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欧州のインテリアデザイン産業における持続可能な調達とグリーンマーケティングの取り組み:2011年〜2012年

Sustainable Procurement and Marketing Green Initiatives in the European Interior Design Industry: 2011-2012 - Survey Intelligence

発行 World Market Intelligence, Inc. 商品コード 224433
出版日 ページ情報 英文 45 Pages
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欧州のインテリアデザイン産業における持続可能な調達とグリーンマーケティングの取り組み:2011年〜2012年 Sustainable Procurement and Marketing Green Initiatives in the European Interior Design Industry: 2011-2012 - Survey Intelligence
出版日: 2011年11月25日 ページ情報: 英文 45 Pages
概要

当レポートでは、欧州のインテリアデザイン産業における持続可能性について取り上げ、主要企業の上級管理職を対象としたアンケートの調査結果から、持続可能性の主な促進要因と課題、持続可能性活動の導入に関連した市場固有の成長機会の分析、各企業が採用している調達戦略とその実例、グリーンマーケティングの取り組みについてまとめるなど、概略以下の構成でお届けいたします。

第1章 イントロダクション

  • 当レポートの目的
  • 定義
  • 調査手法
  • 調査回答者のプロファイル
    • バイヤー回答者のプロファイル
    • サプライヤー回答者のプロファイル

第2章 持続可能な調達

  • サプライヤー選定における重要な要素
    • バイヤー
    • 上級管理職回答者
    • 売上高
  • 持続可能な調達の指針
    • バイヤー
    • 売上高
  • サプライヤーの関与レベル
    • バイヤー
    • 売上高
  • 持続可能な調達における支出
    • バイヤー
    • 売上高
  • グリーン調達の特性
    • バイヤー
    • 売上高
  • 持続可能な製品およびサービスの調達
    • バイヤー
    • 売上高

第3章 グリーンマーケティング(環境に配慮したマーティング)の取り組み

  • グリーンマーケティングの促進要因
    • サプライヤー
    • 売上高
  • グリーンクレデンシャル(緑化実績)のマーケティング
    • サプライヤー
    • 売上高
  • プロモーションの有効な流通経路
    • サプライヤー
    • 売上高
  • 持続可能性における業界のリーダー

第4章 付録

  • 調査手法
  • 連絡先
  • World Market Intelligenceについて
  • 免責事項

図表

目次
Product Code: SR058SI

Synopsis

  • The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 160 industry executives are captured in our in-depth survey, of which 67% represent directors, C-level executives and departmental heads.
  • The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across Europe.
  • The report analyzes expenditure of interior design industry buyers on sustainable procurement practices.
  • Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
  • The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
  • The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.

Summary

'Sustainable Procurement and Marketing Green Initiatives in the European Interior Design Industry: 2011-2012 - Survey Intelligence' is a new report by World Market Intelligence that analyzes how companies in the interior design industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Scope

The report features the opinions of interior design industry respondents related to the following:

  • Procurement of sustainable materials.
  • Demand for sustainable products and services, including markets that will drive growth.
  • Changes expected in sustainability budgets and cost saving targets.
  • Methods of marketing green credentials and the use of media channels.

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
  • Uncover the business outlook, key sustainability challenges and opportunities
  • Understand the effect of sustainability on other players and competitors in the industry.
  • Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
  • Identify specific green marketing channels your competitors are using to win business.

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of survey respondents
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Sustainable Procurement

  • 2.1 Critical factors for supplier selection
    • 2.1.1 Critical factors for supplier selection - buyers
    • 2.1.2 Critical factors for supplier selection - senior level respondents
    • 2.1.3 Critical factors for supplier selection - turnover
  • 2.2 Sustainable procurement guideline
    • 2.2.1 Sustainable procurement guidelines - buyers
    • 2.2.2 Sustainable procurement guidelines - turnover
  • 2.3 Level of supplier engagement
    • 2.3.1 Level of supplier engagement - buyers
    • 2.3.2 Level of supplier engagement - turnover
  • 2.4 Expenditure on sustainable procurement
    • 2.4.1 Expenditure on Sustainable Procurement - buyers
    • 2.4.2 Expenditure on Sustainable Procurement - turnover
  • 2.5 Attributes of green procurement
    • 2.5.1 Attributes of green procurement - buyers
    • 2.5.2 Attributes of green procurement - turnover
  • 2.6 Procurement of sustainable products and services
    • 2.6.1 Procurement of sustainable products and services - buyers
    • 2.6.2 Procurement of sustainable products and services - turnover

3 Marketing Green Initiatives

  • 3.1 Drivers of green marketing
    • 3.1.1 Drivers of green marketing - suppliers
    • 3.1.2 Drivers of green marketing - turnover
  • 3.2 Marketing of green credentials
    • 3.2.1 Marketing of green credentials - suppliers
    • 3.2.2 Marketing of green credentials - turnover
  • 3.3 Effective channels of promotion
    • 3.3.1 Effective channels of promotion - suppliers
    • 3.3.2 Effective channels of promotion - turnover
  • 3.4 Industry leaders in sustainability

4 Appendix

  • 4.1 Methodology
  • 4.2 Contact us
  • 4.3 About World Market Intelligence
  • 4.4 Disclaimer

List of Tables

  • Table 1: Total Global Interior Design Industry Survey Respondents by Company Type, 2011
  • Table 2: Buyer Respondents: Job Role (%), 2011
  • Table 3: Buyer Respondents: Global Turnover (%), 2011
  • Table 4: Supplier Respondents: Job Role (%), 2011
  • Table 5: Supplier Respondents: Global Turnover (%), 2011
  • Table 6: Critical Factors for Supplier Selection: Architecture and Design Companies (%), 2011
  • Table 7: Critical Factors for Supplier Selection: Interior Designers and Consultants (%), 2011
  • Table 8: Sustainable Procurement Guidelines - Buyers (%), 2011
  • Table 9: Sustainable Procurement Guidelines: Turnover (%), 2011
  • Table 10: Level of Supplier Engagement - Buyers (%), 2011
  • Table 11: Level of Supplier Engagement: Turnover (%), 2011
  • Table 12: Expenditure on Sustainable Procurement- Buyers (%), 2011
  • Table 13:Expenditure on Sustainable Procurement : Turnover (%), 2011
  • Table 14: Attributes of Green Procurement: Architecture and Design Companies (%), 2011-2012
  • Table 15: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
  • Table 16: Drivers of Green Marketing: Suppliers (%), 2011-2012
  • Table 17: Drivers of Green Marketing: Turnover (%), 2011-2012
  • Table 18: Marketing of Green Credentials: Suppliers (%), 2011-2012
  • Table 19: Effective Channels of Promotion: Suppliers (%), 2011-2012
  • Table 20: Top 10 Industry Leaders in Sustainability, 2011-2012

List of Figures

  • Figure 1: Critical Factors for Supplier Selection: Architecture and Design Companies (%), 2011
  • Figure 2: Critical Factors for Supplier Selection: Interior Designers and Consultants (%), 2011
  • Figure 3: Critical Factors for Supplier Selection: Senior Level Respondents (%), 2011
  • Figure 4: Critical Factors for Supplier Selection: Turnover (%), 2011
  • Figure 5: Sustainable Procurement Guidelines - Buyers (%), 2011
  • Figure 6: Sustainable Procurement Guidelines: Turnover (%), 2011
  • Figure 7: Level of Supplier Engagement - Buyers (%), 2011
  • Figure 8: Level of Supplier Engagement: Turnover (%), 2011
  • Figure 9: Expenditure on Sustainable Procurement : Turnover (%), 2011
  • Figure 10: Attributes of Green Procurement: Architecture and Design Companies (%), 2011-2012
  • Figure 11: Attributes of Green Procurement: Interior Designers and Consultants (%), 2011-2012
  • Figure 12: Attributes of Green Procurement: Turnover (%), 2011-2012
  • Figure 13: Procurement of Sustainable Products and Services: Buyers (%), 2011-2012
  • Figure 14: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
  • Figure 15: Drivers of Green Marketing: Suppliers (%), 2011-2012
  • Figure 16: Drivers of Green Marketing: Turnover (%), 2011-2012
  • Figure 17: Marketing of Green Credentials: Turnover (%), 2011-2012
  • Figure 18: Effective Channels of Promotion: Suppliers (%), 2011-2012
  • Figure 19: Effective Channels of Promotion: Turnover (%), 2011-2012
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