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市場調査レポート

東欧のB2C Eコマース市場:2015年

Eastern Europe B2C E-Commerce 2015

発行 yStats.com GmbH & Co. KG 商品コード 214838
出版日 ページ情報 英文 159 Pages/Charts
納期: 即日から翌営業日
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東欧のB2C Eコマース市場:2015年 Eastern Europe B2C E-Commerce 2015
出版日: 2016年01月15日 ページ情報: 英文 159 Pages/Charts
概要

当レポートでは、東欧におけるB2C (企業消費者間)Eコマース市場を詳細に調査分析し、B2C Eコマース市場規模 (売上額)、小売り全体に占めるB2C Eコマース売上のシェア、オンライン購買客の普及率、世界のB2C Eコマース売上における東欧のランク、東欧とその他の東欧2次地域との比較、東欧諸国間におけるB2C Eコマース売上・成長率の違い、東欧市場におけるB2C Eコマースの主要動向、各国におけるオンライン購買客および競合企業の主な特徴などについて、まとめています。

第1章 マネジメントサマリー

第2章 欧州 (地域)

  • B2C Eコマースの売上内訳:地域・2次地域別、東欧含む
  • 小売り売上全体に占めるB2C Eコマースのシェア:地域別、東欧含む
  • 欧州におけるB2C Eコマースの売上:2次地域別、東欧含む
  • 欧州におけるB2C Eコマースの売上:前年比変動率
  • 東欧の小売り売上全体に占めるB2C Eコマースのシェア
  • 東欧の主要国におけるB2C Eコマースの売上
  • 東欧の主要国におけるインターネットユーザー数・普及率:主要国別
  • 東欧の主要国におけるスマートフォンユーザー数・普及率:主要国別
  • EU諸国におけるインターネット普及率、東欧諸国含む
  • EU諸国におけるオンライン購買客の普及率、東欧諸国含む、インターネットユーザー比

第3章 ロシア

  • 概要
  • 動向
  • 売上・シェア
  • ユーザー・購買客
  • 製品
  • ペイメント
  • デリバリー
  • 企業

第4章 ポーランド

第5章 トルコ

第6章 ギリシャ

第7章 チェコ共和国

第8章 ウクライナ

第9章 ルーマニア

第10章 ハンガリー

本調査で言及した企業

  • Alibaba.com
  • Aliexpress.com
  • Allegro
  • Allo
  • Altex.ro
  • Alza.cz
  • Arukereso.hu
  • Bonprix
  • Cel.ro
  • Ceneo
  • Citilink
  • Deal.by
  • E-Dostavka.by
  • E-Shop.gr
  • eBay
  • eBay.com
  • Elefant.ro
  • Emag.ro
  • Exist
  • Gittigidiyor
  • Hepsiburada.com
  • Jofogas.hu
  • Lamoda
  • Le Boutique
  • Levneelektro.cz
  • Mall.cz
  • Markafoni
  • Modnakasta
  • n11.com
  • Okazii.ro
  • OLX
  • Oz.by
  • Rozetka
  • Shop.by
  • Skroutz.gr
  • Tchibo.cz
  • Teknosa
  • Ulmart
  • Vatera.hu
  • Wildberries
  • Wildberries.by
  • Xe.gr
  • Zalando

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目次
Product Code: 1242 R000999 R000999

Countries Covered: Belarus, Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, Ukraine

Questions Covered in the report:

  • What is Eastern Europe's rank in global B2C E-Commerce sales?
  • How does Eastern Europe compare to other European sub-regions?
  • How do B2C E-Commerce sales and growth rates differ among Eastern European states?
  • What are the key B2C E-Commerce trends in Eastern European markets?
  • Which are the key characteristics of online shoppers and competitors in each country?

Key Findings:

yStats.com reports double-digit B2C E-Commerce sales growth across Eastern Europe

The fourth largest region worldwide in terms of B2C E-Commerce sales, Eastern Europe is home to several emerging online retail markets. However, despite the double-digit growth rates of these markets, Eastern Europe's share of global B2C E-Commerce is predicted to remain unchanged for the next four years, due to more rapid expansion of the Asia-Pacific region. As shown in yStats.com's report, B2C E-Commerce sales accounted for only a small one-digit share of the total retail sales in Eastern Europe in 2015, less than half of the shares in North America, Western Europe and Asia-Pacific. This is an indication of the potential for further online retail growth in Eastern Europe, supported by increasing Internet and online shopper penetration in its leading countries.

Russia was by far the largest B2C E-Commerce market in Eastern Europe in 2014, according to the research findings of yStats.com. Though both in Russia and Ukraine unfavorable economic conditions and devaluation of currencies over the previous two years had a negative impact on the consumers' purchasing power, B2C E-Commerce sales in local currency continue to grow rapidly there, spurred by improving Internet penetration and increasing interest in making purchases over the Internet.

In other major markets of the region, including Turkey and Poland, online retail is also evolving. Important trends include the growth of mobile and cross-border E-Commerce, yStats.com finds. Smartphone penetration is growing across the region, with countries such as the Czech Republic having already surpassed a 50% smartphone penetration rate among the mobile phone users. Another interesting trend is the popularity of price comparison websites, especially in Greece, Romania and Hungary. Moreover, local B2C E-Commerce websites have to cope with the growing popularity of Chinese online marketplaces, such as Alibaba.com and JD.com. However, the positions of national leaders, such as Allegro in Poland, Alza in the Czech Republic, Hepsiburada in Turkey, Rozetka in Ukraine, and Ulmart in Russia remain strong.

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Table of Contents

1.Management Summary

2.Regional

  • Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, incl. Eastern Europe, in %, 2014 & 2019f
  • B2C E-Commerce Share of Total Retail Sales, by Global Regions, incl. Eastern Europe, in %, 2015e
  • B2C E-Commerce Sales in Europe, by Sub-Region, incl. Eastern Europe, in EUR billion, and in % Year-on-Year Change, 2014
  • B2C E-Commerce Sales in Eastern Europe, in USD billion, and in % Year-on-Year Change, 2014 - 2019f
  • B2C E-Commerce Share of Total Retail Sales in Eastern Europe, in %, 2014 - 2019f
  • B2C E-Commerce Sales, by Selected Countries in Eastern Europe, in EUR billion, 2014
  • Number of Internet Users and Penetration in Eastern Europe, by Selected Countries, in millions and in % of Population, 2013 - 2019f
  • Number of Smartphone Users and Penetration in Eastern Europe, by Selected Countries, in millions and in % of Mobile Phone Users, 2013 - 2018f
  • Internet Penetration in the EU Countries, incl. Eastern European Countries, in % of Individuals, 2011 - 2015
  • Online Shopper Penetration in the EU Countries, incl. Eastern European Countries, in % of Internet Users, 2011 - 2015

3.Russia

  • 3.1.Overview
    • B2C E-Commerce Overview and International Comparisons, December 2015
  • 3.2.Trends
    • B2C E-Commerce Trends Overview, December 2015
    • Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
    • Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
  • 3.3.Sales & Shares
    • Historic B2C E-Commerce Sales, in RUB billion, by Comparative Estimates, 2009 - 2014
    • B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, 2014 - 2019f
    • B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2014 - 2020f
  • 3.4.Users & Shoppers
    • Monthly Internet Audience, in millions and in % of Adult Population, Summer 2011 - Summer 2015
    • Number of Online Shoppers, in millions and in % of Internet Users, 2013 & 2014
    • Online Shopper Penetration, by Gender, Age Group and Location Type, in % of Internet Users in the Relevant Group, November 2014
  • 3.5.Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
    • B2C E-Commerce Sales by Product Categories, in RUB billion, 2013 & 2014
  • 3.6.Payment
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
  • 3.7.Delivery
    • Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, 2013 & 2014
  • 3.8.Players
    • B2C E-Commerce Players Overview, December 2015
    • Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB billion, Number of Orders, in thousands, Average Check, in RUB, and Main Product Category, H1 2015

4.Poland

  • 4.1.Overview
    • B2C E-Commerce Overview and International Comparison, January 2016
  • 4.2.Trends
    • M-Commerce Sales, in PLN billion, 2013 & 2016f
  • Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
    • 4.3.Sales & Shares
    • B2C E-Commerce Sales, in PLN billion, by Comparative Estimates, and CAGR, in %, 2013 - 2016f
    • B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2014 - 2018f
  • 4.4.Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2015
    • Online Shopper Penetration, in % of Individuals, 2011 - 2015
    • Online Shopper Penetration, by Gender and Age Group, in % of Individuals, 2014 & 2015
  • 4.5.Products
    • Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
  • 4.6.Payment
    • Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
  • 4.7.Delivery
    • Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
  • 4.8.Players
    • E-Commerce Player Overview, December 2015
    • Top 5 Most Recognized E-Commerce Websites, in % Internet Users, April 2015

5.Turkey

  • 5.1.Overview
    • B2C E-Commerce Market Overview and International Comparisons, January 2016
  • 5.2.Trends
    • M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015
    • Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q1 2015
  • 5.3.Sales & Shares
    • B2C E-Commerce Sales, by Segment, in TRY billion, 2013 & 2014
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014
  • 5.4.Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2015
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2015
  • 5.5.Products
    • Product Categories Purchased Online, in % of Online Shoppers, by Gender, 12 Months to March 2015
  • 5.6.Payment
    • Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q3 2015
  • 5.7.Delivery
    • Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
  • 5.8.Players
    • B2C E-Commerce Players Overview, January 2016
    • Breakdown of B2C E-Commerce Market Shares, by Players, in %, 2014

6.Greece

  • 6.1.Overview
    • Overview and International Comparisons, January 2016
  • 6.2 Trends
    • Share of Online Shoppers Purchasing Online due to Direct
    • Price/Product Comparisons, in %, 2014 & 2015
    • Top Three Reasons to Shop Online and Top Three Main Sources of Information in Online Purchases, in % of Online Shoppers, 2015
  • 6.3.Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2013 & 2014
  • 6.4.Users & Shoppers
    • Internet Penetration, in % of Households, 2011 - 2015
    • Online Shopper Penetration, in % of Internet Users, 2011 - 2015
    • Breakdown of Online Shopper Penetration, by Age and Gender, in %, Q1 2015
  • 6.5.Products
    • Product Categories Purchased Online, in % of Online Shoppers, 12 Months to March 2015
  • 6.6.Payment
    • Breakdown of Payment Methods Used in Online Shopping, in %, July 2015
  • 6.7.Delivery
    • Breakdown of Problems Encountered in Online Shopping, incl.
    • Delivery-Related, in % of Online Shoppers, 12 Months to March 2015
  • 6.8.Players
    • Top 10 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, December 2015

7.Czech Republic

  • 7.1.Overview
    • Overview and International Comparisons, January 2016
  • 7.2.Trends
    • Share of B2C E-Commerce Websites with Mobile Sites, in %, 2014 & 2015e
    • Cross-Border Online Shopper Penetration, by Location of Seller, incl. Any Foreign Country, Other EU Countries, Non-EU Countries, in % of Online Shoppers, by Gender and Age Group, Q2 2015
  • 7.3.Sales & Shares
    • B2C E-Commerce Sales, in CZK billion and in % Year-on-Year Change, 2010 - 2015e
    • B2C E-Commerce Share of Total Retail, in %, 2015e & 2017f
  • 7.4.Users & Shoppers
    • Internet Penetration, in % of Households, 2011 - 2015
    • Number of Online Shoppers, in millions and in % of Population, 2010, 2012, 2014 & 2015
    • Online Shopper Penetration, by Age and Gender, in % of Internet Users, Q2 2015
  • 7.5.Products
    • Product Categories Purchased Online, in % of Online Shoppers, by Gender and Age Group, Q2 2015
  • 7.6.Payment
    • Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
  • 7.7.Delivery
    • Breakdown of Preferences over the Speed of Delivery, in % of Online Shoppers, August 2015
  • 7.8.Players
    • B2C E-Commerce Players Overview, January 2016
    • Breakdown of Online Shops' Market Share by Product Category, in %, H1 2015

8.Ukraine

  • 8.1 Overview
    • Overview and International Comparisons, January 2016
  • 8.2.Trends
    • Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2013 & 2014
  • 8.3.Sales & Shares
    • B2C E-Commerce Sales, in UAH billion, 2014 - 2017f
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014
  • 8.4.Users & Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Number of Online Shoppers, in millions, Q3 2013 & Q3 2014
  • 8.5.Products
    • Product Categories Purchased Online, in % of Online Shoppers, Q3 2014
  • 8.6.Payment
    • Share of Online Shoppers Paying by Card, in %, 2015
  • 8.7.Delivery
    • Most Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q3 2014
  • 8.8.Players
    • Breakdown of Online Shops by Market Share, by Electronics & Household Appliances and Clothing & Shoes, 2014

9.Romania

  • 9.1.Overview
    • Overview and International Comparisons, January 2016
  • 9.2 Trends
    • Breakdown of Online Transactions with Payment Cards, by Cross-Border and Domestic, in %, 2014
  • 9.3.Sales & Shares
    • B2C E-Commerce Sales, in EUR billion, 2013 & 2014
    • B2C E-Commerce Share of Total Retail Sales, in %, 2014
  • 9.4.Users & Shoppers
    • Internet Penetration, in % of Individuals, 2011 - 2015
    • Online Shopper Penetration, in % of Internet Users, 2012 - 2015
  • 9.5.Products
    • Top 3 Product Categories in B2C E-Commerce, by Rank, 2014
  • 9.6.Payment
    • Share of Cash on Delivery Payment for Online Purchases, in % of Online Purchases, 2014
  • 9.7 Delivery
    • Main Disadvantages of Online Shopping, incl. Delivery Costs, September 2014
  • 9.8.Players
    • Top 10 Most Visited E-Commerce websites, by in % Internet Users, September 2015

10.Hungary

  • 10.1.Overview
    • Overview and International Comparisons, January 2016
  • 10.2 Trends
    • Average Spending on Online Purchases via Mobile Devices per Shopper, in HUF thousand, 2014 & 2015f
  • 10.3 Sales & Shares
    • B2C E-Commerce Sales, in HUF billion, 2013 & 2014
    • B2C E-Commerce Share of Total Retail, in %, 2013 & 2014
  • 10.4 Users & Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Online Shopper Penetration, in % of Population, 2010 - 2014
  • 10.5.Products
    • Breakdown of Product Categories Purchased Online, in % of Online Shoppers, 2014
  • 10.6.Payment
    • Share of Payment on Delivery of Total Online Shopping Spending, in %, 2014
  • 10.7.Delivery
    • Preferences over Delivery Methods, in % of Online Shoppers, 2014 & 2015
  • 10.8.Players
    • E-Commerce Websites Type Uses, in % of Online Shoppers, 2014 & 2015
    • Top 15 E-Commerce Websites, by Website Rank, incl. Website Type and Website Visits, November 2015

11.Belarus

  • 11.1.Overview
    • Overview and International Comparisons, January 2016
  • 11.2.Trends
    • Breakdown of Online Purchases by Device Used, in %, Q1 2015
    • Countries and Regions Purchased Online from, 6 Months to September 2014
  • 11.3.Sales & Shares
    • B2C E-Commerce Sales, in USD million, 2013 & 2014
    • B2C E-Commerce Share of Total Retail Sales, in %, 2013
  • 11.4.Users & Shoppers
    • Internet Penetration, in % of Individuals, 2010 - 2014
    • Online Shopper Penetration, in % of Internet Users, 2013 - 2015
  • 11.5.Products
    • Products Purchased Online, in % of Online Shoppers, 2014
  • 11.6.Payment
    • Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
  • 11.7.Delivery
    • Breakdown of the Last B2C E-Commerce Order by Delivery Method, by Order Value, in % of Online Shoppers, September 2014
  • 11.8.Players
    • Top 10 E-Commerce Websites by Website Rank, January 2015

Companies mentioned

Alibaba.com Aliexpress.com
Allegro Allo
Altex.ro Alza.cz
Arukereso.hu Bonprix
Cel.ro Ceneo
Citilink Deal.by
E-Dostavka.by E-Shop.gr
eBay eBay.com
Elefant.ro Emag.ro
Exist Gittigidiyor
Hepsiburada.com Jofogas.hu
Lamoda Le Boutique
Levneelektro.cz Mall.cz
Markafoni Modnakasta
n11.com Okazii.ro
OLX Oz.by
Rozetka Shop.by
Skroutz.gr Tchibo.cz
Teknosa Ulmart
Vatera.hu Wildberries
Wildberries.by Xe.gr
Zalando  

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