市場調査レポート
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1125608

オンライン宿泊予約の世界市場:2022年

Global Online Accommodation Booking Market 2022

出版日: | 発行: yStats.com | ページ情報: 英文 76 Pages | 納期: 即日から翌営業日

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オンライン宿泊予約の世界市場:2022年
出版日: 2022年09月13日
発行: yStats.com
ページ情報: 英文 76 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界のオンライン宿泊予約市場では、Booking.com、Airbnb.com、Expedia.comが優勢です。2021年、市場は世界規模で回復過程にありましたが、パンデミック前のレベルにはまだ達していません。調査によると、2022年の時点で、回答者のほぼ半数が、ホテル、フライト、レンタカー、追加の手配など、旅行に必要なものを1つのWebサイトで予約することを希望していました。さらに、米国では、回答者の半数以上がホテルのWebサイト経由で宿泊施設を予約し、フランスでは、2021年に休暇用の住居をWebサイト経由で予約することが好まれました。

当レポートでは、世界のオンライン宿泊予約について調査分析し、世界の動向、地域別・国別の主要動向などについて、最新の情報を提供しています。

目次

第1章 マネジメントサマリー

第2章 世界の動向

  • オンライン宿泊予約市場概要と動向、2022年8月
  • ホテル・リゾート予約の収益、2017年~2022年f
  • オンライン予約アプリユーザー、2017年~2021年
  • バケーションレンタル予約の内訳、OTA・直接予約別、割合、2021年・2022年f
  • 旅行・ホスピタリティ vs. 全産業のインターネットトラフィックソースの内訳、デバイス別、割合、2021年
  • 1つのWebサイト経由で、旅行のニーズを予約することを好む回答者のシェア、割合、2022年
  • 宿泊施設・ホテルのWebサイト上位5、Webサイトランク別、カテゴリー、Webサイト訪問数、平均訪問時間、直帰率、割合を含む、上位5ヶ国、訪問シェア別、割合、2022年6月
  • オンライン旅行代理店予約アプリケーションの市場シェア、割合、2021年
  • 最もダウンロードされたOTAアプリ上位10、2022年上半期

第3章 北米

  • 米国
  • カナダ

第4章 アジア太平洋地域

  • 地域全体
  • 中国
  • 日本
  • オーストラリア
  • インド
  • ニュージーランド
  • タイ
  • シンガポール
  • インドネシア
  • マレーシア
  • フィリピン

第5章 欧州

  • 地域全体
  • 英国
  • ドイツ
  • フランス
  • スペイン
  • イタリア
  • オランダ
  • スイス
  • ロシア
  • トルコ
  • ポーランド

第6章 ラテンアメリカ

  • ブラジル
  • アルゼンチン
  • メキシコ

第7章 中東・アフリカ

  • 地域全体
  • アラブ首長国連邦
  • 南アフリカ
目次
Product Code: 1588

"As travel demand among consumers globally increases, the online accommodation market sees recovery: new yStats.com report."

Booking.com, Airbnb.com, and Expedia.com dominate the global online accommodation booking market.

In 2021, the global online accommodation booking market is in the process of recovering on a global scale, and while it has improved, it is yet to reach its pre-pandemic levels. Nevertheless, consumers are eager to travel, and certain players are leading the market. As of June 2022, Booking.com, Airbnb.com, Expedia.com, Hotels.com, and Agoda.com were the top 5 accommodation and hotel booking websites worldwide, as revealed in the new yStats.com publication. In the U.S., Airbnb dominated with its market share of online booking applications, followed by Booking.com, in 2021. The top 3 accommodation websites in Canada, as of June 2022, were Expedia.ca, Booking.com, and Airbnb.ca. In addition, Booking.com was a leader in Asia-Pacific, Europe, and the Middle East, ranking among the top 3 hotel booking channels and websites in several countries in the regions, respectively.

Accommodation booking via website gains popularity

According to a survey cited in the yStats.com report, nearly one-half of respondents preferred to book their travel needs, including hotels, flights, car hire, and extras, via one website as of 2022. Furthermore, in the U.S., more than one-half of respondents made accommodation bookings via hotel websites, and, in France, holiday residences were preferably booked via websites in 2021. When asked how French respondents booked their last holiday accommodation, more than one-half revealed they conducted their booking via website from computer or tablet.

Table of Contents

1. Management Summary

2. Global Developments

      • Online Accommodation Booking Market Overview & Trends, August 2022
      • Hotel and Resort Booking Revenues, in USD trillion, 2017-2022f
      • Online Booking App Users, in billions, 2017-2021
      • Breakdown of Vacation Rental Bookings by OTA and Direct Booking, in %, 2021 & 2022f
      • Breakdown of Internet Traffic Source in Travel & Hospitality vs All Industries, by Devices, in %, 2021
      • Share of Respondents Who Prefer to Book Their Travel Needs via One Website, in %, 2022
      • Top 5 Accommodation and Hotel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022
      • Market Share of Online Travel Agency Booking Applications, in %, 2021
      • Top 10 Most Downloaded OTA Apps, H1 2022

3. North America

  • 3.1. USA
      • Breakdown of Online Hotel Bookings by Direct Bookings and OTAs, in %, 2021 & 2023f
      • Breakdown of Online Travel Gross Bookings by Segment, incl. Hotel, in %, 2021e
      • Share of Individuals Planning to Purchase Travel Products (incl. Accommodation), in % of Population, September 2021 vs September 2020
      • Channels Used to Make Accommodation Bookings, in % of Respondents, 2021
      • Market Share of Online Booking Applications, in %, 2021
      • Online Booking Apps, by Downloads, in millions, 2019-2021
      • Top 10 Most Downloaded OTA Apps, H1 2022
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, USA's Share of Total Visits, in %, USA's Number of Visits, in millions, June 2022
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Canada's Share of Total Visits, in %, Canada's Number of Visits, in millions, June 2022
  • 3.2. Canada
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Canada's Share of Total Visits, in %, Canada's Number of Visits, in millions, June 2022

4. Asia-Pacific

  • 4.1. Regional
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • 4.2. China
      • Online Accommodation Gross Merchandise Value, in CNY billion, in % Y-O-Y Change, 2019-2022f
  • 4.3. Japan
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Japan's Share of Total Visits, in %, Japan's Number of Visits, in millions, June 2022
  • 4.4. Australia
      • Top 10 Hotel Booking Channels, incl. "OTA" and "Direct Booking", 2021
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Australia's Share of Total Visits, in %, Australia's Number of Visits, in millions, June 2022
  • 4.5. India
      • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
  • 4.6. New Zealand
      • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 &Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, New Zealand's Share of Total Visits, in %, New Zealand's Number of Visits, in millions, June 2022 2021
  • 4.7. Thailand
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • 4.8. Singapore
      • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
  • 4.9. Indonesia
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • 4.10. Malaysia
      • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
  • 4.11. Philippines
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021

5. Europe

  • 5.1. Regional
      • Number of Guests in Short-Stay Accommodation Booked via Online Platforms, in millions, 2019-2021
      • Top 5 Accommodation and Hotel Booking Websites, by EU-5 Countries, June 2022
  • 5.2. UK
      • Travel Website Reach, by Category, in %, and Top Player in Each Category, Q1 2022
      • Number of Visits to Travel Websites, by Category, in thousands, and in % Change, January 2022 & April 2022
      • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2020 & 2021
  • 5.3. Germany
      • Travel Information Researched Online, by Category, in million Trips, 2020 & 2021
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • 5.4. France
      • Breakdown of Preferred Booking Channels, by Category, in % Travelers, 2021
      • Breakdown of Preferred Booking Channels Used When Booking a Holiday Accommodation, in % of Travelers
  • 5.5. Spain
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • 5.6. Italy
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • 5.7. Netherlands
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021
  • 5.8. Switzerland
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Switzerland's Share of Total Visits, in %, Switzerland's Number of Visits, in millions, June 2022
  • 5.9. Russia
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Russia's Share of Total Visits, in %, Russia's Number of Visits, in millions, June 2022
  • 5.10. Turkey
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Turkey's Share of Total Visits, in %, Turkey's Number of Visits, in millions, June 2022
  • 5.11. Poland
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Turkey's Share of Total Visits, in %, Turkey's Number of Visits, in millions, June 2022

6. Latin America

  • 6.1. Brazil
      • Top 5 Accommodation Booking Websites, by Website Rank, July 2022
  • 6.2. Argentina
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, Argentina's Share of Total Visits, in %, Argentina's Number of Visits, in millions, July 2022
  • 6.3. Mexico
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021

7. Middle East and Africa

  • 7.1. Regional
      • Top 10 Hotel Booking Channels, incl. "OTA" and "Direct Booking", 2021
  • 7.2. UAE
      • Breakdown of Channels Used to Make Hotel Reservations, in %, 2021
      • Top 5 Accommodation and Hotel Websites, by Total Website Visits, in millions, UAE's Share of Total Visits, in %, UAE's Number of Visits, in millions, June 2022
  • 7.3. South Africa
      • Top 10 Hotel Booking Channels, incl. OTA and Direct Booking, 2021