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市場調査レポート

世界のビジネス旅行客が、ホテル業界のグリーンイニシアティブに対して抱く期待(2012年):調査概要

Business Traveler Expectations of Green Initiatives in Hotels in 2012: Survey Brief

発行 World Market Intelligence, Inc. 商品コード 237673
出版日 ページ情報 英文 29 Pages
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世界のビジネス旅行客が、ホテル業界のグリーンイニシアティブに対して抱く期待(2012年):調査概要 Business Traveler Expectations of Green Initiatives in Hotels in 2012: Survey Brief
出版日: 2012年04月18日 ページ情報: 英文 29 Pages
概要

当レポートでは、世界各地のビジネス旅行者(経営幹部・専門スタッフなど)2175名を対象としたインターネット調査に基づき、ビジネス旅行時の宿泊施設が実施するグリーンイニシアティブ(環境保護的方針・行動)に対して抱いている期待・見解について分析し、宿泊施設のグリーン認証取得に対する評価、持続可能性に配慮したホテルに対する評価、宿泊施設のCRS活動で重要視する項目などを調査し、その結果を旅行頻度・所属企業の総売上高・業種などで整理して、概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの概要
  • 定義
  • 分析手法
  • 調査回答者のプロファイル

第2章 グリーンイニシアティブに対する期待

  • グリーン認証の重要性
    • 旅行頻度別分析
    • 企業の総売上高別分析
  • 持続可能性に配慮した施設に対する顧客の期待
    • 旅行頻度別分析
    • 企業の総売上高別分析
  • 環境保護・社会貢献に関して重要視する項目
    • 旅行頻度別分析
    • 企業の総売上高別分析
    • 業種別分析

第3章 付録

図表一覧

目次
Product Code: TT102SB

Synopsis

  • The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
  • This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.
  • This report evaluates the importance of green certifications, customer expectations towards key sustainability facilities, and other social responsibility initiatives.

Summary

Business Traveler Expectations of Green Initiatives in Hotels in 2012: Survey Brief' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. This report examines green initiatives and socially responsible measures that appeal to business travelers. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope

The report features the opinions of hotel industry consumer respondents related to the following:

  • Importance of green certifications and key sustainable facilities
  • Critical social responsibility initiatives

Reasons To Buy

  • Explore business traveler affinity towards green certifications and sustainability initiatives and successfully implement them into hotel operations.

Table of Contents

1 Introduction

  • 1.1 What Is This Report About?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of Survey Respondents

2 Expectations of Green Initiatives

  • 2.1 Importance of Green Certifications
    • 2.1.1 Importance of green certified hotels - analysis by travel frequency
    • 2.1.2 Importance of green certified hotels - analysis by turnover
  • 2.2 Customer Expectations of Key Sustainable Facilities
    • 2.2.1 Customer expectations of sustainable hotel facilities - analysis by travel frequency
    • 2.2.2 Customer expectations of sustainable hotel facilities - analysis by company turnover
  • 2.3 Critical Social Responsibility Initiatives
    • 2.3.1 Critical social responsibility initiatives - analysis by travel frequency
    • 2.3.2 Critical social responsibility initiatives - analysis by company turnover
    • 2.3.3 Critical social responsibility initiatives - analysis by industry type

3 Appendix

  • 3.1 Methodology
  • 3.2 Contact Us
  • 3.3 About World Market Intelligence
  • 3.4 Disclaimer

List of Tables

  • Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
  • Table 2: Respondents: Travel Frequency in 2011(%)
  • Table 3: Respondents: Gender (%), 2011
  • Table 4: Respondents: Age (%), 2011
  • Table 5: Respondents: Occupational Group (%), 2011
  • Table 6: Respondents: Company Turnover (%), 2011
  • Table 7: Importance of Green Certified Hotels: All Respondents (%), 2011-2012
  • Table 8: Importance of Green Certified Hotel by Travel Frequency (%), 2011-2012
  • Table 9: Importance of Green Certified Hotel by Company Turnover (%), 2011-2012
  • Table 10: Customer Expectations of Sustainable Hotel Facilities: All Respondents (%), 2012
  • Table 11: Customer Expectations of Sustainable Hotel Facilities by Travel Frequency (%), 2012
  • Table 12: Customer Expectations of Sustainable Hotel Facilities by Company Turnover (%), 2012
  • Table 13: Critical Social Responsibility Initiatives: All Respondents (%), 2012
  • Table 14: Critical Social Responsibility Initiatives by Travel Frequency (%), 2012
  • Table 15: Critical Social Responsibility Initiatives by Company Turnover (%), 2012
  • Table 16: Critical Social Responsibility Initiatives by Industry Type (%), 2012

List of Figures

  • Figure 1: Importance of Green Certified Hotels: All Respondents (%), 2011-2012
  • Figure 2: Importance of Green Certified Hotel by Travel Frequency (%), 2011-2012
  • Figure 3: Importance of Green Certified Hotel by Company Turnover (%), 2011-2012
  • Figure 4: Customer Expectations of Sustainable Hotel Facilities: All Respondents (%), 2012
  • Figure 5: Customer Expectations of Sustainable Hotel Facilities by Travel Frequency (%), 2012
  • Figure 6: Customer Expectations of Sustainable Hotel Facilities by Company Turnover (%), 2012
  • Figure 7: Critical Social Responsibility Initiatives: All Respondents (%), 2012
  • Figure 8: Critical Social Responsibility Initiatives by Travel Frequency (%), 2012
  • Figure 9: Critical Social Responsibility Initiatives by Company Turnover (%), 2012
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