Profile of ZAO Ulmart, December 2015
  • Company Profile of OOO Wildberries, December 2015
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