市場調査レポート

欧州のインテリアデザイン産業における持続可能性(2011年〜2012年):市場の動向と機会、収益性と予算の予測、インテリアデザイン産業の調達とマーケティングの取り組み

Sustainability in the European Interior Design Industry 2011-2012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Interior Design Industry Procurement and Marketing Initiatives

発行 World Market Intelligence, Inc. 商品コード 216814
出版日 ページ情報 英文 150 Pages
納期: 即日から翌営業日
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欧州のインテリアデザイン産業における持続可能性(2011年〜2012年):市場の動向と機会、収益性と予算の予測、インテリアデザイン産業の調達とマーケティングの取り組み Sustainability in the European Interior Design Industry 2011-2012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Interior Design Industry Procurement and Marketing Initiatives
出版日: 2011年09月23日 ページ情報: 英文 150 Pages
概要

当レポートでは、欧州のインテリアデザイン産業における持続可能性について取り上げ、主要企業の経営幹部向けアンケートの調査結果から、持続可能性の主な促進要因と課題、導入に関する市場固有の成長機会、成功のベンチマークとエネルギー効率対策、収益への影響とコスト削減、調達戦略と実例、グリーンマーケティングの取り組みなどについて検証し、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 インテリアデザイン産業における持続可能性

  • 持続可能性の認識
    • バイヤー
    • サプライヤー
    • 売上高
  • 事業における持続可能性
    • バイヤー
    • サプライヤー
    • 売上高
  • 持続可能性の主な促進要因
    • バイヤー
    • サプライヤー
    • 売上高
  • 持続可能性の主な障壁
    • バイヤー
    • サプライヤー
    • 売上高
  • 主要な成長市場
    • バイヤー
    • サプライヤー
    • 売上高

第4章 持続可能性の導入

  • 組織における持続可能性の前提条件
    • バイヤー
    • サプライヤー
    • 売上高
  • 持続可能な対策の導入
    • バイヤー
    • サプライヤー
    • 売上高
  • 持続可能なデザインの原則
    • バイヤー
    • サプライヤー
    • 売上高
  • 主要なエネルギー効率対策
    • バイヤー
    • サプライヤー
    • 売上高
  • 持続可能性の効果的なモニタリング
    • バイヤー
    • サプライヤー
    • 売上高
  • 持続可能性のモニタリングツール
    • バイヤー
    • サプライヤー
    • 売上高

第5章 持続可能性の財政上の影響

  • コスト削減の期待
    • バイヤー
    • サプライヤー
    • 売上高
  • 収益に対する持続可能性の影響
    • バイヤー
    • サプライヤー
    • コスト削減の期待
    • 売上高
  • 持続可能性の予算の計画変更
    • バイヤー
    • サプライヤー
    • 障壁としての予算の欠如
    • 売上高

第6章 持続可能な調達

  • サプライヤー選定の重要な要素
    • バイヤー
    • 経営幹部の回答者
    • 売上高
  • 持続可能な調達のガイドライン
    • バイヤー
    • 売上高
  • サプライヤー契約のレベル
    • バイヤー
    • 売上高
  • 持続可能な調達の支出
    • バイヤー
    • 売上高
  • グリーン調達の属性
    • バイヤー
    • 売上高
  • 持続可能な製品とサービスの調達
    • バイヤー
    • 売上高

第7章 グリーンマーケティング(環境に配慮したマーティング)の取り組み

  • グリーンマーケティングの促進要因
    • サプライヤー
    • 売上高
  • グリーンクレデンシャル(緑化実績)のマーケティング
    • サプライヤー
    • 売上高
  • プロモーションの有効な流通経路
    • サプライヤー
    • 売上高
  • 持続可能性における業界のリーダー

第8章 付録

図表

目次
Product Code: ICDR1302

Synopsis

  • The report is based on primary surveys conducted by World Market Intelligence accessing its B2B panels comprised of senior business decision makers. The opinions and forward looking statements on sustainability management of 160 industry executives are captured in our in-depth survey, of which 67% represent directors, C-level executives and departmental heads.
  • The geographical scope of the research is European - drawing on the activity and expectations of leading industry players across Europe.
  • The report analyzes expenditure of interior design industry buyers on sustainability, sustainable procurement practices and critical factors that influence supplier selection.
  • Key topics covered include category-level spending outlooks, market-specific growth opportunities, investment opportunities and principal challenges associated with the implementation of sustainable practices.
  • In this report, buyers identify their sustainable procurement budgets; along with essential sustainability measures that influence supplier selection
  • The report provides extensive analysis on effective promotional channels and major drivers of green marketing, along with the key features of marketing green credentials.
  • The report provides qualitative analysis of key industry opportunities and threats and also contains the full survey results.

Summary

"Sustainability in the European Interior Design Industry 2011-2012: Market Trends and Opportunities, Forecast of Budgets and Profitability, Interior Design Industry Procurement and Marketing Initiatives" is a new report by World Market Intelligence that analyzes how companies in the interior design industry perceive sustainability. The report contains in-depth analysis on the principal drivers and challenges with regards to sustainability plus the market-specific growth opportunities associated with the implementation of sustainable practices. It also benchmarks successful sustainable initiatives and energy-efficiency measures adopted by various companies. This report also examines the impact of sustainability on profits and cost saving targets set by companies. It also analyzes the procurement strategies and practices being undertaken; category-level spending outlooks; changes in sustainable procurement budgets; supplier selection criteria and investment opportunities available for leading purchase decision makers. The report identifies key drivers and practices of green marketing, and the channels used to effectively market green credentials.

Scope

The report features the opinions of interior design industry respondents related to the following:

  • What sustainability means to the industry
  • Factors that drive sustainability measures
  • Barriers that confront effective implementation of sustainability.
  • Sustainable and energy efficiency measures and their impact on profitability.
  • Metrics used for the measurement of sustainability performance.
  • Procurement of sustainable materials.
  • Demand for sustainable products and services, including markets that will drive growth.
  • Changes expected in sustainability budgets and cost saving targets.
  • Methods of marketing green credentials and the use of media channels.
  • Sustainability leaders.

Reasons To Buy

  • Drive revenues by understanding future sustainable product investment areas and growth regions
  • Formulate effective sales and marketing strategies by identifying buyer sustainability budgets and areas of investment.
  • Better promote your business by aligning capabilities and business practices with the changing sustainability needs of customers.
  • Uncover the business outlook, key sustainability challenges and opportunities
  • Understand the effect of sustainability on other players and competitors in the industry.
  • Benchmark sustainable initiatives with key industry leaders and identify major trends that affect the industry.
  • Secure stronger customer relationships by understanding the leading business concerns and changing strategies of buyers.
  • Identify specific green marketing channels your competitors are using to win business.

Table of Contents

1 Introduction

  • 1.1 What is this report about?
  • 1.2 Definitions
  • 1.3 Methodology
  • 1.4 Profile of survey respondents
    • 1.4.1 Profile of buyer respondents
    • 1.4.2 Profile of supplier respondents

2 Executive Summary

3 Sustainability in the Interior Design Industry

  • 3.1 Perception of sustainability
    • 3.1.1 Perception of sustainability - buyers
    • 3.1.2 Perception of sustainability - suppliers
    • 3.1.3 Perception of sustainability - turnover
  • 3.2 Sustainability in business functions
    • 3.2.1 Sustainability in business functions - buyers
    • 3.2.2 Sustainability in business functions - suppliers
    • 3.2.3 Sustainability in business functions - turnover
  • 3.3 Key drivers of sustainability
    • 3.3.1 Key drivers of sustainability - buyers
    • 3.3.2 Key drivers of sustainability - suppliers
    • 3.3.3 Key drivers of sustainability - turnover
  • 3.4 Major barriers to sustainability
    • 3.4.1 Major barriers to sustainability - buyers
    • 3.4.2 Major barriers to sustainability - suppliers
    • 3.4.3 Major barriers to sustainability - turnover
  • 3.5 Key markets for growth
    • 3.5.1 Key markets for growth - buyers
    • 3.5.2 Key markets for growth - suppliers
    • 3.5.3 Key Markets for Growth - Turnover

4 Implementation of Sustainability

  • 4.1 Organizational pre-requisites for sustainability
    • 4.1.1 Organizational pre-requisites for sustainability - buyers
    • 4.1.2 Organizational pre-requisites for sustainability - suppliers
    • 4.1.3 Organizational pre-requisites for sustainability - turnover
  • 4.2 Implementation of sustainable measures
    • 4.2.1 Implementation of sustainable measures - buyers
    • 4.2.2 Implementation of sustainable measures - suppliers
    • 4.2.3 Implementation of sustainable measures - turnover
  • 4.3 Sustainable design principles
    • 4.3.1 Sustainable design principles - buyers
    • 4.3.2 Sustainable design principles - suppliers
    • 4.3.3 Sustainable Design Principles - turnover
  • 4.4 Key energy efficiency measures
    • 4.4.1 Key energy efficiency measures - buyers
    • 4.4.2 Key energy efficiency measures - suppliers
    • 4.4.3 Key energy efficiency measures - turnover
  • 4.5 Effective monitoring of sustainability
    • 4.5.1 Effective monitoring of sustainability - buyers
    • 4.5.2 Effective monitoring of sustainability - suppliers
    • 4.5.3 Effective monitoring of sustainability - turnover
  • 4.6 Sustainability monitoring tools
    • 4.6.1 Sustainability monitoring tools - buyers
    • 4.6.2 Sustainability monitoring tools - suppliers
    • 4.6.3 Sustainability monitoring tools - turnover

5 Financial Implications of Sustainability

  • 5.1 Cost saving expectations
    • 5.1.1 Cost saving expectations - buyers
    • 5.1.2 Cost saving expectations - suppliers
    • 5.1.3 Cost saving expectations - turnover
  • 5.2 Impact of sustainability on profits
    • 5.2.1 Impact of sustainability on profits - buyers
    • 5.2.2 Impact of sustainability on profits - suppliers
    • 5.2.3 Impact of sustainability on profits - Cost saving expectations
    • 5.2.4 Impact of sustainability on profits - turnover
  • 5.3 Planned change in sustainability budgets
    • 5.3.1 Planned change in sustainability budgets - buyers
    • 5.3.2 Planned change in sustainability budgets - suppliers
    • 5.3.3 Planned change in sustainability budgets - lack of budget as a barrier
    • 5.3.4 Planned change in sustainability budgets - turnover

6 Sustainable Procurement

  • 6.1 Critical factors for supplier selection
    • 6.1.1 Critical factors for supplier selection - buyers
    • 6.1.2 Critical factors for supplier selection - senior level respondents
    • 6.1.3 Critical factors for supplier selection - turnover
  • 6.2 Sustainable procurement guideline
    • 6.2.1 Sustainable procurement guidelines - buyers
    • 6.2.2 Sustainable procurement guidelines - turnover
  • 6.3 Level of supplier engagement
    • 6.3.1 Level of supplier engagement - buyers
    • 6.3.2 Level of supplier engagement - turnover
  • 6.4 Expenditure on sustainable procurement
    • 6.4.1 Expenditure on Sustainable Procurement - buyers
    • 6.4.2 Expenditure on Sustainable Procurement - turnover
  • 6.5 Attributes of green procurement
    • 6.5.1 Attributes of green procurement - buyers
    • 6.5.2 Attributes of green procurement - turnover
  • 6.6 Procurement of sustainable products and services
    • 6.6.1 Procurement of sustainable products and services - buyers
    • 6.6.2 Procurement of sustainable products and services - turnover

7 Marketing Green Initiatives

  • 7.1 Drivers of green marketing
    • 7.1.1 Drivers of green marketing - suppliers
    • 7.1.2 Drivers of green marketing - turnover
  • 7.2 Marketing of green credentials
    • 7.2.1 Marketing of green credentials - suppliers
    • 7.2.2 Marketing of green credentials - turnover
  • 7.3 Effective channels of promotion
    • 7.3.1 Effective channels of promotion - suppliers
    • 7.3.2 Effective channels of promotion - turnover
  • 7.4 Industry leaders in sustainability

8 Appendix

  • 8.1 Full survey results
  • 8.2 Methodology
  • 8.3 Contact us
  • 8.4 About World Market Intelligence
  • 8.5 Disclaimer

List of Tables

  • Table 1: Total Global Interior Design Industry Survey Respondents by Company Type, 2011
  • Table 2: Buyer Respondents: Job Role (%), 2011
  • Table 3: Buyer Respondents: Global Turnover (%), 2011
  • Table 4: Supplier Respondents: Job Role (%), 2011
  • Table 5: Supplier Respondents: Global Turnover (%), 2011
  • Table 6: Perception of Sustainability: Buyers (%), 2011-2012
  • Table 7: Perception of Sustainability: Suppliers (%), 2011-2012
  • Table 8: Perception of Sustainability: Turnover (%), 2011-2012
  • Table 9: Sustainability in Business Functions: Buyers, 2011-2012
  • Table 10: Sustainability in Business Functions: Suppliers, 2011-2012
  • Table 11: Key Drivers of Sustainability: Buyers (%), 2011-2012
  • Table 12: Key Drivers of Sustainability: Suppliers (%), 2011-2012
  • Table 13: Key Drivers of Sustainability: Turnover (%), 2011-2012
  • Table 14: Major Barriers to Sustainability: Buyers (%), 2011-2012
  • Table 15: Major Barriers to Sustainability: Suppliers (%), 2011-2012
  • Table 16: Major Barriers to Sustainability: Turnover (%), 2011-2012
  • Table 17: Key Markets for Growth: Architecture and Design Companies (%), 2011-2012
  • Table 18: Key Markets for Growth: Interior Designers and Consultants (%), 2011-2012
  • Table 19: : Key Markets for Growth: Product Manufacturers and Distributors (%), 2011-2012
  • Table 20: : Key Markets for Growth: Other Suppliers (%), 2011-2012
  • Table 21: Organizational Pre-requisites for Sustainability: Buyers (%), 2011-2012
  • Table 22: Organizational Pre-requisites for Sustainability: Suppliers (%), 2011-2012
  • Table 23: Organizational Pre-requisites for Sustainability: Turnover (%), 2011-2012
  • Table 24: Implementation of Sustainable Measures: Buyers, 2011-2012
  • Table 25: Implementation of Sustainable Measures: Suppliers, 2011-2012
  • Table 26: Sustainable Design Principles: Architecture and Design Companies (%), 2011-2012
  • Table 27: Sustainable Design Principles: Interior Designers and Consultants (%), 2011-2012
  • Table 28: Sustainable Design Principles: Product Manufacturers and Distributors (%), 2011-2012
  • Table 29: Sustainable Design Principles: Other Suppliers (%), 2011-2012
  • Table 30: Key Energy Efficiency Measures: Architecture and Design Companies (%), 2011-2012
  • Table 31: Key Energy Efficiency Measures: Interior Designers and Consultants (%), 2011-2012
  • Table 32: Key Energy Efficiency Measures: Product Manufacturers and Distributors (%), 2011-2012
  • Table 33: Key Energy Efficiency Measures: Other Suppliers (%), 2011-2012
  • Table 34: Effective Monitoring of Sustainability: Buyers (%), 2011-2012
  • Table 35: Effective Monitoring of Sustainability: Suppliers (%), 2011-2012
  • Table 36: Effective Monitoring of Sustainability: Turnover (%), 2011-2012
  • Table 37: Sustainability Monitoring Tools: Architecture and Design Companies (%), 2011-2012
  • Table 38: Sustainability Monitoring Tools: Interior Designers and Consultants (%), 2011-2012
  • Table 39: Sustainability Monitoring Tools: Product Manufacturers and Distributors (%), 2011-2012
  • Table 40: Sustainability Monitoring Tools: Other Suppliers (%), 2011-2012
  • Table 41: Cost Saving Expectations: Buyers (%), 2011-2012
  • Table 42: Cost Saving Expectations: Suppliers (%), 2011-2012
  • Table 43: Cost Saving Expectations: Turnover (%), 2011-2012
  • Table 44: Impact of Sustainability on Profits of Buyers (%), 2011-2012
  • Table 45: Impact of Sustainability on Profits of Buyers (%), 2011-2012
  • Table 46: Cost Saving Expectations: Increase in profitability (%), 2011-2012
  • Table 47: Impact of Sustainability on Profits by Turnover (%), 2011-2012
  • Table 48: Planned Change in Sustainability Budgets: Buyers (%), 2011-2012
  • Table 49: Planned Change in Sustainability Budgets: Suppliers (%), 2011-2012
  • Table 50: Planned Change in Sustainability Budgets: Lack of Budget as a Barrier (%), 2011-2012
  • Table 51: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012
  • Table 52: Critical Factors for Supplier Selection: Architecture and Design Companies (%), 2011
  • Table 53: Critical Factors for Supplier Selection: Interior Designers and Consultants (%), 2011
  • Table 54: Sustainable Procurement Guidelines - Buyers (%), 2011
  • Table 55: Sustainable Procurement Guidelines: Turnover (%), 2011
  • Table 56: Level of Supplier Engagement - Buyers (%), 2011
  • Table 57: Level of Supplier Engagement: Turnover (%), 2011
  • Table 58: Expenditure on Sustainable Procurement- Buyers (%), 2011
  • Table 59:Expenditure on Sustainable Procurement : Turnover (%), 2011
  • Table 60: Attributes of Green Procurement: Architecture and Design Companies (%), 2011-2012
  • Table 61: Attributes of Green Procurement: Interior Designers and Consultants (%), 2011-2012
  • Table 62: Procurement of Sustainable Products and Services: Buyers (%), 2011-2012
  • Table 63: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
  • Table 64: Drivers of Green Marketing: Suppliers (%), 2011-2012
  • Table 65: Drivers of Green Marketing: Turnover (%), 2011-2012
  • Table 66: Marketing of Green Credentials: Suppliers (%), 2011-2012
  • Table 67: Marketing of Green Credentials: Turnover (%), 2011-2012
  • Table 68: Effective Channels of Promotion: Suppliers (%), 2011-2012
  • Table 69: Effective Channels of Promotion: Turnover (%), 2011-2012
  • Table 70: Top 10 Industry Leaders in Sustainability, 2011-2012
  • Table 71: Survey Results

List of Figures

  • Figure 1: Perception of Sustainability: Buyers (%), 2011-2012
  • Figure 2: Perception of Sustainability: Suppliers (%), 2011-2012
  • Figure 3: Perception of Sustainability: Turnover (%), 2011-2012
  • Figure 4: Sustainability in Business Functions: Buyers, 2011-2012
  • Figure 5: Sustainability in Business Functions: Suppliers, 2011-2012
  • Figure 6: Sustainability in Business Functions: Turnover, 2011-2012
  • Figure 7: Key Drivers of Sustainability: Buyers vs. Suppliers (%), 2010-2012
  • Figure 8: Key Drivers of Sustainability: Buyers (%), 2011-2012
  • Figure 9: Key Drivers of Sustainability: Turnover (%), 2011-2012
  • Figure 10: Major Barriers to Sustainability: Buyers (%), 2011-2012
  • Figure 11: Major Barriers to Sustainability: Suppliers (%), 2011-2012
  • Figure 12: Major Barriers to Sustainability: Turnover (%), 2011-2012
  • Figure 13: Key Markets for Growth, 2011-2012
  • Figure 14: Key Markets for Growth: Architecture and Design Companies (%), 2011-2012
  • Figure 15: Key Markets for Growth: Interior Designers and Consultants (%), 2011-2012
  • Figure 16: Key Markets for Growth: Product Manufacturers and Distributors (%), 2011-2012
  • Figure 17: Key Markets for Growth: Other Suppliers (%), 2011-2012
  • Figure 18: Key Markets for Growth: Turnover (%), 2011-2012
  • Figure 19: Organizational Pre-requisites for Sustainability: Buyers (%), 2011-2012
  • Figure 20: Organizational Pre-requisites for Sustainability: Suppliers (%), 2011-2012
  • Figure 21: Organizational Pre-requisites for Sustainability: Turnover (%), 2011-2012
  • Figure 22: Implementation of Sustainable Measures: Buyers, 2011-2012
  • Figure 23: Implementation of Sustainable Measures: Suppliers, 2011-2012
  • Figure 24: Implementation of Sustainable Measures: Turnover, 2011-2012
  • Figure 25: Sustainable Design Principles: Architecture and Design Companies (%), 2011-2012
  • Figure 26: Sustainable Design Principles: Interior Designers and Consultants (%), 2011-2012
  • Figure 27: Sustainable Design Principles: Product Manufacturers and Distributors (%), 2011-2012
  • Figure 28: Sustainable Design Principles: Other Suppliers (%), 2011-2012
  • Figure 29: Sustainable Design Principles: Turnover (%), 2011-2012
  • Figure 30: Key Energy Efficiency Measures: Architecture and Design Companies (%), 2011-2012
  • Figure 31: Key Energy Efficiency Measures: Interior Designers and Consultants (%), 2011-2012
  • Figure 32: Key Energy Efficiency Measures: Product Manufacturers and Distributors (%), 2011-2012
  • Figure 33: Key Energy Efficiency Measures: Other Suppliers (%), 2011-2012
  • Figure 34: Key Energy Efficiency Measures: Turnover (%), 2011-2012
  • Figure 35: Effective Monitoring of Sustainability: Buyers (%), 2011-2012
  • Figure 36: Effective Monitoring of Sustainability: Suppliers (%), 2011-2012
  • Figure 37: Effective Monitoring of Sustainability: Turnover (%), 2011-2012
  • Figure 38: Sustainability Monitoring Tools: Architecture and Design Companies (%), 2011-2012
  • Figure 39: Sustainability Monitoring Tools: Interior Designers and Consultants (%), 2011-2012
  • Figure 40: Sustainability Monitoring Tools: Product Manufacturers and Distributors (%), 2011-2012
  • Figure 41: Sustainability Monitoring Tools: Other Suppliers (%), 2011-2012
  • Figure 42: Sustainability Monitoring Tools: Turnover (%), 2011-2012
  • Figure 43: Cost Saving Expectations: Buyers (%), 2011-2012
  • Figure 44: Cost Saving Expectations: Suppliers (%), 2011-2012
  • Figure 45: Cost Saving Expectations: Turnover (%), 2011-2012
  • Figure 46: Impact of Sustainability on Profits of Buyers (%), 2011-2012
  • Figure 47: Impact of Sustainability on Profits of Suppliers (%), 2011-2012
  • Figure 48: Impact of Sustainability on Profits by Turnover (%), 2011-2012
  • Figure 49: Planned Change in Sustainability Budgets: Buyers (%), 2011-2012
  • Figure 50: Planned Change in Sustainability Budgets: Suppliers (%), 2011-2012
  • Figure 51: Planned Change in Sustainability Budgets: Turnover (%), 2011-2012
  • Figure 52: Critical Factors for Supplier Selection: Architecture and Design Companies (%), 2011
  • Figure 53: Critical Factors for Supplier Selection: Interior Designers and Consultants (%), 2011
  • Figure 54: Critical Factors for Supplier Selection: Turnover (%), 2011
  • Figure 55: Critical Factors for Supplier Selection: Turnover (%), 2011
  • Figure 56: Sustainable Procurement Guidelines - Buyers (%), 2011
  • Figure 57: Sustainable Procurement Guidelines: Turnover (%), 2011
  • Figure 58: Level of Supplier Engagement - Buyers (%), 2011
  • Figure 59: Level of Supplier Engagement: Turnover (%), 2011
  • Figure 60: Expenditure on Sustainable Procurement- Buyers (%), 2011
  • Figure 61: Expenditure on Sustainable Procurement : Turnover (%), 2011
  • Figure 62: Attributes of Green Procurement: Architecture and Design Companies (%), 2011-2012
  • Figure 63: Attributes of Green Procurement: Interior Designers and Consultants (%), 2011-2012
  • Figure 64: Attributes of Green Procurement: Turnover (%), 2011-2012
  • Figure 65: Procurement of Sustainable Products and Services: Buyers (%), 2011-2012
  • Figure 66: Procurement of Sustainable Products and Services: Turnover (%), 2011-2012
  • Figure 67: Drivers of Green Marketing: Suppliers (%), 2011-2012
  • Figure 68: Drivers of Green Marketing: Turnover (%), 2011-2012
  • Figure 69: Marketing of Green Credentials: Suppliers (%), 2011-2012
  • Figure 70: Marketing of Green Credentials: Turnover (%), 2011-2012
  • Figure 71: Effective Channels of Promotion: Suppliers (%), 2011-2012
  • Figure 72: Effective Channels of Promotion: Turnover (%), 2011-2012
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