表紙:BNPL業界の北米市場と動向:2021年
市場調査レポート
商品コード
1001377

BNPL業界の北米市場と動向:2021年

North America Buy Now Pay later Industry and Trends 2021

出版日: | 発行: yStats.com GmbH & Co. KG | ページ情報: 英文 67 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=111.75円
BNPL業界の北米市場と動向:2021年
出版日: 2021年04月15日
発行: yStats.com GmbH & Co. KG
ページ情報: 英文 67 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界のBNPLユーザーの大多数は、若い世代です。米国の2021年3月の調査では、18~44歳の回答者の3分の2近くが、1回以上はBNPLサービスの利用を選択しました。カナダの2020年10月の調査では、回答者の大多数が、チェックアウト時にBNPLオプションを提供することを望んでいました。それにもかかわらず、BNPLサービスには消費者にとって明らかな欠点があります。米国だけでも、BNPLユーザーのかなりの割合がすでに1回以上の支払を逃していますが、ユーザーの約3分の2は、初回のBNPLトランザクション時で上限の75%を超えるクレジットカードを持っていました。

当レポートでは、北米のBNPL市場の現状と動向について調査分析し、主要なBNPLサービスプロバイダーを含む、世界の業界発展の概要について、体系的な情報を提供しています。

目次

第1章 マネジメントサマリー

第2章 世界の概要

  • BNPL規制の概要
  • BNPLの動向と加盟店のメリット
  • 旅行関連のサービスを予約する際の支払方法の内訳、BNPLを含む、成人旅行者に占める割合

第3章 米国

  • BNPLユーザーの普及率、1回以上の支払を逃したBNPLユーザーのシェア
  • BNPLユーザーの普及率、BNPL利用の変化、年齢層別
  • BNPLサービスユーザーの普及率、年齢層別、消費者の割合
  • BNPL利用の内訳、初回のBNPLトランザクション時のクレジット利用率別
  • 10%オフの一括払より無利子の分割払オプションを好む消費者のシェア
  • 最も一般的なBNPL金融業者の内訳、Afterpay、Affirm、Bread、GreenSky、Klarna、QuadPayを含む
  • 最も一般的なBNPL金融業者の内訳、Affirm、Afterpay、FuturePay、Klarna、PayPalを含む、BNPL成人ユーザーの割合
  • BNPLユーザー数、サービスプロバイダー別、Affirm、Afterpay、Bread、FuturePay、Klarna、PayPal、QuadPay、Sezzle、Splititを含む
  • BNPLサービスプロバイダーの概要、返済期限別、金利・手数料別、信用評価別、Affirm、Afterpay、Klarna、QuadPayを含む、など

第4章 カナダ

  • BNPLサービスプロバイダーの概要、Flexiti、PayBrightを含む
  • BNPLオプションの提供を希望する回答者の内訳、チェックアウトチャネル別、年齢層別

第5章 主要なBNPLサービスプロバイダー:Klarna

第6章 主要なBNPLサービスプロバイダー:Afterpay

第7章 主要なBNPLサービスプロバイダー:Affirm

第8章 BNPLサービスを提供するペイメントファシリテーター

  • さまざまなファシリテーターによるBNPL活動の概要、Stripe、Mastercard、Shopifyを含む
  • BNPLペイメントを逃したPayPalクレジットのユーザーのシェア
目次
Product Code: 1523

During the COVID-19 pandemic, consumers and merchants created additional demand for BNPL services: new yStats.com report.

The new report from Hamburg-based market intelligence firm yStats.com, "North America Buy Now Pay Later Industry and Trends 2021" provides insights into the current state and trends in the BNPL market in North America, as well as offers an overview of the industry developments globally, including such major BNPL service providers as Klarna, Afterpay and Affirm.

Consumers worldwide are increasingly opting for BNPL services, but this sometimes comes at high costs

According to figures cited in the new yStats.com report, the majority of BNPL users worldwide are of the younger generations. For instance, in a March 2021 survey, in the USA, close to two-thirds of respondents in the age group 18-44 at least once opted to use a BNPL service. In Canada, the majority of respondents in the October 2020 survey were willing the BNPL option to be offered at checkouts. Nevertheless, the BNPL services do have some clear downsides for the consumers, as alone in the USA, a significant share of BNPL users have already missed at least one payment, while approximately two-thirds of users had their credit card at more than 75% of the maximum limit at the moment of the first BNPL transaction.

Amid the coronavirus pandemic, various authorities became concerned about the accelerated activity of BNPL service providers

Consumers worldwide became increasingly attracted by the BNPL services because of the economic disruptions of the COVID-19 health crisis. The increased use of BNPL raised concerns of several governmental representatives, as the regulatory frameworks are still quite unclear for the industry. This happened, for example, in Europe, as the European Commission stated plans to update the current consumer credit agreements, considering the BNPL service providers activity; in the UK, the Financial Conduct Authority intends to introduce initiatives concerning the industry this year; and in Australia, where at the behest of Australian Securities and Investment Commission, the Reserve Bank of the country proposed new regulations. The regulators are mainly concerned about overspending by local consumers, and the lack of transparency of the exact terms that BNPL providers apply. Regarding the USA, it is still unclear how the government is going to regulate BNPL services, however, there are already some expectation about the future developments, as detailed in the yStats.com publication.

Despite major BNPL service providers accelerating their market shares, local ones are still stepping in

During the COVID-19 pandemic, Klarna, one of the main BNPL service providers saw its customer base grow rapidly, as more than 20% of its users connected in 2020. Despite steadily growing revenues, the company initiated new services and further market expansion, which resulted in negative net profits. Another serious BNPL player, Afterpay, more than doubled its sales, total income, active customer base, and significantly increased the number of connected merchants during the health crisis. Similarly, Affirm, which mainly operates in North America, in January 2021 officially acquired Toronto-based buy now pay later service provider PayBright, in November 2020 stated its partnership with Adyen, and managed to almost double the number of active users in 2020, compared to 2019. Additionally, the company presented its ambitious plan to nearly double its revenue by the end of the 2021 financial year, according to the yStats.com report.

Covered Regions:

North America.

Companies Mentioned:

Klarna, Afterpay, Affirm, QuadPay, Mastercard, Splitit, Divido, Amazon, PayPal, Visa, Google Pay, Apple Pay, Stripe, Greensky, FuturePay, Sezzle, Flexiti, PayBright, Clearbanc,Stripe, Fundera, Flexiti, Royal Bank of Canada, PayPlan, American Eagle, Ardene, BikeExchange, Dermalogica, FragranceX.com, Herschel Supply Co., Huda Beauty, GOLI, Maëlys Cosmetics, Native Shoes, Nixon, Perfume.com, Adyen, Squarespace, Shopify.

Table of Contents

1. Management Summary

2. Global Overview

  • BNPL Regulations Overview, April 2021
  • BNPL Trends and Benefits for Merchants, April 2021
  • Breakdown of Payment Methods When Booking a Service Related to Travel, incl. BNPL, in % of Adult Travelers, 2020

3. United States of America

  • BNPL User Penetration Rate, in %, and Share of BNPL Users Who Missed at Least One Payment, in %, December 2020
  • BNPL User Penetration Rate, in % of Respondents, and Change in Use of BNPL Compared to March 2020, in %, by Age Groups, September 2020
  • BNPL Service User Penetration Rates, by Age Groups, in % of Consumers, July 2020 & March 2021
  • Breakdown of BNPL Usage, by Credit Utilization Rate at First BNPL Transaction, in %, July 2020
  • Share of Consumers Who Would Prefer an Interest-Free Installment Payment Option over a Lump-Sum Payment with 10% off, in % of Shoppers, September 2020
  • Breakdown of Most Common BNPL Lenders Used, incl. Afterpay, Affirm, Bread, GreenSky, Klarna, and QuadPay, in % of BNPL Users, May 2020
  • Breakdown of Most Common BNPL Lenders Used, incl. Affirm, Afterpay, FuturePay, Klarna, and PayPal, in % of Adult BNPL Users, March 2021
  • Number of BNPL Users, by Service Provider, incl. Affirm, Afterpay, Bread, FuturePay, Klarna, PayPal, QuadPay, Sezzle, and Splitit, in millions, November 2021
  • BNPL Service Providers Overview, incl. Affirm, Afterpay, Klarna, and QuadPay, by Repayment Terms, Interest Rates & Fees, and Credit Score Effect, October 2020
  • Overview of Zip Co's and QuadPay's Partnership, and Financial and Operating Performance Metrics after the Acquisition, December 2020
  • Breakdown of BNPL Users' Attitude Towards BNPL Lenders Compared to Credit Card Companies, in % of Adult BNPL Users, March 2021
  • Breakdown of BNPL Frequency Usage, in % of Adult BNPL Users, July 2020 & March 2020
  • Average Amount Spent via BNPL, in % of Adult BNPL Users, March 2021
  • Breakdown of Most Common BNPL Use Cases, by Product Category, in % of BNPL Users, May 2020
  • Breakdown of Reasons to Use BNPL, in % of Online Consumers, September 2020
  • Breakdown of Online Consumers Who Would Be "Very" or "Extremely" Interested in BNPL, by Age Group, in % of Non-BNPL Users, March 2020 & September 2020
  • Breakdown of Reasons to Use BNPL, in % of Consumers, July 2020
  • Breakdown of Intentions to Use BNPL Services in the next 12 Months, in % of Adults, July 2020 & March 2021
  • Share Consumers Who Would be "Very" or "Extremely" Interested in Using Digital Wallets that Offered Select Plans, by Age Groups, in %, September 2020
  • Breakdown of Shopper Purchase Behavior Change With a Pay-over-Time Option Available, in % of Shoppers, September 2020

4. Canada

  • Overview of BNPL Service Providers, incl. Flexiti and PayBright, April 2021
  • Breakdown of Respondents Who Wish BNPL Option to be Offered, by Checkout Channel, and by Age Groups, in %, January 2021

5. Major BNPL Service Provider: Klarna

  • Klarna's Activity Overview, April 2021
  • Top 10 CNBC Disruptor Companies, incl. Klarna, June 2020
  • Klarna's Total Net Operating Income, and Net Profit, in SEK thousands, 2016 - 2020
  • Overall Number of Klarna's Users, and Klarna's Monthly Active App Users, in millions, 2019 & 2020
  • Terms of Use of Klarna's Services, incl. Pay in 4, Pay in 30, Pay Now, and Financing, March 2021
  • Share of Klarna's User Who Ever Missed a BNPL Payment, in %, October 2020

6. Major BNPL Service Provider: Afterpay

  • Afterpay's Activity Overview, April 2021
  • Overview of Afterpay's, PayPal's and CommBank's BNPL Service, incl. credit check, individual purchase price, max credit limit, Use Cases, Payment Plan, and Late Fees, March 2021
  • Afterpay's Underlying Sales, Net Transaction Margin, Gross Losses, Total Income, Active Customers, Merchants, FY 2016 - FY 2020, and Year-on-Year Change, in %, FY 2020
  • Share of Transactions via Afterpay that are Paid Back on Time, in %, February 2021
  • Afterpay's Share of Late Fees, in % of Afterpay's Total Income, February 2021

7. Major BNPL Service Provider: Affirm

  • Affirm's Activity Overview, April 2021
  • Overview of Affirms's Key Financial Metrics, incl. GMV, Total Revenue, Transaction Costs, and Adjusted Operating Loss, Q4 2019, Q4 2020, H2 2019, H2 2020
  • Overview of Affirms's Key Financial Metrics, incl. GMV, Total Revenue, Transaction Costs, Adjusted Operating Loss, and Weighted Average Shares Outstanding, Fiscal Q3 2021e, and Fiscal 2021f
  • Affirms's Active Users, in millions, December 2019, June 2020, and December 2020

8. Payment Facilitators Offering BNPL Services

  • Various Facilitators' BNPL Activity Overview, incl. Stripe, Mastercard, and Shopify, March 2021
  • Share of PayPal Credit's User Who Ever Missed a BNPL Payment, in %, October 2020