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市場調査レポート

世界のビジネス旅行客が、ホテル業界のIT技術に対して抱く期待(2012年):調査概要

Business Traveler Expectations of Key Technologies in Hotels in 2012: Survey Brief

発行 World Market Intelligence, Inc. 商品コード 237674
出版日 ページ情報 英文 30 Pages
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世界のビジネス旅行客が、ホテル業界のIT技術に対して抱く期待(2012年):調査概要 Business Traveler Expectations of Key Technologies in Hotels in 2012: Survey Brief
出版日: 2012年04月18日 ページ情報: 英文 30 Pages
概要

当レポートでは、世界各地のビジネス旅行者(経営幹部・専門スタッフなど)2175名を対象としたインターネット調査に基づき、ビジネス旅行時の宿泊施設のIT技術の保有・活用状況に対して抱いている期待・見解について分析し、ホテル側の整備を期待しているIT技術・サービス(各種ハードウェア・通信サービスなど)、ホテルのウェブサイトに欲しい機能、ホテルで利用したいモバイル技術サービス(無線LAN、予約確認機能など)などを調査し、その結果を旅行頻度・所属企業の総売上高・年齢などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの概要
  • 定義
  • 分析手法
  • 調査回答者のプロファイル

第2章 技術活用策に対する期待

  • 旅行客が期待する主な技術的機能
    • 旅行頻度別分析
    • 企業の総売上高別分析
  • オンライン予約時に影響する、主なウェブサイト機能
    • 旅行頻度別分析
    • 年齢別分析
    • 総売上高別分析
  • モバイル技術サービスの重要性
    • 旅行頻度別分析
    • 総売上高別分析

第3章 付録

図表一覧

目次
Product Code: TT103SB

Synopsis

  • The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
  • This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.

Summary

Business Traveler Expectations of Key Technologies in Hotels in 2012: Survey Brief' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. This report examines chief technology features, key website features influencing online reservations and importance of mobile technology services. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope

The report grants access to the opinions and strategies of corporate executives and employees and examines their intentions related to the importance of online reservations and mobile technology services in hotels.

Reasons To Buy

  • Identify important technology features in a hotel
  • Identify key website features that influence users for online reservations
  • Identify the level of importance assigned by business traveler respondents to mobile technology services in hotels

Table of Contents

1 Introduction

  • 1.1 What Is This Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Survey Respondents

2 Expectations of Key Technological Initiatives

  • 2.1 Chief Technology Features
    • 2.1.1 Chief technology features - analysis by travel frequency
    • 2.1.2 Chief technology features - analysis by turnover
  • 2.2 Key Website Features Influencing Online Reservations
    • 2.2.1 Key website features influencing online reservations - analysis by travel frequency
    • 2.2.2 Key website features influencing online reservations - analysis by age
    • 2.2.3 Key website features influencing online reservations - analysis by company turnover
  • 2.3 Importance of Mobile Technology Services
    • 2.3.1 Importance of mobile technology services - analysis by travel frequency
    • 2.3.2 Importance of mobile technology services - analysis by company turnover

3 Appendix

  • 3.1 Methodology
  • 3.2 Contact Us
  • 3.3 About World Market Intelligence
  • 3.4 Disclaimer

List of Tables

  • Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
  • Table 2: Respondents: Travel Frequency in 2011(%)
  • Table 3: Respondents: Gender (%), 2011
  • Table 4: Respondents: Age (%), 2011
  • Table 5: Respondents: Occupational Group (%), 2011
  • Table 6: Respondents: Company Turnover (%), 2011
  • Table 7: Major Technology Features: All Respondents (%), 2011-2012
  • Table 8: Chief Technology Features by Travel Frequency (%), 2011-2012
  • Table 9: Chief Technology Features by Company Turnover (%), 2011-2012
  • Table 10: Key Website Features Influencing Online Reservations: All Respondents (%), 2011-2012
  • Table 11: Key Website Features Influencing Online Reservations by Travel Frequency (%), 2011-2012
  • Table 12: Key Website Features Influencing Online Reservations by Age (%), 2011-2012
  • Table 13: Key Website Features Influencing Online Reservations by Company Turnover (%), 2011-2012
  • Table 14: Importance of Mobile Technology Services: All Respondents (%), 2011-2012
  • Table 15: Importance of Mobile Technology Services by Travel Frequency (%), 2011-2012
  • Table 16: Importance of Mobile Technology Services by Company Turnover (%), 2011-2012

List of Figures

  • Figure 1: Major Technology Features: All Respondents (%), 2011-2012
  • Figure 2: Chief Technology Features by Travel Frequency (%), 2011-2012
  • Figure 3: Chief Technology Features by Company Turnover (%), 2011-2012
  • Figure 4: Key Website Features Influencing Online Reservations: All Respondents (%), 2011-2012
  • Figure 5: Key Website Features Influencing Online Reservations by Travel Frequency (%), 2011-2012
  • Figure 6: Key Website Features Influencing Online Reservations by Company Turnover (%), 2011-2012
  • Figure 7: Importance of Mobile Technology Services: All Respondents (%), 2011-2012
  • Figure 8: Importance of Mobile Technology Services by Travel Frequency (%), 2011-2012
  • Figure 9: Importance of Mobile Technology Services by Company Turnover (%), 2011-2012
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