表紙:オンライン旅行の世界市場:2021年
市場調査レポート
商品コード
1006806

オンライン旅行の世界市場:2021年

Global Online Travel Market 2021

出版日: | 発行: yStats.com GmbH & Co. KG | ページ情報: 英文 159 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=110.49円
オンライン旅行の世界市場:2021年
出版日: 2021年05月20日
発行: yStats.com GmbH & Co. KG
ページ情報: 英文 159 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界のオンライン旅行業界は、コロナウイルスのパンデミックの蔓延による規制の影響を強く受け、売上高が大幅に減少しました。米国では、2020年のオンライン旅行の売上高は、COVID-19パンデミックが発生する直前、2020年に予測された数値の半分しかありませんでした。国内のオンライン旅行代理店の総予約額も、大幅に減少しました。とはいえ、規制緩和により、近い将来の回復が見込まれています。

当レポートでは、世界のオンライン旅行市場について調査分析し、世界の主要動向、地域別・国別の主要動向などについて、体系的な情報を提供しています。

目次

第1章 マネジメントサマリー

第2章 世界

  • オンライン旅行市場の概要と動向
  • 旅行・観光Webサイト上位10 (Web訪問数、平均訪問時間、直帰率を含む) 、上位5ヶ国:訪問シェア別
  • 使用した旅行アプリ (航空会社、ホテル、電車、旅行のAventアプリを含む) 、旅行者の割合
  • 宿泊施設Webサイト上位10 (Web訪問数、平均訪問時間、直帰率を含む) 、上位5ヶ国:訪問シェア別
  • 2020年に旅行できなかったため、2021年に通常より多くの旅行費用を計画している旅行者のシェア
  • COVID-19によるリスクが減少した場合、現金決済に戻る旅行者のシェア、現金決済の理由の上位4
  • 旅行関連サービスを予約する場合、カード以外の決済方法/Eウォレットを最も重要な要因と見なす旅行者のシェア
  • 旅行関連サービスを予約する場合「BNPL」オプションを検討している旅行者のシェア
  • 旅行中に非接触型またはモバイルで決済した旅行者のシェア
  • 非接触型モバイル決済を信頼の促進要因と見なす旅行者のシェア
  • 快適な旅行のためにクレジットカードポイントを貯める旅行者のシェア
  • COVID-19パンデミック以前と比較して、2021年の旅行での決済に多くの旅行クレジット/ポイントを使用する可能性が高い旅行者のシェア
  • 非接触型決済オプションが利用できない場合、旅行関連の購入を諦める旅行者のシェア、など

第3章 北米

  • 米国
  • カナダ

第4章 アジア太平洋地域

  • 地域全体
  • 中国
  • 日本
  • 韓国
  • インド
  • オーストラリア
  • ニュージーランド
  • インドネシア
  • タイ
  • シンガポール
  • ベトナム
  • マレーシア
  • フィリピン

第5章 欧州

  • 地域全体
  • 英国
  • ドイツ
  • フランス
  • スイス
  • オーストリア
  • ロシア
  • トルコ

第6章 ラテンアメリカ

  • 地域全体
  • ブラジル
  • メキシコ
  • アルゼンチン

第7章 中東・アフリカ

  • 地域全体
  • サウジアラビア
  • モロッコ
目次
Product Code: 1527

COVID-19 negatively affected the online travel industry but there are signs of recovery in the near future: yStats.com

A new publication from Hamburg-based business intelligence firm yStats.com, “ Global Online Travel Market 2021, ” details the impact of the coronavirus pandemic on the digital travel market worldwide and provides insights into possible future industry developments.

The health crisis deeply affected digital travel sales, but the future looks more optimistic

Deeply affected by the restrictions imposed due to the spread of the coronavirus pandemic, the global online travel industry experienced a significant downfall in the sales. For example, in the United States, online travel sales value in 2020 was only half of the figure forecasted for 2020 just before the onset of the COVID-19 pandemic. The gross bookings value of online travel agencies in the country also decreased substantially. Nevertheless, a recovery is expected in the near future given the easing of restrictions. As of March 2021, global travelers intended to spend more on trips in the next 12 months, and the usage of travel-related mobile apps may even be higher than prior to the health crisis, according to the findings of the yStats.com report. Furthermore, in Asia-Pacific, one of the fastest-growing regions in regard to travel, despite the negative influence of COVID-19, overall per capita digital travel expenditures are expected to rise in several economies, including Hong Kong, China, Taiwan, Japan, and South Korea by 2025.

Leading online travel agencies globally and the COVID-19 impact

In 2021, most of the major global online travel agencies were able to keep their market positions, including Booking.com, which remained to be the top website in travel category globally. Tripadvisor and Airbnb followed Booking.com. Nevertheless, for some OTAs including the Expedia Group the pandemic led to a drop in the rankings, as detailed in the new yStats.com publication.

Technology-driven solutions are an important factor in the traveler experience in 2021

Due to economic disruptions due to the COVID-19 pandemic, travelers worldwide became increasingly interested in the Buy Now Pay Later payment method. According to a 2020 international survey cited by yStats.com in the new report, a double-digit share of respondents said that availability of a BNPL option was an important factor when booking a service related to a trip. With that, technology-driven solutions may support the online travel industry in the process of recovery.

Covered Regions:

Global.

Companies Mentioned:

Apple Pay, Google Pay, PayPal, Venmo, Tripadvisor, Airbnb, Expedia Group, Welbo, Wechat, Go Mmt, Agoda, Fewo-direct, Hilton Hotels, Marriot Hotels, American Express, Chase Sapphire, Wells Fargo, MakeMyTrip, Taj, Thomas Cook, Ctrip, Traveloka.

Table of Contents

1. Management Summary

2. Global

  • Online Travel Market Overview & Trends, December 2020
  • Top 10 Travel & Tourism Websites, incl. Total Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, April 2021
  • Travel Apps Used, incl. Airline, Hotel, Train and Travel Avent Apps, in % of Travelers, February 2021
  • Top 10 Accommodation Websites, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, February 2021
  • Share of Travelers Who Plan to Spend More Than Normally Would on a Trip in 2021 Since Could not Travel in 2020, in %, January 2021
  • Share of Travelers Who Would Return to Cash Payments When the Risk from COVID-19 Reduced, and Top 4 Reasons to Return to Cash, in %, 2020
  • Share of Travelers Who Consider Non-Card Payment Methods/E-Wallets as the Most Important Factor When Booking a Service Related to Travel, in %, 2020
  • Share of Travelers Who Consider Buy Now Pay Later Option as Important When Booking a Service Related to Travel, in %, 2020
  • Share of Travelers Who Paid Contactless or via Mobile When traveling, in %, 2020
  • Share of Travelers Who See Contactless Mobile Payments as a Confidence Driver, in %, September 2020 & February 2021
  • Share of Travelers Who Save Credit Card Points to Go on a Vacation Once Feel Comfortable Traveling, January 2021
  • Share of Travelers Who are Likely to Use More Travel Credits/Points to Pay for a Trip in 2021 Compared to Before the COVID-19 Pandemic, January 2021
  • Share of Travelers Who Abandoned Purchases Related to Travel If Contactless Payment Option was not Available, in %, 2020
  • Top Business Travel Payment Methods by Employees, in % of Corporate Travel Managers, 2020
  • Top Business Travel Payment Methods, in % of Business Travelers, 2020
  • Top 10 Air Travel Websites, by Website Rank, incl. Web Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, February 2021
  • Top Investment Priorities For Airlines to be Implemented by 2023, in % Passenger Carriers, October 2020
  • Top Investment Priorities For Airports to be Implemented by 2023, in % Passenger Carriers, October 2020
  • Breakdown of Top Airline Priorities for the Introduction of Touchless Self-Service by 2023, incl. Mobile Touchless Payment, in % of Airlines' IT Executives, October 2020
  • Automated Services at Border Control & Boarding in Airports Planned for 2023, in % of Passenger Carriers, October 2020
  • Share of Adult Travelers Who Were Excited About Technology's Potential to Further Personalize Their Travel Experiences in the Future, by Country, in %, July 2020
  • Share of Adult Travelers Who Expected to Participate in More Virtual/Online Experiences During Their Trips, by Country, in %, July 2020
  • Share of Adult Travelers Who Would Be More Comfortable About Going to an Unknown Destination If They Could Scout It Virtually, by Country, in %, July 2020
  • Share of Adult Travelers Who Chose Technology Would Be Important in Minimizing Human Interaction When Traveling, by Country, in %, July 2020

3. North America

  • 3.1. USA
    • Post-COVID-19 Sales Forecasts, by Product Category, incl. Digital Travel Sales, in USD billion, 2020e
    • Breakdown of Post-COVID-19 Forecasts Adjustments to Sales Values, by Product Categories, and Sales Channel, incl. Digital Travel Sales, in %, 2020e
    • Breakdown of Future International Travel Plans, in % of Internet Users, May 2020
    • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, the US Share of Total Visits, in %, the US Number of Visits, in millions, February 2021
    • Gross Bookings Value of Online Travel Agencies, in USD billion, 2019 & 2020
    • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, the US Share of Total Visits, in %, the US Number of Visits, in millions, April 2021
    • Share of Airbnb Users, in % of Home-Sharing Websites Users, 2020e & 2022f
    • Number of Airbnb Users, in millions, and Year-on-Year Change, in %, 2019 - 2023f
    • Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
    • Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020
    • Breakdown of Consumer Attitude Towards Travel Credit Cards after the News of the COVID-19 Vaccine, in % of Travel Credit Card Owners, December 2020
    • Top Travel Credit Cards, by the Amount an Average Consumer Would Redeem over a Year, April 2021
    • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Travelers, September 2020
  • 3.2. Canada
    • Top 4 Travel & Tourism Websites, incl. Total Website Visits, in millions, Canada's Share of Total Visits, in %, Canada's Number of Visits, in millions, April 2021
    • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Canada's Share of Total Visits, in %, Canada's Number of Visits, in millions, April 2021
    • Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
    • Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020

4. Asia-Pacific

  • 4.1. Regional
    • Digital Travel Sales Value per Capita, by Selected Countries, in USD, 2020 & 2025f
    • Share of Mobile Sales, in % of All Online Travel Sales, 2020
    • Share of Travelers Who Used BNPL Payment Method for Travel Purposes, in %, 2020
    • Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in % of Hotels, 2017 - 2020
    • Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website Direct, in % of Hotels, 2019 & 2020e
    • Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 - 2020
    • Online Travel Market Value, in USD billion, 2019, 2020 & 2025f
  • 4.2. China
    • Overview of Consumers' and Travelers' Payment Patterns, April 2021
    • Channels Used to Find out about Outbound Travel, in % of Travelers, September 2020
    • Channels Used to Book an Outbound Trip, in % of Travelers, September 2020
  • 4.3. Japan
    • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Japan's Share of Total Visits, in %, Japan's Number of Visits, in millions, February 2021
    • Top 5 Accommodation and Hotels, incl. Total Website Visits, in millions, Japan's Share of Total Visits, in %, Japan's Number of Visits, in millions, April 2021
    • Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
    • Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020
  • 4.4. South Korea
    • Retail E-Commerce Sales, by Product Category, in KRW billion, incl. Travel, 2018, 2019 & 2020
    • Retail E-Commerce Sales, by Product Category, in KRW billion, incl. Travel, January 2020 & January 2021
  • 4.5. India
    • Overview of Major Companies Across Travel Segments, incl. Hotel, Online Booking, Tour Operators, and Revenue of the Companies, incl. MakeMyTrip, Thomas Cook, and Taj, FY 2018 - FY
    • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
    • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Travelers, October 2020
  • 4.6. Australia
    • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • 4.7. New Zealand
    • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • 4.8. Indonesia
    • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
    • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • 4.9. Thailand
    • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
    • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • 4.10. Singapore
    • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
    • Top 5 Accommodation and Hotels, incl. Total Website Visits, in millions, Singapore's Share of Total Visits, in %, Japan's Number of Visits, in millions, April 2021
    • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Singapore's Share of Total Visits, in %, Singapore's Number of Visits, in millions, February 2021
    • Top 3 Technologies That Would Accelerate Confidence in Travel in the Next 12 Months, in % of Travelers, September 2020
  • 4.11. Vietnam
    • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
  • 4.12. Malaysia
    • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
    • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
  • 4.13. Philippines
    • Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
    • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020

5. Europe

  • 5.1. Regional
    • Market Share of Online Travel Agencies, in % of Total, 2020e
    • Breakdown of Online Accommodation Bookings Market Shares, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in % of Hotels, 2017 - 2020
    • Breakdown of Reservation Revenue after Cancellation, by Booking Source, incl. Booking Group, Expedia Group, and Website Direct, in % of Hotels, 2019 & 2020e
    • Average Booking Value, by Booking Source, by Booking Source, incl. Booking Group, Direct, and Expedia Group, in USD, 2017 - 2020
  • 5.2. UK
    • Online Supplier-Direct Booking Market Share, in % of the Total Market, 2020
    • Top 10 Online Booking Channels through STAAH Channel Manager, by Rank Based on Confirmed Nights Booked, 2019 & 2020
    • Hotel Guests Preferences for Check.in and Check-out Using Technology, incl. Hotel App, Public Kiosk, and Website, in % of Respondents, August 2020
    • Hotel Guests Preferences for Check.in and Check-out Using Technology, in % of Respondents, August 2020
    • Share of Travelers Who Consider Ease of Paying as an Important Factor When Traveling, in %, April 2020
    • Share of Travelers Who Consider Ease of Paying as an Important Factor When Choosing a Travel Agent or a Tour Operator, in %, April 2020
    • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Respondents, September 2020
  • 5.3. Germany
    • Breakdown of Trips Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021
    • Market Value of Travel Gross Bookings, in EUR billion, 2019 & 2020
    • Shares of Travel-Related Product and Service Categories Purchased Online, in % of Respondents, December 2020
    • Revenue from Travel-Related Product Categories Purchased Online, in EUR billion, December 2020
    • Travel Bookings via Digital Channels, by Destination Country, January 2021
    • Travel Bookings via Digital Channels, by Destination Country, January 2021
    • Online and Face-to-Face Travel Bookings' Share, in % of Total 5+ Days Vacations Booked, 2010 - 2020
    • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Germany's Share of Total Visits, in %, Germany's Number of Visits, in millions, February 2021
    • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Germany's Share of Total Visits, in %, Germany's Number of Visits, in millions, April 2021
    • Breakdown of Accommodation Booked, by Channel of Booking, and by Duration of Vacation, in %, January 2021
    • Breakdown of Payment Methods to be Used During the Next Trip, in % of Respondents, June 2020
    • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Respondents, September 2020
  • 5.4. France
    • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, France's Share of Total Visits, in %, France's Number of Visits, in millions, February 2021
    • Top 5 Accommodation and Hotels Websites, by Total Website Visits, in millions, France's Share of Total Visits, in %, France's Number of Visits, in millions, April 2021
    • Top 3 Technologies That Would Accelerate Confidence In Travel In the Next 12 Months, in % of Respondents, September 2020
  • 5.5. Switzerland
    • Breakdown of Neobanks Use Cases, incl. Payments When traveling, in % of Neobanks' Users, August 2020
    • Shares of Travel-Related Product and Service Categories Purchased Online, in % of Respondents, December 2020
    • Revenue from Travel-Related Product Categories Purchased Online, in EUR billion, December 2020
  • 5.6. Austria
    • Shares of Travel-Related Product and Service Categories Purchased Online, in % of Respondents, December 2020
    • Revenue from Travel-Related Product Categories Purchased Online, in EUR billion, December 2020
  • 5.7. Russia
    • Breakdown of Consumers Expectations towards Travel Service Providers Post COVID-19 as Perceived by Travel Service Providers Representatives, in %, October 2020
    • Top 5 Travel & Tourism Websites, incl. Total Website Visits, in millions, Russia's Share of Total Visits, in %, Russia's Number of Visits, in millions, February 2021
    • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Russia's Share of Total Visits, in %, Russia's Number of Visits, in millions, April 2021
    • Breakdown of Channels Where Online Payments are Used, in % of Online Shoppers, June 2020
    • Breakdown of Online Payment Services Used, in % of Online Shoppers, June 2020
  • 5.8. Turkey
    • Top 5 Accommodation and Hotel Websites, incl. Total Website Visits, in millions, Turkey's Share of Total Visits, in %, Turkey's Number of Visits, in millions, April 2021

6. Latin America

  • 6.1. Regional
    • Gross Bookings Sales, in USD billion, 2019, 2020e, 2021f
    • Share of Total and Online Gross Travel Bookings, by Select Countries, incl. Mexico, Brazil and Colombia, 2020
    • Share of Hotel and Airline Segments, in % of Total Gross Travel Bookings, 2020e
  • 6.2. Brazil
    • Online Travel Penetration Rate, in %, 2023f
    • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Brazil's Share of Total Visits, in %, Brazil's Number of Visits, in millions, April 2021
    • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020
    • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020
  • 6.3. Mexico
    • Top 4 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Mexico's Share of Total Visits, in %, Mexico's Number of Visits, in millions, April 2021
    • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020
  • 6.4. Argentina
    • Top 5 Accommodation and Hotels Websites, incl. Total Website Visits, in millions, Argentina's Share of Total Visits, in %, Argentina's Number of Visits, in millions, April 2021
    • Breakdown of Methods Used to Start Searching for an Accommodation for Travel Purposes, in % of Travelers, September 2020
    • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020
    • Breakdown of Preferred Travel Accommodation Booking Channels, in % of Travelers, September 2020

7. Middle East and Africa

  • 7.1. Regional
    • Holiday Accommodation Booking Methods, in % of Travelers, January 2021
  • 7.2. Saudi Arabia
    • Online Sentiment Breakdown Towards Travel Touchpoints, incl. Accommodation, Airlines, and Airports, in % of Respondents, September 2020
  • 7.3. Morocco
    • Top 11 Product Categories Purchased Online, in % of Internet Users, August 2020