オンライン決済方法の東欧市場：2022年

B2C Eコマースの購入時にカード決済を好む東欧諸国には、ロシア、トルコ、チェコ共和国などが挙げられます。ロシアでは、2020年から2021年にかけて、オンラインショッパーによるカードの前払いや受け取り時のカード払いなどのカード決済が増加した一方で、受け取り時の現金決済は減少しました。カードによるオンライン購入は、2021年にトルコ、ハンガリー、チェコ共和国で大幅に増加し、ウクライナでは、2022年1月から2022年4月にかけてカード決済の件数と金額が増加しました。

当レポートでは、東欧のオンライン決済方法市場について調査分析し、世界の動向、地域別・国別の主要動向などについて、最新の情報を提供しています。

掲載企業：

Apple pay、Bitpay、Google pay、Paypal、Similar、Visa

目次

第1章 マネジメントサマリー

第2章 世界の動向

• オンライン・モバイル決済の動向、2022年5月
• パンデミック時にオンラインショッピングで最も利用された決済方法、オンラインショッパーの割合、主要国別、2021年4月
• COVID-19以前と比較して、オンラインショッピングで頻繁に使用される決済方法、オンラインショッパーの割合、主要国別、2021年4月
• パンデミック中に決済方法を変更した理由、オンラインショッパーの割合、主要国別、2021年4月
• 決済金額、Eコマース決済・POS決済別、2021年・2026年f
• POS取引額全体に占める現金決済の割合、地域別、2021年・2025年f
• モバイル決済の市場規模、2021年・2028年f
• 生体認証付きリモートモバイル決済の金額、2022年e・2027年f
• 生体認証付きリモートモバイル決済の件数、2022年f、2027年f
• 近接型モバイル決済の取引件数、2021年e・2023年f
• OEMモバイル決済アプリで決済されたB2C Eコマース取引件数、2022年f・2026年f
• モバイルウォレットユーザー数、地域別、2020年・2025年f
• 世界の近接型モバイル決済ユーザー数、前年比、2020年～2025年f
• 近接型モバイル決済ユーザー普及率、スマートフォンユーザーに占める割合、2020年～2025年f
• 非接触型カード決済の金額、2020年・2021年e
• BNPL B2C Eコマース売上高、2021年e・2026年f
• 暗号通貨による決済額、2018年～2023年f
• オンライン加盟店が受け入れる決済方法、既に受け入れ済み・予定中、オンライン加盟店の割合、2022年2月
• リモートによる物理的商品購入のシェア、詐欺被害額の割合、2021年e

第3章 欧州

• 地域全体
  • オンライン・モバイル決済の動向、2022年6月
  • B2C Eコマースで好まれる決済方法の内訳、オンラインショッパーの割合、主要国別、2021年11月
  • 過去12ヶ月間に店頭で利用した決済方法のシェア、消費者の割合、2021年7月
  • 店舗での購入時に好まれる電子決済方法の内訳、消費者の割合、2021年7月
  • 店頭での購入時に好まれる電子決済方法の内訳、消費者の割合、世代別、2021年7月
  • デジタル決済の受け入れ義務化を支持する消費者のシェア、2021年7月
  • 現金よりも電子決済の利用を好む加盟店のシェア、2021年7月
  • オンラインショップでカード情報を保存することに対する意識、インターネットユーザーの割合、主要国別、2021年
  • B2C・B2Bマーケットプレイスの組み込み型決済サービス開始に対する意向の内訳、意思決定者の割合、2021年7月
  • 組み込み型決済サービスの利点、「非常に魅力的」「魅力的」別、B2C・B2Bマーケットプレイスの意思決定者の割合、2021年7月
• 新興市場
  • ロシア
  • ポーランド
  • トルコ
  • チェコ共和国
  • ルーマニア
  • ハンガリー
  • ウクライナ
  • ブルガリア
  • クロアチア

Payment preferences vary in some Eastern European countries, reveals a new report by yStats.com.

Card payments are made in multiple Eastern European countries

Among Eastern European countries with a preference for card payments when making B2C E-Commerce purchases were Russia, Turkey, the Czech Republic, and others. In Russia, card payments, such as prepayments by card and payment by card upon receipt, made by online shoppers increased from 2020 to 2021, whereas cash payments upon receipt decreased. Online purchases made using cards were significant in Turkey, Hungary, and the Czech Republic in 2021, and in Ukraine, the number and value of card payments increased from January 2022 to April 2022. A survey referenced in the yStats.com report revealed that online businesses in Bulgaria were positively impacted by the acceptance of credit and debit card payments as well as digital and mobile wallet payments.

Digital payment usage rises in Eastern European countries

Other Eastern European countries such as Poland leaned more towards digital methods of payment. In Poland, online shoppers preferred paying for their online purchases using direct bank payments. Another survey also revealed that most online shoppers in Poland made payments using immediate transfer via payment services and mobile payments. Although more than one-half of the Internet users in the Czech Republic used card payments via gateway to complete their online purchases, more than one-third also revealed that they made their payments using online bank transfers, as spelled out in the yStats.com report. In addition, electronic payments were heavily used for domestic and cross-border E-Commerce purchases, and most online shoppers in Croatia preferred using digital wallets.

Covered Regions:

Eastern Europe.

Companies Mentioned:

Apple pay, Bitpay, Google pay, Paypal, Similar, Visa.

Table of Contents

1. Management Summary

2. Global Developments

• Online & Mobile Payment Trends, May 2022
• Most Used Payment Methods When Shopping Online During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
• Payment Methods Used More Frequently Compared To Pre-COVID-19 When Shopping Online, in % of Online Shoppers, by Selected Countries, April 2021
• Reasons For Changing Payment Method Habits During The Pandemic, in % of Online Shoppers, by Selected Countries, April 2021
• Payment Value, by E-Commerce Payments and POS Payments, in USD trillion, 2021 & 2026f
• Share of Cash Payments, in % of Total POS Transaction Value, by Region, 2021 & 2025f
• Mobile Payment Market Size, in USD trillion, 2021 & 2028f
• Value of Biometrically Authenticated Remote Mobile Payments, in USD billion, 2022e & 2027f
• Number of Biometrically Authenticated Remote Mobile Payments, in billions, 2022f & 2027f
• Number of Proximity Mobile Payment Transactions, in billions, 2021e & 2023f
• Number of B2C E-Commerce Transactions Paid by OEM Mobile Payment Apps, in billions, 2022f & 2026f
• Number of Mobile Wallet Users, by Region, in millions, 2020 & 2025f
• Proximity Mobile Payment Users Worldwide, in millions, and Year-on-Year Change, in %, 2020-2025f
• Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2020-2025f
• Value of Contactless Card Transactions, in USD trillion, 2020 & 2021e
• BNPL B2C E-Commerce Sales, in USD billion, 2021e & 2026f
• Cryptocurrency Payment Value, in USD billion, 2018-2023f
• Payment Methods Accepted by Online Merchants, by Already Accepted and Planned, in % of Online Merchants, February 2022
• Share of Remote Physical Goods Purchases, in % of Fraud Losses, 2021e

3. Europe

• 3.1. Regional
  • Online & Mobile Payment Trends, June 2022
  • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, by Selected Countries, November 2021
  • Share of Payment Methods Used In-store in the Past 12 Months, in % of Consumers, July 2021
  • Breakdown of Preferred Electronic Payment Methods for In-store Purchases, in % of Consumers, July 2021
  • Breakdown of Preferred Electronic Payment Methods for In-store Purchases, in % of Consumers, by Generation, July 2021
  • Share of Consumers Who Would Support the Mandatory Acceptance of Digital Payments, in %, July 2021
  • Share of Merchants Who Prefer Accepting Electronic Payments Over Cash, in %, July 2021
  • Attitudes Towards Saving Card Details in Online Stores, in % of Internet Users, by Selected Countries, 2021
  • Breakdown of Intention of B2C and B2B Marketplaces to Launch Embedded Payment Services, in % of Decision Makers, July 2021
  • Perceived Advantages of Embedded Payment Services, by Very Appealing and Appealing, in % of Decision-Makers from B2C and B2B Marketplaces, July 2021
• 3.2. Emerging Markets
  • 3.2.1. Russia
    • Payment Methods Used in B2C E-Commerce, by Popularity, in % of Online Shoppers, 2020 & 2021
    • Share of Non-Cash Payments, in % of Total Retail Trade Turnover, Q1 2022
    • Share of Mir Card, in % of All Card Transactions, June 2022
    • Share of Mir Card, in % of Issued Cards, June 2022
  • 3.2.2. Poland
    • Breakdown of Payment Methods Preferred in B2C E-Commerce, in % of Internet Users, November 2021
    • Payment Methods Used in B2C E-Commerce, by Age, in % of Online Shoppers, May and June 2021
    • Online Shoppers Who Shop Over the Internet Due to The Availability of Various Payment Methods, by Age Group, in %, May and June 2021
    • Online Shoppers Who Would Buy Online More Often If Safe Payment Methods Were Available, by Age Group, in %, May and June 2021
    • Mobile Payment User Penetration, in % of Internet Users, 2020 & 2021
    • Breakdown of Instant Payment Services Used in B2C E-Commerce, in % of Online Shoppers Making Instant Payments, May and June 2021
    • Top 5 Factors Affecting Online Shoppers' Perception of Credibility of a B2C E-Commerce Website When Purchasing for the First Time, incl. Payment-Related, in % of Online Shoppers, May and June 2021
    • Problems Encountered by Online Shoppers When Making B2C E-Commerce Purchases Via Mobile, incl. Payment-Related, in % of Mobile Shoppers, May and June 2021
    • Share of Consumers Who Would Trust a Retailer More If They Had a Pay Later Solution Available, in %, August 2021
    • Share of Consumers Who Would Return as Customers More Often If a Retailer Had Pay Later Solutions Available, in %, August 2021
    • BNPL Gross Merchandise Value, in USD million, 2021 & 2028f
  • 3.2.3. Turkey
    • Number of Domestic E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2020 - Q1 2022
    • Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2020 - Q1 2022
    • Number and Value of Contactless Mobile Transactions, in millions, and Value, in TRY million, Q1 2020 - Q4 2021, and Q1 2022
  • 3.2.4. Czech Republic
    • Payment Methods Used in B2C E-Commerce, in % of Internet Users, March 2021
    • Share of Respondents Who Would Prefer Paying Contactless When Given the Option, in %, March 2021
    • Applications Used for Mobile Payments, in % of Mobile Payment Users, March 2021
  • 3.2.5. Romania
    • Breakdown of Payment Methods Used in B2C E-Commerce, by Domestic and Cross-Border Online Stores, in % of Online Shoppers, March 2022
  • 3.2.6. Hungary
    • Breakdown of Domestic E-Commerce Transactions by Payment Method, in %, 2022
  • 3.2.7. Ukraine
    • Number of Payments via Contactless Cards, in millions, January 2021 - January 2022
  • 3.2.8. Bulgaria
    • Breakdown of Payment Methods Used in B2C E-Commerce, by Domestic and Cross-Border Online Stores, in % of Online Shoppers, March 2022
    • Net Share of Online Businesses Experiencing Increase in Sales Share Attributed to a Payment Method, by Payment Method Used, in %, October - November 2021
  • 3.2.9. Croatia
    • Preferred Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, February 2022